What is profitable to sell online. Best-selling goods in Russia: statistics

Russian market considered the most favorable for the sale of all kinds of products. Beginning businessmen are often interested in what are the best-selling goods in Russia and whether they are bought in the world. Therefore, the article will present products that will be bought in the Russian Federation and other countries.

Raw material

It is easy to guess that the most traded goods on planet Earth are raw materials. They usually include big deals and, as a rule, the parties involved are large companies. The TOP of the best-selling commodity-oriented goods looks like this:

Oil. It is considered an expensive commodity due to the high demand for products final production. Crude oil is the world's most traded commodity.
Coffee. This is the oldest culture, it is grown in more than 70 countries of the world.
Natural gas. It is an important source of energy, which is used for heating and electrification.
Gold. From ancient times to the present day, gold has been used as a currency (however, now it is not exchanged for essential goods, but is invested in it for resale and capital increase).
Copper. It is mainly used in trading purposes- now in the form of alloys, thousands of years ago - in its pure form.
Silver. It exists in nature in its pure form, mainly used for the manufacture of jewelry, appliances, and is widely used in industry.
Sugar. Used by all people in everyday life.
Corn. In eighth place in the world's best-selling goods, oddly enough, was corn as the most mature crop on the planet.
Wheat. It is the staple food among grain crops.
Cotton. Its use is not only limited to clothing, paper, and coffee filters, it is also used to make cosmetics, medicines, oil, fishing nets, and fire hoses.

Other global sales items

But although raw materials are considered the best-selling commodity in the world, the average office clerk will not buy a barrel of oil. Therefore, the most popular products are usually designed for entertainment, they are small and accessible to everyone, and they are also well advertised:

Rubik's Cube. It was invented by the Hungarian sculptor and architect Erno Rubik in 1974. After 6 years, an American company bought the copyright for this toy and began to produce it. Very quickly, the puzzle became a worldwide sensation, which is why the cube has been considered a bestseller for many years.
iPhone. This phone is considered the best-selling product even in Russia. In just 5 years, more than 290 million models were purchased in the world.
"Harry Potter". The book first saw the world in the 90s of the last century and since then has not left the shelves of bookstores. The total profit from book sales was $8.1 billion.
"Thriller". Another top-selling item is Michael Jackson's Thriller album. In just a year after the release, he received 8 awards.
"Mario". This video game first appeared in 1981 and has been regularly featured in gaming production since then. Each copy has sold over 1 million copies.
iPad. First saw the world in 2010 and immediately became the best-selling product of the year.
"Star Wars". In 2009, Avatar was recognized as the highest grossing film, according to other sources, Gone with the Wind (1939) is considered the highest grossing film. But if you take into account the category "series", then none of the existing ones can compare with "Star Wars".
Toyota Corolla. No matter how strange it may sound, but the car also got into the rating of the best-selling goods. Corolla has been on the market for more than forty years, and during this time the world saw more than 11 models.
Lipitor. This drug is used to lower cholesterol levels in the body. The total profit from the sale of the drug is 126 billion dollars.
PlayStation. The first model of this game console was released in 1995. After 5 years, consoles of the second and third generations - PS2 and PS3 - entered the market. Over 310 million copies have been sold in all time.

Successful investments

So, what is the best-selling product in Russia? As a rule, it all depends on the category. Aspiring entrepreneurs usually work with several products, because with a large assortment it is very difficult to track the popularity of a product. If you choose only one direction, then later you can expand the line with related products. This trend brings good profit, if used for the implementation of the Internet space.

Also, when starting to work with sales, it is important to understand that during the crisis, the list of the best-selling goods in Russia will certainly change. This will especially affect the wealthy segments of the population, who prefer to save money and start investing in things. Mainly in precious metals, real estate, art or antiques.

But since the country is a priori absent middle class, and society is divided into two categories of people: some skim the cream, others are below the poverty line. In connection with this feature, goods for sale are usually selected. But here you also need to think: if you choose cheap goods, you can quickly win over an audience, only here there is a lot of competition, which is made up of Internet sites and more well-known organizations. As statistics show, gadgets were the best-selling product in Russia in 2016, but it is almost impossible to snatch your market share in this segment.

Clothes, shoes, accessories

It is this group that leads the top 10 best-selling products. The desire to express oneself and stand out is almost in the first place in a person. This group of goods will be in demand in any economic conditions. Despite the fact that people are used to choosing things by trying on and by touch, today more and more buyers order the necessary goods via the Internet.

The web provides information regarding the size, color, composition of the fabric, in addition, there are photographs showing the thing from all sides. Although for a client, buying goods on the Web is a real pig in a poke, the buyer will never guess what exactly he will receive in reality. But in terms of searching the Internet is very convenient.

The best-selling products on the Internet are clothes and shoes. According to statistical results, 12% of consumers buy goods in this category online. This is done mainly by women, and the most sought-after product is, of course, dresses.

Quadcopters, smartphones and accessories

Similar aircrafts were originally created for military purposes, but after a while they were enthusiastically used in everyday life and for entertainment. Marketers believe that drone trading will be the most profitable business in 2018. The demand for this product is growing all the time, so you can earn a lot of money on resale. Apparently, people have already satisfied their need for smartphones and now they want something new.

By the way, about smartphones. These gadgets have been the best-selling goods on the Internet for several years now. This category includes any item whose value exceeds $600 (34.5 thousand rubles). According to the statistics of the best-selling goods, about 10% of Russian residents can afford to constantly change mobile phones for new models.

Appliances

Also, the top 10 best-selling products on the Internet include household appliances. Even if we take into account the fact that most buyers are afraid to shop online, the demand for these products is growing every day. No matter how you look at it, the cost household appliances in stores is much more expensive than on the Web, even if you take into account the delivery, you can save a decent amount.

Basically, people take large household appliances in stores in order to first familiarize themselves with it. Therefore, small household appliances, such as an iron, a kettle, a blender, etc., are more popular. Beauty products are also popular in this category of goods: epilators, electric shavers, curling irons, irons, etc.

Green tea and medicines

As for 2018, great idea trade in green tea. Statistics show that the average consumer is more and more oriented towards healthy eating (to be more precise, the fashion for healthy eating). In any case, green tea, like green coffee, is now very popular.

Recently, they have been worthy competition with healthy nutritious foods, in other words, detoxes. In the first place are herbal teas and decoctions, in the second - detox juices. Despite the fact that many detoxes turn out to be fakes, the demand for them is not decreasing.

A healthy lifestyle is good, but drugs are still more popular. Like it or not, but people will always get sick, there are pharmacies literally at every turn in the country. Buying pharmaceutical products, the buyer is mainly guided by blind trust. Even dietary supplements and herbs, which do not always have a positive effect on the body, are in demand.

Books, toys, gifts

Even in an age when people began to use electronic devices for reading books, regular paper copies are still in demand. Whatever it was, and ease of use is not able to overcome the desire to sniff the newly printed edition. According to statistics, the best-selling goods on the Internet are books (this is if only online transactions are taken into account). On sites printed editions are much cheaper, and you can get good discounts.

Also, a modern buyer cannot do without toys and gifts. After all, every person has many relatives, friends and acquaintances, and no one has yet canceled the holidays and the rules of good manners. In addition, now there are many services that can make a gift personalized, original and unique. And toys are popular with people of all ages.

Tickets

No matter how strange it may sound, but the list of the best-selling goods via the Internet also includes tickets. If earlier you had to go somewhere and stand in line, now you can buy the right ticket without leaving your home: buy it, print it out and you're done. True, novice businessmen should not focus on this market segment: not only is there simply pathologically high competition, but you also have to spend a lot of effort searching for potential partners.

Cosmetics and perfumery

These products were, are and will be popular. The peak of sales is especially growing on the eve of the holidays. Buyers of cosmetics are generally conservative, they will constantly choose a product that once suited them. So if there is a desire to start a business in this area, then you can try your luck.

It should be noted that the profit will directly depend on the quality of products and their advertising. Basically, well-known brands can boast of a stable audience here, the products of which have been tested both by time and experience. About 20% of buyers buy cosmetics and perfumes online.

LEDs and furniture

Lighting devices that work from diodes can also be attributed to the best-selling goods in Russia. At the end of 2017, the novelty became a real breakthrough, because the use of this product for domestic purposes is considered more economical. LED lamps consume 3-4 times less electricity, and last much longer than conventional lamps.

It may seem that only wealthy people buy furniture, but this is not at all the case: it is popular among the entire population. It is bought not only during repairs, but also to simply update your home.

East is a delicate matter

The buying inquiries don't end there. Not so long ago, the inhabitants of Russia have mastered such a site as "Aliexpress", and in most cases they prefer it to domestic online stores. Goods from China have long flooded the world market, but now buyers can order things, appliances, toys, cosmetics and all kinds of accessories directly from manufacturers and suppliers, and not overpay the cost of cheating the seller. Statistics show that residents of Russia order the following goods on Aliexpress:

Tempered, protective glass for iPhone. This particular product occupies the first place in the ranking, and this is not a mistake: either in the Russian Federation everyone can afford an iPhone, or the glass is not very tempered.
Gel polish for nails. The new fashion of modern girls obliges to buy it.
Women's seamless cotton briefs. Underwear is in the top three, and although buying it online is a dubious proposition, consumers don't think so.
Matte waterproof liquid lipstick.
Cosmetic sponge.
Metal headphones. They look stylish and sound good, not in vain they got into the top ten.
Purifying black mask. It appeared on the market in 2016 and immediately became popular.
Cotton blouse with buttons.
Warm women's leggings.
Silicone transparent case for iPhone.
Xiaomi fitness bracelet. Similar products from other manufacturers are many times more expensive, but so far there have been no complaints about this company. People buy products literally for nothing.
on a magnet or tape. Since they cost almost a penny, buyers from Russia do not miss the chance to decorate their home.
Balaclava hat. This is a hat that is pulled over the neck, and only the eyes and forehead are visible. But this product is seasonal, and its popularity, apparently, was inspired by modern fashion.
Lace bra with push-up effect.
LED waterproof flashlight. An indispensable and useful thing in every home.
Women's blouse with lace. Perhaps, women's clothing is the most popular product category on Aliexpress, so it appears more than once in the Top 20 most purchased products.
Silicone nibbler for feeding children. This is a special device designed to feed babies with fruits and berries.
Lithium battery charging module. The popularity of this product is called into question: according to statistics, 19,000 orders were made, but in fact a rare buyer knows what it is and what it is eaten with.
Seeds of flowers, fruits and vegetables.
Faucet nozzle for saving water.

What is the world buying?

If you look at the situation with goods from Aliexpress in the world, then the only thing that can enter the Top of the most purchased products is women's clothing. It is equally actively acquired both in the Russian Federation and in other countries of the world. Abroad, people are mainly guided by those goods that will be useful in the economy or that are too expensive in their country. For example, on Aliexpress in 2018, baseball caps, sneakers, sweatshirts, vacuum food sealers, quadrocopters, 3D constructors, silver rings, LED devices and brushes for cleaning car air conditioners were most ordered abroad.

Consumer needs are different for each category of the population, someone is ready to give his life for a Rubik's cube, and someone can't wait to get a smartphone case from China. A few decades ago, it was possible to rank the best-selling goods, but today there can be a hundred or even more such ratings. The world is changing, and if earlier there was not much to choose from, now the range of goods is too large.

People who are active in the field of trade cannot help but be interested in questions about what sells best in a crisis and what can be sold more? These questions are becoming even more relevant, given that during the crisis of 2015-2016, a significant part of the population has significantly decreased. So, let's look into the essence of the tasks set and determine what is profitable to trade in a crisis?

Food

Of course, people with a lack of financial resources buy first of all essential goods. This is a limited list of items that a person needs in the first place. And the leading place in this list should be given to food. Indeed, a person needs clothes, but in a crisis, you can get by with old ones and temporarily not buy new things.

Medicines are the goods for which a person is ready to give the last penny.

Not every individual has serious health problems. But food is exactly what all people need, and almost every day. Therefore, it is profitable to trade this product even during the crisis of 2015-2016. But still, food is also different.

Hardly expensive and fine dining will be very popular during the crisis. But the level of sales of social varieties of bread, cereals and similar products during the crisis may even grow.

As mentioned above, medicines are also among the goods of the first, and in some cases even vital necessity. Most people, in case of illness or on the recommendation of a doctor, immediately run to the pharmacy, regardless of their financial situation.

A fairly small percentage of people are trying to save on their own health. Therefore, sales of medicines in pharmacies, even if they do not increase, then in any case should not decrease.

True, one nuance must be taken into account: in times of crisis, like the one that came in 2015, most people will prefer to buy cheap analogues of expensive medicines. Buyers will focus more on domestic producers, rather than on imported ones.

Cloth

Clothes will also always be bought, as they require constant renewal due to their wear and tear. Although, unlike food and medicine, the level of clothing sales may still fall, as some people decide to wear old clothes or have clothes repaired in the workshop, rather than buy new ones.

In this way, the segments of the population most affected by the crisis redistribute finances to more necessary, in their opinion, types of costs: the purchase of food and medicine, payment utilities etc.

In the same time certain types clothes, on the contrary, are beginning to be in high demand, and their level of sale is growing. First of all, it is profitable to trade in cheap and worn things. Therefore, during the crisis of 2015–2016, cheap clothing stores and second-hand shops, engaged in both wholesale and retail will flourish.

AT modern world hygiene products can also be classified as essential goods. Therefore, if their level of sales falls, it will be insignificant. But most likely, as with the purchase of food, clothing and medicines, there will be a reorientation of buyers to cheaper analogues.

Therefore, firms that sell hygiene products should take this factor into account and trade more with lower price options for these products.

Spare parts

During the crisis, the sale of spare parts, including those for cars, is moving quite well. The fact is that during times of problems with the economy, people often cannot afford to buy new technology or vehicle and therefore prefer to repair the old.

In this regard, the cost of purchasing spare parts and paying for repair services increases. Of course, it can be argued that at the end of 2014, the opposite situation was observed, when, with a sharp fall in the ruble exchange rate, people rushed to buy equipment and vehicles.

But, firstly, then it was only the beginning of the crisis, and the population had a fairly large money supply on hand, which has since decreased significantly. Secondly, many of those who bought equipment in a panic in December now do not know what to do with it, and some are forced to sell it at a lower cost than they bought.

In this regard, it is unlikely that even if the ruble exchange rate collapses again, people will behave in this way. Therefore, experts predict a reduction in the volume of purchases of machinery and vehicles for 2015-2016, in contrast to the level of sales of spare parts.

In stressful situations, people try to find relaxation in various extreme ways of transmission or in the use of substances that contribute to distraction from the gloomy reality. In Russia, alcoholic beverages are traditionally very popular among such products.

The crisis period, of course, in itself is a source of various stressful situations, so we should expect that the consumption of alcoholic beverages in 2015 will increase, which means that the level of sales will also increase.

The fact that since February 1, 2015 in Russia the minimum retail price for a bottle of vodka with a volume of one and a half liters has been reduced to 185 rubles has also contributed to the increase in demand for alcohol.

Goods for kids

It cannot be said that the volume of sales of goods for children does not fall at all during the crisis, but its decline is much smaller than this figure for other products.

And this is understandable, because it is so difficult for parents to refuse their children their favorite toy, and if you need to purchase some useful or necessary thing for a child, for example, related to study, then moms and dads don’t even think about it. Naturally, there are exceptions, but they do not significantly affect the general state of the market. Therefore, it can be summarized that, although the demand for children's goods in 2015 will slightly decrease, it will still be profitable to trade them.

Funeral goods

In the narrow sense of the word, ritual products are most often understood as goods intended for a funeral rite. But broadly speaking, they include:

wedding paraphernalia;
symbolic goods for newborns;
goods for the funeral rite;
other goods for religious ceremonies.

It was never customary to save on such products, even in the most difficult years. Most likely, this will be the case in the current crisis.

However, some adjustment in demand for certain groups of goods is still possible. This is due to the fact that, due to economic difficulties, a certain increase in mortality, a decrease in the number of marriages and the birth rate is possible.

Therefore, in 2015, a slight increase in the level of demand for funeral goods and a decrease in the volume of purchases of goods for newborns and wedding paraphernalia is expected. The volume of sales of goods for religious ceremonies should remain unchanged.

Although all these fluctuations will be insignificant and are unlikely to significantly affect the state of affairs in a particular niche in the sphere of ritual services. Therefore, we can say that in a crisis it is profitable to sell almost any ritual products.

What is profitable to implement?

Thus, we see that it is most profitable to trade essential goods during a crisis, namely food, medicines, clothing and hygiene products. It is quite profitable to sell spare parts to extend the life of those types of equipment for the purchase of new models of which, due to financial turmoil, there is not enough money.

Also, during a crisis, products that alleviate stress, such as alcohol or specialized anti-stress medications, have always sold well.

There is another group of goods, the level of sales of which decreases only when the people are extremely impoverished. Such goods include products for children and ritual paraphernalia.

Given the fact that in 2015 and 2016 difficult times are foreseen for the country's economy, it will still be far from the total impoverishment of the population, so we can conclude that trading in such products will be profitable.

If you are looking for current business ideas 2016 - this article is for you! We will tell you about the features of the economic situation in the field of small business today, outline the most promising areas for starting your own business, and in conclusion, we will give a few useful tips which will definitely help you successfully implement your business plans.

Features of the economy in 2016: the patient is more alive than dead?

Before you start running own business, moreover, in any area, it is necessary to have at least a general idea of what is happening at the moment in the country's economy as a whole. This will help to identify its most effective directions and develop a competent strategy for its actions.

Crisis - it's time not to lose heart, but to act!

Ask anyone what features are characteristic of the economy of our country in the current period of time. In the vast majority of cases, you will hear in response: a crisis, devaluation of the national currency, rising prices, a sharp decline in income and other unflattering reviews.

Most people perceive the very word "crisis" exclusively in a negative sense. It is associated with the decline of the economy, the ruin and bankruptcy of individual firms and large enterprises, the fall in the level of purchasing power of the population. Total depression...

You might be surprised when we say that the reality is not so bad! A crisis frightens a simple layman, but an enterprising person can inspire great things. It is in a crisis, when the weight reaches the floor, that many of us make an important decision - to quit our miserable existence and change jobs, where a lot of time is spent and little money is earned, to develop our own business.

Many well-known entrepreneurs, both foreign and domestic, owe their success precisely to crisis situations that allowed them to show their business qualities and not only stay afloat, but also build a strong business.

Yes, our economy is now in a rather deplorable situation. Uncompetitive companies are closed, entrepreneurs are ruined. But in their place come others, more active and enterprising. Why don't you become one of them?

There would be no happiness ... or how the current crisis can help you!

In fact, whatever time you take, we live in an era of constant crises. They intensify, weaken, change, but do not disappear. How does the crisis of 2016, which smoothly passed to us from 2015, differ from the previous ones?

Russia's political confrontations with foreign countries, in fact, helped to create a rather unique situation in the country's economy. The Western sanctions imposed against us, and even more - the "anti-sanctions" of our government, have led to a sharp reduction in many imported goods, in particular, food products. In all the media, the word “import substitution”, which is new for us, sounded. For the first time, after many years during which the country actually produced nothing, there was talk at all levels about the revival of production and agriculture. As they say, there would be no happiness, but misfortune helped.

On the other hand, information began to come in from various regulatory authorities that a huge part of the goods, and especially food products, both produced in our country and imported, do not meet safety standards. This suggests that there are practically no quality products on the market.

All of this is bad news for consumers, but good news for would-be entrepreneurs, as it gives them a chance to start a production that will be in demand. Smart people Those who want to create their own business will definitely draw conclusions from the situation and be able to find their own niche that generates income.

If you doubt everything and wait for the onset of a more favorable time, it is likely that you can wait a lifetime without realizing your potential. So, arm yourself with the motto of the British millionaire Richard Branson "Get it and do it!" and act!

Actual business ideas of 2016 - choose any!

In this chapter, we will not suggest that you reinvent the wheel, that is, in our case, new activities. We will try to take a slightly different look at the existing trends, taking into account current trends and features. You can worry as much as you like that all profitable niches in business are already occupied, or you can choose absolutely any of them and become the best among your competitors! You can read more about the first steps in business in our article.

Internet business is a business with the future!

It is not in vain that we put business on the Internet in the first place. In our opinion, this type of activity is today a favorite among all others for beginner businessmen. This can be explained by a number of factors.

So, what is relevant on the Internet as a business idea in 2016?

How to organize a profitable online store!

There are thousands of them on the Internet. And they show up every day. At the same time, most of them never lead their owners to the status of a cool businessman. In order not to stand on a par with the losers in this type of activity, you need to have certain knowledge and qualities. Valuable information for owners of online stores is contained in the article

Whatever you are selling, you must:

- define your target audience and be guided by its requests and needs;

- conduct a competent marketing policy;

- convincingly show customers why they should buy goods from you;

- provide the client with benefits in the form of various discounts, free shipping and similar shares;

- give the client a guarantee of safety when buying in your store;

Compliance with these conditions will allow you to acquire a loyal audience that will leave positive reviews about your store, thereby attracting even more customers. An online store, unlike a regular store, is good because the number of its potential buyers is almost unlimited.

Dropshipping is a trend in modern online commerce. The principle of operation is simple: you look for online stores with inexpensive goods and resell already in your store. With the right approach - quite a profitable business. Read about the most popular ways to promote an online store in the material.

Website promotion is a classic of Internet business!

Business on sites has not gone out of trend for many years and the demand for services for the creation, promotion and promotion of sites is not weakening. The fact is that almost all business in our age of globalization is "tied" to the Internet. And even those entrepreneurs whose field of activity is outside this plane cannot fully realize their potential without having their own website.

In order for sites or pages on social networks to bring maximum benefit, you need to organize them efficient work. That is why good site promotion specialists will always be in demand. This business can be done both alone and by creating a team of like-minded people. How to competently organize such a business, you can learn from our article. With the right setting of the case, success in this area is guaranteed!

Trading - mastering a new type of business!

Trading, or trading in exchange assets, is currently gaining momentum and is quite suitable for the role of an effective business idea in 2016. Now constantly on hearing such words as forex and binary options. Why all of a sudden such a stir, what is it connected with? It is unlikely that he would have arisen from scratch. The fact is that trading is a very modern and, subject to a number of conditions, quite a successful way of earning money that has come from world practice to our country.

Many mistakenly believe that binary options are a kind of roulette game, lucky or not lucky. Yes, there is some luck in this case. However, the most important thing here is the ability to analyze economic, political and many other factors in order to exclude random actions and act clearly and thoughtfully.

In any business that you want to lead to success, you need to carefully delve into. And trade binary options- not an exception. The Internet is now full of promotional articles, many of which are designed simply to entice potential client. Therefore, in the ocean of such information, it is important to be able to find really valuable resources. You can get step-by-step training in binary options trading, as well as learn about personal positive experience from successful traders from the material "How to trade binary options successfully".

Trade: how to find creative ideas!

This area is currently economic activity is both the most profitable and the most unstable at the same time. The ruin and exit from the market of less competitive participants most often happens in trade.

This is explained by the fact that the chain of intermediaries from the producer of goods to the consumer can be as long as desired. This leads to a rise in the price of goods at each stage of resale, and at the end of its cost may become too high for buyers who are trying to save money during a crisis. In an effort to avoid huge markups on their products, manufacturers often look for shortcuts to potential buyers and open branded stores, online stores, resort to other ways to reach the buyer directly. At the same time, a huge number of those intermediary entrepreneurs involved in petty trade fall out of the links of the chain.

Another most vulnerable category of merchants in a crisis are the owners of expensive boutiques, stores offering luxury goods and other similar goods. For a mass buyer, such things are currently losing their relevance, and if there is no buyer, there is no business. What can be in demand in the field of trade today?

Products and essential goods - needed everywhere and everywhere!

Under any circumstances, people will buy essential goods: food, clothing, hygiene products, goods for children, etc. Therefore, stores of a similar orientation will always be needed.

Another question is how to survive among competitors? This is where you will have to make an effort to “force” the buyer to go to your store. Look for creative ideas, apply the best marketing moves, use someone else's positive experience and come up with your own "chips". Maintain a competent pricing policy, you can read about it in the article

If trade was unprofitable, no one would be engaged in it. Why among the shops and outlets located in the same area or even mall some go bust while others thrive? Think about it. In addition to ordinary stores, various specialized stores can become quite interesting from the point of view of finding a business idea in 2016. Let's take a look at a few of them as an example.

Eco-food store: how to make money on a healthy diet!

The total dominance on the shelves of our low-quality food stores makes us think. Every year the number of consumers who are ready to buy more expensive, but environmentally friendly products is growing. These are vegetables and fruits without GMOs and nitrates, livestock products without antibiotics and other harmful drugs, and other products free from all kinds of chemical additives. If you set yourself such a goal, you can find farms, which will supply fresh, environmentally friendly food to your store, and there will definitely be buyers for them. And this is its own niche.

Second hand shops: cheap does not mean bad!

No matter how different the attitude of people to second-hand clothing stores, the fact remains that they are in demand. Regular visitors to such stores are not only poor students and low-income pensioners.

Please note that in those second-hand stores where things do not lie in heaps on the shelves, but are beautifully hung in size and color, where not frank rubbish is sold, but quite decent clothes, you can often meet a fairly wealthy audience there. Abroad, dressing in such stores is not considered something indecent. Our attitude to consignment goods is also changing. The demand for imported children's clothing is especially high. Organize this area of trade wisely, and your store will always be full of customers.

Shop of Ayurvedic goods - find your niche!

In search of your own business idea in 2016 in trade, you can pay attention to quite original directions. For example, open a shop of Ayurvedic goods. This topic is currently popular. Ayurvedic cosmetics, health and hygiene products, various spices, herbal teas and nutritional supplements have their customers. The most advanced people in this regard purchase yoga products, incense and aromatic oils, books and other spiritual literature.

Now there is indeed a huge interest in Eastern practices, and the organization similar business may well become justified. By the same principle, any non-trivial direction in trade can be organized and successfully promoted. Do you know, for example, how many people are delighted with Thai cosmetics? Here's the specifics!

Service sector: set high goals!

Services - this is exactly the area of activity that in our society for some reason often "limps". There are usually two extreme options here: either echoes of an unobtrusive “Soviet” service, or everything is beautiful, but with exorbitant price tags.

Firms with an adequate ratio of price and quality are clearly not enough, and people who know how to work professionally in the service sector are even fewer. So you have every chance to fill this gap in the direction closest to you. And there are dozens of them.

Real estate agency: how to create the best in the city?

Services of cleaning companies: we fight for cleanliness!

This business in our country appeared relatively recently, but already has sufficient demand. Complex cleaning in the offices of companies, shopping and business centers, putting in order buildings with panoramic glazing - this is the area of activity of cleaning company employees.

Outsourcing - we sell services at a high price!

Here is another line of activity that has gradually become part of our everyday life. Outsourcing is the performance by a third-party company of any functions for a particular organization. This is useful when an organization needs certain non-core specialized services. For example, it can be accounting and auditing, lawyer consulting, services for software etc. Outsourcing companies work with customers under contracts, on terms of full or partial outsourcing.

Recruitment agency: we solve personnel issues of clients!

By choosing this type of activity, you and your employees will perform intermediary services between potential employers and job seekers of various kinds. It will be necessary to create a database of both, monitoring the labor market, interviews and professional testing of candidates for a particular position and other activities. The work is troublesome, but for professional personnel officers it is quite feasible and profitable.

Private language school: how to organize excellent courses!

Knowledge foreign languages in our time is simply necessary. It is required both for work abroad and for leisure when we travel, and just gives a feeling of self-confidence. Yes, in general, suddenly someone will have a burning desire to re-read the English classics in the original!

Sewing studio: building a business right!

Car service - never be superfluous!

The number of motorists in our country is steadily growing, and with them the number of cars is also increasing. Therefore, an extra car service never hurts. Especially good. Especially with car mechanics who have hands from where they need to. Oh, and a car wash modern equipment Of course it doesn't hurt either. So it will work out - and people feel good, and you are in business. our material will help you to develop this idea

Transport services: constant demand!

This can include private transportation, organization of passenger transportation fixed-route taxis and freight.Your transport company can provide courier services. And that it be organized and cultural, and not the way we usually do. Do everything at a high level, and your customers will be pleasantly surprised. For more information on how to develop this type of activity, read the article.

Construction and repair companies: income without borders!

Construction and renovation services are always in demand. You can create a narrow-profile business, for example, install windows and doors. Or you can assemble a team of excellent specialists and start building private houses and cottages. So, for people who understand this matter, the discovery construction company- a great option for a profitable business! You can get more detailed information from the material

Services in the field of housing and communal services - a source of stable income!

In general, the housing and communal services sector is a gold mine. In every house, something constantly breaks somewhere, leaks, rusts and clogs. Moreover, these problems are equally characteristic of both the old housing stock and new buildings. So if you decide to build your business on the organization of plumbing services, you will never lose!

Tenant activity: earn on investments!

Many build their business on the rental of any property. Of course, for the acquisition of this very property, considerable funds are required. On the other hand, having made an investment once and recouped the investment, then you can earn income for the rest of your life without making much effort. What is in greatest demand as a leased property? Commercial and industrial areas, as well as various kinds of special equipment and vehicles.

Printing house: expanding the scope of activities!

Take care of the organization of printing services: calendars, brochures, business cards, booklets. Try to attract corporate customers, thus providing your company with a large amount of work. Master "related" areas: thermal printing on fabric, 3-D printing, etc.

Production: we develop popular directions!

What we really have problems with is our own production. For many years, economists and analysts of all stripes have been breaking spears about whether our own production is profitable in our country or not. We will not delve into the problems of the global economy, and consider several options for production within small and medium-sized businesses, which are quite realistic to implement here and now.

Building materials: always needed, needed everywhere!

Production building materials, perhaps one of the most advantageous species activities. Our people are building, rebuilding, repairing, restoring and improving something all the time. The demand for building materials is always high and stable. So what can be produced within a small business?

Can do production paving slabs, artificial stone, curbstone, you can knit a chain-link mesh or engage in the manufacture of lumber. It is possible to establish the production of frame structures for individual housing construction. To be brief, this is exactly the case when you can list profitable options almost endlessly.

How to become a popular producer of agricultural products?

Everything is more difficult here, but if you wish, to build a profitable business in agriculture is quite real. We do not mean the organization of large volumes of production, ensuring the operation of large dairy plants and meat processing plants.

Anything that is most suitable for you can become a specialization: the production of environmentally friendly dairy products, the cultivation of berries and vegetables without the use of chemicals, the opening of a small cannery or a farm for breeding rabbits, quails or ostriches.

Bakery or confectionery business - we are looking for our "zest"!

Mini-bakeries and pastry shops are quite common. What will help you become worthy among competing industries? Products with an original recipe, branded pastries, contract deliveries to popular city cafes - if you think carefully, there are different ideas here, for example, such as in the article

Take, for example, the disturbing controversy in the press about the terrible harm of artificial yeast. Find an old recipe unleavened bread or develop your own and you will have a lot of grateful customers who are concerned about the search for safe baked goods.

Furniture production: let's organize it right!

Having chosen furniture production as a business, think carefully about how you can stand out from hundreds of other manufacturers. Inexpensive production, good quality and an individual approach to customers - if you apply these declarations not in words, but in deeds, this business can be promoted. The main thing to remember is that "not expensive" does not mean "made in the garage, on the knee." Your products must meet all quality standards.

Leisure and tourism: stakes on quality service!

The sphere of tourism and recreation can now also be called affected as a result of the geopolitical situation in the world. The most popular foreign resorts among Russians have been banned, and at the same time, the number of Russian tourists who can afford to vacation abroad has sharply decreased. People's attention has shifted to domestic tourism. And here, as always, there is an unplowed field for activity. After all, only the lazy one has not yet talked about what to rest in Russia:

a) expensive (and often unjustified);

b) uncomfortable (well, they don’t know how to create amenities similar to foreign ones).

Do you want to succeed in tourism business? Sit down and write a business plan. Find out how this is done in the material Study the niches that are most favorable for your area, think over and calculate possible options, get creative. For example, such a direction as eco-tourism - why not an option?

Ecological tourism - we are mastering a new direction!

This is a fairly new, but already popular trend in the field of domestic tourism. When the interest of vacationers to travel to the monasteries and local history museums of the country began to decline, eco-tourism arose as a creative business idea. How does it attract people? In our age of continuous urbanization, people have become very far from nature. Many modern children have no idea what life outside the city is like.

Entrepreneurial people in Russia and abroad make successful business on eco-tourism. They build in countryside cottages or hotels that can be rented for a weekend or for a longer time. As a rule, all this is located in picturesque places with ponds and forests nearby, so that tourists can fully enjoy nature.

For the greatest interest of clients, the owners of such firms start stables with horses, farms with rare birds, arrange artificial ponds with various types fish, etc. Although often people are willing to pay just to be quiet for a few days.

Hostel: we compete with the hotel business!

Anticafe: organize comfort for visitors!

Here is another new trend in the field of organizing free time. An anticafe is a place where you can just sit with a laptop or chat with friends, and at the same time no one will hint to you that it's time to place an order or make room for other visitors.

You can bring food and drinks with you. And the time spent in this place is paid. Opening an anti-cafe is a very interesting idea. Such establishments are popular among young people, especially during the cold season. In summer, as a rule, there is always a decline in attendance, but you can always figure out how to organize interesting leisure activities for your clients.

Hookah bars: create your own atmosphere!

Hookah bars, or hookah bars, as they are sometimes called, are gaining popularity. These places attract visitors with their special atmosphere, it is very rare to find 2 good hookahs similar to each other. The emphasis is on the uniqueness of the place, music, interior, the hookahs themselves.

Some hookah lounges are small chelouts, where each company independently and quietly coexists next to each other. Others, on the contrary, rely on the commonality of space, usually in such hookahs there is a large TV or projector, game consoles and various board games are possible. Sometimes hookahs are opened in the same room with a bar, thereby adding cuisine and drinks to their services, while providing the bar with hookahs.

Franchising: we use new business models!

Franchising has become more and more popular in recent years. This is the name of the principle of building a business with a special form of partnership. There are a number of large companies that allow small firms to engage in a similar type of business using their trade marks and technology.

This type of business relationship, as a franchise business, is regulated by law. Both parties have a mutually beneficial position: a company that gives a kind of license for its activities receives an initial payment and further deductions, and its partners have the opportunity to become part of an already promoted business system.

Franchise business can be very different. Of the most common, we can name clothing stores of certain brands, chains of fast food restaurants, pizzerias, coffee houses, the production of certain food products, and so on.

There is a catalog of franchises, having studied which, you can choose own idea for business. For everyone who is interested in the franchise business, we advise you to read the material

As you can see, there are a lot of options to get started. entrepreneurial activity. There are many examples when the most incredible and unusual business ideas brought millions in profits to their authors! So, if you decide to go into business, remember that nothing is impossible for those who strive to achieve their goals!

The same type of business, which develops in the same conditions, can be promoted, or it can be destroyed. Here are a few tips, following which you will definitely achieve success.

Starting to build your own business, carefully consider your strategy and tactics, study the market you are going to conquer.
Learn and put into practice modern methods organization and business management. Read more about them in the article.
Decide in advance which organizational and legal form will best suit your business.
Find out if your future activity is subject to licensing or certification.
Settle all possible taxation issues: choose the most appropriate taxation system, find out if grace periods are provided for in your activity, decide on what forces you will carry out tax accounting. Our material will help you with this.
Regardless of the type of activity you choose, always try to be creative. Be creative wherever you can: in advertising your products and services, in packaging, in organizing various promotions and bonuses. Work on your image, spare no effort and money, and the time will come when the image will work for you.
If your business involves attracting employees, try to select them in such a way that you see them not as employees, but at least like-minded people. This is quite difficult, but you need to strive for this in the name of the prosperity of your business. The relevance of the famous phrase "Cadres decide everything!" no one has canceled yet.
Constantly learn and improve in your field. The world does not stand still, something new is constantly appearing. Stay up to date with all current trends. Information is one of the most important resources in our time.
Strive to earn positive business reputation both among competitors and customers. Good feedback from customers is the most effective advertising. The more of them, the higher your income will be.
Believe in yourself, no matter what the difficulties. This faith will lead you to the desired result!

In conclusion, I would like to say once again that no crises and economic downturns will force enterprising and energetic people to remain inactive.

How to open The educational center? Algorithm how to start earning on knowledge!
Sincerely, Anatomy of Business project February 27, 2016 10:14 am

Recently, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, you first need to carefully consider what you will trade in it. The best-selling products on the Internet in 2018, collected in this article, will help you choose the right assortment that will attract the attention of buyers.

What to sell?

As a rule, beginners who open their business online choose 2-3 categories from the top best-selling products on the Internet. In the future, they gradually expand the range. For example, if you sell shoes and clothes, over time, when free funds appear, you can offer watches and jewelry to consumers. Thanks to this, you can significantly increase your profits.

Since a huge number of people visit the Internet every day, you can sell any product here. But, if you want to get a good income, you first need to carefully study the rating of the best-selling goods on the Internet. After that, you can proceed to the formation of the assortment.

Internet commerce in crisis

Let's try to figure it out, shall we? According to the statistics of the best-selling goods on the Internet, in difficult economic conditions, the demand for expensive elite products. It is bought by wealthy people who have taken care of their financial well-being in advance. In addition, during the crisis, many citizens try to invest their savings in jewelry from precious metals and antiques to protect money from inflation. Therefore, such goods are sold in relatively large volumes.

During the period of economic instability, the demand for products of the middle price segment falls sharply. This is due to the fact that people with average incomes have less wage Therefore, in order to save money, they are forced to abandon many of their usual purchases. Therefore, if you decide to go into e-commerce in 2018, you should not bet on a medium-sized product. price category.

During the crisis, the best-selling goods through the online store are cheap products. The bulk of the population of our country saves money, so they prefer to buy inexpensive goods of low and medium quality. Demand for budget clothing, furniture and food is starting to skyrocket as buyers from the former middle class move into this segment.

If you cannot determine which is the best-selling product in Russia via the Internet, choose one of two strategies:

Sell expensive goods for wealthy people;
Engage in mass deliveries of cheap goods, for example from China.

We form an assortment

Let's try to make a list of the 10 best-selling products on the Internet.

Quadcopters and accessories

You probably know what drones or quadcopters are. Such aircraft were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you are looking for , try trading drones. The demand for such a product is constantly growing, so you can earn good money on it.

Gadgets and mobile phones

Marketers have found that such products are the leader in sales on the Internet. This category includes any item worth less than $600. Attractive prices offered by many online stores attract consumers. About 10% of the citizens of our country can afford to regularly update various gadgets and mobile phones. At the same time, most often, they make such purchases online. Consumers compare prices on the Internet and in physical stores, and see that there is a significant difference. After that, they part with their money without any problems, because they understand that they have saved a decent amount.

Appliances

This product is in the top 10 best-selling products on the Internet. But many people today are afraid to make expensive purchases online. Despite the fact that prices are much lower in online stores, most of the buyers still go to supermarkets.

The fact is that such expensive things are rarely bought, so consumers want to personally compare different models and make sure that they do not have any defects. In addition, some people have never experienced the mailing of goods. They believe that it is much more convenient and profitable to order delivery around the city. Therefore, if you have not decided yet, start with another, more popular product.

Green tea

Trading different varieties of green tea is a great business. Modern people take care of their health, so green tea, which has healing properties, is very popular. Another popular product is green coffee. But the demand for it is starting to decline gradually, so if you want to make good money, focus on trading green tea with different extracts.

Products for cleansing the body

Healthy nutritious foods, the so-called detox, are rapidly gaining popularity. At the moment, various herbal teas and decoctions are in the greatest demand. They filled everything social media. Surely each of you at least once stumbled upon such a product in your feed. Some products are really good for health, but there are also those that resemble ordinary tea with different fillings in composition. And, nevertheless, it is quite profitable, since detoxes are sold online in huge volumes.

LED lightening

This segment opens up broad prospects for start-up entrepreneurs. Experts say that literally in 10 years all lighting fixtures in the world will be replaced by LEDs, as they allow significant energy savings. In addition, LED lamps last much longer than conventional incandescent lamps.

Such an idea of your business with minimal investment in 2016, with the right approach, will make you a wealthy person, since LED lighting becomes indispensable in Everyday life modern people.

Books

Despite the fact that in recent years many people have begun to use electronic reading devices, ordinary paper books continue to be in demand. Literary publications on specialized sites online are much cheaper than in real bookstores. In addition, many online stores offer customers good discounts and favorable prices. bonus programs. On the web, the buyer can find any edition he needs. Each book is accompanied by an abstract with which you can familiarize yourself with its contents.

Shoes and clothes

This is a product that is in demand on the market in any economic conditions. In order for consumers to choose the right things for themselves, online stores provide detailed information about each product:

Colour;
Textile;
Size;
Main operational characteristics.

In addition, they post photos where you can see what this or that thing looks like. As a rule, clothes are shown by models, so the buyer can visually evaluate how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in conventional stores, such a product entered the top ten best-selling products on the network. By the way, reselling clothes is a great option for people who are interested in.

Children's toys and gifts

Many modern consumers prefer to order gifts and children's toys online. There are many sites on the net that offer their services for choosing gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can make it nominal, that is, order some kind of original inscription or engraving.

Cosmetics

Experts believe that cosmetics and perfumes are the best-selling products on the network. Many online stores that sell products from famous brands, offer consumers video tutorials and master classes from experienced professionals. As a result, consumers receive a quality product affordable prices and learn how to properly use the purchased cosmetics. If we talk about perfumes, then usually only proven popular fragrances are bought through the network.

10 criteria for a profitable niche: What to sell on the Internet?

During a crisis, many entrepreneurs who trade on the Internet go bankrupt or lose most of their profits. This is because they do not want to change the way they work. If you select the best-selling products on the Internet and fill the site with them, online trading will bring huge profits, regardless of economic conditions.

Before choosing a profitable one, first carefully research the market and study consumer demand. Each city has its own categories of goods that are most in demand in your region. Trading in such products will allow you to get a good stable income.

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable species business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: food, clothes, shoes, etc. non-food products everyday demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. "Portraits" of buyers

Buyer Type	signs	Behavior
"Optimizer"	Men over 45 living in major cities	Refusal from expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High income people	Make a shopping list (29%) and always follow it
"bargain hunter"	Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements people with low income	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

*The data is presented without taking into account online orders prepared food, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Consider which product is profitable to trade today, using an example successful startups and most popular franchises(according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Start-up capital- 1 million rubles from their own savings - spent on the arrangement of the kitchen and the creation of a site for receiving orders.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. In the summer people tend to spend more time on outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: includes equipment costs outlet and the purchase of a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail network stores that sell ready-made glasses and make them to order (has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. Royalty and lump sum missing. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to look out for
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods own production with wrapping up to 300%	high competition, including with large Internet sites and retail gift shops seasonality (high season - from May to August, peak - before the holidays)
	the ability to order the delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote in a crisis, many people switch to animal offal feeding
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	many people hesitate to buy collectibles online because of the risk of fakes goods are not cheap, so the demand for them in a crisis will be limited
Goods for recreation and tourism	Everybody more people focus on active and out-of-town recreation attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.