Tatar pies franchise. How to open a profitable franchise business selling pies

What is a franchise? This is a store, cafe or salon, already known to customers, which is opened in a new location by the future owner under the leadership of the franchisor. In such a business there is no need to promote your brand or come up with something new. The brand is already well-known, and the business plan has been developed and tested over the years. Anyone can try such a business by choosing a suitable franchise. When purchasing, you need to remember the location of the outlet, so that there are many potential customers in your city and the establishment makes a profit.

Franchise "Tatar pies". What investments are needed?

Total investment 200,000-350,000 rubles. All this money goes to:

Lump sum payment 99-150 thousand.

Purchase of necessary equipment 15-50 thousand.

Purchase of furniture 15-70 thousand.

Purchase of cash register equipment 10-20 thousand.

For the first order 15-30 thousand.

It is possible to open a Tatar Pies franchise only in Moscow and the Moscow region. This company has no royalties, and the payback period for this franchise is two months.

There are two training options:

1.Economy 99,000 rub.

2.Standard 150,000 rub.

The franchisor's responsibilities include:

Development of room design for a future bakery;

Promotion of a new point;

Territorial manager services;

Training of all personnel and internship;

Advanced training courses.

The room can be of two types. A small pavilion in passages, subways and other crowded places, or a full-fledged store. The pavilion requires a room with an area of ​​3.5-7 sq.m. For a store 7-12 sq.m.

Bakery "Tatar Pies"

All Tatar Pies franchises belong to the LLC Nutrition Technologies company. The bakery is just the name of the eatery. In fact, the store does not bake flour products on site, but regularly delivers fresh pies and buns. Such eateries have already become famous in Moscow and have acquired their own fans. The unusual and originality of such delicacies lies in the fact that they are made exclusively according to Tatar traditions and technologies. The assortment includes large and small pies, simple and beautifully decorated for some festive feast, pies with a variety of fillings, buns, cakes, and bread. All products are delivered almost daily and sell out very quickly. Buyers like the taste of these products and the satiety of these products. And most importantly, they are prepared by the hands of experienced bakers.

Entrepreneurs have one very interesting trick. If you call an enterprise or a store, a music school, or anything else, any country. For example, “French sweets”, “Italian wine”, then the turnover in an establishment with such a sign will be much greater. This is because people perceive such a name as a guarantee of superior quality. This does not mean at all that a person has never tried French sweets, that he wants to try them. Perhaps French sweets are worse than our Russian “Red October”, but the very fact that the brand is under a foreign name makes you go to the “French Sweets” store, and not to the usual “Candy” store. This works in the same way in other countries, even if in France they open a store with the sign “Russian candies”.

The rights to the TM “Tatar Pies” belong to LLC “Nutrition Technologies”, the age of the company is not advertised. The network is widespread in Moscow and the areas closest to the capital; 60 franchise points have been opened, with the launch of five more in the near future. Products: baked goods based on national recipes, white bread and pies, bread and desserts, hot and cold drinks. The franchisor himself provides production and delivery from the bakery, the partners are engaged only in trade.

Investments, payback

The “Tatar Pies” franchise will cost those wishing to start a fast food business in the amount of 99 thousand to 150 thousand rubles. lump sum fee, plus start-up costs.

• equipment costs 15 thousand - 50 thousand rubles.
• furniture (for cafes) 15 – 70 thousand rubles.
• cash register equipment 10 – 20 thousand rubles.
• advertising expenses 15 – 50 thousand rubles.
• ordering products 20 – 30 thousand rubles.

In total, the total investment amount ranges from 200,000 to 350,000 rubles, not taking into account the cost of renting retail space. Undoubted advantages - no royalties, payback of the project from three to six months. The franchisor promises the owners 35-40% profit from turnover, but specifies that the outlet must be well located and the company’s standards must be met.

Franchise benefits

1. In-demand products, recognizable brand.
2. No need for a kitchen - fewer hassles with certification and lower costs.
3. Ready-to-sale products, a large assortment of baked goods, compliance with GOST at all stages of production
4. Requirements for area 3.5 - 12 sq. meters.
5. Simple ways to expand and grow your business.
6. Possibility to choose conditions: “Economy” package with a lump-sum payment of 99,000 rubles, “Standard” package 150,000 rubles. It requires approximately the same expenses, but the concept of the cafe is different. The purchase will cost many times more.

The company provides, depending on the start option:

1. Design project, corporate identity of the point of sale and personnel.
2. Promoter and leaflets.
3. Territory manager support.
4. Personnel training with internship at company locations.
5. Seminars for franchisees.
6. Recommendations for work and consultations with specialists.
7. Additional motivation, bonuses up to 10% of sales.

Premises requirements: for a mini-pavilion you need an area of ​​3.5 – 7 square meters. m., for a store 7 - 12 sq. meters. It is strongly recommended to place retail outlets near large transport interchanges, railway and metro stations, and in large shopping and entertainment complexes. Target audience: teenagers, young people, office workers, city guests.

What else do partners get?

1. The right to use the trademark “Tatar pies”.
2. Access to data on suppliers (furniture, advertising, vading).
3. Marketing developments.
4. Project and plan of the future store.
5. Consultations with a business development manager regarding the location of a retail outlet.

The company does not provide ready-made business plans; the franchisee himself assesses the risks, the level of possible sales and profits, but the brand owner is ready to share experience and statistics.

Reviews from partners and clients

Franchise “Tatar Pies” - reviews are divided exactly in half, with clients and business owners surprisingly unanimously, even in the same expressions, praising and scolding the franchisor and the pies. Completely polar groups express their opinions, from fans of hot whites (there are more than 15 options on the pies menu) to irreconcilable fighters against national fast food. Touching revelations from young housewives, such as “I didn’t eat it myself, I’ll bring it home for tea - my husband loves prune filling,” and “a nightmare, I got gastritis.” How is it with the classics - they scold it, so it means “it’s a good thing, you should take it”? At least, there are definitely no indifferent people among the clientele of Tatar Pies.

The relationship of the franchisee to the business is quite predictable: those who receive the declared profit are actively expanding the business, are satisfied with the result and recommend others to buy the franchise, while the “burnt out” ones complain about the indifference of the brand owner to their problems, inconsistencies with supplies and are already tired of eating pies at their own expense. Some manage to make an excellent profit in the first days, even above the plan, but then sales begin to fall and go into the loss zone; absolutely everyone is silent about the real reasons, but again they blame the franchisor. The complaints regarding the delivery of products are probably true - baked goods are delivered later than the stated time, and problems with forecasting assortment demand - products not sold by the end of the day have to be either disposed of personally, which is bad for the waist, or simply thrown away.

Beginning entrepreneurs planning to buy a franchise must immediately be aware: the franchisor is not responsible for the success of the partners, he only provides the opportunity to develop their own business based on proven principles. “Tatar Pies” offers only two basic points of the business development concept: a good location of the retail outlet and strict compliance with the exact standards - read in the contract.

“Tatar Pies” is a successfully and dynamically developing franchise system
single brand, operating in the food industry in Moscow and the Moscow region.

Most Tatar Pies outlets
open and active only on the principles of franchising.

A well-located “Tatar Pies” retail outlet, which adheres to standards, brings its owner up to 35 - 40% profit from turnover.

The return on investment for Tatar Pies is 3 – 6 months.

Currently in Moscow and the Moscow region there are 60 outlets"Tatar pies" Getting ready to open: 5 outlets.

The information provided in this section applies to franchise in Moscow and the surrounding Moscow region.

What does the franchisee get?

• The right to use commercial designations and trademarks “Tatar Pies”;
• Personnel training;
• Help in choosing the location of a retail outlet (the development consultant finally approves the location of the outlet);
• Working design project and plan for a future retail outlet;
• Access to supplier database (advertising, retail furniture, vending);
• Marketing developments from the franchisor.

Potential profit. Franchisor's policy

There are two the most important factors in the profitability of the Tatar Pies retail outlet:

• Convenient location;
• Compliance with norms and standards.

We We do not provide potential franchisees with ready-made business plans. Each franchisee must independently assess their risks: the size of potential sales, the level of income and profit, but we are ready to help in this by sharing experience and statistics. This approach eliminates potential misunderstandings and leads to better long-term relationships.

Potential sales and profitability are the main interest of any franchisee.
We provide the opportunity to communicate with owners of existing retail outlets. This is the best way to learn from experience and get answers to your questions.

Advantages of Tatar Pies franchise owners

• Success and brand awareness;
• Uniqueness of the product;
• Constantly and dynamically developing network;
• Information support from experienced professionals;
• Using the best practical practices;
• Simplified requirements for point of sale: lack of "kitchen";
• Small area: 5 - 10 sq.m.;
• Low cost of initial investment;
• Clear and simple tools for financial and management analysis;
• Easy business scalability;
• No royalties.

How much does it cost?

All cost information will be sent upon request by email.

Recently, this type of business such as the sale and delivery of pies has become increasingly profitable. This is due to the fact that more and more people are busy all day at work, and they have little time for household chores. But sometimes you really want to pamper yourself and your loved ones with your favorite dishes from childhood!

That's why many bakery cafes are opening. But in this variety, the buyer often chooses the brand he knows. Therefore, buying a franchise will be effective for starting a business.

The advantages of this solution include:

• saving money on advertising and promotion through the use of a well-known brand;
• faster business development due to the recommendations and assistance of the franchise organizer;
• using a proven business model.

Let's consider several offers from well-known pies manufacturers. Then we compare their advantages.

Franchises of famous companies

“Tatar Pies” is a company that produces traditional pies in Moscow and the Moscow region. Exists since August 2010. The modern bakery is equipped with Italian equipment.

A franchising program was launched in 2012. To date, 40 corporate and 60 franchise outlets have been opened.

As the name implies, the pies are baked according to traditional recipes of Tatar cuisine. The assortment includes belishi (pies weighing up to 100 g), zur-belishi (large-sized pies), confectionery and bread. All baked goods are halal, for which there is a corresponding certificate.

“Tatar Pies” are also delivered to your home or office.

A franchise involves opening a retail outlet to which the ordered products are delivered. The lack of a kitchen allows you to open small establishments. The amount of required investment is low - about 200,000–600,000 rubles. With a good location, the point brings 35–40% of the profit from turnover. This allows you to recoup your investment in 3–6 months.

What does the franchisee receive:

1. The right to use trademarks and commercial designations “Tatar pies”.
2. Help in choosing the location of the future point.
3. Personnel training.
4. Plan and design project of a retail outlet.
5. Access to a database of suppliers (trade furniture, advertising, ).
6. Marketing developments from the franchisor.