Is it worth waiting for New Year's discounts on equipment. There will be no New Year discounts: dealers decided to earn extra money

Logically and judiciously, avoiding unnecessary emotions. Of course, purchasing a car before the New Year could be a pleasant gift for your household, especially if you were going to change your old car for a new one in the near future. But let's try to consider this issue from the point of view of rationality and benefits for the family budget.

Before the New Year, dealerships are ready to make customers good suggestion for some car models. This is due not at all to the desire to please customers with New Year's gifts (although in most cases this is exactly what is presented in advertising), but to the need to urgently sell cars of the current year before the new year begins. In the new season, cars with the previous year of release in the passport vehicle it will be even harder to sell than at the end of the current one. So, if you are going to buy a not very popular car model, you can, starting from the beginning of winter, safely demand a big discount on the car from the car dealership.

As for the running car models, at the end of the year you have a chance to "snatch" out of line a car that was abandoned by a buyer who ordered it almost six months ago. Especially now it has become a widespread phenomenon, since when ordering a car in July, a person was counting on the thirteenth salary or bonus, which will significantly help the purchase. In the current economically unstable times, premium expectations are often not met, and as a result, one has to refrain from expensive purchases. Salons give prepayment without problems, as they know that there will be a lot of people who want to buy a scarce car. If you buy such a car, you should not be afraid of the previous year of release in the vehicle's passport, since in the coming year you will be able to sell the car at almost the price of a new one (provided it is in perfect condition), just because of the queues.
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Buying a car at the end of the year has and back side: No one ever gives a discount just like that, and there is an explanation for this: with the onset of next year, in a few weeks, your new car will already become one year old. You should not be intimidated by this if you plan to operate your car for a long period. For example, for four to five years. By this age, the car is already assessed by its technical condition rather than by the year of manufacture, so do not forget to take care of your car.

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Expert opinion Elena Lisovskaya: Vladimir does not touch upon an important topic: buying a used car before or after the New Year. In this case, almost the same laws come into force as when buying a new car, but additional factors are added. If you buy a car older than three years, then look first of all at its condition, and not at the fact that the calendar year will change soon. However, you can use this as an argument for additional bargaining.
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But if the new year has already arrived, and you still have not bought a car, then you can travel around the salons and see which of the desired cars is available. If suddenly there is still a car of the last year of production, then now you can feel like a full-fledged master of the situation, and make the most daring offers for discounts to sellers in a car dealership. Believe me, they will consider them, since these cars are now a sore spot for them: the money of the car dealership is "frozen" in them, and every day there will be fewer and fewer people who want to buy an "old" new car.

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Expert opinion Elena Lisovskaya: As I wrote above, many buyers are counting on additional premiums, so they make a purchase for the New Year, and wealthy people sometimes buy cars as a gift. For these reasons, car dealerships in the outgoing year are rarely generous with discounts, as they expect a surge in sales, but at the beginning of the new year, indeed, you can “press” on sales consultants with the most daring offers for discounts on cars of last year.
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If you called all the dealers, and the new car from last year was no longer found, then buying a new car that has just begun is not a bad option either. This path is worth taking if you are a supporter of changing your car, say, every year. Then even a good “New Year's” discount will hardly compensate you for the loss when you sell a two-year-old, not a one-year-old car in about a year.

There is also an important point to consider when buying a car during this period. As we all know, every few years all car brands update their models, but buying a car under New Year, and even at the time of updating the model - it is very unprofitable. For example, cars of the same model year, but different models - new and old - may differ in price by 20-30 percent. So do not forget to find out in detail if the brand you have chosen is going to update the lineup in the very near future. If a new model is already on the way, then you should wait for it.

But I will emphasize again: my reasoning is extremely practical. And if you use emotions, then the keys to the new car look great under the Christmas tree!

Every shopaholic is waiting with genuine enthusiasm for the time when the winter sales begin. This is not surprising, because the desire to acquire the desired thing, and even save a significant amount of personal funds, is an extremely tempting prospect. Alas, for many sellers, discounts have become a way to profit from gullible buyers. Stores often make fake sales, luring customers with a trivial deception. That is why it is so important to find out from what date the winter sales really begin and when you can buy desired product at the lowest possible price.

Passion for saving

For some buyers, the season of sales has already become a kind of fetish. What matters for them is not what they buy, but that they do it massively and economically. The very fact of obtaining real benefits prompts many to fork out for unnecessary things. There is nothing surprising in this, because each of us has eyes that run up from the price drop, the main thing is not to make a mistake and, in a fit of passion, not to fall for the tricks of cunning marketers.

So when does the winter sales start? In most European countries, the discount season takes place under the auspices of state control... Likewise, stores and customers know when the cost of a product will be reduced. Such a measure helps to prevent dumping and artificial shaking of the economy.

In our country, alas, there is no such practice yet, and therefore sales, the time of their beginning and end are the lot of the shop owners. Those, in turn, are guided by global trends or act at their own discretion.

Two stages of winter sales

Now let's figure out when the winter sales start. Their first stage starts in mid-December. This period is the time of Christmas and New Year's Eve preparations. Buyers readily part with money, buy gifts, outfits, prepare for winter and the festive table. These first sales are more nominal. Sellers can make a slight discount on their product, but the difference from the usual price tag is unlikely to exceed 10-15%.

In addition, it is not customary in all countries to celebrate Catholic Christmas, for which the West is so eagerly preparing. On the territory of the post-Soviet space, the New Year's celebration is more quoted, so one cannot expect significant discounts until December 31. This statement is relevant in any city in our country, and primarily in Moscow. When does the winter sales start in the capital and regions?

Usually from mid-January, closer to February. Retail chains are trying to sell everything that did not go away during the holidays, to free up space on the shelves for the new season. The most profitable shopping will be in the middle or late winter.

False sale

Tempting discounts are not always a really profitable offer. Enterprising merchants very often deceive buyers by organizing false sales. There are several mechanisms for misleading consumers. This happens especially often on New Year's Eve,

A few weeks before the announced days of discounts, entrepreneurs deliberately increase prices in order to “pamper” buyers with promotions afterwards. Thus, consumers at best buy the product at a standard price, and at worst it will cost even more than usual.

Another way to lure a consumer is to make discounts on a limited list of products. Often these are slow-moving items from the assortment of a retail outlet, outdated or even marital goods. Such techniques help to attract a buyer once, but the client is unlikely to become permanent in the event of such fraud.

We buy cheap!

Experienced shopaholics can quickly determine where and when sales start. They are helped in this mainly by periodic monitoring of prices in their favorite stores. When the sale starts winter clothes, shoes and other goods from this category, you should not postpone the purchase for a long time. The fact is that the most common sizes are sorted out first. Clothes and footwear for people with average parameters will disappear from the stores almost immediately, it is not worth expecting that the most common goods among buyers will linger in warehouses for a long time.

Waiting for an even greater price reduction is possible only for those who are suitable for unmarketable shoe clothing sizes (very small or very large). Sellers usually do sales in stages. And if the first discount is 10-15%, then the mass sale is already happening at half price, and the total sale promises the buyer a reduction in the amount on the price tag by 65-70% of the original cost of the product.

Sale at the main department store in the country

TSUM is a real Mecca for true shopaholics. This department store has been around for over a hundred years. And almost the same number of sales take place here. This trading floor the largest on the territory of modern Europe, the best world brands are represented here, which are produced by the most eminent companies. Shoes, clothing and accessories from Alexander McQueen, Burberry, Fendi, Givenchy, Prada and dozens of other design houses lure and attract lovers of beautiful life.

Following world traditions, fashion boutiques also arrange large-scale sales of old collections. When does the winter sales start at TSUM? Usually, from mid-December, the numbers on the price tags are gradually decreasing, but the peak of the discounts reaches after the end of the holidays. During this period, you can save up to 70% on the purchase of branded coats, dresses and blouses.

Note to fashionistas and women of fashion

Another store that all shopaholics want to visit (and especially during the sales season) is Zara. These are points of sale of fashionable men's, women's and children's clothing, footwear, underwear and accessories of our own production at quite affordable prices. A distinctive feature of the brand is stable high quality products.

Not surprisingly, buyers are always eagerly awaiting sales, during which they sweep all the goods off the shelves. However, not everyone knows when the winter sale starts at Zarya. The fact is that this commercial network does not very often arrange days of discounts and emptying counters from stale goods. This is usually two to three weeks in mid-January. This event is not announced, and customers and admirers of the brand will learn about the discounts during their direct visit to the store.

Closed club

Many stores and chains reward their loyal customers, and therefore warn their customers in advance about when the winter sales of clothes and other goods begin in their outlets. Loyalty program members and holders will be the first to know this information. club cards because they will be able to buy products with good discounts.

To keep abreast of the events taking place in your favorite store, you should contact the sellers or managers, they also issue discount cards to regular customers. To do this, it is usually enough to make a purchase for a certain amount, after which the client will automatically become a member of the loyalty program. This will bring a number of benefits and advantages for him:

• participants in such programs are the first to be informed about when the winter sales of shoes and clothes begin;
• the card makes it possible to receive goods at a lower price, even if there are no discounts in the store at the moment;
• customers can accumulate bonuses for their purchases and use them for subsequent payments.

Almost all stores have a multi-tiered loyalty program. The discount for the client grows depending on the amount for which he has already purchased the product in this point of sale, or how long he has been a regular customer.

Glossary of discounts

There are also many stores that have regular sales, but not all of them have the same customer experience:

• discount is a point of sale of products with a simplified service system and elementary design of the sales area;
• discount center is big store where manufacturers take unsold remnants of past collections;
• stock stores work on the same principle, but defective products and products that have lost their presentation are also often found here;
• Outlets are chains that initially sell inexpensive products.

On the eve of the upcoming holidays, we wish our readers good discounts and happy shopping!

As you know, time is money. And the more correct it is to choose the time to buy a certain product, the more. Of course, the simplest rule is to buy a product “out of season”, that is, when the demand for it lags far behind the supply. But if in the case of a fur hat it is easy to guess when the discounts will start, then figuring out when to catch the best deals on sofas or cars is not so easy.

Bicycles

Now is the time to buy a bike. The best months, experts say, are September and October. According to VeloStran, discounts on bicycles start around the end of August and last until the end of the year. But it is worth remembering: the longer you wait, the less the assortment becomes, so in December you may not find the model you need.

Cars

According to Director General of the agency "Autostat" Sergei Tselikov, the peak of demand for falls in the spring and autumn. If you want to save money, then you can try to catch a favorable offer from dealers from about February to May for a car of the last year of production... A discount at this time can be obtained about 5-10%, says Tselikov. “But this does not apply to the most popular models, there may be a queue for two to three months,” the expert warns.

The property

The property best buy in the period of summer holidays and New Years holidays... It is at this time that the decline in activity falls. According to general director AN DOKI Sergei Shevchenko, sales peaks in April and December. “The real estate market is subject to the power of emotions almost more than the arguments of reason. According to statistics, in the United States, housing is bought once every 5-7 years, in Europe - once every 7-9 years, in Russia - less than once every 20 years. And even though such purchases are extremely rare, buyers do not make such purchases during the summer holidays and New Year's holidays, and then there are seasonal decreases in activity. "

Heaters and air conditioners

Since September, not the most prudent Russians, as usual, reached out to shops for radiators and fan heaters. Every year, sellers mark the peak of sales of such equipment before the start of the heating season. After that, our compatriots can go en masse for heating devices in January - February, when the coldest weather sets in. And with the onset of calendar summer and hot weather, it grows steadily. On average, in the summer months, it increases up to 15 times compared to normal months. It is unlikely that a hype time will be ideal for a deliberate purchase. Sellers themselves admit - heaters are more profitable to buy in summer, and air conditioners - in winter.

Digital technology

On the digital technology prices change quite often. Due to the rapid updating of the manufacturers' lines, sellers often have to reduce the prices of the goods. " For example, the cost of a laptop can decrease by 20-25% over the course of a year, and a smartphone - by 15%.... Therefore, it is more profitable to buy a new product not immediately after its appearance on sale, but after some time, "M.Video notes. TO computers, researchers say consumer market, it is more profitable to buy in the summer.

Furniture

It is better to buy it in winter, spring or early summer. Autumn is a boom period in the furniture market, associated with the completion of renovations in apartments, says director marketing agency MA FDFgroup Sergey Gnedkov... Because of this, prices for furniture in the fall are slightly higher.

Cameras

In late summer - early autumn, at the end of the vacation period, prices drop for inexpensive cameras. Expensive photographic equipment, which costs tens of thousands of rubles, loses in price in six months or a year, like new phone models.

TV sets

They should be bought at the end of winter, spring and summer. TV sales peak in autumn - early winter.

Fitness center membership

A subscription to a sports club is most profitable to buy in the summer. when the long-awaited warm days completely remove the desire to go to the gym from the thoughts of most Russians. In addition, the holiday season begins. Treadmills and aerobics halls are emptying, and fitness centers are beginning to gather customers with lucrative offers. In "Planet Fitness" they say that a lucrative offer can appear, in principle, at any time, but in June - July, of course, the discounts will be the most impressive.

Appliances

A major household appliances(refrigerators, washing machines, plates) it is more correct to buy in the winter, after the New Year, according to MA FDFgroup. In summer, KBT is actively bought for summer cottages, and at the end of summer for renovated apartments.

“For many groups, stagnation in new year holidays and in the summer, - says Director of the consulting group "Rezult" Alexey Raspopin... - It is also important to understand that some companies have their own, which do not depend on the season. For example, every two weeks a new collection comes in - the rest is drained. "

It's time for New Year's sales on the Russian car market, when the greatest discounts are offered on new cars. The generosity of the sellers, of course, has nothing to do with the pre-holiday mood, but has quite prosaic reasons. The fact is that distributors will have to report to the headquarters on the fulfillment of the annual sales plan, and for this they stimulate dealers with bonuses (3-10% of the value of the car, depending on the brand). For dealers, in turn, this is an essential item in the formation of the budget, therefore, at the end of the financial year, they strive to clear out the warehouses as much as possible in order to show the fulfillment of or. The best discounts can be found in car dealerships of large holdings, because the manufacturer's bonus in most cases depends on the dealer's sales volume.

Alexei Kuzmich, an analyst at the Avtomir Group of Companies, notes that the December surge in consumer activity is characteristic of many industries, and car business this is by no means an exception. At the same time, during the New Year holidays, there are very few customers to buy new cars in car dealerships. According to the Avtomir Group of Companies, December sales are, as a rule, 20-30% higher than the average monthly indicators, and in January - 30-40% lower.

“Manufacturers together with dealers traditionally launch New Year's promotions at the end of the year. This is important for dealers, because in the event of a transition to the coming year with overstocked warehouses during a period of low January customer activity, a “heavy” warehouse will require significant resources for its maintenance. Therefore, it is preferable for the dealer to provide a similar benefit to the client in the form of a discount or gifts, this is especially true for low-turnover models and their modifications, ”the expert states.

According to Igor Bader, Sales Director of Terra Auto Group, dealers are also being pushed to sell out warehouses by the conditions that usually apply to cars with PTS of the current year, so it becomes much more difficult to sell cars with expired passports.

For buyers, the year of manufacture of the car has practically no practical significance, since the warranty for it begins from the moment of transfer to the client, and not from the date of production. Thus, buying last year's car during the sales season is indeed very profitable, especially considering that cars of the new model year will certainly rise in price, and dealers usually do not provide discounts on them. At the same time, it should be borne in mind that the year of manufacture affects the value of the car for its further resale, indirectly giving information about the date of the end of the warranty, mileage and model line.

“With the change of the calendar year, according to the documents, the car becomes one year older, and its liquidity decreases. However, when the machine is used for a period of 2 years or more, this indicator does not play a significant role in the residual value. The selling price will depend on the mileage and condition of the car, ”explains Alexander Zinoviev, Deputy Chairman of the Board of AvtoSpecCentre Group of Companies.

There is no "supply"

Over the years of the crisis in the Russian car market, manufacturers have become more cautious in their approach to sales. In these conditions, the growth in demand, which began largely due to state support, did not contribute to the formation of large warehouse stocks from dealers that would need to be sold by the end of the year. Moreover, there is a shortage of the most popular models on the market. Therefore, you should not count on significant New Year's Eve discounts this year, and there may not be any of them at all on hits.

According to Yulia Dytchenkova, director of the Rolf Khimki cluster, the situation is individual for each dealer, including with regard to the filling of warehouses. Of course, large stocks for a particular model will be an additional factor for the discount from the dealer. The most liquid models and demanded complete sets are rarely delayed in warehouses, so it is more difficult to get a discount here. Meanwhile, in many car dealerships, special promotions have now been launched to compensate for the early completion of some state programs to stimulate demand.

Thus, Hyundai dealers of Avtorus Group of Companies currently offer the maximum profitable terms on Hyundai Elantra and Santa Fe models. In the Lada dealerships of the Terra Auto Group of Companies, the most interesting offers can be obtained for Lada XRAY cars. At the same time, the company assumes that during the pre-New Year sales period, the minimum benefit will be observed on budget cars and cars that are used by buyers.

“Dealers do not currently have brands with openly overstocked warehouses. Manufacturers are reacting very cautiously to the recovery in consumer activity; rather, there is a local deficit for a number of modifications. The statistics of the last two years show that the size of New Year's discounts and benefits has become much more moderate, and significant discounts can be observed pointwise against the background of a change in model generation, or the sale of overstocked warehouses by a certain dealer or brand, ”comments Aleksey Kuzmich.

Time to buy

Indeed, the deals launched in recent months show that automakers are moving away from direct discounts on their models and offering discounts exclusively through trade-in or branded car loan programs. In the latter case, the benefit for buyers becomes especially unclear, given the further overpayment of interest to the bank. But for models leaving the market, you can find truly favorable terms of purchase. Today, for example, dealers are selling out, after which of the crossovers in Russia, the Czechs will have only the older Kodiaq. The pseudo-crossover DFM H30 Cross is also available with economy - it should be replaced by the new AX3 model. In addition, Mitsubishi recently announced significant discounts on a shipment of 400 L200 pickups.

New items that have just gone on sale are now in high demand, and you can not even dream of pre-New Year discounts on them. Dealers not only have no problems selling new models - they often have queues for months. The AutoSpecCentre Group of Companies names the Porsche 911 GT3 among the scarce models, and the Hyundai Creta from the mass segment, noting that only new items and exclusive cars that have entered the market are sold without discounts or with a symbolic discount. According to the Terra Auto Group of Companies, among the AVTOVAZ models, the largest deficit is observed for the new Lada Vesta SW Cross, as well as Lada Largus Cross, for which discounts should not be expected. One of the reasons for the shortage of cars is the fact that the overall growth of Lada sales exceeded forecasts and not all suppliers were able to quickly increase production. According to Anton Shmelev, the head of sales of Hyundai Losiny Ostrov, Hyundai Creta and the new Solaris are in the greatest demand, and no significant discounts are planned for them, including due to the lack of support programs from the importer for these models.

In any case, the coming months will be a good time to buy a new car, because cars from 2018 will initially be more expensive. As practice shows, cars of the new model year begin to arrive to dealers in December, and the first to arrive are models produced in Russia. The timing of the appearance of imported foreign cars differs depending on the place of production - for example, they arrive from Japan and the USA only in March-April. Thus, last year's cars can usually be found in stock from dealers until February, and it is best to buy them in December-January, when the maximum possible discounts are offered and there is still a choice of such cars.

New Year - new prices

According to Anton Shmelev, the overwhelming majority of dealers will try to sell stocks as quickly as possible, attracting buyers with interesting and profitable offers in order to move into the new financial year 2018 with the least burden. In December, the discount for some models may reach 15–20% of the cost, which, in turn, should further spur the growth of the car market by 3–7%.

“The maximum discounts are usually in March for the remaining cars of the previous year. On the other hand, these are, as a rule, not the most liquid configurations and colors, so buyers will have to compromise between desires and reality, "says Alexander Zinoviev.

As for the prices for cars produced in 2018, in addition to traditional currency and inflationary risks, automakers will include in their cost, which should increase by 15% from next year. So the government intends to compensate for the reduction in customs rates on the import of new cars within the framework of Russia's obligations to the WTO. In September 2017, we recall, they decreased from 23 to 20%, and the target by 2019 is 15%. At the same time, next year, some car manufacturers are coming to the end of agreements on industrial assembly, which have zeroed rates for the import of auto components. With the termination of the preferential regime, the cost of production in Russia will increase, which, in turn, will certainly affect the price tags. Against this background, the government is systematically reducing the volume of state support for the car market, depriving consumers of guaranteed discounts. For example, next year it has already been decided to abandon the recycling and trade-in program, which is still very much in demand.

According to Igor Bader, for last years in the car market there has been a steady upward trend in prices, and there is no reason to believe that cars will fall in price in the future. The average rise in the price of Lad for the next year is 2%, which should not particularly affect the sales of the brand.

For the market as a whole, price list adjustments in the absence of price shocks will be comparable to inflation growth and on average will not exceed 10% in 2018, says Alexey Kuzmich. “Manufacturers are forced to raise prices, as the current market size and structure of production costs do not allow them to receive the expected positive profit. A significant part of the costs is denominated in foreign currency and depends on the exchange rate. It should be understood that during the crisis years of 2015–2016, some manufacturers were guided by strategic goals to retain their market share and attract and retain customers loyal to the brand. With the recovery of the market and consumer activity, manufacturers, focusing on the elasticity of demand and the competitive environment, will continue to smoothly increase prices, ”the expert sums up.

When it comes to buying a car, timing is everything. But the formula for figuring out the perfect time to buy is a tricky one. If you want to buy a car in the showroom, and keep in mind the statistics.

Beginning of the week

Most consumers go to showrooms on weekends. You should avoid crowds of customers, in which case you can talk to the dealer about additional discounts without haste.

End of the day

At the end of the working day, sellers are eager to pass the sales plan and may not want to waste time negotiating a sale. Keep in mind that such a time is suitable for concluding a deal with the selected car, and not for inspection and selection. End of the working day for a can save time and money.

End of month or quarter

Dealers must meet monthly and quarterly sales targets to qualify for a specific bonus level. Thus, the end of the month or quarter becomes good time go to car dealerships. If you're lucky, you can get real discounts on cars. The issue price ranges from 5 to 10%.

End of the calendar year

As the new calendar year approaches, dealers are trying to meet sales quotas. Plus, they're trying to get big holiday bonuses. All this is ideal with a discount, which sometimes reaches 20%.

Trick suggestions

Dealers very often use tactics of pressure on the buyer, offering discounts on cars. However, this approach has changed slightly with the advent of the Internet with its price transparency into our lives. However, seasoned dealers rely on some sales tactics to try anyway.

The main goal of a dealer who uses this tactic is to lure customers into the showroom. They will do and say almost anything, as long as you physically enter the hall of this brand. And as soon as you get inside, they will press on you until you agree to buy a car.

The video lists the main types of fraud when buying a new car:

Common tactics used by dealers include:

• various baits;
• change of several sellers who will try to negotiate with you;
• deposit offers;
• beautiful advertising, huge banners, design balloons etc.

If you really want to buy a car and do not want to suffer financially, which dealers use in their work. When planning a trip to the salon, do not forget about some of the nuances that will help you save your money.

Late

You saw an ad that in one of the showrooms there is a car for which a very low price, significantly lower than that of competitors. You go there, you come, and - oh, horror! - literally 5 minutes ago it was sold. The mixture of frustration and anticipation whet the client's appetite. And then the dealer offers a similar car, but the price is much higher than you expected.

Moral of the story: If the sentence looks too good to be true, think about it.

Expected car

You probably saw it in an advertisement, wait for its release, go to a salon, where they tell you that you have to wait three months. And in order not to lose the client, the dealer announces that one of them is on the way! You, mentally getting into the car, pay a deposit. However, you are soon informed that, unfortunately, the waiting period is extended by a month. A week later, a bell rings, in which the dealer informs you that the delivery of the car is delayed for another month or two. Such entrepreneurship plays into the hands of the car dealership itself, and not you. After all, time is running out and if you decide to change the dealer, you will again have to go back to the end of the queue and wait again. So you reluctantly agree to wait for the car ...

Moral of the story: If the dealer does not have the vehicle in stock, the delivery time will be almost the same for all dealers. Therefore, it is worth comparing prices.

Demonstrator car

The dealer offers you to buy a demonstrator car that has a measly 2000 km of mileage. You agree, because it is practically a new car, and the price may be slightly reduced. However, before you make a deal, remember what such vehicles are used in. That is, this means that two hundred people have already passed through the car, using its maximum capabilities. Let's put it simply, such a car has a difficult history.

Moral of the story: Compare the prices of the show car and the new car and make an informed decision.

Every car seller is eager to get you as a customer, many of them will try to sell you packages or trick you into paying more and offer something that works for them. You can sit back and end up paying more. Or you can fight back and bargain for a decent discount. All in your hands.