How to open a fruit and vegetable shop. How to open a vegetable stall (kiosk) from scratch What profit does a vegetable stall bring?

Fruits and vegetables will never lose popularity. After all, they contain so many vitamins, and not a single dish of the modern consumer is complete without vegetables. Fruits have always been considered a decoration for the holiday table. In winter they are especially valued due to their high vitamin content. There has always been and will always be a high demand for these products. But to start a business in this direction, you need to learn some important points. The main thing is that fruits and vegetables spoil quickly, and also in the sales market, a novice businessman will face a large number of competitors, so you need to be prepared for some difficulties.

Prospects for the development of the vegetable business

The first thing a new entrepreneur in any field faces is competition. Many people can't stand this. There are plenty of competitors in the sale of fruits and vegetables. There are supermarkets, small shops, and vegetable market stalls. But this is not a reason to stop. Supermarkets do not always sell fresh and high-quality vegetables; the market is overflowing with products without certificates. If you seriously decide to get into this business, then a competent business plan will lead you to success.

We need to figure out why people visit supermarkets. Many are not satisfied with the quality of the product, many with the assortment. It is worth noting that what drives people to the supermarket is the lack of an alternative. Many microdistricts of the city are simply deprived of vegetable shops and stores, so customers have no choice but to go to the nearest supermarket and be content with what is offered there.

Experienced entrepreneurs can confidently say that selling fruits and vegetables is quite a profitable business. Even the most ordinary vegetable shop can bring in good income. The main thing is to choose its location wisely and select a range of goods that corresponds to demand.

There are several options for trading fruits and vegetables:

• Trading stall specializing in the sale of fruits and vegetables;
• Vegetable shop;
• Wholesale of vegetables and fruits, delivery to customers.

The type of activity may depend on several factors: the funds available to the beginning businessman, competition in the area, demand for the product offered.

How to choose a type of activity:

• Wholesale base. Its opening is possible only if you have one or more cargo vehicles, as well as having the necessary connections and an established client base;
• Shop or stall. The best option for a beginner. You can open a store if the entrepreneur has his own premises for the store or has the opportunity to rent it;
• Counter. This is an option for those who do not have large funds. In this case, it is better to start with several types of fruits or vegetables, and as the business develops and income increases, the assortment can be expanded.

But don't forget about the rules. Any trade must be permitted by certain authorities, the product must have all the necessary licenses, and the entrepreneur must always have the entire package of documents. Otherwise, such an enterprise will be closed and the owner will be fined.

Wholesale of fruits and vegetables

Starting a business with wholesale trade is not the most profitable solution. To do this, you need to rent several premises that will serve as warehouses for large quantities of goods:

• purchase equipment that will allow you to store products that quickly deteriorate;
• complete all necessary documents;
• Ensure timely delivery of orders to customers.

All this requires quite large investments. But in addition to money, you will also need extensive connections to establish a client base. If there are few customers, the goods will deteriorate, and this will cause quite a lot of damage.

If you decide to do wholesale, then it’s better to start with potatoes. This is not only the most popular product, but also a product that can be stored for a long time and not spoil. While exotic fruits and vegetables are rarely stored and require special storage equipment. In addition, potatoes do not require as many permits and certificates as, for example, pineapple.

An entrepreneur who decides to open a grocery store faces three main problems:

1. Room. It needs to be purchased or rented, and it is necessary to obtain the right to trade in this or that product in this premises;
2. Have funds, the minimum amount of which should not be less than 500 thousand rubles;
3. Conclude agreements with wholesalers for the supply of products.

The total area of ​​the premises for a vegetable store must be at least 60 square meters. m., where 30 sq. m. is allocated for retail space, and 30 for a warehouse.

The store’s assortment should not be limited to those goods that are available at the nearest vegetable warehouse. The list of suppliers needs to be expanded, select those goods that are not very common in your area and goods for which the demand is highest.

In many cities, trading in street stalls is common. These are trade counters that constantly change their location. This kind of trade is good in the warm season. People are willing to buy fresh fruits and vegetables, and the seller is comfortable being on the street. In winter, vegetables and fruits freeze, buyers are not happy with frozen goods, and the seller seriously risks his health.

Some entrepreneurs manage to earn so much money during the summer that they can afford to close their street shop in winter. But such trade is extremely unstable and does not bring constant income.

You can start your own business with this type of trading. Thus, you can get acquainted with the demand, earn some capital, which you can then spend on developing a larger business. It’s better to start with the most unpretentious vegetables: carrots, potatoes, apples. Gradually the range can be expanded.

Many large companies now started with such street shops.

Business plan for opening a store

• Registration

First of all, you need to register yourself as an individual entrepreneur. You need to write an application for simplified taxation to the tax office. In addition, a number of documents are required, namely:

1. SES permission;
2. Permission from the State Supervision Authority;
3. Electrical surveillance permit;
4. Permission from the state trade inspectorate to carry out trade.

Before opening a store, you need to find out which products are most popular among consumers, what is the demand for vegetables and fruits in a given area or region. It is also necessary to find out whether the future store has competitors, their main line of trade and pricing policy. Prepare and equip the premises, acquire transport and hire staff.

• Room

The premises for the sale of fruits and vegetables must correspond to its direction. It should be light, dry, maintain optimal temperature, and be well ventilated. In addition to the sales area, the store should have several more utility rooms:

1. For sorting vegetables;
2. For sorting fruits;
3. Warehouse with all necessary equipment;
4. Technical room.

It is better to locate your store in a place where more people live, but fewer stores have been built. It makes no sense to open a grocery store near a supermarket or across the street from a competing store.

• Supplies

Vegetable bases are usually involved in deliveries. Contracts are concluded with them for the supply of fruits and vegetables. Depending on the content of the contract, the base delivers products directly to the store at a certain frequency, usually once a week. The quantity of deliveries can be agreed upon immediately, or you can specify the quantity of goods needed before each delivery. The second option is much more profitable, since each time the sale of certain fruits and vegetables proceeds differently.

Experienced entrepreneurs negotiate with bases that they can return some of the damaged goods to them. This allows you to save a little.

One supply option is to purchase directly from farms. But these must be verified farms with all the necessary certificates and certificates for their products. If these documents are available, the entrepreneur completely relieves himself of responsibility for the quality of the goods.

In both cases, everything depends on prices and on the goods that suppliers offer. It is better to conclude an agreement with them for several years at once. It's profitable. After all, if prices rise, then many contracts indicate that the entrepreneur will purchase goods only at a certain price.

It is better to go to the base yourself to select the goods.

• Transport

Transport is one of the main points when opening this business. When dealing with fruits and vegetables, you need to understand that these are products that do not last long. Therefore, you should not buy tons of them. It is better if you transport goods often, but in small quantities. It's a hassle, but your store counter will always have the freshest fruits and vegetables. This fact will certainly attract buyers.

The delivery of goods must be carefully considered. Some products are bought more often and in larger quantities, for example, carrots, potatoes, apples, and some are purchased less often and in smaller quantities, for example, kiwi. Many products are in seasonal demand, such as tangerines and pineapples. There is a group of fruits and vegetables “for everyone”; such products are bought extremely rarely or are not in demand at all in a certain region.

• Risk

There is always risk in business, especially for beginners. It is also present in the sale of fruits and vegetables:

1. Shrinkage of goods;
2. Shaking products;
3. Rotting can reach up to 15%;

When transporting canned food, glass jars may break, which leads to damage to the product and your losses.

• Personnel and equipment

The staff in the store must have:

1. One implementer;
2. One worker who could unload goods, sort fruits and vegetables;
3. Driver; to save money, the entrepreneur himself can work as a driver.

Depending on the growth of the business, the staff must also be replenished.

The equipment must be of high quality and always in good working order:

1. Showcases for the sales area;
2. Racks and counters for displaying goods;
3. Baskets;
4. Refrigerated chambers for storing “capricious” goods;
5. Showcase with refrigerator for frozen products;
6. Scales.

For a store to be competitive, its assortment should not be worse than in other stores. A good store has in its assortment from 35 to 65 different products.

What should be:

1. Fresh vegetables: potatoes, carrots, onions, garlic, eggplants, etc.;
2. Fresh fruits: oranges, apples, bananas, kiwi, etc.;
3. Dried fruits: prunes, dried apricots, etc.;
4. Frozen vegetables and fruits;
5. Exotic fruits: mango, avocado, pineapple, etc.;
6. Canned vegetables and fruits;
7. Juices;
8. Water.

Much depends on how advantageously the product is located. Buyers are attracted by the beautiful design of the display case, fresh and beautiful fruits and vegetables, and bright colors in the front rows.

• Benefit

Of course, trading fruits and vegetables is a profitable business. The demand for them never falls. The only negative is seasonality. In summer, the demand for fruits and vegetables decreases. This is due to the fact that many have their own dachas, where in the summer they are content with homemade vitamins. This must be foreseen and for this period you need to protect yourself from significant losses. It is best to reduce the number of products supplied and, if possible, reduce the price.

• Expenses

The daily revenue of a street shop can range from 6 thousand rubles to 21 thousand rubles. Which is about 55 thousand rubles per month. From this money you can immediately deduct 7%, which will go to the seller’s salary. The average markup on a product is 50% of its wholesale cost. It makes no sense to mark it up more, since prices in the city are approximately the same, buyers will immediately notice the difference. Damaged goods are approximately 15% of all available goods, which is also counted towards expenses. A retail space needs to be rented, which costs another 1.5 thousand rubles. And one more type of expense that cannot be avoided is taxes, about 2.5 thousand rubles.

Based on these calculations, we can conclude that to open a vegetable shop, an entrepreneur must have at least 100 thousand rubles.

Shop

Renting the premises will cost 13-15 thousand rubles, depending on the area. Repairs are the most expensive part, from 500 to 700 thousand rubles. Purchase and installation of necessary equipment - 250 thousand rubles. The product will cost 150 - 200 thousand rubles. The markup in this case depends on the product and can range from 40 to 250%. Such a business will pay off after just 6 months of operation.

Not all fruits and vegetables keep well in the refrigerator. For example, bananas in the refrigerator quickly become covered with black spots, and cucumbers become damp. Therefore, it is better to store these products at room temperature in separate containers. When stored this way, they can last for several days without losing their shape.

All other fruits and vegetables tolerate refrigeration well. But at the same time, you need to observe the temperature regime, which should not go beyond +8 to +13 degrees.

Greens should not be stored in the refrigerator unopened. It needs to be wrapped in cotton cloth and then wrapped in foil or polyethylene. In this form, greens can be stored for quite a long time.

Potatoes and watermelon do not require refrigeration. These products take up a lot of space and do well in a cool, dark room.

The berries do not last long, depending on their tenderness. Strawberries, raspberries, blackberries, etc. Can stay in the refrigerator for no more than a day. Stronger cherries, for example, will last about three days.

You can’t put onions and potatoes next to each other, as this will lead to rapid spoilage.

• Tomato;
• Cucumber;
• Onions, garlic;
• Orange;
• Tangerines;
• Lemons.

As you can see, starting a business selling fruits and vegetables is not so difficult. A store with such a direction will never be left without customers. Of course, this business has its downsides, but with a wisely drawn up business plan, none of this matters. In this business you need to study the market, demand, and prices well. It is important to consider the specifics of the product. Fruits and vegetables spoil quickly, which means that in order to avoid serious losses, you need to purchase goods in minimal quantities. It’s better to go to the base one more time than to throw away kilograms of goods.

It is important to store fruits and vegetables correctly. Improper storage or proximity also quickly leads to damage. All these points must be taken into account.

Beginners are not recommended to start with large purchases. It’s worth starting with several types of fruits and vegetables, and as your business develops you can expand the range. You should not buy exotic fruits and vegetables; such goods are in demand during the holidays, but on ordinary days there is a demand for the usual potatoes and carrots.

The vegetable business is considered attractive by many businessmen. This is explained by the demand for products among the broad masses of the population, and the receipt of good profits from the sale of goods: one small stall or store can bring in about $3,000 a month, and the amount increases significantly in the winter season. The quick payback is due to insignificant investments for a large business - approximately $20,000.

Organizing your own business and documents

Before opening a grocery store, you should complete all the necessary paperwork required for the business in question. Where to start? It is required to register an individual entrepreneur, collect all documents for the fire inspection, as well as the Sanitary and Epidemiological Station. The tax office will need to obtain permission to use the selected premises for trade. The simplest option, from the point of view of paperwork, for opening a vegetable business is a tent, for example, in a market. You will definitely need permission from the Department of Construction and Architectural Works if you plan to open a tent near a metro station or bus stop. Do not forget about the conclusion of trade services.

Many entrepreneurs advise opening several points around the city in order to reduce costs. A visit to the warehouse is also a must. The reduction in financial costs is due to the following:

• Increasing the volume of purchases;
• The ability to monitor the operation of each object, optimizing the entire trading process;
• Reducing costs to a minimum in every department.

A business selling vegetables from scratch is impossible without the appropriate commercial equipment. These are freezers, refrigerated display cases, good scales and a cash register. In addition, you will need slides, various display cases and sales counters.

Location of the vegetable stall

Setting up a vegetable stall at a local market is not the best option for starting a successful business due to high competition. Experts recommend choosing a location located close to large residential complexes. The department can be rented in a large multi-storey building; most of the residential complexes are new buildings, the first floors of which are empty. You can put up a tent near bus stops, since people will definitely come in after work hours to buy fresh vegetables.

When determining where to start, you should first take into account the fact that the minimum area of ​​the room should be about 40–50 square meters. m. The form of organization is an equally important issue. There are two ways:

1. The operation is similar to a “mini market”, where the buyer himself chooses the desired product and pays for it at the cashier.
2. Traditional selling: contacting a salesperson to obtain products.

The first method is more optimal for both the entrepreneur and the buyer. People like to choose the goods and their quantity themselves, they do not want to stand in line, etc. A businessman will be in the “plus”, since with this form it is possible to serve many more clients.

Wide range of grocery store

Successful sale of vegetables must be based on working with proven and reliable suppliers, and this requires certain experience. It is important to consider the reputation of the farmer who delivers the vegetables to the tent. It is necessary to clarify information about the conditions for growing vegetables and territorial features. All products must have a certificate of conformity; anything that is not suitable for consumption should not be offered to customers.

In order to attract buyers to the vegetable stall, you can purchase exotic goods, but not too expensive, since the demand, for example, in new residential areas for these products may be small. The wider the assortment in the department, the more people will come. In addition, customers are always pleased if the room smells pleasant, so any spoiled products should be carefully monitored. Selling in a stall or your own small shop must be carefully thought out: everything that is best and attractive must be placed in the most visible place; it is good if, in addition to fresh goods, frozen or canned products are also offered. Some make their “highlight” the sale of juices squeezed in front of the buyer.

Investments at the beginning

A small vegetable department will cost half a million rubles. This amount includes the following: Start-up investments directly depend on the locality in which you plan to open a tent or vegetable store. According to statistical data, in a large regional center:

• Rent of premises - no less than 30,000–40,000 rubles;
• Purchase of necessary equipment - about 60,000 rubles;
• Expenses for registration of mandatory documents – 8,000–10,000 rubles;
• Maintenance of purchased equipment – ​​3,000 rubles. monthly.

You can save money by purchasing already used equipment or by working first as a seller and buyer, refusing to hire staff. With successful development, you can safely hire employees.

Revenues, direct expenses and profitability

Before opening a vegetable stall, tent or department selling vegetables, you need to draw up a business plan yourself or seek help from specialists. On average, this type of business can bring in up to $3,000 per month, and if there are many outlets, then the profit increases accordingly.

When determining possible costs, it is necessary to take into account the costs of transporting products, including the work of loaders and fuel. Writing off the goods will cost about 3,000 rubles, paying taxes - 30,000 rubles, plus monthly rent - from 40,000 rubles.

The business in question will pay for itself in an average of six months; some entrepreneurs return the money within 2 months after opening. Selling vegetables is a seasonal business: in winter, products are more expensive, which is reflected in the overall profit. With proper promotion and organization, this business will generate high income and prosper for many years to come.

You can start a business selling fruits and vegetables by opening a small stall in the market, or, for example, in a residential area. The success of the business is almost guaranteed, since food products are among the most popular goods in retail trade.

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Services provided

The vegetable stall service includes:

• retail sales of various fruits;
• individual sale of assorted vegetables;
• accepting an order for the supply of certain products in the required volume;
• assistance to customers when choosing a product;
• consulting clients;
• packaging of purchased vegetables/fruits;
• home delivery of products;
• sale of goods on credit;
• temporary storage of purchased products.

Forms of doing business

A business selling vegetables and fruits at retail can be organized in the following ways:

A profitable business selling fruits and vegetables can be either at the market or in a pavilion, or on the street.

The choice of one option or another depends on:

• material capabilities of a businessman;
• level of competition in the local market;
• who the entrepreneur is - a reseller or a manufacturer of products;
• having your own vehicle (truck or car);
• personal preferences;
• availability of space for storing goods;
• cost of rent, etc.

Along with retail trade, many businessmen are focusing on organizing a large vegetable warehouse. Its clients will primarily be entrepreneurs. The wholesale business format requires serious investment and experience in this area of ​​operation. Therefore, it is recommended for a beginner to start a business with a small shop.

Relevance

In modern operating conditions, the demand for the vegetable business is due to the following factors:

1. High demand. Vegetables and fruits are products that are consumed by almost all people without exception. They are products of daily demand. The main range of fruits/vegetables is available to a large number of consumers.
2. No license required. To use data, you do not need to obtain special permissions from government agencies. Sanitary control documents can be issued in a laboratory at the market or taken from suppliers.
3. Low starting investment. To open a vegetable stall, you do not need to buy expensive transport and commercial equipment, or create a wide range of products.
4. High profitability and profitability, as well as quick payback. By selling seasonal goods in both winter and summer, you can count on high profits.
5. Minimal marketing expenses. To organize the sale of vegetables and fruits, there is no need to work on recognition.
6. There is no need to maintain a large warehouse of products. This is due to the fact that vegetables and fruits have a short shelf life and are not purchased for future use.

Market description and analysis

The main features of the Russian market for the sale of fresh vegetables and fruits:

1. Leading regions in the sales of vegetable products: Moscow (18% of market capacity), Moscow region (5%), St. Petersburg (5%).
2. According to Rosstat, annually there are 97.8 kg of plant food per capita (excluding potatoes). Monthly consumption of vegetables by one Russian: Bashkiria - 3 kg, Tyumen region - 3.4 kg, Krasnodar region - 4 kg, St. Petersburg - 6 kg. According to the UN Food and Agriculture Organization, in Russia one person eats 124.2 kg of vegetable dishes per year. For comparison, for example, in the USA this figure is 122.9 kg, and in China – 321.5 kg.
3. Prices for vegetables and fruits sold in the northern regions are higher than in the southern ones. Also, in warm regions their cost is 20-30% lower than in the country as a whole.
4. Fees for individual products vary significantly throughout the year. For example, sellers ask for 70 rubles per kilogram of fresh cucumbers in summer, and 200 in winter. This trend can be seen even in the southern regions of the country.
5. The volume of domestic products on store shelves is increasing.
6. According to sociological research, 85% of Muscovites buy vegetables/fruits one or more times a week.
7. Leaders in selling vegetables: potatoes, cucumbers, onions, tomatoes, carrots.
8. Leaders in fruit sales: apples, oranges, strawberries, tangerines.
9. Muscovites most often buy plant products in department stores and supermarkets (71% of consumers), as well as in markets (10%).

Photo gallery

Share of buyers and frequency of purchases of vegetables/fruits in Moscow Change in the cost of fresh vegetables by region during the year, rub./kg Regions with maximum vegetable sales volumes Vegetable consumption by region (based on data for the second quarter of 2012) Consumption per capita by regions of Russia Share of fresh vegetable buyers (as of June) Share of fresh fruit buyers (as of June) Places for Muscovites to buy fruits and vegetables

Target Audience

Description of vegetable (fruit) stall consumers:

Competitive advantages

The strengths of a small vegetable/fruit stall should be:

• good location (away from direct competitors and close to a large number of customers);
• thoughtful product range (taking into account the needs of the local market);
• high-quality and friendly service;
• sale of fresh and ripe vegetables and fruits;
• advising clients regarding the positions of the presented product range;
• correct placement of goods on the display window;
• neat display of the counter;
• competent pricing policy.

Advertising campaign

Since the assortment of the vegetable stall is familiar to the target audience, it does not need advertising. To form your own extensive customer base, it is important to monitor the quality of service and products sold. An entrepreneur must listen to the wishes of consumers and try to bring his service and range to the ideal. Thus, positive information about the store will be spread in the area where the outlet is located, which will attract new customers.

Step-by-step instructions for opening a vegetable kiosk

Successfully opening a stall selling vegetables and fruits requires sequential implementation of the following points:

1. Studying the characteristics of entrepreneurial activity in the selected market segment. Including analysis of supply and demand, familiarity with the nuances of trading activities, competitors’ pricing policies, etc.
2. Compiling an assortment of goods for sale (taking into account seasonality). Consideration of the rules for their storage, determination of approximate harvest dates.
3. Search for potential product suppliers.
4. Calculation of a business plan from scratch.
5. Registration of individual entrepreneurs.
6. Determining the location of the kiosk (on the street, in a pavilion or in the market).
7. Search and hiring of seller/s.
8. Purchase of equipment and the first batch of goods.
9. Obtaining a trade permit (if you plan to organize a stall on the street).

Assortment

When creating a list of products for sale, an entrepreneur needs to take into account the following nuances:

• Demand. The assortment should take into account the needs of potential buyers in the area where the store will be located.
• Richness/diversity. This will allow each client to find what he is looking for.
• Interest. The presented products should attract the attention of the target audience.
• Seasonality. During the cold season, classic goods (for example, potatoes, beets, apples or tangerines) are in great demand. And in warm weather - berries such as cherries, cherries, raspberries, strawberries, etc., as well as watermelons, melons, apricots, peaches, etc.

Basic range

Documents

The process of registering a small trading business in the field of fruit/vegetable sales involves the following nuances:

1. The best organizational form is individual entrepreneurship. Compared to alternative options, creating an individual entrepreneur will save money during the registration of a company and simplify the process of preparing the necessary papers. It is easier to open and run such a business than an LLC.
2. OKVED – 47.21 “Retail sale of fruits/vegetables in specialized stores.”
3. The optimal system for paying taxes is the simplified tax system or UTII.
4. After completing the registration of an individual entrepreneur, the company must register with funds and statistical authorities.

To sell vegetables and fruits, the following documents are required:

• certificate of an individual entrepreneur;
• permission from the Sanitary and Epidemiological Station;
• conclusion from the Fire Service;
• consent of local authorities (in the situation of placing a kiosk on the street);
• certificates for products sold.

Location and premises

Options for choosing a location for placing a retail outlet for selling fruits/vegetables in a stall format:

• high traffic volume of potential buyers;
• location near stalls where goods are sold, the consumers of which are the required target audience (for example, a bakery, butcher shop, confectionery, etc.);
• distance from shops, kiosks, counters and other places where similar products are sold;
• good approach to the shop;
• Availability of car parking nearby.

The optimal stall area is 8-10 square meters. m.

To obtain maximum profit, an entrepreneur needs to organize several retail outlets in different areas of the city.

Practice shows that if it is not possible to store goods at the place of direct sale, then even a small business will need a warehouse.

In this case, fruits and vegetables can be stored in:

• utility room of your own house/apartment (for example, basement, storage room or balcony);
• garage (with or without heating);
• truck;
• rented premises near a retail outlet.

Equipment and inventory

List of equipment for a street vegetable stall:

Photo gallery

Cargo gazelle – 400,000 rubles Libra – 6,500 rubles Kiosk – 40,000 rubles Cash register – 18,500 rubles

Staff

In order for the stall to work seven days a week, you will need to hire two sales consultants. You can save money on the wages of a loader, driver and accountant due to the fact that the entrepreneur himself will take over their functions.

Basic requirements for job seekers in the vegetable department:

• knowledge of the range of goods and the features of its sale;
• Experience in the retail sector is preferred;
• communication skills;
• goodwill;
• attentiveness;
• courtesy to the client;
• cultural speech;
• neat appearance;
• no criminal record;
• availability of a medical record.

Suppliers

Product suppliers can be:

• domestic and foreign agricultural producers;
• wholesale fruit and vegetable warehouses;
• resellers (private intermediaries between farmers and sellers).

In addition, an entrepreneur can sell products grown on his farm. In this case, it will be more profitable to combine the sale of your own vegetables and fruits with goods purchased externally. For example, if bananas do not grow in Russia, then they should be purchased from private intermediaries or at wholesale centers.

Key criteria for selecting reliable suppliers:

• low prices (discounts);
• good quality of products (there are documents for the entire range of products sold);
• availability of goods in the required quantity;
• providing quality assurance;
• optimal delivery times;
• the ability to place an order for the supply of certain types of goods;
• wide range;
• good reputation.

The video talks about how to choose the right supplier of vegetables and fruits for your own retail outlet. Filmed by the channel: “Mikhail Balandin”.

Financial plan

Financial planning of a business project for a stall selling vegetables and fruits was carried out on the basis of the following data:

How much does it cost to open?

Capital investments in your own business:

Regular expenses

Every month, to maintain the business, the entrepreneur will make the following expenses:

Income

The calculation of performance indicators for a vegetable stall business idea is based on the following data:

Main financial indicators of the project:

Schedule

Calendar schedule for the implementation of the main activities of the vegetable stall business plan:

Risks and payback

The main risks of a vegetable shop business project:

The payback period for a small business selling vegetables and fruits will be 9-12 months.

Opening a grocery store is not a new idea, but for those who want to develop a business plan from scratch, it is not a bad option. In addition, there is an opportunity to earn money from the first days and, with the correct presentation of goods, compete with supermarkets.

Where can I get money for a fruit and vegetable store?

Selling vegetables requires certain funds to start. You can borrow money from a bank, borrow from friends, find a partner and open a grocery store together. Another option is that part of the amount can be received from the state for business development. The last option requires certain conditions to be met. You must:

1. To be registered with the employment service means to be unemployed.
2. Provide proof of income from your previous place of work.
3. Provide the commission with a business plan.

Start-up capital: how much savings will it take to open a vegetable kiosk?

As for the preliminary calculations, you will need to purchase before opening the kiosk:

• cash register – 12 thousand rubles;
• refrigerated display case - 60 thousand rubles;
• freezer – 18 thousand rubles. (one may not always be enough);
• scales – 8 thousand rubles;
• showcases – 4 thousand rubles. (you need several);
• counters – 3 thousand rubles. (you need several).

As a result, the sale of fruit requires 105 thousand rubles. for equipment. The cost is average. You can spend many times more. Plus, you need to add to the amount the maintenance of a cash register, scales, and refrigeration units. Such services cost 2 thousand rubles. per month.

But these are, so to speak, the “insides” of the kiosk, but we still need to find a place where they will be located. Amount for rent per month for a premises of 45 sq. m. - 31,500 rubles, that is, per square meter - 700 rubles. And the most important thing is the purchase of vegetables. For them you need to pay approximately 150 thousand rubles. per month. And another plus is to agree on delivery. And don’t forget about the salary of two sellers and a loader - 45,000 rubles. 15 thousand rubles each. each month.

Opening a store without renovation is rare. Set aside at least 50 thousand rubles to put the premises in order. Sanitary and epidemiological inspection - 5 thousand rubles. And besides, to open a kiosk/mini-shop, and for a month of its uninterrupted operation, you need 600 thousand rubles. This does not take into account any unexpected incidents.

In subsequent months, costs will be for employee wages, goods, equipment maintenance, rental premises and housing and communal services. Approximately monthly you need an amount of 230,000 rubles.

You can earn 250-350 thousand rubles from selling vegetables and fruits. monthly. The amount depends on the markup percentage. The largest income in December-January can reach 400-500 thousand rubles. But during these months you need to purchase more goods. To make more money, most often in small kiosks the owners themselves work as sellers and loaders at first.

Features of choosing suppliers and premises

A vegetable business simply needs a reliable supplier - this is the key to success. Then the products will always be fresh and selected. How to find this “trusted” one? Trial and error is the most feasible plan. It is better to first order goods from several suppliers and eventually determine the right one for yourself.

It’s good if your products are environmentally friendly, domestic and local. A business plan with such a clause is to attract buyers who care that the products are grown in their area of ​​residence. That is, you need to find farmers and buy goods from them. But there is a nuance: in this situation, you need to obtain documentation confirming the safety of vegetables and fruits in terms of the content of harmful substances in them.

You can go shopping for goods yourself, monitoring the selection and checking the quality of the products on the spot. It’s good if you manage to conclude an agreement with the supplier with a “return of unsold goods” clause. But this is rare in this type of business. Therefore, such a plan should be abandoned and prices for damaged goods should be reduced. Thus, there will be fewer losses. Yes, you may have to sell vegetables and fruits at cost. But even such a plan has a plus - no losses.

As for the premises, remember that you need space not only for the kiosk itself, but also for sorting and storing products. A good ventilation system is not only an opportunity to avoid unpleasant odors in the building, but also to keep products in their presentation condition longer.

A vegetable store of 45 m2 is enough to grow and not be at a constant loss at first. Later, you can rent more space, open a kiosk, and more than one. It is better to place pavilions in residential areas, near ground transport stops, metro exits, and away from supermarkets.

Assortment

As for the quantity of goods, the smallest and optimal assortment is not 35 items. Some managers advise starting with 60 products and gradually weeding out those that are not in demand among residents of a certain area. The last option involves a lot of extra costs and hassle. It is better to start small, but of high quality, and, if necessary, increase the variety of products.

Anyone who wants to open a store needs to be prepared for seasonal influxes of customers and recessions. In the summer, there is less demand for fruits and vegetables, but the greatest opportunity to earn money is December. When preparing for the New Year holidays, people save less. Also during this period there will be a demand for exotic products.

How to choose a product for counters? One way is to observe the assortment of fruit and vegetable pavilions. If they have been working for a long time, they already know what customers need. After observations, collection of information, analysis, you can draw up a plan for future purchases.

Selling fruits and vegetables: advantages

If supermarkets purchase products in large quantities, then their products are often not ripe. And this, you see, affects the taste. A small store/kiosk can afford to order goods every day, every other day. Thus, riper and always fresh products will be sold out faster. The loss of goods, even with a decrease in prices for spoiled goods, is 15-20%.

A kiosk or small grocery store is always less of a risk. But in order to reduce the list of failures to a minimum, it is necessary to develop a business plan, thought out to the smallest detail. This is where you can calculate the amount of the markup. It should take into account payment for energy, payment of taxes, payment of salaries to employees, the cost of gasoline/gas for the delivery of vegetables and fruits. The markup for this type of product ranges from 30% (optimal) to 200-300. The store will pay for itself in a year and a half.

If you still want to open a grocery store, then be prepared for ups and downs, but the main thing is to believe in success, your strength and not give up!

Selling vegetables and fruits is a business characterized by constant demand for goods and high profitability. Even during a crisis, people find money for food, trying not to skimp on vitamins. In addition, opening such a business is much easier than opening a whole one.

When opening even a small point selling vegetables and fruits, you will need documentation:

• conclusion of the state sanitary and epidemiological inspection service (up to 5,000 rubles) on the premises;
• contract for maintenance of store equipment.

Assortment and seasonality

First, decide whether you will open a fruit and vegetable store or just a small one, maybe even a tent. The range of goods will depend on this. The main thing is to offer customers the most popular products.

If space or equipment allows, a vegetable business should have the widest possible range. In addition, the assortment depends on whether you will sell imported vegetables and fruits, as well as on seasonality:

1. Winter. The demand for imported products is not too great, but fruits, especially tangerines, will generate revenue;
2. Spring. These are mostly greenhouse products or imported ones: fruits - banana, kiwi, mango, coconuts; vegetables - cabbage, beets, onions, potatoes, carrots. In spring, the cost increases by an average of 60%;
3. Summer. A time of a very large assortment of goods (especially the second half of summer). You can sell almost all vegetables, a lot of fruits (strawberries, apples, pears, melons, watermelons, plums, etc.);
4. Autumn. This is the time of ripening for all vegetables, some fruits such as grapes and oranges.

Learn a little information about different products and varieties so that you can advise customers, as well as know storage rules, harvest times, during which you can purchase goods at a low cost.

Retail premises and equipment

Necessary premises

Experts report that selling fruit as a business is more profitable if you have several small retail outlets (up to 5 pieces). You can supplement them with a wholesale warehouse. Although there will still be less hassle with opening a store.

Choose a location in places where there is a constant flow of people, but it does not have to be a bazaar. Room area – up to 60 sq.m., of which about 20 sq.m. m. allocate for storage (temperature in summer - up to 8 ° C, in winter - not lower than 0 ° C), utility room. At first, you can use a regular, cool garage. If you are not yet sure whether you will be able to conduct this business, opt for a tent (20 sq.m. is enough)

To open a stall with vegetables and fruits, you will need a vehicle to deliver the products.

Equipment

One of the advantages of this business is an inexpensive trade tent.

Perhaps the most expensive purchase will be a car, without which it is impossible to run a fruit and vegetables business. At the initial stage, the same gazelle can be a point of sale at the bazaar, and after saving money, buy a tent, and then a store. Perhaps you will even open a subsidiary, for example.

Staff

When implementing a vegetable business plan, pay special attention to personnel selection:

• 2 salespeople (salary + percentage of sales);
• food sorting worker;
• loader;
• driver for transportation;
• visiting accountant.

Suppliers

We recommend purchasing from 2-3 suppliers. If sales are good, you will have to purchase goods for at least 10,000 rubles. per day. Select the product carefully, it should always be fresh. Look for suppliers in the nearest villages: the goods will be fresh at a much lower cost than in wholesalers (markets, bases), but be sure to ask for documents to check the products.

Still, you will have to deal with wholesalers - buy exotic fruits and vegetables from them. Don't forget to draw up a sales contract.

Long-term cooperation with suppliers is the key to a successful business. This indicates acceptable quality and prices, and also eliminates the delay of goods.

Risks and benefits

The risks include:

• rotting of goods can reach 15%, but do not rush to throw everything away, you can still try to sell some products at a discount;
• drying of goods;
• dishonest sellers who can cheat not only you, but also buyers;
• non-compliance with all sanitary standards, both goods and premises, sellers, cars; the slightest violation will entail a fine.

The fruit business is an excellent direction in the field of healthy nutrition, which has more and more adherents every year.

Finance

Include financial calculations in your business plan.

Small outlet:

• revenue per day – 6,500 – 20,500 rubles;
• monthly revenue – about 52,000 rubles;
• salesperson's salary – 7% of revenue;
• markup on goods – 50%;
• write-off of damaged goods – 15%;
• rent of a retail space – 1,500 rubles;
• taxes – 2,500 rub.

The starting investment is about 100,000 rubles.

Costs for a small store:

• rent – ​​13,000 rubles;
• repairs - about 700,000 rubles;
• purchase of equipment – ​​250,000 rubles;
• purchase of goods – 160,000 rubles;
• markup – 40 – 250% depending on the type of product.

Business payback is 6 months.

Video: How to properly store fruits and vegetables

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