What is the most effective place to advertise? Advertising services
What advertising is the most effective? How necessary is it for small and large businesses? These and other questions arise for everyone who starts doing business and is faced with the fact that in order to grow sales and promote their own product, they need to talk about their business.
Types of advertising
Today you can present information about your activities in completely different ways. Before you start promoting your business, you need to familiarize yourself with the types of existing advertising and choose the most suitable one for yourself. This is required in order to understand what is the most effective advertising for a construction company, for example.
Most of the information messages we see are commercial advertising aimed at attracting buyers, but there are also social and political ones.
- external - presented in the form of billboards, posters on public transport, signs, signs, etc.;
- through the media - television, radio, newspapers and magazines;
- internet banner, social networks, contextual advertising, hyperlinks.
The role of advertising in business
Advertising is not just a luxury. This tool is necessary for every entrepreneur to disseminate information about himself to the target audience and promote his name in the ranking of enterprises. This will help present you as a reliable, solvent and responsible company.
When using competent marketing, you can easily answer which advertising is the most effective for your business, and in addition create a positive image, emphasize the advantages and form a loyal attitude towards the company. 
You should not assume that small businesses do not need advertising, that only word of mouth works here. This is wrong. In any case, advertising helps to tell potential buyers about the company and promote the company’s product on the market.
It is important to choose a type that will not affect your budget too much, but at the same time will help you promote yourself and increase recognition.
Small business: how to advertise it
Small businesses, like big ones, require advertising, which you shouldn’t refuse, even if you don’t have extra funds. You should know: the decisive period in the development of any activity is the first 2 years, when initial acquaintance, adaptation and recognition occur. During this period, promotion should be as intense and eventful as possible.
Before deciding on the method of promoting an enterprise, it is worth studying as much information as possible on the question: what advertising is the most effective? Statistics are a convincing thing and, with the help of specific data, will help you make your choice. 
It is important to focus on specific offers and refrain from using template words such as “cheap”, “fast”, “with guarantee”, “profitable”, etc. If such methods once had a good effect on potential buyers, now this does not attract, but even repels. People need specific numbers, an understanding of what they will pay for.
Methods to increase sales
There are several methods and types of advertising, each of which is aimed at increasing sales and making profits, but all these are not spontaneous actions, but a clearly thought-out strategy. Which advertising is the most effective for small businesses can be understood after some time, but it is a fact that any type is subject to a certain structure:
- problem - if you are selling a product or service that can help in solving, then when advertising you can use interrogative sentences: “Tired of waiting for prices to fall?”, “Are you tired of paying too much?” etc.;
- solution to the problem - after the question has been asked, you give the answer in advance that it is your company that is able to solve it and on favorable terms;
- the offer is unique - many companies can provide assistance, but you must be different from them and offer something that will further attract the target audience;
- limitations - people may be interested in your product and service, but they will think about purchasing later in order to think it over thoroughly. It’s worth introducing a time or availability limit so that people can make purchases faster;
- call - after interest and desire to purchase appears, the buyer must immediately see where to call, how to order, how to pay.
How to attract consumers?
What advertising is the most effective? Statistics confirm that not every company can afford to talk about itself on television or radio, since it does not have a lot of money. Of course, before placing an advertisement on one or more sources, the owner studies data showing the most effective methods. But it’s worth remembering that each area of business has its own type of promotion and its own indicators that are effective. 
According to statistical data using the example of plastic windows in the city of Ufa, the cost of one attracted client varies greatly in different ways. Advertising was given on the radio, in newspapers and magazines, outdoor advertising, in the help desk and on the Internet. The cheapest promotion was on the Internet, where 42 rubles were spent, and the most expensive on the radio was more than 15 thousand rubles. This suggests that on the Internet you can customize advertising specifically for your client, control the budget and determine the cost of the contact.
Budget advertising in small businesses
- Telemarketing - calling potential clients can attract buyers, but they can also repel them. Advertising in this way must be correctly composed: the text must be short, but succinct and understandable. However, this method is ineffective and can repel people.
- Sending messages to email addresses and on social networks - this type takes time, but does not require financial investment. It is also ineffective, but it can attract a certain percentage of buyers.
- Leaflets. This type of advertising, of course, requires certain investments: it is necessary to print the material in a printing house, preferably in color, which will attract people more. This is a recognized marketing tool, but only if it is written correctly - good text, bright pictures, high-quality paper. It should be distributed on streets with high traffic.
How to evaluate effectiveness?
What is the most effective advertising method, and how to evaluate it? After this tool is launched, the owner will want to know how advertising affected sales, whether it is worth using it in the future or whether it is better to change something. 
There are two measures of advertising effectiveness: communication (i.e., how well and accurately the message conveys information to the target audience) and financial. It is worth knowing that this indicator partly depends on the owner, who determines the budget, strategy, parameters, and partly does not depend, because there are uncontrollable factors: characteristics of the audience, advertising time, legal requirements.
But the assessment of efficiency depends on the specific market situation: how many similar firms are there, what methods were chosen and why? For small businesses, it is recommended to organize promotions using direct click methods, i.e. the result should be comparable: they launched an advertisement for ten rubles - they received thirty, which means it works. They launched it for five rubles - they received three, the method does not work and the company goes into the red.
Integrated approach
It is impossible to give the same assessment of the effectiveness of advertising for each area of business and use the statistics of the results of one company to analyze another. This method will only waste your budget and will be of no use.
Offering services on a classifieds site seems like a simple task. Registration, placing an offer and waiting for a call from a future client. In reality, everything is a little more complicated. You will face competition for views and visitor loyalty. To win, you need to stand out in the crowd of similar offers. 7 secrets of correct ad writing will help you with this.
Benefits from posting services on bulletin boards
Methods of informing consumers have become simpler and more accessible. The number of sources offering to place offers on their pages is growing. The use of 90% of sites remains nominal, 10% falls on large portals.
Let's highlight 3 advantages of your company's presence on classifieds sites:
- minimizing advertising costs;
- reducing the time spent searching for the target audience;
- concentration on company development.
Placing in places where targeted traffic accumulates saves your time and money. Allows you to reallocate costs to other important issues. For example, improving the quality of customer service and training specialists. The money saved will be put to good use. The freed up time can be spent on ensuring, improving and implementing business processes. Further development of the company.
The Internet contains thousands of potential consumers who are ready to use your services today. For information on where to place an advertisement for a service, read the article of the same name on our portal.
We increase supply efficiency by 100%
Marketers at Chandler and Gilbert College in Arizona (USA) conducted a study of demand from Internet users. Data collection showed a twofold increase in the effectiveness of ads with a selling text structure. An interesting fact was that the cost in such offers was higher than the market average. This did not affect the consumer’s desire to use the company’s services.
How to write an advertisement about services correctly?
The selling text is built on the principle of a one-page website. The advertisement is divided into 7 parts. Each is connected in meaning to the previous one and reveals the picture of the offer with increasing attractiveness. Your initial task is to interest the client. Let's look at the secret to composing every part of your future ad.
1. Title and short explanation
Try to fit the essence of the entire ad into a short headline. If your service covers a specific area, include its name in the text.
A few examples of how to title a service offer:
- Portal of free advertisements in Moscow;
- Relocation services, movers Krasnodar;
- Cosmetic renovation of apartments in Yaroslavl.
A short description complements the title. Reveals its essence in more detail or focuses on the benefits for the client. The subtitle inspires confidence, arouses interest and a desire to read the ad to the end. Let's look at an example with a title and subtitle.
- Unified State Exam tutor in Nizhny Novgorod: We will prepare you for successful passing in just 14 days. Market oversaturation makes it difficult to select a performer. Free message boards offer dozens of similar offers. The view of a resource visitor should focus on yours.
2. Identification of the problem of the future client
What motivates service consumers to seek help from a specialist? What inconvenience do they experience? Try to formulate the essence of the problem in 2–3 sentences. Speak the client's language. Write about the objective reality in which he lives. Accurately hitting the target guarantees an increase in interest in your services.
3. Return to a state of comfort
Sell your future client the result, not the process of achieving it. Create a positive picture in the consumer's mind. Living in a well-renovated apartment, healthy and strong body, making a profit. The client is willing to pay money to return to a state of comfort. A time when nothing hurt, loan obligations weren’t pressing, and the furniture stood in its place.
4. Simple and quick problem solving
Tell us exactly how you plan to lead the client to a positive result:
- your solution to the problem;
- guarantees wrapped in specificity in terms of time and characteristics;
- additional benefits from contacting your company;
- simple and clear instructions for obtaining them;
- reasonable cost of services.
Break the sentence into mandatory and optional parts. The first concerns a service that is no different from what competitors provide. The latter consists of the company's advantages and benefits for the client. Experienced staff, free consultation, correction of any shortcomings at the expense of the contractor.
Describe the steps to obtain a range of services in a simple manner. Call, meeting, agreement, execution, acceptance of the result. The cost can be broken down into parts, indicating the benefit into one or more components. For example, a free visit of a specialist and a 15% discount on drawing up a project plan.
5. Deadlines and other restrictions
Scientists have found that motivation does not stay in a person’s head for more than 72 hours. After 3 days, the potential client may change his mind or postpone the order for the foreseeable future. You should push him to action here and now. Indicate the deadline at which the benefit from purchasing the service is limited by the following condition:
- The promotion is valid for 1 day only;
- There are only 5 spots left for an appointment with a specialist;
- The discount applies to products in stock.
- Any clarification that forces the consumer to hurry. Be afraid of missing out on a good offer.
6. Incitement to action
The final action should be:
- contacting the office by phone;
- order a call back;
- calling a specialist;
- request information on the service;
- other positive reaction from the potential client.
Indicate what needs to be done to the future client with a loud appeal. Specify the result of the action taken. Communication with time restrictions and additional benefits is welcome:
- Request a call back and we will call you back at a time convenient for you.
- Call our office right now and get a free consultation with a specialist.
- Share the ad on a social network and use the services with a 25% discount.
7. Additional information that increases confidence in the contractor
Add related documents to the free classified ads website page. Certificates, diplomas, letters of gratitude. Customer reviews and other information confirming that your company can be trusted.
The call to action may require clarification. For example, the conditions under which the benefit remains. This may be age or territorial location, an obligation to produce or abstain from something. It is important not to scare off the consumer. Keep it short and to the point. Try to avoid sharp corners.
Let's sum it up
You have learned about 7 secrets of correctly composing advertisements. Take advantage of the tips and write selling texts without any difficulties. You don't have to be a marketer, copywriter, or hire a specialist to get your service noticed.
Classmates
Advertising that you don't have to pay for isn't ineffective. Of course, budgets for marketing campaigns can reach huge numbers - five or six figures - but only large corporations can afford such expenses. And promoting a small personal business does not have to be expensive. You can also use free advertising options (on the Internet and not only). It is likely that in the future advertising budgets will be reduced due to competent promotion methods. Our article answers the question of where to place advertising for free, and in such a way that its effect is maximum.
Pros and cons of free advertising
Nowadays, trade in various products and services is shifting from ordinary stores to the World Wide Web, which opens up wide opportunities to satisfy consumer desires. As an experienced user, you will first turn to the Internet when you need to buy or sell something.
Free message boards and specialized portals are very convenient and functional tools for making transactions, which have many advantages:
- Fast and cost-saving (you can post and search for ads absolutely free). To publish your information, you just need to fill out a special form.
- An active influx of regular customers. The World Wide Web has become a place for the purchase and sale of almost any services and goods, so an interested target audience flocks there, providing a huge number of views.
- Clear and functional interfaces. Advertisements and advertisements posted by users for free are clearly grouped by topics and sections, making them easier to find.
- Indexing in all major search engines is the main tool for promoting free advertisements and attracting consumer attention to them. By posting your information, you can be sure that it will not only be found by an internal search on the site, but will also be displayed in a selection of search engines for a suitable query.
The disadvantages of this method of free advertising include the rapid updating of ads: every second new entries appear that move yours lower on the list. You can combat this by systematically publishing your advertisements on the portal.
Where to effectively advertise on the Internet for free
Free notice boards
This free advertising tool is not new, but it is quite effective. Information posted on bulletin boards (including advertising) is indexed by search engines and is easily found. However, not all such web resources can boast of high traffic and quality of data (some such sites, filled with 90% spam, are visited only by sellers who place their advertisements there for free, and clients are not interested in them).
How do users even find these free message boards (except for the most popular portals)? It is unlikely that anyone will memorize the URLs of such sites, of which there are now a great many.
A person usually gets to a free message board from a search engine for a specific request, and then, having become interested, can view the rest of the information. Such web resources are usually searched by the name of the product or service of interest (and not using queries like “Moscow bulletin board”). Perhaps your ad (or advertising) will not be in the first positions in the search results, but it will still be found (including by potential clients).
Free advertising on forums
The administration of the forums and especially the moderators have a very negative attitude towards those who try to place their advertisements on the resource for free. Therefore, actively registering on all sites in a row and spamming them with your ads is not the best option: your information will be deleted very quickly. It is not suitable as a method of free customer acquisition.
But you can act more thoughtfully and intelligently. Find the main forums on your topic or regional forums, register on them, read, and leave a certain number of meaningful comments. Having figured out who is who on the web resource and what the rules of communication are, you can move on to free placement of unobtrusive advertising of your services or products.
In some cases, you can, with the permission of the moderator, start your own topic and advise on some products in it (for example, “All about double-glazed windows”). It will become a platform on the Internet where you can freely and freely advertise your services or products.
When choosing forums, you can focus on the attendance and activity of participants, or you can use their position in search engines for the corresponding request.
Question-answer services
Working with such free services is very simple. You need to give competent and detailed answers on the topic. You can post an advertisement for a product or service (also free), and it will not be removed if it is on topic and solves someone’s problems.
You can shoot and post various videos on free video hosting sites (YouTube and others), both educational and explicit advertising.
It is very important to fill out the description of the story in as much detail as possible - this will make it easier for the user to search through the video recordings. Videos are also indexed by search engines, and your video, even an advertisement, can appear in the first place in the list of results for the relevant query if you present it correctly.
Creating and posting useful videos on free video hosting sites that people will share is a more reliable way of promotion than blatant video advertising. The more unobtrusive the advertising, the better. For example, it can be placed at the end of a review of a toy (in the form of the text “To place an order, call us...”).
Articles in magazines
Online publications can become your free advertising channel. But traditional print media should not be discounted either. Being an expert in any field or having valuable and interesting information, you can write articles and, by agreement with the editors of magazines and electronic media, post them for free. This will give you the opportunity for indirect advertising in the form of mentioning your contact information and the company website.
Take a closer look at the authors of articles in magazines and newspapers: you will see that at least a third of all materials, especially in highly specialized media, are written by various professionals and company executives. By placing their advertisements in this way for free, they receive potential clients, the media editors receive valuable expert comments and first-hand information, and readers receive interesting texts.
Free advertising on social networks
Creating a page, group or public page for your business project is a modern and convenient way to advertise on the Internet for free. Such sites are usually filled with useful tips on the chosen topic and short articles.
Be sure to invite your friends to subscribe to your public page, encourage them to like and repost posts that interest you. This method of free advertising is quite forgivable if you have one project and you don’t bother your friends with such requests. And if your business takes off, people will even be glad that they helped you in some way. Thank them with discounts for their free and selfless participation!
Where to advertise for free on Google
Surprisingly, not all entrepreneurs know that you can place your advertising on various Google services for free.
If your business has some kind of territorial connection (there is a corporate office, a warehouse with the possibility of pickup, etc.), then be sure to take advantage of Google’s advertising capabilities and add information about your company.
Because information can be posted there absolutely free, and the publishing process itself is simple and fast. In addition, Google is one of the largest search engines in the world, and getting additional points in it is a significant advantage for business.
- the location of the company will be marked on Google Maps;
- traffic to the company's website will increase;
- live reviews from customers and visitors will appear;
- the company will appear at the top of search results;
- You will be able to obtain valuable traffic statistics for free.
All these advantages will become available to you after you post information about your organization in the Google My Business service. This information will automatically appear in search results and maps.
The Google+ service allows you to post links to new articles, which significantly speeds up their indexing by search engines, and reposts raise these publications to the top of search results. Don't miss this great opportunity for free advertising for your business.
Those who subscribe to your Google+ account will see posts that match the query in the search results, and on the first page, which everyone is sure to view. The more relevant a post is, the higher it ranks and the closer it is placed to the top of the results list.
For example, when you search for “psychologist Moscow,” you see companies with accounts in the Google My Business service, immediately after the contextual advertising block, in second place in the list of results. Very impressive, isn't it? And it's completely free - these companies didn't have to pay anything to place their ads.
If this has convinced you to use Google as a tool to promote your business, let's get started.
What information is needed to list an organization's profile on Google My Business?
- A concise description of its activities.
- Contact details (address, telephone, website), work schedule.
- Logo, photo (establishment, office, store, etc.).
If you place this business information on Google Maps, you will see something like this:
To get this result and publish your advertising on Google services for free, follow these steps:
Step #1. Create a business page account.
To do this, go to Google My Business and use the large button to create an account and publish information to it.
An account in this service is linked to your main Google account (you should already have one when you register your business page, but if you don’t have one, follow Google’s instructions for creating one).
Enter the name and address of your company in the search field. Once you're sure they're not on the list, add them.
Step #2. Provide basic information about the company in your newsletter.
Fill in the following fields:
- company name;
- country;
- address;
- city;
- postal code;
- main telephone number;
- business category.
If you serve clients remotely or visit them, do not forget to check the appropriate checkbox at the end. In the window that appears, specify the approximate location of your target audience (populated areas, distance from the company’s office).
This information is needed for general searches for products and services and for map searches. Take advantage of the opportunity to advertise online for free to make it easier for your customers to find you.
Step #3. Confirm the authenticity of the business.
Within two weeks, a letter will be sent to the address you specified containing a verification code, which opens up many additional opportunities for free advertising for the company.
You can confirm that your business is real over the phone. This is not necessary, this step can be postponed for some time, but if you are serious about active free advertising of your company, then its authenticity needs to be verified.
Step #4. Fill out all other profile fields.
Place your company logo, a photograph, be sure to indicate your opening hours and write a succinct description of your activities. It should contain keywords for which you want to bring the company to the top of search results (but remember that this text is advertising, first of all, for people, not for robots, there should not be too many keywords).
Basic information can be edited, if necessary, using the “Edit” button located at the top right.
Step #5. Monitor the relevance of information and user comments.
Immediately post information about the change to Google services:
- work schedule of your office (warehouse, store, etc.);
- his actual address;
- Site URL.
Don't ignore comments that users post. Comments can become both free advertising for the company, if they are meaningful and positive (and then you should be grateful for them), and anti-advertising, if they are complaints and negative reviews (in this case, you need to initiate a dialogue with their authors).
Once you have placed information about your company in Google My Business and configured everything correctly, proceed to the next step. Simultaneously with the business page, a profile is created for the company on the Google+ social network. Having this account is an effective SEO tool: in fact, it is free advertising of the company in search results for relevant queries.
The organization’s Google+ profile itself can also (and is desirable) be made attractive to users so that it becomes a full-fledged advertising tool. To place all the necessary information and materials, use the submenu on the left and go to this page:
To make your Google+ profile a free online advertising channel, post the following information:
- Cover photo.
Select and place an attractive image of high quality and resolution that reflects the essence of your business.
For example, you can use a photo of your team or good photos from an event with your participation. Such photos are excellent advertising.
- Company history.
A company profile on Google+ is a shortened version of the “About Us” section of a corporate website, where you need to place basic information: the range of goods (services) offered and, briefly, information about the organization itself. Be sure to include keywords in the text so that your business page can be found through search - then it will become your free advertising.
- Links.
- Photo, video.
To add visibility and color to your corporate page, publish videos and photographs reflecting the activities of the company and the products (services) it offers. Small videos about products or services in action are an excellent free advertising tool.
Frequently update and supplement the information on your business page: statuses, news, events. Conduct surveys, contact readers directly and ask for their feedback. If you don’t have enough time to maintain a Google+ page, simply copy content from other social networks (“VKontakte”, “Facebook”).
If you've already built up your own subscriber base, send them an invitation to your Google+ page (only those whose email is registered with Gmail).
- Promise unique content that is not included either in the newsletter or in the company’s profiles on other social networks. The promise must be kept by starting to prepare this material specifically for Google+ and not posting it anywhere else.
In everyday life, people constantly encounter printed information of various kinds. But have you noticed that we pay attention to one text, and only glance at another? Why is this happening? All of them are compiled according to a certain algorithm: topic, content, contacts. This means that this matter has its own subtleties that need to be learned before starting to compile.
Advice: Remember the purpose of the ads. It is about ensuring that as many people as possible receive and assimilate information that encourages action.
Let's define the terminology. An advertisement is a type of written notice printed in a magazine, newspaper or posted in some prominent place in order to interest readers and, as a result, satisfy their needs.
To start, you need to think about the following questions:
- For what purpose are you posting an ad (selling real estate, looking for employees, announcing a store opening)?
- How to present content correctly?
- What are some places you can use to effectively convey information to your audience? Usually the more there are, the better.
Now let’s take a closer look at all the components of the ad.
Heading
The headline can be compared to the face of your news. An interesting title can attract the attention of a potential client in seconds, forcing him to fully read the text. Remember that a trivial, inconspicuous headline can be the main reason why your alert goes unnoticed and does not bring any results. Seeing something repulsive in the title, a person will not even want to start reading, despite the fact that the text may be perfectly worded.
So, what are the nuances behind a successful title? Let's find out the details using an example of an advertising ad:
- First, use phrases that require immediate attention from the client. For example: “Only today!” or “For the first time in history!” Such a headline should contain words that pull people out of their gray everyday life and draw them into a bright world. These may be expressions that a person does not see every day.
Important: the words “new”, “new” and their synonyms can only be used in the first six months after the product appears on the market.
- In the title, indicate the result you will help achieve. For example, when advertising a foreign language school, pay attention to the end result: the client’s goal is to speak fluent English (German, Polish, etc.). You can write: “You still don’t speak English? After our classes you will forget about the language barrier forever!”
- Present advertising as news. For example: “Researchers have discovered 5 secrets that can change the look of your hair forever.” A sensation always arouses interest, as many people are constantly looking for new ways and methods of solving problems. Remember that any product can become a new product.
- Do something nice for consumers. For example: “The first 3 months of the Internet are free,” “If you buy two shampoos, the third one is free!” Consider the feasibility of the offer for the client. If you offer a product that most people don’t need, then even a free promotion won’t work. Such a service must be without pitfalls, otherwise you will lose your reputation.
- Use intrigue. For example: “Did you know about these properties of dietary supplements?” or “Do you also make this mistake when choosing a tablet?” Our brain is designed in such a way that when we see a question, we begin to subconsciously look for an answer to it. Tasks that reveal the benefits of a product encourage the client to think about the need to purchase it. Do not use a question that can be easily answered, then the buyer will quickly make a decision against you.
- Add a title to the header. For example: “Your day will be great with Danone yogurt!” The main advantage of this approach is memorability. A person who reads such an advertisement will, if necessary, remember the brand of the product, and then, already in the store, most likely will choose it.
- Highlight the benefits. For example: “Internet installation - low prices, suitable tariffs, 2 years warranty.” By clearly and clearly formulating the “header” of your ad, you can win the reader’s attention.
- Use the words "before" and "after". For example: “After this product, your yellowed bathtub will be like new!” This way you give the buyer the opportunity to compare the current state with the effect that he can achieve as a result of cooperation with your organization.
Important: To create a catchy headline, you can combine the methods listed above. Write several options and choose the brightest and most creative one.
Text
How to write an ad correctly? There are main factors influencing the reader’s perception of the entire text. Here are some of them:
- Spelling. One of the main elements of success is the “body” of the ad. The presence of errors will ensure that even carefully crafted content fails. Readers react negatively to typos that catch their eye. To avoid this, re-read what you wrote several times or check it using special electronic programs. It is better to use the second method in addition to the first, since machine verification is not 100% reliable.
- Concentration. The text is intended to reveal to the reader the content of the title. When writing about services, focus on the main topic and report on one type of service. Don’t get carried away by a lot of promises: they say, we’ll do everything at once. This does not happen, and the client will understand this. Encourage the consumer to make the right decision with verbs in the imperative mood: “Click!”, “Call!”, “Come!”.
- Price. If your ad is of a commercial nature or indicates the cost of something, approach this issue responsibly. Research competitors' offers, analyze prices. Remember that an underestimated price can undermine confidence in the quality of the product, and a very overpriced one will scare away the client or force them to look for a more loyal pricing policy.
- Uniqueness. Ad texts can be boring or interesting. To be effective, your offer must stand out from others. Include specifics in the text (for example, discount, guarantee, fast turnaround time, delivery, home service, free consultation). Please indicate how you can pay: bank transfer or credit card. At first glance, these are small things, but they can be the reason that an interested client will choose you among many others.
- Knowledge of the matter. Provide facts that demonstrate that you personally understand what you are offering. Pay attention to experience. This is necessary so that the customer understands that he is dealing with a reliable person.
Background and photo
By adding a high-quality photo to your ad, you will already stand out among the mass of other faceless notifications. The customer is closer to purchasing the product and more interested if he sees an image of it. You can insert several pictures that show the product from all sides. This will help the future buyer make an informed choice. A few rules for creating a successful photograph:
- Good natural lighting will best show off the details of your product.
- Try not to use flash while shooting, as unnecessary shadows and highlights will distract attention.
- Pay attention to the background: eliminate anything unnecessary, such as personal items.
- Correctly determine the distance to the object; it should not be far or too close.
What about the background of a paper ad? By analyzing the rules, you can find useful tips:
- A bright background attracts much more attention than a white one.
- The red color is especially striking, but the main thing here is not to overdo it.
- Use simple fonts, as intricate patterns can be difficult to read.
Feedback
In order for a selling ad to bring you money, you definitely need to establish contact with a potential buyer. This is what feedback is for. Customers must be given the opportunity to communicate with the seller, shown that they can send ideas and wishes, complaints and dissatisfaction. This will show that the organization is interested in its consumers and that their opinions are important. For a seller, customers' ideas can become a reason to invent a new product. So, include as much contact information as possible in your ad: several phone numbers, email, a website, or an address where people can send letters.
Ad texts - examples
Taking all of the above into account, you can beautifully write your own ad. Where to start and where to end? This question is easy to answer with sample advertisements in front of you. Next, we'll look at examples of alerts that cover various topics.
About work
What do you need to include to create a job ad that will get a lot of people to respond to it? Here are the main components: title, description of the proposed position, place where you can apply (place of employment), separately - the address of the work, requirements for applicants, description of job responsibilities, contact information of the employer. It will be an advantage to indicate a high salary, although it is not always appropriate to mention its size.
Advice: in the requirements area, you must indicate the desired age, education, number of years of experience, and work experience in the desired industry.
What a successful ad looks like:
About the sale
Let's look at a few rules that underlie the announcement of each product sold. It is worth describing the following points: maximum information about the benefits, high-quality photos, suitable price, truthful information about the contact person. For example, you need . Here's how to write an ad:
Selling the painting “Tree of Life”!
I also sell other oil paintings. Paintings on canvas (no frames), can be framed for an additional fee.
Size: 40 x 60 cm, consists of 3 equal-sized parts.
Price: 5,500 rubles.
I accept orders! Write, I will answer with pleasure.
Name: Alexander.
Contact phone: 238-77-65.
About rental
Let's consider tips from realtors that will help you create effective text. It must include the following data: specific information about the object, transport links (if any), rental period, condition of the apartment (availability of repairs, furniture and appliances, television, Internet access), personal contact information. It is also worth indicating the requirements for future tenants, for example, “I will rent a room to a married couple,” and mention your attitude towards having pets. Here's a sample:
Rent a two-room apartment!
Apartment in a block-type building. The rooms and bathroom are separate, the loggia is glazed, there is enough furniture, a refrigerator, TV, Wi-Fi, and an automatic washing machine.
Total area: 56 m².
Floor: 13th.
Address: Petrozavodsk, st. Leonida Parfenova, no. 7.
Price: 10,000 rubles per month + utilities + electricity.
Additional information: possible with children.
Contact details: Edward (phone: 587-76-54).
About missing animals
When composing such an advertisement, it is worth considering important details: adding a photograph, preferably in color, mention of the reward (do not indicate a specific amount), description of the pet (breed, gender, age, coat length, color, special features, presence of a collar or lack thereof), information about the area where the animal was lost. Example:
The dog is missing!
G. Moscow. Last seen on January 10, 2018, in the area of the Akademicheskaya metro station, near the Darwin Museum.
Breed: American cocker spaniel (red color).
Special features:
- The mouth is skewed to the left side;
- There is a large mole under the eye.
Nickname: Amur.
Reward guaranteed! Call at any time of the day.
Contact person: Lesya.
Phone number: 811-34-54.
About the opening of the store
Compose such an announcement especially carefully, because you need to convince to attend the event, and people these days are lazy and slow-moving. An alert of this kind differs from others in the small amount of information. Data should be presented in the style of “What? Where? When?". In capital letters, you must indicate that a new establishment will open soon or a presentation will be held, indicate the time and place, describe what benefits the visitor will receive (sale, raffle, discount cards). Example of an ad from a department store:
In honor of the holiday:
- When purchasing from 500 rubles - a guaranteed GIFT;
- The main gift is a CERTIFICATE for purchases of 30,000 rubles (raffled between visitors).
About the provision of services
Your ad should be unobtrusive, but at the same time clearly necessary for the client. Properly written advertising is easy and enjoyable to read. Indicate the main points: specific name of the service; reasons why it should be ordered from you; describe what problem can be solved by using this service; write an adequate price.
Advice: Our goal is to increase our competitiveness. To do this, you need to achieve uniqueness. Is the service provided the same as everyone else? In this case, add an accompaniment. These could be temporary promotions, bonuses, discounts for the second referred client. You can prepare small surprises for everyone who contacts. People like these things and encourage them to act more decisively.
Below is an example of a successful ad.
Computer equipment repair and setup at home!
I am engaged in private practice, I have an engineering education and 10 years of experience in this field. I provide repair services for laptops, tablets, and smartphones.
I can suggest:
- installation of software of any kind;
- selection of computers, purchase and assembly with further installation of network equipment;
- improving Windows performance without reinstalling the operating system;
- data recovery from various types of media;
- cleaning the system, replacing thermal paste;
- replacing the hard drive with an SSD;
- replacement of the motherboard, power supply.
The price is negotiable, visit and diagnostics - 300 rubles without subsequent repairs, the rest depends on the scope of work.
Contact person: Vyacheslav.
Mobile phone: 092-21-11.
There are two options for resolving this issue: free and paid placement. Of course, the opportunity to disseminate the necessary information without financial costs is always more attractive, but at the same time there is no guarantee that your ad will be effective and will be seen. Often on free sites, user posts end up at the very bottom of a long list after just a few days.
- Blogs. The advantage of this option is the division of sites according to specific topics. There are free methods, as well as paid ones, where your products and services are advertised as . It is possible to order a banner that will be visible to everyone.
- Media. Even in times of information technology, people continue to receive a significant part of their information from printed publications. Why not contact your local newspaper about placing your ad? This will require money, but a large number of people will see the text. Don’t forget about media sites: if you contact the person in charge (administrator), you can agree on the publication of an advertising article or the placement of a banner.
- Social media. Now social networks are confidently approaching the peak of popularity, so they can become a good platform for promoting your ad. There is a chance to become an administrator of a thematic group for free, but such activities will take a lot of time and effort. It is necessary to gain subscribers, establish communication with them, and answer questions from those interested. Many admit that with the right approach to business, this method is effective.
Where can I order an advertisement?
If you require quality and speed in promoting your publication, use the services of experts who know what it is. They can be found on all sorts of freelance exchanges. One of them is the site freelance.youdo.com (not advertising!).
The order takes place in 3 steps:
- Posting your assignment indicating your requirements and wishes.
- Freelancers offering their services.
- Selecting the best one with analysis of reviews and length of stay on the site.
The price for such a service varies, but you have the right to set your budget and wait to see who agrees to these terms.
Advantages of this method:
- Reliability. On exchanges, all performers are checked by the service administration before registration. An indicator of professionalism is reviews from grateful clients.
- Speed. You don’t have to wait long; within a few minutes after your publication, offers from performers will begin to arrive.
This option saves you effort and time, but may be a little expensive on your budget.
How to place an ad on Avito?
Avito is one of the largest trading platforms in Russia. Thousands of new advertisements for purchase and sale, provision of various types of services, etc. appear here every day. Officially, the site has been operating since 2007, and during this period it has managed to gain success among users.
No doubt you've thought about posting your message on this board. But there are certain rules for this:
- Heading. We have already written about how to make it catchy. It remains to add that you can focus on the number of views and calls: if this does not satisfy you, change the name of the publication and select several other options. What should not be written in the title of an ad on Avito? It is not allowed to indicate price, contact information, or website address in the title.
- Words to search. There are keywords in the Avito description that will help you find your ad among millions of others. To do this, use well-known expressions. For example: instead of saying "Cute hamsters", use "Cute hamsters". This way you have a better chance of being viewed.
- Structure. Divide your text into several paragraphs, so it will be easier for the reader to become familiar with its content.
- Simplicity. Using too literary language will discourage people from purchasing your product simply because it is difficult to understand its description.
- Reason for sale. The price that is normal for you may be too low or high for the buyer. It is better to immediately indicate why you are getting rid of this or that product. For example, you are selling a phone not because it is faulty, but because you have a new model. Such information reassures the potential client.
- Benefit. Don't forget to include in the text how your product can be used. Take the time to explain all the different ways it can be used. And the buyer who has done without a thermal mug realizes how much he needs it.
- Call to action. To encourage the client to make a purchasing decision, leave a certain intrigue that will only be resolved through a phone call. Let's say you offer to find out about the gift. Also show that the buyer has a unique opportunity that will not be repeated, such as purchasing at the old price (or there are a limited number of units left).
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By following the above tips, everyone is able to create a high-quality ad that achieves the desired effect. Whether you're at a gathering or just posting flyers on the street, make your copy more appealing to your audience.
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