Types of brands. Business information on the trading network "Metro Cash & Carry" (Metro Group)

METRO Group was founded in 1996 as a result of the merger of METRO Cash & Carry, Kaufhof Holding AG and Asko Deutsche Kaufhaus AG.

METRO Cash & Carry was founded in Germany in 1964 by Professor Otto Beisheim. In 1967 prof. Otto Beisheim, the Schmidt-Ruthenbeck family and Franz Haniel & Cie founded a partnership with equal shares in the German METRO. This collaboration has led to a successful long-term partnership over many years.

In 1968, the Cash and Carry concept spread beyond Germany. The original partners managed to reach an agreement with Dutch Steenkolen Hendelsvereniging N.V. (SHV) on the creation of Makro Zelfbedienigsgroothandel C.V. , in which the founding partners owned 40%.

In subsequent years, METRO Cash & Carry and Makro developed dynamically not only in their native German market, but also in the Netherlands, and then throughout the world. Today METRO/Makro is the leader international market in the Cash & Carry sector.

About the company

METRO Cash & Carry is a trading division of the German-based METRO Group holding company, one of the leading international companies. In 2008, METRO Group's sales volume amounted to € 68 billion. The holding, which employs more than 290,000 people, is represented by 2,200 stores in 32 countries. The structure of the holding includes the following trading divisions, each operating in its own market segment: METRO/Makro Cash & Carry - international leader in small wholesale trade cash and carry format; Real hypermarkets; MediaMarkt/Saturn are leaders in the electronics market and household appliances in Europe; and Galeria Kaufhof department stores.
METRO Cash & Carry operates more than 655 small wholesale trade centers in 29 countries under the METRO and Makro brands. The total retail area of ​​the stores exceeds 4.2 million square meters. m. Thus, the average retail area of ​​a store is 7,800 sq. m. m., while the area of ​​the “Classic” format store varies from 10 to 16 thousand square meters. m., in the “Junior” format - from 7 to 9 thousand sq. m.
Significant sales and revenue: the METRO and Makro trading divisions account for more than 50% of the group's total sales.
In 2008, the METRO and Makro divisions generated total sales of €33.1 billion, an increase of 4.6% compared to 2007.
High degree of internationalization: METRO Cash & Carry, covering 29 countries, as part of the METRO Group is a company with the most pronounced international character. Continuous expansion in the fast-growing markets of Asia, Africa and Eastern Europe.
The assortment of shopping centers, including about 50 thousand items of food and non-food products, is intended exclusively for professional buyers.
The standardized METRO Cash & Carry trading format can be implemented in all markets and adapts to specific requirements national market and customer needs in terms of variety and consumer appeal.

Ukrainian side of Metro KK:

METRO Cash & Carry began its development in Ukraine in 2003 with the opening of the first wholesale trade center in the region near Kiev. Since then, the company's investments in developments amount to 460 million euros, and the number of new jobs for Ukrainians created in 25 wholesale stores of the company and the head office in Kiev totals 7,000.

The company's wholesale stores offer an assortment of nearly 29,000 items of food and non-food products. METRO Cash and Care Ukraine operates with approximately 1,300 Ukrainian and international companies. The company purchases 90% of its products from Ukrainian manufacturers, distributors and importers. The sales area of ​​the stores is 8,000-10,000 sq. m., and the retail area is up to 16,000 sq. m. . Skin shopping center offers cat-free parking up to 900 mіsts.

METRO Cash & Carry stores are open exclusively to business buyers, legal entities and private enterprises.

METRO Cash & Carry is the most internationalized part of the METRO Group. More than 80 thousand employees work in over 600 company stores in 29 countries.

"METRO Cash & Carry" began its development in Ukraine in 2003 with the opening of the country's first wholesale trade center in Kyiv. Since that time, the company's investments in development amounted to 460 million euros, and the number of new jobs for Ukrainians created in 23 wholesale stores of the company (in Kyiv, Lviv, Rivne, Ivano-Frankivsk, Chernivtsi, Vinnitsa, Odessa, Nikolaev, Poltava , Krivoy Rog, Dnepropetrovsk, Zaporozhye, Kharkov, Donetsk, Mariupol, Lugansk) and the main office, exceeded 7000.

Metro Cash & Carry introduces new strategy development of own brands

Metro Cash & Carry has unveiled a new private label strategy covering six key brands that the company has specifically developed to meet the needs of professional customers. Their unique characteristics are: a balanced assortment, a clear focus on the customer and a competitive price.

The new portfolio of private brands is being introduced in all 30 countries where it operates, the company’s press service reports.

"By launching a new private label strategy, we are focusing even more on the needs of our professional clients such as hotels, restaurants, representatives retail and offices. Our knowledge and understanding of their business helped us create a high-quality, convenient and unique product range," said Frans Muller, executive director Metro Cash & Carry International and member of the board of directors of Metro Group. – "Taking into account their attractive price, our own trademarks Metro will provide all possible assistance to our clients in business development."

A balanced portfolio of six exclusive brands

Metro Cash & Carry's new private label development strategy involves reducing their number and concentrating on six brands. Thus, the private label portfolio acquires a structure that is clear and understandable for target groups of clients. The company's brands are developed in close collaboration with customers who have identified their main needs as quality, use, packaging and price of products. In addition, Metro Cash & Carry has conducted various market studies, as well as in-depth internal and external laboratory tests.

The results of these studies and surveys formed the basis for the development strategy of the following six private labels:

1. Aro is sold at an entry price (lower than the average price on the market) and offers guaranteed quality food and non-food products.
2. Fine Food offers high-quality products for non-chain retailers food products, as well as gas stations.
3. Horeca Select provides institutions catering high-quality food and non-food products for professional use in the kitchen.
4. H-Line covers a range of food and non-food products that form a ready-made business solution for hotels, cafes, restaurants and catering companies. Combination professional looking and ease of use of goods under the H-Line brand is a good alternative to franchising.
5. Rioba presents an exclusive range of products related to coffee and cocktails for bars, cafes, restaurants, hotels, service companies and offices.
6. Sigma offers exclusive products to ensure daily work offices. Sigma targets all customer groups and helps them run their business.

Growth in the share of sales

All six private labels offer a balanced combination of innovation, ease of use and competitive price. On average, the price of goods under the company's brands is 10-20% lower than the cost of similar branded products, while the quality of Metro goods is comparable to highest standards on the market. This is ensured by strict quality requirements, as well as a well-established quality control system.

“The new approach allows us to offer professional clients true added value. Which is especially important in an economic downturn,” said Thomas Rudelt, head of the department corporate governance STM. “We are confident that our private labels will be well received by customers.”

By 2012, Metro Cash & Carry intends to increase the share of private label sales in total sales internationally from 10% to 20%. According to calculations based on 2008 figures, this will amount to approximately 6 billion euros. The new portfolio of private labels is now being implemented in all 30 countries where Metro operates.

An integral component of the company's strategy

A new approach to the development of private labels is an important part overall strategy Metro Cash & Carry. For guarantee further growth The company pays even more attention to the wishes of its customers: restaurants, hotels, retailers, service companies and offices. On the way to this, the company has already taken such significant steps as improving the private label development strategy, modernizing the retail space of stores, introducing a delivery project and departments for working with target customer groups, while Metro continues to offer competitive prices and a clearly planned assortment. Together, these measures will help Metro Cash & Carry consolidate its position as a leader in the wholesale trade market.

Information: Metro Cash & Carry operates 660 wholesale centers in 30 countries. The company employs more than 100,000 people, and its sales last year amounted to 33.1 billion euros. Metro Cash & Carry is a trading division of the German Metro Group - one of the largest international trading companies peace. In 2008, Metro Group's sales reached 68 billion euros. The company employs approximately 300,000 employees in 2,200 stores in 33 countries. The Metro Group includes the following trading divisions: Metro/Makro Cash & Carry - an international leader in wholesale trade, Real, Media Markt and Saturn hypermarkets - a European leader in the household appliances market and Galeria Kaufhof department stores

In METRO Cash and Carry hypermarkets you can buy goods of your own brands. These products are cheaper than similar products from other manufacturers. At the same time, it is of high quality and will suit you perfectly, whether you are an individual and buy it for yourself, or legal entity and buy it to sell.

METRO's own brands

METRO Chef

Products: meat, cold cuts, meat delicacies, fresh and frozen fruits and berries, fresh and frozen vegetables and mushrooms, fish and seafood, bread and bakery products, groceries, cheese, butter, eggs, milk and dairy products, confectionery, candies, cookies, cakes, marshmallows, pastries, pizza, pancakes, dumplings, dumplings, sauces and seasonings, ketchup, mayonnaise, sauces, seasonings, marinades.

METRO Professional

Specialized non-food products for the restaurant and hotel business: tableware, textiles, garden products, professional equipment.

METRO PREMIUM

An exquisite range of premium products for connoisseurs of haute gastronomy: cheese, eggs, olive oil and much more. Unrivaled quality for a delightful culinary experience.

ARO

Low price segment products: meat, fish and seafood, fruits and berries, dairy products, cheese, butter, eggs, bread and bakery products, drinking water, groceries, semi-finished products, sauces and seasonings, tea, coffee, confectionery, juices, fruit drinks, nectars, office supplies, dishes, household chemicals, household goods, auto goods, textiles, garden and dacha, pet supplies.

FINE LIFE

Mid-price segment products: meat, fish and seafood, vegetables and mushrooms, fruits and berries, dairy products, cheese, butter, eggs, juices, fruit drinks, nectars, bread and bakery products, groceries, semi-finished products, sauces and seasonings, tea, coffee , confectionery, diet food.

RIOBA

A complete solution for business: from preparing fresh coffee and original cocktails to serving them. Excellent quality, comparable to premium brands. Products: coffee, tea, juices, fruit drinks, nectars, drinking water, confectionery, dairy products, semi-finished products, sauces and seasonings, groceries.

SIGMA

Assortment of stationery and office equipment. Quality and functionality at affordable prices.

Products: Office supplies, writing instruments, folders and filing systems.

Tarrington House

A wide range of tableware and textiles for the home, as well as seasonal goods and furniture for outdoor recreation. Stylish design at attractive prices. For comfort at home and in the country.

There are also additional METRO own brands. These products are designed to meet the personal needs of the company's customers.

Felsgold

Assortment of beer produced in France, Germany. Products are distinguished by high quality and attractive prices. The composition uses natural ingredients.

Alcoholic drinks

Wide range of wines from different countries. Various types strong alcohol
Exclusive offer. High quality.

TAILOR & SON

Wide range of clothing for men. It is distinguished by stylish design and attractive prices. You can buy products made from cashmere, pure wool and other quality materials.

LAURA DI SARPI

Wide range women's clothing and underwear. Stylish design at attractive prices. Best choice by material: cashmere, pure wool, etc.

AUTHENTIC

A wide range of high-quality women's and men's clothing for everyday life, as well as underwear. Products are produced in the low and medium price segment.

ABOUT THE NETWORK BRIEFLYMETROCASH& CARRY

Metro Cash&Carry is an international chain of small wholesale stores in the FMCG segment. Based on the results of 2011, it ranks 4th in the annual industry-wide generally recognized rating of the largest retailers in Russia INFOLine&Retailer Russia TOP-100. It is part of the Metro Group, which is the third largest retail company in the world by turnover (66.7 billion euros based on 2011 results).

Metro Group was founded in 1996 as a result of the merger of Metro Cash & Carry, Kaufhof Holding AG and Asko Deutsche Kaufhaus AG. Metro Group's divisions are represented by 2,200 shopping centers in 33 countries. The number of employees is about 280,000 people (Metro Group in Russia - 23 thousand people). The METRO Group structure includes the following trading divisions, each operating in a specific market segment:

• Metro /Makro Cash & Carry is an international leader in small wholesale trade in the Cash & Carry format;
• Real hypermarkets;
• MediaMarkt/Saturn is an operator in the electronics and household appliances market;
• Galeria Kaufhof - department stores.

Metro Cash & Carry has been present in Russia since 2000, when the company's head office was registered in Moscow. The first two opened in November 2001 shopping facilities Metro Cash & Carry in Moscow.

As of July 1, 2012, METRO Cash and Carry LLC operates 65 hypermarkets in 42 regions of Russia in the Volga, North-West, North Caucasus, Siberian, Ural, Central and Southern federal districts. Total retail space companies account for 522.9 thousand sq. m. In May 2012, the first store of the new format of the chain was opened - the Metro Punct supermarket. The number of assortment items in Metro Cash & Carry hypermarkets is 25-35 thousand units, the number of SKUs in the Metro Punct supermarket is 4.1 thousand units. The company's online store operates in Russia www.metro-brand.ru,

According to the INFOLine&Retailer Russia TOP-100 rating, net revenue Metro Cash & network reached 140 billion rubles in 2011, an increase of 3% compared to 2010. When compiling the rating, specialists from the INFOLine agency, using data financial statements retailers, expert surveys and interviews with representatives of networks, their press releases, materials from websites, prospectuses and investment memoranda, as well as data from INFOLine’s own research within the framework of the “Retail Trade” topic and its own archive of materials since 2001, analyze operational and financial indicators more than 1000 retail chains Russia, relating to all segments of retail trade, except for sales of cars and motorcycles, as well as motor fuel.

Metro Cash & Carry has been developing private brands in Russia since 2001, with the arrival of the company to Russian market. In September 2011, the network was awarded the INFOLine Private Label Profi award in the “Implementation Leader” category as the winner among Russian networks in terms of the number of private label product names, which at the end of 2010 reached 4,200 SKU.

INFOLine has been analyzing the development of Russian retail trade for 10 years. Since 2004, the agency, first quarterly and then monthly, publishes the “Rating retail chains FMCG". INFOLine sells the product “Business information on retail chains in Russia: Rating of retail chains and market overview.” Its main goal is to provide information about retail chains operating in various segments of the Russian retail market, as well as to meet the needs for operational, statistical and analytical information about the Russian retail market and its segments.

At 7 am on May 15, 1935, the first train of the Moscow metro departed from the Sokolniki station towards the Park Kultury station. 80 years later, the Moscow metro is one of the largest, most beautiful and fastest in the world.
On our anniversary we are already your favorite materials The Village about the escalator attendants, new stations and the Moscow metro passengers themselves. Now it's time to remember other metro systems around the world - unusual and innovative.

Budapest

Budapest has one of the oldest metro systems in the world: the first line was opened here in 1896, and some stations retain their design late XIX century. In 2002, the local metro was included in the UNESCO World Heritage List. However, this does not mean that the city has an archaic transport system. Last year, a modern and very impressive metro line opened in Budapest, connecting the banks of the Danube. The line of ten stations runs fully automated trains, which, however, still have drivers on them, just in case. And you can walk through the entire train without leaving the carriage. The stations of the new line were equipped with everything necessary for people with disabilities.

Stockholm

In the Swedish capital, 90 of the 100 stations are decorated with sculptures, mosaics and video installations. Metro stations built in the 1950s and 1960s often have a minimalist design, and the Blue Line, launched in the mid-1970s, is completely carved out of rock. One of the peculiarities of the Stockholm metro is the absence of rear-view mirrors on trains. At each station, the driver comes out to personally monitor the movement of passengers.

Dubai

The Dubai Metro is one of the most modern in the world: construction of the first stage was completed in 2009. The lines run mainly on overpasses. The trains are automatic and the stations and carriages are air conditioned.
The trains have different carriages: some are regular mixed carriages, and some are intended exclusively for women and children. If you buy a “golden” ticket, you can follow the movement of the train from the place where the driver usually sits. The announcements are read by a male voice in Arabic and English languages. The foreign voice of the Dubai Metro is British actor John Strickland.

Riyadh

In the capital of Saudi Arabia, the launch of the metro is scheduled only for 2019, but it will be grandiose: more than 22 billion dollars will be spent on construction. They want to make trains automatic, and one of the stations, which Zaha Hadid is designing, will be decorated with marble and gold plates. The futuristic metro station building, which will also house shopping mall and parking, will have shapes inspired by desert dunes. They also promise to use the line new system Passenger pass, which should help avoid crowding during rush hours, but the principle of its operation has not yet been clarified.

Bilbao

Along with the deconstructivist building of the Guggenheim Museum, Bilbao's metro is one of the city's calling cards. The transport system, opened in 1995, was designed by the high-tech classic Norman Foster. The British architect wanted to make the stations spacious and comfortable, so the design of the Bilbao metro is extremely laconic: steel, glass and concrete. Entrances to the metro are glass, shaped like shells.

Naples

The Naples metro was created just two decades ago, and its new stations are designed by famous designers as part of the Art Stations project. At one of the metro stations, a blue and white mosaic above the escalators creates the illusion of a cloud, snowfall or diving under water, while the other is decorated with pop art panels and columns in the shape of human profiles.

Hong Kong

Hong Kong is ahead of other megacities in the world not only in the number of skyscrapers, but also in the share of the population who use public transport daily: more than 90% of citizens use the subway and buses to move around the city. In 2012 alone, almost one and a half billion passengers used the Hong Kong subway. Everything is pragmatic: the stations have an ascetic design, and trains are separated from the platforms by transparent partitions. However, even such a metro has its own attraction: a train with windows and handrails in the shape of a Mickey Mouse head, decorated with bronze figurines of Disney characters, goes to Disneyland.

Special Mention: Pyongyang

The North Korean metro is the twin brother of the first lines of the Moscow metro, as well as one of the deepest transport systems in the world. The depth of the stations reaches 110 meters underground. The construction of the subway was carried out by the military, and, as in the USSR, the subway is also a bomb shelter. The long passages from the escalators to the platforms are curved to neutralize the effect of the shock wave. Some North Korean researchers believe that subway lines run close to military bunkers and strategic sites, connecting them into a single system.

In every carriage of the Pyongyang metro there are portraits of Kim Il Sung and Kim Jong Il: portraits of the leaders are covered by signs with information about the manufacturing plants. Many stations are decorated using marble, bas-reliefs and mosaics in the spirit of socialist realism, and the typical subjects of the panels tell about the revolution, people's construction and the personalities of the leaders.
The stations have revolutionary names that are in no way tied to the place of stop: “Slava”, “Comrade”, “Red Star”. There are stands with official press on the platforms.

Photos: Cover, 1 – Tamás Bujnovszky via Archdaily.com, 2 – Shutterstock.com, 3 – badahos / Shutterstock.com, 4 – ZHA via Archdaily.com, 5 – Foster + Partners, 6 – Greta Gabaglio / Shutterstock.com, 7 – TungCheung / Shutterstock.com, 8 – Attila JANDI / Shutterstock.com