What is sold online. What is better to sell in an online store? Remote technical support is a good idea

Today we'll talk about what to sell online: how to choose a product for or some other form of doing business and making money online. As you know, literally everything is now sold and bought on the Internet, it is almost impossible to find any free one. However, it is still getting bigger and bigger, everyone is selling something. At the same time, some goods are sold better, others worse, and some do not manage to organize online sales at all.

Therefore, before you start selling goods, it is very important to understand how to choose a product for an online store, what to sell on the Internet, what sells well and what does not. How to do this - this will be discussed further.

So, there are three ways to choose what to sell on the Internet, let's look at them.

Method 1: Sell what you understand. For example, products related to your profession or hobby in some way. This option is interesting in that you will approach the matter, as they say, with a soul, to the maximum extent of this concept. And this is always a good guarantee of achievement.

By selling those products that you are well versed in, that you simply love, you can not only provide qualified advice, but also literally inspire a potential client to buy with your own experience and impressions. And this is a pretty important quality.

Method 2: sell what is weaker represented in your area. If you are thinking about how to choose a product for an online store that will work in a certain region or a particular city, it makes sense to analyze the existing offers and try to occupy among them that niche that is either poorly occupied or not even occupied at all.

In this case, you will also have every chance to develop profitable internet business, unless the goods are too specific, and there is also a demand for them in the region.

Method 3: Sell what sells best online. You can find a lot of research results that show the volume of trade on the Internet for different groups of goods. I compared the data of several such studies, and it turned out that the following groups of goods are best sold on the Internet:

Clothing and footwear. According to all data, this group of goods is the leader of world sales on the Internet, although it would seem that buying things online is not very convenient due to the lack of the possibility of trying on. However, buy and buy very well.
Goods for children. Very different: toys, clothes, shoes, accessories, baby food, etc. This group of goods is also always in the TOP of online sales, it is always in demand, so pay attention to it.
Digital technology. The top three is closed by high-tech goods for personal use: mobile gadgets, computers, TVs, cameras, etc. It should also be noted that these are products of a higher price category in comparison with the first two groups, therefore, to trade them from a warehouse, a considerable amount of working capital will be required.
Goods for sports and hobbies. This includes sports equipment and clothing, as well as everything related to a wide variety of hobbies: fishing, hiking, photography, etc. When thinking about what to sell on the Internet, pay attention to this option: here you can choose a group of products related to your personal hobby, which will be a good guarantee of success.
Furniture and household goods. This group includes all goods, one way or another connected with the arrangement of life: furniture and other household utensils.
Pets and pet products. Oddly enough, this group of products also ranks quite high in the ranking of the best products for sale on the Internet. And if you have a hobby in this direction, you can connect it with an online sales business.
Business equipment. If all previous groups of goods were associated with personal consumption, then this is the TOP group in the business area. These include the most different types equipment for production, trade, provision of services.
Appliances. Washing machines, refrigerators, microwave ovens and other household appliances, as we see, are inferior in positions to high-tech digital technology, but are also among the top sellers.
Goods for beauty and health. Thinking about how to choose a product for sale on the Internet, representatives of the beautiful half of humanity, business women, most often tend to this option. Indeed, cosmetic products, personal care products are always in demand and sell well over the Internet.
Accessories. And the last promising group of products for an online store that I want to consider are all kinds of accessories used by a person in everyday life: bags, watches, umbrellas, etc., there can be a lot of options here.

Separately, I want to note that huge volumes of sales on the Internet are provided by such goods as real estate and vehicles, however, I do not consider them because of their high cost. Nevertheless, if someone is interested in these product groups, you can organize the sale of them on the Internet.

Slightly less popular are books, gardening supplies, construction tools and materials, as well as various types of Internet services.

Here are 3 ways to select a product for an online store you can use.

The ideal option, of course, will lie at the intersection of all these methods: that is, it should be a product that you are well versed in, which is still poorly represented in your region and which is in demand according to general online sales statistics. If you manage to find just such an option, I think you will be successful.

By the way, there is another effective way to choose a product for an online store. It consists in first trying to sell some batch of this product through popular online auctions like Avito or bulletin boards in your area. If sales are successful, it means that there is a demand for the product, and you can consider it to open an online store.

Now you know what to sell online. I hope this information was helpful to you.

I wish you success in business and high sales! See you in future posts!

What to sell in an online store: reasons for popularity online trading and market analysis + how to choose hot commodity+ 6 categories of goods that are profitable to sell on the Internet.

Recently, people have become accustomed to shopping online. The most interesting thing is that absolutely any kind of things can be purchased online ...

Despite the presence of large Chinese sites, not everyone is ready to wait about a month, especially if the thing is needed quite suddenly and urgently, and there is no time at all to go shopping in search of a suitable one.

If we compare the statistics of the increase in income from online purchases and the total turnover, we can notice a significant superiority of the former, in percentage terms.

Reasons for the popularity of online shopping:

You can talk about the relevance of online stores for a long time, but that's just what What is the best way to sell online is a really important question.

There is a certain range of goods that has a fairly large competition in the field of sales through the network.

For example, there are a lot of clothing sites that already have a name, thanks to advertising on other resources. And some even managed to advertise their product on television.

Shoes, bags and other accessories are also common on the network, with the exception of designer items.

Analysis and market research, what is better to sell through an online store

Although it is better to choose products that do not have very fierce competition, sometimes you can be guided by what is most in demand during this period, since in this case the supply will not exceed demand.

Of course, before you should spend marketing analysis, as well as to explore the market in the region in which it will operate.

It is worth considering not only what kind of product they are interested in, but also what methods of receiving and paying for it are most often used.

In more detail, you need to pay attention to such points as:

countries from which orders are most often made;
On the market;
pricing policy within which orders are carried out;
things that cause distrust of the online store.

If you believe the studies that were conducted in 2017 on the territory of Russia, then we can distinguish such countries that are popular among fans of online shopping:

You can also highlight the following list of the best-selling things through online stores:

% of customers who place an order	Name
55	clothing	Most often, it is women who use the services of such online stores. The only drawback is that there is no opportunity to try on the chosen outfit, but they try to cope with this problem using 3D modeling and various methods of fitting the figure.
42/22	Technics	42% belong to small household appliances and various gadgets (phones, tablets, etc.), while 22% are larger household appliances. This is due to the fact that the cost on the Internet is usually lower than in retail stores.
36	Games and entertainment	Given the convenience of making a purchase, fairly low prices and the ability to easily compare products - ordering toys and games via the Internet has gained the highest popularity among young mothers.
32	Cosmetics	It is very convenient, given the opportunity to order expensive foreign cosmetics and care items at a discount.
14	car parts	Many entrepreneurs themselves order car parts in bulk, as in some cases it is more profitable than contacting through suppliers.
12	Sporting goods	Since recently the sports lifestyle has been quite well promoted, often many are interested in ordering sports goods via the Internet.

How to choose what to sell in an online store: basic parameters

After taking into account all market factors, the next thing to be guided by is own knowledge and skills.

The better the seller understands what he is selling, the more likely it is to show the buyer that he needs it.

It is difficult to disagree with this, because if a person who is far from plumbing starts selling bathrooms, he may not take into account the fact that it would be nice to sell faucets, pipes and other related products on the same site.
It's the same with other areas.

Immediately it is necessary to determine the scale, namely the range.

Obviously, the more choice in the store, the more profit it will bring, but is it? What if you swing too wide, and in the end the business does not bring the calculated profit?

It is worth appreciating all the nuances. For example, in the case of bathrooms, it is a good idea to sell them as a set with other bathroom components, as it will be much easier for a potential buyer to order everything from one seller.

But in some cases, the store simply won't be able to compete with larger sites in all respects.

Capital expenditures- this is one of the main factors that affects the scale of sales through the online store.

If this is the first project, and initially there are no guarantees or skills to work on the Internet, it is better not to spend money on a huge and expensive assortment, but pay attention to advertising the site and products that you can order on it.

The creation itself also requires funds, especially in the case of a novice entrepreneur.

Only for the creation and promotion of the site, if you count on the fact that the entrepreneur has nothing to do with the creation, it will take about 170,000 rubles.

6 popular categories of goods for sale in the online store

Despite the fact that the influx of various gadgets and reading devices has recently increased, books are still in demand. Often they are even purchased as a gift.

Selling books through an online store has its advantages:

no expiration date;
do not require special conditions for storage;
no problems with delivery;
no returns for faults.

Pet supplies.
Since now many people can boast of a thoroughbred pet, it makes no sense to talk about the relevance of pet products.
Pet supplies include:
- feed;
- toys;
- sleeping pillows and other furniture for animals;
- leashes, collars and other accessories.
Toys for kids.

In this matter, it is very important to take care of the environmental friendliness of products, as this is one of the main factors that a parent pays attention to when buying a toy for their child.
- a large margin (about 100%);
- lack of seasonality or temporary popularity;
- the presence of a particular consumer.
Toys for adults.
They can be very profitable, since not everyone has the courage to go into an intimate goods store and examine what interests him without any embarrassment.
And as mentioned earlier, the Internet makes it possible to view the catalog without leaving home, as well as filter items by category.
It can be both clothes and or decor items.
Online hobby shop.
It can be absolutely any topic: dancing, drawing, fishing, etc.
The most important thing is to understand yourself what you are selling and have an idea of who the client is and what he may need.
It is better that he does not need to buy something on other sites, but completely satisfy all his needs on one resource.

What is profitable to sell in an online store?

After analyzing the market and the consumer, you can see that it is quite wide, but there is a place for new entrepreneurs.

Having chosen any topic and product for sale in an online store, you should pay more attention to the factors that concern a potential buyer the most:

whether the quality of the goods corresponds;
quality of service;
guarantees not to be deceived;
availability of fast delivery;
price availability.

In order to meet all the requirements of the consumer, it is enough just to do everything sensibly and honestly.

In the case of delivery, it would probably be most beneficial to simply cooperate with a courier service that offers the highest quality service, as well as with those companies whose delivery prices are minimal, so that the buyer can always choose the service that suits him.

How to find a product to sell in an online store?

Listen to the expert's opinion and draw conclusions:

Knowing which products are most in demand among consumers, you will understand exactly what what to sell online so that it brings stable income and moral satisfaction.

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In some life situations the problem arises when there is not enough material resources. In this case, people often wonder what to sell in order to earn. Although in some situations entrepreneurs who are just starting their own business do the same.

Products from a Chinese manufacturer

There was a time when relationships flourished according to the buy-sell scheme. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require almost any cost from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money selling products from China. The best-selling goods have always been and will always be made in China, as they cost less than other producing countries. The advantage of such a sale is that there is no need to invest your money, since the goods are paid in advance by the buyer. The same item guarantees that there will be no downtime of products, they will always be in circulation.

Using an Internet Bulletin Board

Since it is the 21st century in the yard, it would be logical to ask the question of what to sell on the Internet in order to make money. To date, there are many free online sites that work on the principle of a bulletin board. In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through Internet bulletin boards:

Personal items that have become unnecessary for any reason.
You can buy various products and resell them, receiving interest from the sale.
Sale of goods wholesale.

In addition to using already existing sites, you can create your own Internet portals, where you should post various profitable offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

Gold, silver and other jewelry items, except those that belong to the family as heirlooms.
You can engage in the sale of such goods as cosmetics from a large company. True, for this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling a product can be, at first glance, rubbish, which ordinary people don't need a gift. However, there is a type of people who are called collectors. This segment of the population is quite capable of acquiring, for example, some kind of badge or a coin for a large sum, which to an ordinary layman will seem like a trinket with no value. In some cases, the answer to the question of what to sell in order to earn money may be antiques and other valuables belonging to different collections. It is more difficult to implement them, because first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents rural areas, as they receive a good income from the sale of vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What are people buying?

When the question arises of making money selling something, it is always worth remembering that there are directions that will be in demand always and everywhere, and at any time. What to sell to earn quickly and a lot? One of these areas is real estate. The sale and purchase of housing will always be in trend, since no one wants to live on the street. This way of earning requires certain investments, however, with the right approach, it will quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.

With constant monitoring of various ads, you can stumble upon one in which the owner writes about an urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. These are the offers you need to look for. Having bought a property at a lower price, it remains only to add interest and resell it. Thus, you can earn a lot of money, doing almost nothing.

What can be quickly sold online?

As mentioned earlier, wondering what to sell in order to earn money, you should turn your attention to the Internet. However, message boards are far from everything that can generate income. Despite the fact that almost everything that can be bought is present on the Web, and the demand, like the supply, is great, there are areas in which the demand is clearly greater than the supply. These categories include the following products:

Clothes and footwear for children and teenagers. Such products are always in use, because, as you know, children grow up quickly. You have to buy new things almost every year, which means that the demand will be constant and large.
Various products used at home and in offices.
Real estate and cars.
Less in demand, but still enjoy original and beautiful photographs.

Although it is worth noting that it is much more difficult to make money selling photos, since photobanks that accept pictures have very high requirements.

It is born from a thought, an image. And opening an online store requires detailed analysis, a well-organized business and a clear trade policy from the organizers. The number of online stores is increasing daily. Therefore, today in this publication we will tell you about what goods and services to sell in online stores? And also we will talk about what is profitable to trade? Indeed, in this article we will talk about the most popular goods and services that are sold via the Internet. We will also offer options for trading in small metropolitan areas, and decide what is still more profitable to trade during an unstable economy.

Assortment of frequently visited online stores

It's no secret that you can buy almost absolutely everything through the Internet. So, in the online store Amazon.com, which is the most visited online store in the world, goods from 36 product categories are sold (ranging from clothing, shoes, toys and ending with household appliances, jewelry). AT Russian Federation the most popular store is Ozon.ru. It sells goods from 17 product categories, up to the sale of travel packages. Also here you can see tickets for sale: cinema, concerts or exhibitions.

What to trade in an online store

If you don't know then we will try to answer this question. Day after day, hundreds, thousands, millions and billions of people access the worldwide web. Therefore, there is a huge chance that they will visit your page (shop). Hence the conclusion, you can sell anything in the online store. But for starters, we advise you to focus on 2-4 product categories. And if the trade process goes uphill, then the range can be expanded as needed. Let's take an example. Let's say you sell clothes and shoes. In such an area, let's say you have achieved a certain level of profit. Therefore, at this stage, feel free to expand the range of watches and jewelry. Profit growth will not keep you waiting. But remember, an increase in demand for one group of goods is not always accompanied by an increase in demand for another.

Sale of exclusive goods in the online store

There are also such online stores that specialize in the sale of one product, which can also be sold with a good profit. For example, these are sites that sell products handmade. All things that are made by hand, with the addition of individuality and creativity, are very popular and bring long-awaited profits. Therefore, you can also trade exclusive goods in your online store and get a good profit from this activity.

The more often they trade, and, accordingly, what more often they buy via the Internet

Next, we will figure out what products people most often buy through global network the Internet. For you, we have compiled a list, having studied the conjuncture of the Internet market in Russia. It presents the groups of products that are in the greatest demand, indicating the number of online stores specializing in their sale. Perhaps this list will help you and you decide on the choice of a particular product for your store.

Gifts, souvenirs, flowers 196,
Children's goods, toys 180,
Everything for the interior 169,
Auto parts 159,
Fashion clothes, shoes, bags 158,
Sports and tourist equipment 149,
Household appliances 147,
PC and accessories for them 129,
Building materials 126,
Perfumery, cosmetics 108,
Shops for adults 106,
Household chemicals and household goods 102,
dietary supplements 99,
Mobile phones and accessories 97,
Discs audio and video format 93,
Books and magazines 89,
Food, alcohol, cigarettes 87,
Equipment for production and trade 79,
Medicines 77,
pet shops 75 ,
Computer software and games 72,
Jewelry 68,
Antiques 65,
Air conditioning systems 62,
Stationery 59,
Photo and radio products 52,
Watches and accessories 49,
Musical instruments and equipment 29,
Virtual Goods 25.

Based on the examples given, we draw conclusions about which goods are sold the most and vice versa. Of course, what is sold more, demand comes there, but there is competition at the same time. We have given a large list of examples of product categories, so choose the one you need, analyze in this segment, and take your rightful place among your competitors.

What influences the choice of a product for an online store

The choice of a particular product category is influenced by several factors:

how much do you plan to spend on starting a business;
the level of demand for the product;
what information do you have about the product;
the scale of the market coverage;
the main trends in the Internet business.

Currently, the economic crisis dictates new rules. And entrepreneurs either restructure their work, look for new methods, or leave the market altogether. So what is worth trading in an online store? Of course, the product you choose should be in high demand among the population. If, initially start-up capital small, then you should not choose an expensive product or a large-sized one, as difficulties and high transport costs may arise in the future. In this case, choose a product that you are well aware of so that you do not have to spend precious time studying it. If an online store will operate in a certain market segment, for example, in one city, then carefully study the needs of its population.

How to choose the right product

To answer this question, you need to clearly know the trends of the Internet market. So, competent entrepreneurs earn decent money, having managed to predict, in the near future, the demand for a particular group of goods. In the current economic environment, the demand for some goods has fallen, while for others it has increased. So what products are better to offer for sale in a crisis? Let's figure it out.

What goods do we trade in a crisis

From this article, you will learn how profitable it is to trade in an online store. Oddly enough, during a crisis, the demand for expensive and exclusive goods is growing. Rich people are regular buyers of this category of goods. During a crisis, they try to invest in antiques, jewelry and other expensive items. But goods in the middle price category, alas, are falling in demand. This is due to the fact that consumers during the crisis, reduced wage, and they, trying to save money, buy a lower quality product at an affordable price for them at the moment. And accordingly, they artificially increase the demand for cheaper goods (cheap clothes and shoes, budget vacations.) Based on the above, we draw conclusions about the choice of goods for our online store:

we start selling expensive, exclusive things, focusing on a well-to-do contingent;
We provide uninterrupted supply of cheap goods for middle-income consumers.

What to trade in a crisis

We bring to your attention ideas of what you can still trade in an online store in the current crisis.

Equipment for industry and construction. At present, many new enterprises are opening in Russia, and everyone, of course, is trying to invest less Money, considering it as an option to purchase used equipment.

Home appliances, electronics. Today, the population of our country buys inexpensive second-hand goods. Therefore, buy broken equipment, repair it and make a profit from sales.

Food. Of course, inexpensive, set prices lower than those of your competitors and everything will work out.

Spare parts for cars. Again, people in a crisis do not spend money on brand new cars, but repair old ones, turning to you for inexpensive auto parts.

Jewelry. It's always a great investment. Elite, exclusive and expensive jewelry is always in demand among wealthy buyers.

Inexpensive clothes and shoes. And people in a crisis have to save on this. Therefore, organize an online store with low prices for clothes, shoes and the flow of buyers is provided to you.

I would also like to note the growth in demand for such groups of goods as cosmetics and ready meals.

We earn in an online store without investing money

It also happens that the budget of your online store is limited, and the money was only enough to develop the website. Then we will tell you what you can trade without any costs. Get in touch with discounts on merchandise! This business is very profitable. After all, in conditions of economic instability, people pay great attention to goods and services with discounts. You negotiate with a certain store, put their goods on the site, enter a 100% prepayment, and send part of the money for the order to the supplier.

If you live in small town and plan to open an online store in it, then take into account the fact that the population in such cities has an income that is lower than in large metropolitan areas, so you should not sell goods with a higher price, they definitely will not be in demand. People will give preference to inexpensive, but more or less high-quality goods. Here are some examples of what you can trade in a small metropolis:

Not too expensive clothes and shoes.
Inexpensive prepared food and groceries.
Used goods.
Inexpensive alcohol and tobacco.
Spare parts for cars.
Affordable medicines.
Inexpensive furniture of domestic production.

Without a doubt, these categories of goods will be in demand in the online market of a small metropolis.

What to sell in an online store: TOP-5 categories of goods in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

Internet popularity in last years just overwhelming! We spend a lot of time at the computer monitor and other gadgets.

Most people just relax: watch movies, listen to music, chat with friends.

For others, the World Wide Web has become a place of work that brings excellent earnings.

There are many options, but the bulk of people on the Internet are engaged in sales.

What to sell in an online store to earn real income? And how to build on it successful business?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often bought in online stores.

Statistics show that the most popular are firms selling real estate, as well as clothing, footwear and children's accessories stores.

Of course, working with real estate is an area for professionals and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with an Internet connection.

When you are just starting to "know" the field of online stores, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to you in terms of type of activity or lifestyle. For example, young mothers will be interested in selling children's clothes or toys.

What categories of goods are more profitable to sell in an online store?

A novice businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have good shop sportswear or outdoor products.

Walk through supermarkets, study the assortment, interview people (yes, at least your neighbors), listen to their opinions.

The products that you want to sell to customers must be in demand, be relevant today, have target audience in your region.

Let's say you decide to sell souvenirs, but a similar store already exists in the city. It is unlikely that in this case they will order products from you. Indeed, in an online store it is impossible to touch a thing, to study its shortcomings and advantages.

On the other hand, if the cost is an order of magnitude lower, then buyers can make a choice in your favor.

So what to sell in an online store?

The property.
Clothing and footwear.
Children's products.
Digital and home appliances.
Recreation and sports.

These are the most demanded product groups today throughout Russia.

In order to decide what exactly you want to do, you need to consider each of the options separately.

No. 1. Property For Sale.

A very profitable undertaking is to create a website about real estate. This category includes the sale of cars, apartments, houses, land plots etc.

Of course, for this kind of employment it is good to have experience as a realtor or at least elementary concepts about this profession.

Since the price for this category of goods is high, the income of the owner of such an Internet project will be considerable.

A real estate office that works online places all ads for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of the accompanying, and most importantly, from completed transactions.

You can increase profits by hiring 1-2 realtors in your mini-staff who will be able to travel to properties and sell real estate.

In addition to the site, you can also create pages in social networks to increase your reach of potential customers.

No. 2. Online clothing and footwear store.

Increasingly, people began to order clothes and shoes via the Internet. On the network you can find many different models at a lower cost than in conventional outlets.

There is a risk of making a mistake with the size or facing poor quality service in the online store. However, people continue to buy their new clothes online.

If you decide to start selling clothes, then decide on your target group. You might want to sell menswear or plus size clothing.

The next step is to conclude a deal with the supplier. In the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.

We remind you! Analyze pricing policy other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.

No. 3. Children's products.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. For help, they turn to all the same online stores.

If you have children, then you can sell used items for your baby along with new products. Online commissions have become especially popular in recent years due to the crisis in the country.

You can get friends and relatives to sell, who in this way can both themselves and you (for example, on the condition of selling “at a percentage”).

No. 4. Digital and home appliances.

On the Internet you can find many offers for the sale of digital and household appliances. The competition is strong, but the profit will also be high.

To get into the leaders in sales of equipment, you need to spend a lot of time and own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of selling equipment and understands technical innovations.

He should always be in touch and be able to answer all the questions of buyers.

Due to the oversaturated market of digital and home appliances, it is unrealistic to quickly become a successful entrepreneur.

No. 5. Recreation and sports.

Goods for outdoor activities and sports are popular. As a rule, products of this category are much cheaper on the Internet than in simple stores.

As for provincial cities, they often lack crazy quality sports and leisure products.

In such an area, if potential buyers there is an opportunity to purchase such products, it will be very useful to open a specialized online store.

How to start selling online?

Usually the workflow looks like this:

You are looking for a good supplier who will supply products in bulk at the lowest possible price.
Create your online store based on social networks, trading floors or as a separate site.
Next, you will exhibit the goods on the site already with a “wound” price. This difference in cost will be the income of the store.
After your business starts to develop, you can add some more product categories to your assortment (for example, to women's clothing accessories will be a good "party").

Note! Before you wind up the price, study the policies of competitors.
To attract buyers, it is important that the price for the same product is slightly lower than that of your “rivals”.
Reducing the cost of even 5-10 rubles can make a difference.

Often people, daydreaming about how much money they will make, open a business without a business plan. This is a gross mistake!

A well-designed business development plan is the key to success, even if you just want to sell jewelry online.

An approximate structure for creating a business plan looks like this:

If, after a few months of operation, the business is not profitable, think about where you made a mistake. It may have been bad advertising campaign or your assortment is simply unsuitable for sale in a particular region.

To draw up a business plan, as well as determine the vector for the development of your online store, answer yourself the following questions:

Question	Answer
How much will you have to invest in the project?	Decide how much money you have. It is not possible to open a store without money at all. You need to spend the first months on the purchase of products + the creation and promotion of the site. Only after “things go”, you will be able to make a profit and direct it to the development of the business.
Where do you plan to sell your products?	Decide for yourself with which regions of the country or perhaps the world you expect to cooperate. It is better to start from your city and regional center, and then expand and sell products throughout the Russian Federation + abroad.
Do you have experience in sales or website promotion?	If you are new to this business, don't worry. There are many useful tutorials and seminars on the web that will help you understand the basics of online trading.
Will there be demand for products?	Analyze the rating of goods that are sold through the worldwide network. It’s better not to take risks, but to follow the proven path (at least when this is your first business, and there are no unique ideas).
How about delivery?	Decide how you will send packages to customers. This is one of the most important moments for any online store.

What to sell in an online store so that the business is profitable?

When choosing a product that is profitable for the sale, let's turn to 5 tips from successful owners of online stores:

If you have a limited budget, it is better to sell inexpensive products.

This requires less + they will be cheap to deliver to the buyer.

It is worth comparing the pricing policy of online stores and markets in your area.

Every seller understands that a customer on the Internet is looking for something that is cheaper than in a regular store.

During a crisis, it is worth selling mid-priced goods in an online store.

After all, those who have money will buy anything in an expensive boutique. Middle-income people (there are many more of them in our country) will look for where to buy cheaper.

It is best to sell products that you understand.

If you can easily give advice to your buyer, it will be powerful competitive advantage.

If your online store sells only in a specific region, then conduct a survey on the topic: “What can not be bought in our city?”.

Based on the results of a survey of people, add to your product grid the products that many people are looking for potential clients your city.

If you decide to open a store on the Internet, then feel free to start acting. Do not be afraid that there are already a lot of projects on the network.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn from online sales?

It is difficult to name a specific figure that you will receive from your online store.

Income depends on such factors:

Project scale.

The larger the range, the higher the income will be.

Contribution own funds into business.

Own business is always a risk. It happens that an entrepreneur invests a large amount, and the business idea “burns out”.

It is better not to act so recklessly at the initial stage of opening an online store. Develop the project gradually.

Website traffic.

Unfortunately, many people are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visit the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell online and another is to make sure that buyers appear.

What is better to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be equal to 5,000-7,000 rubles. Successful projects that have been working for years can already bring profits in the millions, but for this you need to work hard and invest effort and money.