We promote the flower shop and the VK group with sweepstakes and competitions. Promotion of a VKontakte store selling bouquets of roses Beautiful flowers VK
Customer region - Kazan. Selected target audiences for test:
1. Friends of girls whose birthdays are from January 18 to January 25 (+1 week)
2. Men who have girlfriends’ birthdays from January 18 to January 25
5. Broad interests “home and family”
6. Broad interests "beauty and fashion"
7. Friends of girls whose BD is from 23 to 31 (+1 week)
gathering audiences
1. Audience - friends of girls whose birthdays are from January 18 to January 25 (+1 week)
— analyzed the client’s community through Cerebro
— analyzed the audience of reviews
— filtered target audience in Kazan in the client’s community
— deleted those blocked and without an avatar, removed bots
— according to the target audience from the client’s community, I collected a list of communities in which the target audience is a member
— filtered communities by the word “Kazan”, “in Kazan”, “Tatarstan”, “Tataria”, etc.
— gathered the entire audience of communities whose birthdays were from January 18 to January 25
— filtered the birthday audience by my target audience (girls)
— gathered an audience that left 3 activities since 01.01 on the pages of the birthday girls
- I tested activities many times, the best data was obtained from at least 3 activities over the last 2 weeks.
2. Audience - Men who have girls’ birthdays from January 18 to January 25
— collected all communities from keyword“Kazan”, “in Kazan”, etc.
— collected the entire audience of communities (I collected them both by activity and in at least 2.3 communities - the base turned out to be small, so I collected everyone)
— gathered all the birthday girls whose birthdays were from January 18 to January 25
— collected all the men whom the birthday girls indicated as their significant other (the database turned out to be small, since the filter was based on age and geo, and also marital status, but it gave results :)
3. Audience of competitors (2 activities)
— collected 100 communities of competitors
— collected at least 2 activities in the last 2 weeks
— deleted admins, bots and excluded all previous audiences
4. Friends of girls whose birthdays are from January 20 to February 14 (+2 weeks)
- collected in the same way as in step 1
5. Broad interests “home and family” - in the settings of the account (at that time the customer was holding a competition, so this audience is also here)
6. Broad interests “beauty and fashion” (at that time the customer was holding a competition, so this audience is also here)
Filters by GEO and age were set in the very advertising office VK.
advertising campaign results
1. Subscribe to the community
Audience of competitors (2 activities)
Spent: 340 rub.
Transitions: 97 pcs (3.5 rubles per 1 transition)
Intros: 27 pcs (12.6 rubles per 1 subscription)
Best ad
Spent: RUB 81.64
Joined: 14 people
Cost of 1 subscriber: 5.8 rubles Distribution of audience by age
2. Selling bouquets
The audience is friends of girls whose birthdays are from January 18 to January 25 (+1 week)
The audience of birthday girls for whom DR +14 days worked poorly.
Spent: RUB 419.26
Transitions: 43 pcs (9.7 rubles)
Sales: 4 pieces for the amount of 6215 rubles ( feedback from clients, what holiday they buy flowers for and how they found out)
Total client cost in this campaign: 105 rubles
The best ads that showed almost identical results 
Friends of girls who have BD from 23 to 31 (+1 week) - this audience also worked well, despite the low CTR in the campaigns.
Spent: 317 rub.
Transitions: 23 pcs (13.7 rubles per 1 transition)
Sales: 2 pieces for the amount of 3115 rubles (feedback from clients, what holiday they buy flowers for and how they found out)
Total cost of the client in this campaign: 158.5 rubles rubles
Overall results for the campaign
Spent: 1705 rubles
Entries: 42 pcs
Number of sales during the test:
1 order of a bouquet of 25 roses (for a friend on her birthday) - 1,750 rubles
2nd order bouquet of 15 roses (for a girl on her birthday) - 1125 RUR
3rd order bouquet of 51 roses (for a date) - 1990 rub.
4th order bouquet of 31 roses (for BD) - 1990 rub.
5th order bouquet of 101 roses (on March 20) - 5990 rub.
6th order bouquet of 15 roses (for my sister’s birthday) - 1350 RUR
Another 1 order for 15 roses from a client who made 2 orders for a girl for a birthday - 1125 rubles (re-sale)
Total: RUB 9,330 — completed orders
Pending completion: RUB 5,990
Due to the fact that the client’s budget was limited, we corrected the design and design of the community before advertising on our own. But, I will give recommendations for improving the effectiveness of advertising in this campaign:
1. I recommend improving the avatar + menu - making it stylish and easy to navigate and understand
It happened during the commercial:
The customer immediately applied the recommendations after the campaign:
2. Do high quality photos both clients with flowers and photographs of the bouquets themselves
3. Take photos from the store itself, where everything is packaged, and write on the community wall
4. Post fewer direct advertisements on the community wall
5. Add entertaining content on topics:
- videos of interesting and creative congratulations to girls and birthday boys
- reviews best places for dates in the city
- smart women's quotes and women's aphorisms
- selections of bouquets of flowers, as well as creative ideas congratulations from flowers
6. Make pictures that talk about the promotion more stylish and of better quality, in accordance with the community design
Promotion of the flower workshop “Pansies” in Bugulma.
About the project:
The flower workshop “Pansies” opened in the city of Bugulma on May 2, 2017. The workshop was opened by young and ambitious guys, and despite the fact that the town is not large and there is high competition. The guys made an original renovation of the room with their own hands, having a small area of the room. It was possible to create a cozy, homely atmosphere in the workshop.
Task:
- Make the “Pansies” flower workshop as recognizable and popular as possible in
Bugulma; - Increase sales through public VK;
- Increase the number of public subscribers.
- Bring the store's income to a plus (at least a small one).
Target Audience:
From mine personal experience in other projects related to the flower business, the main target audience is:
Relatives of the birthday person(s)
This can be divided into several segments:
- Girls who are in relationships with birthday boys
- Men who are in relationships with birthday girls
- Mother's birthday (anniversary)
- Dad's birthday (anniversary)
- Birthday (anniversary) of mother-in-law, father-in-law, nephew(s), etc.
Brides
Parents' Committee (before certain holidays)
Men in the candy-bouquet period
Audience of competitors.
But in this case I won’t talk about it!
Bugulma is a small town in the Republic of Tatarstan and it was enough for me to tune in to GEO and exclude ages under 16 and after 60.
Under 16 people are mostly insolvent; after 60 they are inactive on social networks.
The budget was replenished gradually by 1000 rubles per week (all the guys’ money was spent on opening and purchasing goods), so I could not divide the audience for each post by gender, age and platforms. I'll tell you about the rest of the settings later.
Budget:
5000 rubles (as of May 22, 2026 rubles spent)
Work progress:
Buying bouquets is usually either pre-planned or unpredictable depending on the situation. Since in this case we did not highlight segments, it was decided to launch promotional posts with direct sales texts.
Texts and photos of advertisements that were used in advertising of this flower shop. IN advertising company placed from top to bottom. The first is the last by launch date.
Results:
We received for the period 02.05 to 22.05:
— 263 subscribers
— 61 orders, average bill 1,500 rubles.
Only orders received through “community messages” were taken into account.
As a result, we earned 91,500 rubles after spending 2,026 rubles. for advertising
The case was sorted out at this time, because graduations and last calls(IMHO there will be a lot of orders).
All settings:
Thank you for your attention!
Greetings, dear reader!
This time I’ll tell you about the case, how to short term recruit a large number of real subscribers to your VKontakte group with flowers and ultimately get a large number of loyal customers to your flower shop.
I hope that you have read previous articles on promoting a flower shop and flower business using social network VKontakte. If not, then quickly look for information on our flower website. We already have just the sea useful information about how to promote a flower shop from scratch thanks to the Internet.
Information that costs tens of thousands of rubles is given to you completely free of charge!
We started from scratch and set an adequate target of 10,000 rubles in flower sales per day. At the moment we have completed this task. On some days there are sales of 8,000 rubles, and on some days there are sales of 25,000 rubles. Soon I will have a full financial report, then I will be able to tell the exact amount of turnover per month (September). The client is, of course, happy. Perhaps we will begin to increase the sales of the flower shop if we continue our further cooperation.
Below is a picture of a drawing from a group of our colleagues in Kaliningrad.
What did we do that caused us to grow by 1,600 people in a month?
We began to raffle off bouquets of flowers in the first competition, and in the second we began to raffle off plants in pots.
By and large, if the topic is close to you with pranks, you once took part in them yourself, then you understand what I’m talking about now.
If not, I will briefly explain. A post (entry) is made in the group about the drawing, under the terms of which you need to join the group and repost this entry in order to win. Repost - a post from a group that will now appear on your VKontakte wall. The trick is that this way many of your friends will be able to see the competition, learn about your flower shop, and participate.
The advantage is that this is a cool PR for the store for relatively little money.
If there are 100 people in a group, you are doing a flower draw, most likely it will not be of much use. There are very few people, this audience will not rock their friends, so that you end up with colossal growth of the group in a short time!
I made this mistake once, but then I realized it and everything went like clockwork!
Yes, in the text of the competition we also talked about flower shop, about prices for flowers (roses, lilies, gerberas, chrysanthemums, wedding bouquets), where we are, attached a photo of the store, and so on. In fact, they gave specifics, not “water”. If you sell flowers cheaply, then write so! Rose for 50 rubles. Or delivery around the clock. Or big discounts for some groups of goods or some days of the week! Or something else. Write everything that sets you apart from your competitors!
I’ll stop loading you up for today. You have something to think about. If you have questions, ask in the comments below, or personally by email.
Next time we’ll most likely talk about prices, discounts, and promotions for flowers.
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