Which franchise business is profitable? Franchises for small businesses with minimal investment

A businessman who does not have a large investment capital can open a franchising enterprise by looking for an option with minimal investment. Many successful companies offer mutually beneficial cooperation, requiring little expense, at an acceptable cost lump sum. Ideas for choosing franchises that practice minimal investment:

• inexpensive cafes, street fast food, coffee shops - located near business centers, educational institutions, offering fast and inexpensive food;
• legal services - in demand due to the low legal literacy of the Russian population, minimal investments with high profitability, no costs for products, warehouse rental;
• advertising services - low cost for the same reasons, profitable even with minor investments;
• creation, website promotion, development mobile applications– at a minimal price you can buy from the franchisor an application designer with which the franchisee creates programs for clients;
• beauty and health – haircut, manicure, teeth whitening, fitness clubs, pharmacies;
• car service – there is a regular demand for services, many franchisors offer profitable cooperation;
• business to business – ISO (quality control) certification, temporary worker services, production of plastic cards, stamps, seals, courier delivery– services are in demand, investments in franchising are minimal.

The profitability and success of cooperation under a franchising scheme does not always depend on the cost of expenses. It is more important to optimally distribute expenses, determine priorities, and analyze the market of a specific region of Russia.

A franchise of a company offering a popular product (service) will pay for itself quickly and be profitable regardless of the size of the investment.

Each market area offers profitable franchising, requiring minimal start-up capital. All that remains is to evaluate financial risks, pitfalls, take into account the specifics of the region where you plan to do business. If the franchise price is too low, perhaps the franchise agreement stipulates unreasonably high royalties, advertising, and marketing payments - you need to carefully study financial terms cooperation with the franchisor. The profitability of a business also strongly depends on the size of the trade margin and commodity turnover.

Franchise of fish chains and fish stores

An assessment of the income/expenses of the population in the region of Russia where it is planned to buy a franchise is carried out. A similar operating business is analyzed. It will not be superfluous to consult experts who will help you choose the direction of franchising in accordance with the real economic situation. A comprehensive assessment of opportunities will help you benefit from a low franchise cost.

You should compare the cost of investing in franchising and the amount of start-up capital for opening it yourself using the example of a similar business.

For example, 75,000 rubles will have to be spent on opening your own online store. If the franchise is network trading platform costs 60,000 rubles, requires royalty payments of up to 10% - such franchising is unprofitable for the junior partner.

In any case, the franchisee will promote the product in the selected region of Russia independently, and contacts wholesale suppliers products will not be difficult to find.

But still, statistics show that cooperation under the franchising scheme in Russia is more reliable. More than 80% of projects have been running successfully for years, while an independent business is risky and often falls apart after a year and a half of existence.
Benefits of franchising with minimal investment.

There is an opinion among residents of small towns that a small town is not promising for starting a business. However, this is not at all true. Such a business has a number of advantages. This is an inexpensive rental of offices, warehouses and production premises, low salary level compared to the metropolis. But on the other hand, it imposes a number of obligations on the businessman. For example, the product or service you provide must be high quality. Then the main one marketing tool In small towns, “popular rumor” will work for you.

What should you consider?

If you decide to buy a franchise to open a business in small town, then, first of all, determine the size of the target group of your customers. Moreover, these can be not only city residents, but also visitors from surrounding villages, business travelers, and students. A situation often arises when a franchisee provides a payback period for a business without specifying what the number of customers should be. It is quite possible that your city simply does not have that many clients. Therefore, highly specialized industries are generally not suitable for business in small cities. Exceptions are cases when the city has specific features. For example, in a small tourist town you can open a rental of bicycles and sporting goods, since the target group of clients there will be much wider, including tourists.

A thorough analysis of the purchasing power of the population is also necessary to ensure that your services or goods will not be too expensive for locals. Some of the usual advantages that franchisees indicate in the description of their businesses do not work in small towns.

So walking distance point of sale- this is not a guarantee of a large flow of buyers in a small town. The mentality of the residents of such cities differs from the capital. They would rather go around all points of the city and buy what they need cheaper than buy it quickly at the nearest store.

Today, only the lazy do not open an online store. But those who immediately buy and receive a ready-made website and franchisee experience feel more confident.

A good option may be to open a private kindergarten. But to do this, evaluate the market.

Inexpensive and profitable franchises for a small town

There is no franchising in which you don’t need to invest money at all, but there are franchise options that will be available to a novice businessman. Here are cheap franchises suitable for small towns:

• Green pharmacy “Life Shop” (natural medicine) – $5,000,
• "Bibimot" (children's goods store) - $5,000,
• “33 Penguins” (selling ice cream) – $4,000,
• “Yummy” (making cakes) – $3,000.

With a minimal investment, you get working business technology and support in all areas.

Fast food franchise

A good option for small business there will also be a pancake shop located, for example, next to educational institution. Opening this business on a franchise basis will help you get rid of the need to find special equipment and think about design. Good conditions offered by the Teremok - Russian Pancakes company. Even the most conservative residents of the town will positively appreciate such fast food. Together with necessary equipment opening a drive-thru will cost you $15,000. For the franchise you need to pay a one-time fee of $1,500. Further payback depends on the number of clients and the cost of renting a place; as a guide, with revenue of 5,000 rubles per day, you will need to spend approximately 2,500 rubles on products.

What types of franchises will be in demand in a small town?

To select a field, it is necessary to analyze the city’s internal market. The presence of one or two competitors plays a much larger role here than in a metropolis. However, you shouldn’t give up on an idea just because you have competitors. You can always find parties where you can provide customers with conditions that are more interesting than those of your competitors.

Food delivery franchise

If you already have a pizzeria in your city, but there is no pizza delivery, then this could be your trump card. In addition, by taking advantage of the franchise offer, you receive unique technologies preparations and equipment that competitors do not have. One of the popular pizza chains with delivery is Papa John's. About 40 such restaurants are open in Moscow alone. The cost of the franchise is 1 million rubles, the initial payment will be 9 million. You will need a room with an area of ​​100 square meters. The franchisee indicates the payback period for such a business is 2 years.

Generally points catering are a good option for starting a business on a franchise basis. The franchisee will help you reduce risks, you will receive a reliable advisor and partner who will protect you from mistakes. But you should definitely take into account the average bill of the establishment. So that it doesn’t turn out that residents of a small town simply cannot afford your cafe.

With a reasonable approach, the following areas of business will also be practically win-win:

• grocery stores,
• dentistry,
• salon,
• notary office,
• optics,
• budget furniture,
• rental of wedding attributes,
• premises renovation services,
• children's thrift store.

Service industry franchises

The service sector is a promising area of ​​business, as it is becoming increasingly popular with the growing prosperity of the population. However, in small towns, you need to be careful when choosing a service industry franchise. For example, there is a very low probability that a cleaning company or hotel will be in great demand in such a city. However, there are options here that will bring a good income to a businessman.

Car repair services are becoming popular in small towns. If previously the majority of the population preferred to carry out car repairs on their own, then with the spread of foreign-made cars, preference is still given to repairs at service stations.

If, after assessing the well-being of the population, you really understand that there are very few customers for service stations in the city, then you can open a pawnshop. Investments in a pawn shop based on a franchise will not pay off quickly, but the income will definitely be constant. For the “Golden” pawnshop franchise you need to pay 200,000 rubles, the initial payment is 1,500,000 rubles. The franchisee specifies a payback period of 2 years.

As you can see, a franchise-based business in a small city is quite possible. If you study in detail the features of your city, the mentality and traditions of its inhabitants, the economic situation, you will certainly find an option for profitable investment funds.

Examples of successful franchise businesses

The Avtolandia online store has been successfully operating on the market for many years. Those who want to work and receive a stable profit from trading car alarms and other car accessories can purchase an Avtolandia franchise and develop their own business.

Over the past few years, online stores that operate under franchises have been developing successfully.

When purchasing this franchise, you will have an excellent opportunity to open an online store of automotive accessories for car security.

The advantage of such an acquisition is obvious. Having paid a small amount of money for receiving a package of documents and providing information about the work of the franchisor, you also receive a ready-made online store and a customized advertising campaign, as well as advice on starting a turnkey business. The franchise will pay for itself in approximately 3 – 8 months, depending on the city. Its cost already includes the cost of filling the store with the required amount of goods, advertising company on the Internet and comprehensive support from the franchisor.

The franchisor will help you establish connections with wholesalers and teach you how to communicate correctly with key partners.

This proposal is worth paying attention to for beginners who are just planning to open their own business.

Favorable terms of cooperation are offered by another equally well-known chain of stores - Avtoreality.

More and more more people are starting to open their own business under the Autoreality franchise. With its help, you can open your own business and start earning big money with practically no effort.

First of all, the advantage of “Autoreality” is that this company does not require large investments to open a business. The minimum investment amount for a franchise partner is 95 thousand rubles. Literally after three months of work, this money is recovered and the partner begins to receive decent profits.

Autoreality clients receive their own websites that allow them to trade car parts, as well as promote your brand online by attracting customers. Thus, the partner can always be confident in expanding his business.

The franchisee also receives full instructions, according to which you can start making money with your business. If he follows it, then in three months he will achieve an income of at least 95 thousand rubles per month, and this money can also be spent on further business development.

Finally, another example is a relatively “young” but already quite successful franchise for selling exclusive dolls. Paperbacks are original knitted dolls that are made by hand. These dolls are made from environmentally friendly materials. They are completely harmless and do not cause allergic reactions.

Paper bags are in great demand on the market, as they have no analogues. By purchasing such dolls, you can combine business with pleasure, because in this way you can get a completely unique and high-quality, hypoallergenic doll.

- this is a great chance to earn good money at low costs - time and financial. The demand for such dolls is always high. The cost of the franchise is 59 thousand rubles.

Did the article help? Subscribe to our communities.

View from the outside

“Companies are launching franchises for small towns”

Nina Semina, founder of the franchise catalog franshiza.ru

“In 2017, low-cost franchises were popular (up to 700 thousand rubles of costs for starting a business), as well as franchises in the field of medical laboratory diagnostics, children’s education, beauty and public catering. Demand for franchises in the field has decreased retail clothes and shoes and the demand for decorative cosmetics franchises has increased: at the beginning of 2017, we observed an increase in demand for the Flormar, NYX Professional Makeup and Russian brand Mixit. The franchising segment, built on the sale of food, drinks, and household goods, is also trending. low prices("Galamart" Fix Price, Home Market).

More and more existing franchisors are launching a separate franchise format for small cities. Previously, everyone wanted to develop networks in million-plus cities, but there is already strong competition there in most markets. In small towns the competition is not so high, but they need special offers with a minimum of investment. On the other hand, many Russian successful franchisors are beginning to enter the international market - to the countries of the post-Soviet space, to Europe and China. This is mainly typical for the public catering segment (“Shokoladnitsa”, “Gelateria Plombir”, “ Dodo Pizza", etc.). ,>

New franchising areas in 2017 include EMS fitness, mind games, virtual reality, aggregators (for example, taxi aggregator Fasten). An interesting trend is the development of multi-franchising, when people purchase several different franchises at once.

According to forecasts for 2018, we expect the emergence of franchises in the field of services and goods for animals (Medvet animal clinics have already appeared), interesting regional concepts of fast food franchises, the development of the restaurant segment “with a twist”, the beauty and health segment, IT franchises, as well as franchises aimed at the younger generation.

“The typical franchise buyer is a middle manager.”

Co-owner consulting company Deloshop company Philip Gureev

“We are seeing a slight increase in demand for franchises within 5-10% per year. At the same time, many new franchisor players are emerging. Many of them quickly cease their activities. Typically this is small companies from regions that have opened two or three points in their country and now expect to conquer the whole of Russia with their concept. These are mainly services and catering with starting investments from 1-2 million rubles. However, if a business does well in one city, this does not mean that it will be successful at the federal level. In general, there are much more new concepts and ideas appearing on the market than there are franchise buyers.

As usual, children's centers, football schools, medical laboratories, etc. are in demand. The network is developing successfully (No. 20. - RBC) from Metro Cash& Carry - many owners of nameless convenience stores prefer to work under the wing of a large chain.

A typical franchise buyer in 2017 is a middle manager who has up to 5 million rubles. Typically, he views franchising as a way to generate passive income. Deposit rates have fallen, real estate is not going up in price, so they want to start some kind of business. At the same time, they often trust his wives, relatives, and hired managers, which, of course, is a mistake. The less the owner is involved in the franchise business, the greater his chances of losing money. Sometimes it's easier to buy already ready business“It will cost more than a franchise, but there are fewer risks.”

If we talk about the most profitable franchises, it is worth noting that many of the franchises presented in 2018 on the franchise market are in the top best offers for a long time. A number of these franchisors have a much larger number of enterprises opened on the basis of franchising partnerships than their own branches.

Among the most profitable franchises of 2018 you can find franchises related to the launch and development of enterprises in such areas as catering and clothing trade, medical services, hairdressing business and much more. Businessmen interested in small and medium-sized businesses can take advantage of offers from both domestic famous companies, as well as world famous brands.

We present to your attention a list of profitable franchises in 2018. These franchising offerings are well suited to a wide range of entrepreneurs. These franchises will help you start your own business with minimal effort. You can contact each franchisor from the list directly through the contact form.

List of profitable franchises in 2018

Franchise Contrast

The franchise is a project to open a hookah club. The company providing the opportunity for franchising cooperation has passed the certification procedure and is engaged in legal activities. Enterprises opened under the Contrast franchise differ high level profitability. That is why this franchise can rightfully be considered one of the most profitable.

Total investment required to purchase a franchise: 400 thousand rubles. The franchise agreement does not provide for the payment of royalties. Company representatives provide assistance in selecting a location to open a club. Personnel training is provided. Minimum payback period for the project: five months.

Coffee shop franchise CoffeSpace

This profitable franchise is an offer from a company specializing in coffee business. The number of fans of the brand today amounts to tens of thousands. Success is due to a number of factors, including the so-called provocativeness of design solutions.

The amount of investment for establishing an enterprise is 300 thousand rubles. There is no royalty payment in the franchise agreement. The minimum amount of push contribution is 179 thousand rubles. There is no royalty payment in the terms of the agreement. The territory for opening a coffee shop is selected with the help of company specialists. Preference is given to universities, shopping and business centers. The minimum payback period for investments made is three months.

Franchise of the branded children's clothing store Artel

The company, which introduced the Artel franchise to the Russian franchising market in 2016, is engaged in the sale of high-quality, practical and fashionable clothing for children. This franchise is considered by many experts to be one of the most profitable as of 2018.

The franchisee gets the opportunity to use a full package of standards for document flow and goods accounting. Regular training and testing are conducted for staff. The investment amount for purchasing a franchise is 800 thousand rubles. The annual royalty payment is 25 thousand rubles annually. There is no lump sum payment in the terms of the contract. Requirements for room area: 60 – 100 square meters. The period during which the investment pays off: from five months to one and a half years.

Other profitable franchise options

Below we have selected for you several profitable franchises that may be of interest to you. Please check them out.

Good franchises reduce risks and guarantee serious support from the franchisor. In the current economic conditions this is very important.

The Gruzchikov-Service company is one of the best in Russia operators of working personnel.

Today the company has over ten branches throughout the country and over a thousand successfully implemented projects.

The initial payment ranges from 117.7 to 234.7 thousand rubles, while investments in opening your own enterprise will amount to 187.7 to 307.7 thousand.

Net profit: 150-500 thousand rubles per month, depending on investments and region. Profitability is from 40 to 55 percent, payback period is no more than three months. Network royalties start from 5.7 thousand rubles.

The franchisor offers:

• two-day training in St. Petersburg (with accommodation and meals);
• exclusive rights to work in the region;
• selling website;
• 24/7 support;
• constant software updates.

Official website: fr.gruzchikov-service.ru

2. AMORE + FIORI

The chain of flower bars Amore + Fiori offers very profitable conditions: lump sum contribution is 250 thousand rubles, and starting capital– from 200 to 500 thousand rubles.

The minimum area for a bar is 10 square meters. The profit, according to the franchisor’s statistics, will be from 100 thousand rubles per month.

Royalties will need to be paid starting from the third month of work - seven thousand rubles monthly.

The franchisor offers:

• step-by-step business plan;
• assistance in personnel selection;
• minimum purchase prices for flowers and accessories;
• full training and comprehensive assistance in the future;
• in-demand product and exclusive service;
• a carefully thought-out business development strategy.

Official website: amore-franch.ru

3.BONAPE

The BONAPE bakery chain is very profitable franchise for small businesses. Unlike setting up a bakery full cycle opening an establishment under the BONAPE brand does not require the purchase of expensive equipment: at the initial stage, an investment of 610 thousand rubles is enough.

The network's lump sum contribution is only 25 thousand rubles. Minimum area for a bakery: 12 square meters, water supply and an electrical network with a power of 7 kW or more are required.

Medium size net profit– about 120-150 thousand rubles per month. The payback period is up to six months.

The franchisor offers:

• usage rights brands network and all products;
• all necessary consultations at the preparatory stage;
• training of management personnel;
• supply of all necessary equipment;
• visit of specialists to open the outlet;
• centralized advertising support.

Official website: bonape.ru

4. Mr. stekolli

The mr.stekolli company specializes in the production of film stained glass windows. Today there are more than 40 enterprises in the network.

There is no lump sum fee or royalty, and the amount of initial investment (the cost of a ready-made business package) is only 33 thousand rubles.

At the same time minimum size net profit, according to the franchisor’s statistics, is about 60 thousand rubles per month.

The franchisor offers:

• a complete set of necessary tools;
• a sufficient amount of material necessary for starting;
• stained glass models (catalog);
• educational video lessons;
• guide to ;
• recommendations for forming a client base;
• promotional materials.

Official website: mr-stekolli.ru

5. FinSity

Founded in 2010, the credit and insurance discounter FinSity specializes in providing consulting services not only on Russian market, but also on the Bulgarian market.

Investments in purchasing a franchise will range from 650 thousand to 2.5 million rubles, depending on the number of services that the franchisee plans to provide. No royalties, but there is an advertising fee: 30 thousand rubles. per year. The payback period is up to six months.

Minimum area for a company office: 25 square meters. It must have at least three workplaces.

The premises must be provided with all necessary furniture, computer and office equipment and must be located in close proximity to a major transport hub.

The franchisor offers:

• training and assistance from highly qualified business trainers of the company;
• assistance in hiring staff;
• a large number of partners (and the best commissions from each of them);
• convenient CRM system;
• remote lending system;
• single call center (free line 8-800 for clients);
• guaranteed pool of clients;
• conducting web training for staff.

Official website: finsity.ru

6. "Waffle iron"

The Waffle Iron bakery chain, offering branded waffles at exclusive recipes, already has three dozen enterprises throughout the country.

The lump-sum contribution of the network is 235 thousand rubles, the cost of standard equipment is about 350 thousand rubles.

Another approximately 70 thousand rubles will be required for additional equipment and raw materials. The minimum room area is 8 square meters.

The franchisor offers:

• corporate work standards and all necessary documentation;
• recipes and educational video lessons on making waffles;
• trade equipment (for a minimum area);
• workwear for employees;
• three electric waffle irons;
• 60 kilograms of raw mixture;
• branded consumables (waffle packaging, drink glasses, etc.).

Official website: wafflebox.me

7. VIPERA COSMETICS

VIPERA COSMETICS cosmetic stores offer sought-after high quality product a well-known brand all over the world.

The initial payment is only 75 thousand rubles, and the total investment amount starts from 200 thousand, depending on the size of the outlet, and, accordingly, the expected profit (the company estimates the minimum profit at 40 thousand rubles per month) .

The area of ​​the premises must be from two to 20 square meters, and the lease agreement must be concluded for at least 11 months.

The franchisor offers:

• no restrictions on opening new retail outlets;
• exclusive trade equipment;
• a unified planning and accounting system;
• test products with a 20 percent discount;
• the possibility of repurchase of remaining goods by the franchisor upon termination of cooperation.

• (185)
• (102)