Bristol alcohol is official. Two fortresses: how the Red & White and Bristol chains are conquering the market

What is the ideal convenience store? It has everything that will warm you in the evening, everything to meet guests with dignity or to celebrate an important event. In such a store, there is never any doubt: too expensive or too cheap. An ideal store has a harmonious combination of price and quality, and the wide assortment surprises with its variety. "Bristol" - a chain of stores near the house, which is the dream of a resident of any city, district and street! It's simple: we know what you want and how much it costs. In our assortment, alcoholic and tobacco products are widely represented, you can also purchase essential products and vape products. For our customers, we have developed a pre-order system, now you can order any product, choose the store closest to you and pick up your purchase at a convenient time for you. Rules for ordering.

Story

The history of the Bristol chain of stores began on September 17, 2012 in Nizhny Novgorod, and very soon we began to open with confident steps in the Nizhny Novgorod region: on October 28 in Balakhna. Realizing that we are welcome everywhere, on July 31, 2013 we opened our first store outside the Nizhny Novgorod region in the city of Saransk, Republic of Mordovia. At the moment, our network has over 2500 stores in more than 520 cities in 30 Subjects Russian Federation... We continue to actively develop in the regions of our presence and are constantly discovering new territories for ourselves, becoming “neighbors” for many Russians. If you want “Bristol” to become your shop near your home, write letters with wishes to the mail

The distribution network of alcoholic beverages is focused on the sale of high-quality alcoholic and tobacco products... In "Bristol" discounts and various promotions are offered to the attention of buyers on a regular basis.

Company management

Who is the owner of the Bristol chain of stores? This question is of interest to many potential employees. "Bristol" alcohol market chain, owned by Igor Kesaev and Sergey Katsiev firmly entered the segment of this market. They are included in the list of the richest people in the Russian Federation according to the Forbes magazine. Igor Kesaev is ranked 27th in this list, and the value of his assets is estimated at $ 3.7 billion.Sergey Katsiev is ranked 64th in the magazine's rating with $ 1.45 billion.

Team

The Bristol wine store chain is focused on creating new jobs in the regions. Management declares that it invests a lot of effort to make the workplace a second home for employees. According to numerous reviews of employees, the company has created comfortable working conditions.

Network specifics

The assortment "Bristol" includes tobacco and alcoholic products. The company offers wide choose products at favorable prices and tries to prevent the sale of illegal alcohol on the market. Bristol products are different high quality, according to the management of this network.

In 2012, the first Bristol store was opened in Nizhny Novgorod. Today the chain of stores has about 2,100 retail outlets in 30 regions of Russia. The network is actively developing and exploring new territories. The "Bristol" mode of operation in Moscow and the Moscow region is not round-the-clock, so buyers can purchase alcoholic beverages only from 8: 00-23: 00.

In order to form an objective opinion about this employer, you can study the real reviews of employees. Among the positive aspects, many workers note the payment of white wages... Some negative reviews reported that staff are forced to defraud shoppers who come to shop while intoxicated. Employees talk about how they have to spend their working day on their feet. Part former employees trading network claims that the management violates the norms of labor laws. This is due to the fact that they cannot allocate free time for themselves to rest and

Among the positive aspects, employees highlight the presence of a social package. Also within the framework of this company it is possible career growth... The Bristol seller is a rather nervous profession, since the work is associated with constant contact with by different people... This vacancy implies the presence of high communication skills, as well as high degree stress resistance.

Negative reviews about work in this structure indicate that the management takes on vacant vacancies of acquaintances or relatives. Often, such people do not have the appropriate education and work experience, which affects the reputation of the store. Feedback from employees reports that the shortage in the checkout "falls" on the shoulders of sellers. If a re-grading is found during the receipt of the goods, the sellers are also responsible for this. The workers also have to perform the duties of cleaning ladies. Wherein additional work not paid or compensated.

Main disadvantages

Among the main shortcomings, employees highlight the lack of movers in stores. Therefore, sellers and administrators have to unload boxes of goods on their own. Also, there are no security officers in the stores who could resolve emerging emergency situations.

Employees warn that when they are in this company will have to carry out a cleaner and a guard. Many comments are full of negative information that the cost of stolen goods from the store is being deducted from wages.

Labor law violations

Job seekers need to be aware that the labor code prohibits requiring employees to perform work that was not specified in the labor agreement... Otherwise, such actions may be classified as forced labor. Employees claim that labor contract and job description do not provide for the obligation to unload the goods. This type of work must be paid by the employer in the agreed amount, therefore such a company violates the provisions labor code... All this is confirmed by numerous negative reviews of the staff about "Bristol".

The real state of affairs

Former employees report that such stores are visited by a special contingent of people, so you need to keep yourself in hand. Employees of this network are strictly forbidden to show any rudeness and disrespectful attitude towards customers. However, restraining your emotional state is very difficult. This is especially true for communicating with people under the influence of alcohol, who often visit such stores. Many people say that they sell not the best quality products, therefore the prices for alcohol in this chain of stores are quite democratic and affordable for everyone.

Some employees talk about terrible treatment of staff by administrators and the HR department. Workers also report that management constantly imposes fines and various sanctions. Sellers are prohibited from sitting during their work shift. A lot of negative comments are left to warn other people that when they leave, employees are "hung up" for shortages. As a result, workers receive scanty wages.

The main difficulties in work

Throughout the working day, it is difficult to maintain good mood and a positive attitude in Bristol stores. Feedback from employees notes that some customers try to throw their anger in the face of cashiers, yell and insult, so former salespeople argue that this is a thankless job that is not appreciated and not paid. However, some workers have managed to find a creative approach to fulfilling their job duties, and have been successfully working as salesmen for many years.

It is not the highest paid and simplest, so potential employees need to make an informed decision before going to an interview at the Bristol store. Employee reviews say that the seller is a profession that requires respect not only from the buyer, but also from the management, which is not always manifested.

Reviews of sellers-cashiers

Employees report that wages are paid on time, but that wages are always unpredictable. Many people point to the friendly atmosphere in the team as the main advantage, since employees show mutual assistance in various situations. However, employees note that this company has a cunning system for compensation for losses. As a result, the store employees themselves have to pay for the shortage.

The workers of the alcohol market receive a lot of service notes every day, which contain information about which employee and what should pay. Some of them are frank about what people are using for free work force in the network of stores "Bristol". Feedback from employees speaks of widespread violation of labor laws and the lack of prospects for development.

Administrators' opinion

According to the managers, it is quite comfortable to work in this structure. The main thing is to prove yourself from the first days of work, so that the management will notice ambition and dedication. Career growth and high wages await hardworking employees. Some comments point out that employees can count on a decent reward in completing the assigned tasks. However, other reviews indicate that the company rarely indexes wages. Among the positive aspects, many highlight stability and timely payment of labor without delays 2 times a month.

The Bristol network is represented in different entities, which is why there are such different reviews about the work. Also, a lot depends on the specific point of sale and employees who fulfill their labor duties... Some testimonials state that employees only pay for the shortfall that was identified as a result of the audit. True, this does not happen so often, and proven thefts in the police are not payable by the store employees.

What kind retail chains open the most stores in Russia? Last year, Magnit took first place: 1,600 new stores of various formats appeared under its name. On the second - X5 Retail Group: almost 950 "Pyaterochek", "Crossroads" and "Carousels". But the third and fourth positions are occupied by the Bristol and Krasnoe & Beloe chains. In 2014, they opened 850 and 715 stores, respectively. The main product for both is alcohol

Store chain "Krasnoe & Beloe" in Chelyabinsk

Magnit, X5, Krasnoe & Beloe, Bristol and the network Fix Price(according to the calculations of the RBC magazine, it opened a little more than 630 stores last year) - this is the undisputed five leaders in the country in terms of store openings, says Mikhail Burmistrov, general director of INFOLine-Analytics.

Win at the expense of others

Market conditions for "sellers bad habits" v last years become tougher. Since 2006, the authorities have been tightening the screws in regulating the circulation of spirits (see the incision at the end of the text), and in the summer of 2009, then President Dmitry Medvedev launched a new anti-alcohol campaign. After that, for the first time, a minimum retail price for vodka and other alcohol was introduced, the excise tax more than doubled (from 210 rubles per 1 liter of pure alcohol to 500 rubles in 2014), beer was equated to alcohol, places and times of permitted sale of such drinks are significantly limited. After alcohol, officials tackled cigarettes: in 2013, the so-called anti-tobacco law was passed, limiting the places where you can sell tobacco and smoke.

Have Russians started drinking and smoking less? Both official statistics and independent experts say yes. According to Rosstat, alcohol consumption in the country fell from 9.7 liters per capita in 2007 to 8.5 liters in 2013. Consumption of cigarettes, according to the media group "Russian Tabak", from 2012 to 2014 decreased by 13%. However, the gray market has grown in parallel. The share of illegal tobacco products is still relatively small, but over the past year, according to British American Tobacco Russia, it increased from 1.6% to 2.7% of the market. But the clandestine-illegal surrogate alcoholic beverages can now account for half of the entire market, says Vadim Drobiz, director of the Center for Research on Federal and Regional Alcohol Markets (TsIFRRA).

Why, then, two of the five most dynamic chains in Russia - Krasnoe & Beloe and Bristol - are developing precisely through the sale of alcohol and tobacco? The answer is simple: they are trying to turn the tightening of legislation to their advantage.

The first Krasnoe & Beloe store opened in August 2006, when, as the chain's founder Sergei Studennikov said, a “real alcohol crisis” erupted in the country. "Krasnoe & Beloe" immediately declared itself as a company with a wide range of alcoholic beverages, - he recalled in his first interview, which in 2012 he gave to the Chelyabinsk glossy magazine"Mission" (hereinafter links to the text of the interview from the media database "Integrum"). “We were in the right place at the right time, the stars came together, and the coincidence of circumstances helped us.” RBC magazine was unable to meet with Studennikov before this article left for the printing house. However, the interview - the second for Studennikov - took place later, it will soon be available on the website.

The manager of the Bristol network, Alexei Toporkov, also believes that the launch of his network in 2012 coincided with the legislative initiatives: “We entered when it was most profitable for cigarette chains to enter. Because for us it was transparent the legislative framework, and the acting players had to abandon some of the points or reformat. "

Shops "Bristol" and "Red & White" in the same building in Omsk (Photo: Alexander Rumyantsev for RBC)

Alcohol chief

"Do you work with Red & White?" - so now the buyers of "Magnit" and other leading retailers begin negotiations with producers and distributors of alcohol, according to the suppliers of "Red & White". For many contractors, this network is already one of the largest sales channels.

According to Igor Komarov, general director of Trade House Aroma (a producer and importer of alcohol), the holding sells more through Krasnoe & Beloe than through Magnit or X5. The general director of the Legenda Kryma group of companies (a producer and importer of alcohol) Mikhail Shtyrlin says that their sales through Krasnoe & Beloe are comparable to those in Magnet or X5.

Bristol has not yet been a major buyer for suppliers, but they followed with interest the network in which two members of the Forbes list are investing - the tobacco kings of Russia Igor Kesaev (29th place with a fortune of $ 3.7 billion) and Sergey Katsiev (67th place and $ 1.45 billion).

Bristol and Red & White are small shops by a house with an area trading floor 80-90 sq. m, where alcoholic beverages are arranged from floor to ceiling in five to six rows (approximately 800 commodity items).

Bristol is being developed by the founders of the largest Russian tobacco distributor Megapolis Igor Kesaev and Sergey Katsiev. It is not surprising that, in addition to alcohol, there is a wide selection of cigarettes in the stores of this network - about 200 positions. In "Red & White" cigarettes, as in most grocery stores, there are 60-70 types. There are also "related" products: crackers, pickles, chocolate and other products (300-500 items in total).

The Krasnoe & Beloe chain includes more than 1700 stores, Bristol - more than 1200. Each operates in about 350 settlements... These are the two largest alcohol market chains in Russia, and the competitors are several times lagging behind: the next players in terms of the number of outlets - Gorilka, Norman, Aromatny Mir - combine 250-350 stores each.

“I don’t think they did something impossible,” says Mikhail Shtyrlin of the founders of Red & White and Bristol. “They just believed that it was possible to create an alcoholic network comparable in the number of stores with the largest grocery chains”. The sizes of the chains are comparable even now: Dixy, whose main owners are also Kesaev and Katsiev, has a little more than 2 thousand stores.

Financial indicators of "Krasnoe & Beloe" and "Bristol" have not been disclosed before. As Sergei Studennikov said in an interview with RBC, the revenue of Red & White in 2014 was 55 billion rubles. (VAT included). According to Mikhail Burmistrov's estimates, the network's revenue, excluding VAT, could have amounted to about RUB 47 billion. This is several times more than that of Bristol, which opened the bulk of its stores last year: according to INFOLine-Analytics, its revenue in the first half of 2014 amounted to 6.5 billion rubles. (without VAT).

Who is Mr. Studennikov?

“Very demanding, but fair,” says a former administrator of one of the Krasnoe & Beloe stores about Sergei Studennikov. "Sometimes harsh and rude."

According to the Mission magazine, he started trading back in the 1980s: he defended long queues for alcohol in order to resell it later. In the 1990s, he sold almost everything that could be tucked under the arm: alcohol, groceries, building materials.

From wholesale Studennikov switched to retail. In 1998, his wife and business partner Elena Soboleva opened a large store "House of Tile" in Chelyabinsk (it still works). In the mid-2000s, the entrepreneur opened Eurograd supermarkets for building materials, participated in the launch of the Monetka chain in the Chelyabinsk region, and in 2006 opened the first Krasnoe & Beloe store.

In the fall of 2008, the Krasnoe & Beloe chain included over 80 alcohol stores, a year later - about 150. Gradually, this project became the main business of Studennikov.

Founder of the Krasnoe & Beloe chain Sergey Studennikov (left) and co-founders of the Bristol chain Sergey Katsiev (center) and Igor Kesaev (right)

Four employees of the network, in a conversation with a correspondent of the RBC magazine, called him the owner of the company, without specifying the structure of ownership. Operating companies of "Red & White" (there are several dozen in total) belong to Studennikov and his wife.

Some market participants doubt that Krasnoy & Bely would have been able to develop so quickly without external investors or patrons. They express the most diverse assumptions - from local businessmen and officials to employees of federal law enforcement agencies. But we failed to find any confirmation of them: there was not even indirect evidence of the formal presence of such people in the capital of the network.

There is another version: Studennikov has many envious people and ill-wishers, and he built a successful business model on his own. “Sergei Petrovich created a primitive and brutal concept, which definitely fell into his target audience, - says the CEO of the pharmacy chain "Classic" Alexander Shirekov (headed various grocery chains Chelyabinsk). - Already from the name it is clear that these are shops for poor people who choose wine by color - red or white. "

"Squeezed out to the penny"

"Squeezed out to the penny" - under such a "harsh" slogan "Red & White" used to hold discount promotions. In fact, the chain operates in the segment of discounters. “Our strategy is to operate on a low margin, on the verge of profitability,” Sergei Studennikov said in an interview with Mission. As he told RBC, the chain's gross margin is now 2-3% lower than the industry average, which he estimates at 26-27%. For comparison: the gross margin of Magnit at the end of 2014 was 28.9%, for X5 for ten months of 2014 - 24.4%.

When the minimum retail price for vodka was 220 rubles. for 0.5 liters, "Red & White" had one of the widest assortments of goods at this "first" price. So, on January 13 in the stores of the chain, judging by its catalog in mobile application, there were 16 types of vodka for 220 rubles.

Many producers and sellers of alcohol have repeatedly complained that it is impossible to make money on the cheapest vodka: only excise tax and VAT on one half-liter legal bottle - 120 rubles. As a result, up to 90% of vodka for 220 rubles. in Russian stores, according to Vadim Drobiz, it was produced without excise duty. True, large chains like Red & White do not associate with illegal products, the expert said.

On February 1, a new minimum price began to operate - 185 rubles. Krasnoe & Beloe was able to offer vodka at this price as well. For a number of positions, the network holds the most low prices... How does she do it?

Having brought the network to a certain size - about 200 stores - the retailer began to allow himself procurement interventions, says Alexander Shirekov: “They came to suppliers and said: we have 30 million rubles, we are ready to pay for the products, what will be the price?” This is an unusual tactic for the retail market: usually food chains try to get the maximum payment delays from suppliers and thus actually get credits from the suppliers.

The Legend of Crimea, which has been cooperating with Krasnoye & Bely for many years, used to supply products there, including on a prepaid basis, confirms Mikhail Shtyrlin. So Krasnoy & Bely sometimes managed to get products with a distributor's markup of only 2-4%, Shirekov assures. One of the former suppliers of the chain also heard that Krasnoe & Beloe worked on a prepaid basis, and considers such a low markup of the distributor to be quite real, although with other schemes this figure reaches 35%. The low mark-up was still beneficial for distributors: they received a bonus from manufacturers for a large volume of sales. Now all the network providers surveyed by RBC magazine work with deferred payments, but these deferrals, according to them, are less than those of most retailers.

Chips, socks, vodka

"Krasnoe & Beloe", according to suppliers, does not import alcohol, but it independently brings products of unknown brands, for example, Jacker chips from Malaysia. They are similar in packaging and taste to Pringles, but are half the price on the shelf. “In Russia and in most countries of the world, only Pringles are known and they do not know our brand at all,” says Reni Lowe, export manager of Oriental Food Industries. "We are very proud to ship our chips to Russia."

To have low prices, more than 30 types of goods "Red & White" are produced under its own trade marks... For some regional manufacturers, the network has become the largest customer. So, the Chelyabinsk hosiery factory "Etalon" before working with "Red & White" simply kept afloat, had big debts and delayed salaries, says the leading sales manager Zemfira Vinogradova. Previously, the factory produced 30-40 thousand pairs of socks per month, today it supplies 60 thousand pairs of men's socks to Krasnoye & Beloe alone - an exclusive model under the brand of the same name.

Traditionally an important source of income for the majority food chains- marketing services to suppliers. In "Red & White" the set of marketing services is minimal and there is no fee for entering the network, another principle of the retailer's work is revealed by Roman Akhmetov, deputy general director for marketing at Trading House Piteinoff (network provider). “They only take products that are sold,” he explains.

The network uses advanced technologies in its work: for example, its Commercial Director Sergei Gorbunov went to the world's largest retail company Walmart a couple of years ago, Akhmetov says. “When you enter the Krasnoe & Beloe store, it immediately becomes clear that the guys travel around the world, study other people's experience,” agrees Alexey Toporkov. “They’re trying to do something by touch.”

Factories and liquor stores

The latest ranking of the largest Russian companies"Expert 400" included only four enterprises with headquarters in the Chelyabinsk region. Three of them are industrial giants Magnitogorsk Metallurgical Plant, Chelyabinsk Pipe-Rolling Plant and Chelyabinsk Electrometallurgical Plant, and the fourth is Absolute, a wholesale company of Krasnoy & Bely.

In the Chelyabinsk region there are now about 470 Krasnoe & Beloe stores, in Chelyabinsk itself there are over 170 outlets. This is more than Pyaterochka and Magnit stores combined. “Krasnoe & Beloe” has already ... monopolized us all, ”the Ural-press-inform news agency quoted the head of the OFAS in the Chelyabinsk region, Anna Kozlova, in mid-2013. According to the department, in 2012, the network occupied the largest market share in the region. retail products - 5.9%.

Since about 2010, under pressure from society and the authorities, as Sergey Studennikov admitted, he began to add products to the assortment and non-food products, and the stores themselves should not be called alcohol markets, but “convenience stores”. Products for children turned out to be the most popular. “It’s a matter of psychology,” the entrepreneur reasoned. “I, as a parent, maybe make amends for my child: I go to the store for a bottle of beer, and I buy a toy for the children that costs 2 times more than beer.”

There are already so many Krasnoye & Beloe stores in Chelyabinsk that they began to take customers away from each other (the "cannibalization effect"), notes Alexander Shirekov. They often work in neighboring houses, but Alexei Toporkov even saw shops in the same building.

"Bristol" is not going to Chelyabinsk yet, meanwhile the company's manager goes there every two months to see what new competitors have come up with. Toporkov and the leaders of Red & White are not familiar, but Studennikov also went to the Bristol store, he mentioned in telephone conversation with the correspondent of the RBC magazine.

Founder of the Krasnoe & Beloe chain Sergey Studennikov (Photo: Ekaterina Kuzmina / RBC)

Shops instead of kiosks

The main competitor of "Red & White" - "Bristol" - was forced to appear. The opening of pilot stores in Nizhny Novgorod in September 2012 almost coincided with the introduction of the "anti-tobacco" law to the State Duma. For Megapolis, which controls about 70% of tobacco distribution in Russia, the main problem after the introduction of the new law could be the restriction of the places of sale of cigarettes. According to INFOLine-Analytica, the company sold about 35% of its cigarettes through kiosks and pavilions. The bill stated that only shops with an area of ​​more than 50 square meters would be able to sell tobacco products in cities. m. And "Bristoli" began to open with just such an area.

As a result, the law was adopted with a different wording (the sale of cigarettes was banned in non-stationary retail outlets), but for Megapolis it still meant a reduction in an important sales channel. “Undoubtedly, we knew that the legislation would be tightened, we prepared our project in advance, and partly the date of its start and legislative initiatives coincided,” says Alexei Toporkov.

Megapolis shareholders began preparing the Bristol project back in 2010. In the business tandem Kesaev - Katsiev, Sergey Katsiev is more involved in Bristol, says Toporkov, who combines the positions of manager of the Bristol network and head of department internal control group "Megapolis" ("Megapolis" with a turnover of almost $ 14 billion in 2013 is part of the GC "Mercury" Kesayev and Katsiev). During the work of the project, Katsiev flew more than a dozen times to Nizhny Novgorod, where the head office is located. management company Bristol - Albion 2002.

Kesaev and Katsiev are investing personal funds in the project, the volume of investments is not disclosed. According to INFOLine-Analytica, the opening of one store, excluding lease, can cost 1.5-2 million rubles. Thus, only these costs for launching 1200 stores could amount to 1.8-2.4 billion rubles.

The founders of Bristol immediately decided that they would build something big, says Toporkov: "The shareholders are such that they are not interested in local business." At the beginning of 2013, when Bristol included only 10 stores in the Nizhny Novgorod region, businessmen did not like the pace of development of the network and it was decided to enter other regions, he recalls. In the summer of 2013, Bristoli opened in 11 nearby regions.

Unlike Red & White, Bristol does not have its own distribution center, distributors in each region deliver goods to shops. Thanks to this, the chain exhibits a wider assortment of local goods that are familiar to residents. Megapolis, which distributes not only cigarettes, but also Baltika beer, Red Bull energy drinks, Dilmah tea, Milagro coffee and other products, is one of the key suppliers of Bristol.

“Alcohol, tobacco and beer are a fairly structured business in terms of distribution,” explains Alexey Toporkov. “Based on it, we can quickly and efficiently scale a business from Vladivostok to Kaliningrad, and then add some other products to the line.” In the future, "Bristol" should become a full-fledged store near the house, where alcohol and cigarettes will not prevail, Toporkov assures.

A minority stake - 1.2% - Albion-2002 belongs to the Dixy South company, which is a part of the public Dixy Group of Companies. Dixy has a priority right to enter the capital of Bristol if this network is successful, Dixy President Ilya Yakubson told RBC.

Means war

Despite the fact that "Krasnoe & Beloe" and "Bristol" are very large chains, their "areas" almost do not overlap. At Krasnoy & Bely, the bulk of its stores - more than a thousand - are located in the Urals Federal District, while Bristol operates primarily in the Volga, Central and Northwestern Districts. But in some regions, networks began to "collide heads" deliberately.

So, Krasnoe & Beloe came to Nizhny Novgorod, the homeland of a competitor, in mid-2014. The Chelyabinsk chain has opened over 20 alcohol stores in the city, most of them, according to Alexei Toporkov, next to Bristol. “Bristol”, having “jumped” the Urals, went to Omsk, where “Krasnoe & Beloe” is actively developing. “We decided to feel ourselves there, in a highly competitive territory,” notes Toporkov. Krasnoy & Bely now has 84 stores in Omsk, Bristol - 29. Often they are located next door to each other, and in five places - in the same house.

“At first we thought that Red & White would be a priceller for us: their prices are lower by a number of categories. That you can close shops next to them, says Toporkov. "But no, nothing is happening." The top manager thinks that one of the advantages of Bristol is the different assortment of Red & White.

So far, small players are dying from the confrontation between the two leaders: the Omsk market, for example, recently left the alcohol market Septima and Napoleon. In Omsk and Chelyabinsk there is already a surplus of alcohol markets. “There should not be so many specialized alcohol retail stores in the city, this is absurd,” Toporkov admits. That does not prevent both retailers from continuing their active expansion. This year, Bristol is going to increase the number of stores to at least 2,000, the plan of Red & White, according to Studennikov, is 3,000.

The decrease in the minimum price for vodka and the economic crisis will play into the hands of alcohol stores operating in the economy segment, Vadim Drobiz is sure. “During a crisis, the consumption of cheap strong alcohol always grows: for people it is an antidepressant,” he concludes.

Featuring Denis Puzyrev, Mikhail Rubin, Natalia Suvorova