Ever since Ancient Rome sausage is a popular food product. She has not lost her popularity to this day. A large number of entrepreneurs want or a department selling sausages.

If you don’t know the intricacies, opening a store selling sausages may seem easy to a novice entrepreneur, but you still shouldn’t underestimate this business. At first, you may well encounter a lot of different problems.

Preparing for the opening

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Market research

Before actually opening a store, you need to study many different aspects. One of these is studying competitors, in other words, you should determine how the assortment of your sausage store will differ from the products of competitors. Try to determine the circle of your future potential buyers, answering the question why they should buy sausages from your store. Conducting a survey among residents of the area where you are going to locate your outlet can help you with this. During the survey, you can obtain information about customer preferences in price and brands.

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Assortment

An important aspect when opening a sausage store is the range of sausage products. This largely determines how much profit your sausage shop will generate. It is worth noting that purchasing too many various types sausages will not bring the desired result. Select about 30 of the most popular products and start selling them. Compile the necessary statistics for yourself and then, based on the results of your store’s work, highlight the best-selling types of sausages and remove unpopular ones.

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Business plan

One of the most important points is the business plan for your store. First of all, it is necessary for defense before a state commission, but a business plan is also useful for the entrepreneur himself. It should be recalled that opening a sausage store is not easy; it is a matter that requires proper planning. A well-written business plan, including all the necessary information, will help you take your business to a new level. Of course, everything will depend on a variety of factors: prices, store location, competition, popularity, etc., but the cost per month of work store in a large city should be an amount equal to approximately 30,000 rubles.

Trade in sausage products is considered a fast-paying business, so monthly income can amount to 60,000 rubles. up to 120,000 rub.

For all beginning businessmen, experts advise drawing up a business plan by multiplying all expense figures by two. A business plan drawn up in this way will help determine whether your finances are enough to open a sausage store. With such a calculation, some financial difficulties may arise, so think about the loan option in advance, and also do not forget about state aid entrepreneurs.

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Room

The next thing you need to think about is the premises itself, where the sale of sausages will begin. Having already collected all the necessary data about your future business, you should think about renting premises. First, carefully consider the location of your store: it should be in the most optimal location with minimal competition, as many possible consumers as possible (in other words, in a public place and always in plain sight) and have an adequate rental price. Secondly, the premises themselves must meet sanitary standards and have enough space for your business. It should be noted in advance that in order to prepare all documents and certificates for trade, you will need to contact a lawyer in your region, since the list of required documentation may vary.

As soon as the room is completely at your disposal, start arranging it. The main focus of a sausage shop can be good refrigeration equipment. Many sausage manufacturers offer their own branded equipment, so try to explore and use this option, it can help you save money. In addition to the equipment, it is worth thinking about the design of the room itself. When dealing with this issue, try to think about both your customers and your staff. A few appropriate decorations will help increase the prestige of your store, and having at least a couple of pots with plants will make your space more cozy and homey. By the way, for all this it makes sense to turn to experienced designers.

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Selection of suppliers

Finding suppliers usually does not take much time, but this only means that their choice must be taken carefully. When choosing suppliers, experienced entrepreneurs strongly recommend that you familiarize yourself with the company’s activities by approaching them and evaluating, as they say, with your eyes, not your ears. Pay special attention not only to price and product quality, but also to location. Also, do not forget about the company’s performance indicators and delivery schedule. The latter is especially important during the holidays, when the supplier will directly determine whether your store is able to serve all customers. The inability to provide such service can give the store a bad reputation. Think about whether you will cooperate with one supplier or several, this is also an important question. Long-term relationships with suppliers will save you not only money, but also your nerves.

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Staff

A lot will depend on the personnel in your business, so choose them no less carefully than you choose suppliers. Particular attention should be paid to the seller. Sellers are people who are in direct contact with customers, they are the face of your store, so they must first of all be able to easily and pleasantly communicate with customers and leave a pleasant impression. Everything else will come with experience, namely knowledge of all the features of the product being sold. It often happens that the buyer does not even know what product he needs and how much he is willing to fork out. In these matters you will need the help of an experienced seller.

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Opening and promotion

So, your store is open and your business plan is starting to work. Now you need to think about promoting it. You can’t, having started your own business, immediately let it take its course. To convince people to buy your product, you can offer them several types of advertising:

• store name. Oddly enough, a suitable name is one of the main secrets of store advertising. It should be easy, memorable and indicative of the product you are selling;
• signboard. If your store is located in a crowded place, then you should not save money on a high-quality sign. It should not only be catchy and bright, but also interesting and original. Of course, if your store is located in an alley, then a large sign is inappropriate here. In this case, more attention should be paid to the design of shop windows and windows;
• stock. Your store should become “alive” and constantly attract new visitors! Carry out various promotions there, don’t be stingy with hiring students for temporary work and allow customers to try out your product by tasting it. Even if you have a small store, promotion should not bypass it. All promotions you run are a sign that you are interested in your customers. They appreciate it;
• bags with logo. Simply print bags with your store's name and logo and provide them to customers for free. In this case, customers will no longer forget the name of your sausage store, and passers-by will have the opportunity to get to know it by seeing your logo on someone else’s package. The circulation of packages usually costs only 5,000-10,000 rubles. and provides the store with advertising for approximately 3-6 months;
• distribution of leaflets. Let more people know about your existence - hire a promoter and distribute leaflets with your promotions. By the way, after hiring a person for such a job, try to monitor the honesty of its implementation. A considerable number of people working in this field tend to deceive the employer, for example, by throwing most of the leaflets into the trash.

Business plan for selling mobile accessories on the “island”

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to create a micro-enterprise in Krasnodar. The area of ​​activity is the sale of accessories for mobile phones on an “island” in a large shopping center. The project initiator is assumed to be self-employed.

The demand for the project’s products is due to the general situation in the mobile retail market: a decrease in the solvency of the population, which has led to a decrease in demand for new mobile phones and smartphones. This, in turn, contributes to an increase in demand for repair services mobile devices, as well as accessories that can be used to personalize the device or protect it from physical wear and tear.

Investment costs are aimed at making a rental deposit for three months, production of a trade stand, purchase of goods, as well as the formation of a working capital fund until the project reaches payback.

Table 1. Key project performance indicators

2. DESCRIPTION OF THE COMPANY AND INDUSTRY

One of the most striking indicators of consumer sentiment in Russia today is the market for mobile devices – smartphones and tablets. In a stable economic situation, many Russians preferred to change their smartphone on average once every one and a half to two years. In the last two years the situation has changed dramatically.

Based on the indicators of the RSBI Opora Index, compiled by Opora Russia jointly with Promsvyazbank, entrepreneurial sentiment in Russia stopped falling and showed a slight growth trend.

Figure 1. RSBI indicators, 2014-2016

However, mobile retail (b2c market for mobile devices) indicates a more serious decline in consumer sentiment. For example, in 2015 the main market trends were:

a decrease in the share of the premium segment in total sales against the backdrop of the growing popularity of new (largely Chinese) brands; at the same time, consumers preferred to maintain the performance of the devices, but not overpay for the brand; the share of traditional smartphone manufacturers has fallen to less than 50% of total sales

growth in the average retail price of devices - according to experts, it increased by 9% compared to 2014; at the same time, growth turned out to be significantly lower than in other segments of the household appliances and electronics market

growth in the functionality of smartphones - the share of devices supporting LTE, NFC, two SIM cards, etc. has increased.

smartphones replacing regular mobile phones, which account for 33% of total sales as of 2005

It was in 2015 that the mobile device market in Russia showed negative dynamics for the first time since 2009: compared to 2014, sales decreased by 3% in in kind. Sales of smartphones increased due to a decrease in sales of conventional mobile phones - smartphones, according to the analytical agency TrendForce, were sold 22% more than in 2014 (in monetary terms).

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At the beginning of 2016, several major players mobile retail market reported a serious drop in sales in volume terms – by 8.4% in 2015 compared to 2014. Revenue, however, continued to grow due to rising device costs. The average cost rose from 8.9 thousand rubles per device in 2014 to 10.1 thousand rubles. in 2015. Smartphones with LTE support accounted for about 57% of sales in volume terms.

At the beginning of September 2016, the analytical company IDC published preliminary results Russian market mobile devices for the first half of 2016. Experts note a stabilization of indicators and a return to pre-crisis levels. However, according to IDC forecasts, in dollar terms the market will not regain its former positions. In the medium term, the market will remain highly competitive and price sensitive.

The main market trends in 2016 include:

continued growth of interest in the functionality of devices (performance, LTE support, photo and video quality, etc.)

consumers began to change mobile phones less often (the share of devices purchased more than 12 months ago has increased significantly)

growth in sales of mono-brand chains, decrease in sales of multi-brand chains; The range of operators is also growing mobile networks(in the first half of 2015, 21% of buyers purchased mobile devices from operators, in 2016 – 24%)

growth in device sales own brands mobile operators; As a rule, these are budget devices made in China

Figure 2. How long ago did you buy the mobile phone / smartphone you use today (according to AC&M)

Figure 3. Mobile device sales structure (according to AC&M)

To summarize, the market is most likely to stagnate over the next few years. The share of multi-brand retail will continue to decline, but it will not disappear completely. The importance of cellular operators' own distribution channels will grow.

These data indicate a decrease in demand for new mobile electronics, which leads to an increase in demand for spare parts and accessories. Thanks to accessories, you can “revive” the appearance of even a significantly shabby smartphone, as well as extend its life.

The enterprise is organized “from scratch”, registered in the relevant government agencies. Accommodation point of sale- “island” in the largest shopping center in Krasnodar. An island is a retail outlet with an area of ​​2.5 m2 in the gallery of a shopping center. The project initiator is assumed to be self-employed.

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Krasnodar is a city in the south of Russia, the administrative center Krasnodar region, one of the largest cities in the Southern Federal District. Large economic, commercial, industrial and cultural center. The population of the city is 853 thousand people.

The largest shopping center in the city was chosen for placement, total area center – 180,400 m2, retail area – 142,000 m2; parking for 3,500 cars. On the territory of the shopping center there are: the largest grocery hypermarket in the Southern Federal District, a hypermarket building materials, furniture store, goods for sports and recreation, household appliances and electronics, clothing and shoes for children and adults, bowling.

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The retail outlet is located in a place with the highest traffic, in one of the central galleries of the shopping center, in close proximity to the food court.

3. DESCRIPTION OF GOODS AND SERVICES

The project sells accessories for mobile phones and smartphones in the budget and mid-price segments, mainly Chinese and Russian production. These include both decorative elements (back covers), functional (chargers, portable speakers) and protective (protective films, cases). A complete list of products (by category) is given in Table. 2. To simplify calculations, the average cost of goods in each category is used.

Table 2. Assortment, variable costs and selling price

Project workers also provide sticker services protective film, installing back covers, setting up speakers, and so on. All services are provided free of charge.

Goods are purchased at a wholesale warehouse of a large chain wholesale supplier mobile accessories. The warehouse is located in Krasnodar, which greatly facilitates logistics and reduces the cost of delivering goods.

4. SALES AND MARKETING

The target audience of the project is men and women aged 14 to 45 years, with a mobile phone or smartphone, with an income level of up to 50,000 rubles. All sales are carried out directly through the retail outlet in the shopping center. To attract customers, a specially organized display of goods is used, demonstrating the most striking and original accessories. In addition, there are periodic product demonstrations - for example, the operation of portable speakers.

Additional promotion is carried out through social networks and Internet services aimed at the youth audience, which is the most active segment target audience. Social networks ok.ru, vk.com and Instagram service are used. Public pages are created filled with various content:

useful - tips and tricks on the use of mobile phones and accessories, how to care for them (40% of the volume)

entertaining – funny stories and pictures related to the theme of the pages (25% of the volume)

involving – competitions, surveys (15% of volume)

Publication frequency – 3-4 posts per day.

The competitiveness of the project is based on its favorable location. There are shops on the territory of the shopping center digital technology, which also offer accessories for mobile phones and smartphones, however, since this area is not their specialization, their assortment, as a rule, is not so deep. Usually warehouse stock Mobile retail stores consist of accessories for the latest models of devices that are directly on sale. Considering the fact that the stock of mobile devices in the country is rapidly aging, accessories for older models are becoming in demand. The project takes this fact into account and pays attention to the purchase of such accessories, which has a positive effect on the profitability of the project, since outdated models are purchased from the stock balances of wholesale suppliers at a discount.

Achieving planned sales volumes is expected from the fourth month of project implementation. Reaching the break-even point by the third month of project implementation. The demand for the project’s products does not have a pronounced seasonality, with the exception of surges in consumer activity during the pre-holiday periods - before February 23, March 8 and the New Year.

Table 3. Planned sales volumes

5. PRODUCTION PLAN

Sales of goods are carried out through a sales stand located in the gallery of the shopping center. Stand area – 2.5 m2. The operational stock of goods is stored inside the stand, in locked boxes. The premises of the shopping center are centrally guarded, so overnight storage of goods at the stand is safe. Basic inventory is located with the project initiator, for which a special room has been equipped in his house.

The sales stand is manufactured by a furniture company in Krasnodar to order according to individually developed drawings. The design provides the most convenient open display that can attract the attention of visitors to the shopping center. The period for manufacturing and installation of the stand (by the manufacturer) is 7 calendar days.

The purchase of goods is carried out at the warehouse of a large wholesale supplier of mobile accessories. Depending on the volume of a one-time purchase, the size of the wholesale discount usually varies, but the project initiator managed to reach an agreement with the regional management to fix the maximum discount, subject to a gross monthly purchase volume of at least 150,000 rubles. Planned volume of purchases (according to Table 3 – 171,200 rubles).

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Warehouse turnover is planned at 2-2.5 times a month, thus, 2-3 purchases of goods are carried out monthly for varying amounts. This allows you to more accurately form warehouse inventory, avoid the appearance of illiquid goods, and also increase the turnover of working capital.

The product is supplied in original packaging. Warranty period depends on the product category.

6. ORGANIZATIONAL PLAN

All leadership and management functions are performed by the project initiator. He has experience in organizing retail trade and online promotion. Accounting has been outsourced. The opening hours of the outlet are 10.00 – 22.00. Provided shift schedule work - 2/2, accordingly, a second seller is required. The selection of a seller is carried out during the preparatory stage of the project. The duration of the preparatory stage is 1 week. During this period, the production and installation of the trade stand is also carried out, and the first batch of goods is purchased. After this the period begins operational activities enterprises.

The project has a limited implementation period - five years, after which it is planned to be liquidated with the sale of assets and fixation of profits. The basis for this decision is the unpredictability of the development of mobile technologies and the economic situation in the country.

Individual entrepreneur was chosen as the legal form. Form of taxation - Single tax on imputed income, section 8 " Retail carried out through stationary facilities trading network, which does not have trading floors, as well as through non-stationary retail chain facilities, the area of ​​the retail space in which does not exceed 5 sq.m.”

Table 4. Staffing table and wage fund

7. FINANCIAL PLAN

The financial plan is drawn up for the entire duration of the project and takes into account all income and expenses of the project. Revenue refers to revenue from operating activities; The project does not provide for other types of income. Annual revenue after the project reaches planned sales volumes is 3.3 million rubles; net profit(after taxes) – 299 thousand rubles.

Investment costs are 309,000 rubles, of which the project initiator’s own funds are 100,000 rubles (Table 5). Flaw cash it is expected to be covered by attracting a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out in annuity payments, credit holidays are three months.

Table 5. Investment costs

Variable costs include the cost of purchasing goods (including the cost of transportation to the project warehouse) and are shown in Table. 2. Fixed costs include expenses for space rental, advertising and depreciation. The amount of depreciation charges is calculated using the straight-line method based on the useful life of fixed assets of five years. Upon completion of the project, fixed assets are subject to write-off.

Table 6. Fixed costs

A detailed financial plan is given in Appendix. 1.

8. EVALUATION OF EFFECTIVENESS

Performance assessment and investment attractiveness project is carried out on the basis of analysis financial plan, cash flows, as well as simple and integral performance indicators (Table 1). To account for changes in the value of money over time, the discounted cash flow method is used. Discount rate – 3%.

Simple (PP) and discounted (DPP) payback period is 16 months. Net present value (NPV) – RUB 450,964. Internal rate of return (IRR) – 7.1%. Profitability index (PI) – 1.46. These figures are quite high at a low discount rate. If we take the discount rate as the desired rate of return of the project initiator, the project can be considered effective and attractive to the investor.

9. WARRANTY AND RISKS

To assess the risks associated with the implementation of the project, internal and external influencing factors are assessed. TO internal factors may include an incorrectly selected assortment. To neutralize this risk, the following measures must be taken:

monitoring of warehouse balances for turnover and liquidity

monitoring feedback and survey results on pages in social networks

monitoring competitors' assortment

obtaining data on the most popular products from the project supplier

TO external factors the following can be included:

rent increase

decrease in effective demand

If any of the listed negative scenarios are realized, it is necessary to fix the profit and liquidate the project due to the inability to compensate for the increase in costs due to the profitability of the project.

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Calculator for calculating the profitability of this business

The number of cars is constantly growing, and this happens regardless of the economic situation. Therefore, auto parts are always needed, and this need grows along with the number of vehicles.

So this business has prospects, especially if our roads continue to be suitable only for tractors.

Auto parts store: is it profitable?

One of the best sources of information is the experience of competitors, albeit potential ones.

Moreover, it is necessary to study it exactly where you plan to start your own business.

At the same time, we must remember that the personal enterprise itself will be a little further away - where the number of car service points is smaller. This will make it possible not to get lost right away, at the first stage.

That is, the area of ​​study should be large enough, and the conclusions should be somewhat generalized, with a tendency to formulate patterns.

You can immediately notice that there will be many competitors. This is good for collecting information, but not so much for doing business.

Having more or less decided on the area where the future source of mega-income is supposed to be located, you should study the demand market. You need to look at the assortment in existing stores, what products are scarce, and which manufacturers are the best to buy.

In general, this should be taken seriously; you need to be interested in everything: from suppliers to salaries to staff. Particular attention should be paid to ways to promote your services and advertising campaigns.

When analyzing the experience of already established businessmen, you should also pay attention to how a thriving or at least simply successful store is located. Surely there is a parking lot or gas station or garages nearby.

Even if there is no obvious source of buyers, you should try to figure out which contingent mainly buys in the store; perhaps the assortment will help you understand what kind of cars and what kind of people. This is necessary in order to have a relatively clear understanding of exactly where and how to ensure an influx of consumers into your store.

1. Prices are noticeably lower (because a lot of time was spent searching for suppliers and lucrative contracts were concluded with them).
2. Store advertising is set at the highest level available at this stage.
   Advertising boards are everywhere where there are motorists: in parking lots, near garages, at gas stations, somewhere near a competitor’s point.

   And also in stores whose products may be of interest to car enthusiasts of all levels.
   And on every billboard, on every sticker there is detailed instructions on how to find the store.

3. Attractive discounts, savings cards (but such that you can actually save up something), promotions and sales.
4. Helpful and competent staff.
5. Not only the entrances to the store are convenient, but also the approaches.

Every car needs repairs and maintenance. Even the most best cars They periodically fail; in addition, they require replacement of oil, brake fluid, brake pads and much more.

Most car enthusiasts are constantly improving and modernizing their cars, so the demand for modernized technical parts, advanced audio systems, air conditioning systems, alarm systems, and video recorders will only stop with the disappearance of the last car.

How much does it cost to open an auto parts store?

If you just dryly calculate the expenses that a beginning entrepreneur will have to incur, then the amount will not be fantastic, no more than 1.5 - 2 million rubles. However, we must remember that stable profits will only come in a year or two, so we must count on a fairly long period of stay in cramped circumstances.

The main costs are:

1. Renting premises. (depending on the location of the store)

   It cannot be cheap, since the store must be located in a profitable location.

2. Room renovation.

   The premises themselves must be prepared for trade and be sufficiently presentable and attractive.

   In addition, it must provide minimum comfort for personnel who will be at work all day, or even 24 hours.

3. Trade equipment, furniture.
4. Purchase of spare parts themselves.
5. Staff salaries.
6. Payment utilities and the Internet.
7. Expenses for marketing activities and advertising.
8. Payment for parking spaces for clients.

It is worth keeping in reserve an amount equal to at least half of the funds spent on completing the tasks listed above - just in case of an emergency!

Auto parts for Russian cars or foreign cars

At the initial stage, the easiest way to reach the buyer is to organize a trade in spare parts with specialization by car brands. These could be domestic “Volga”, “Zhiguli” or “Gazelle”.

Our cars need repairs and quality spare parts, and here you can look at India. There, people happily and proudly buy and use their Mahindra and Maruti cars, have them repaired cheaply and easily (manufacturers provide this opportunity), and as a result, the domestic auto industry is thriving.

But in our country, so far we are promoting the prosperity and strengthening of only foreign brands.

It is important that trading domestic spare parts requires less money to start, while purchasing parts for foreign cars will require significant investments.

Find out how to open an auto parts store from scratch in the video.

What spare parts are in great demand?

First of all, these are body parts. This is the part of the car that suffers most from aggressive external environment and is damaged as a result of collisions and accidents.

The most vulnerable are doors, mirrors, and bumpers. Then, they have an expiration date, after which they should be replaced.

Windshields, headlights, trunk lids also require replacement periodically, and this is only on the outside.

As long as there are bad roads, the demand for repair services will not decrease. Potholes most often damage suspension and chassis components.

Engine parts are also in demand, and electronic components are also in increasing demand - cars are becoming more and more intelligent.

One of the most important spare parts is the brake pad; it is replaced not even when it breaks, but when there is the slightest sign of a malfunction; not only the degree of traffic safety, but also the life of its owner sometimes depends on this part.

The demand for air and oil filters will never fall - engine performance depends on them.

In addition, car tuning elements are in increasing demand.

How to open an auto parts store (registration)

Having decided to start working “for yourself”, you should, this is a standard start of a business from scratch and simpler from the point of view of interaction with the law (including the Tax Code).

To begin, submit documents to tax office:

• application for registration of an individual entrepreneur.
• passport and its photocopy.
• TIN and a photocopy of it. If a TIN has not yet been assigned, then you should write an application for the assignment of a TIN.
• receipt for payment of state duty.

There is no need to waste time submitting documents to citizens who were declared bankrupt less than a year ago; there are other restrictions on filing such a petition with government agencies.

In general, in this matter, you can contact a law office, they will help you collect and formalize everything necessary documents for registration of individual entrepreneurs, and will also advise on opening an account, printing and other organizational and legal issues.

This will take about a week.

Where should your store be located (selection of premises)

When gradually deciding on the specialization of the future store, one should not forget about selecting suitable premises for trading. To begin with, you should count on renting, preferably long-term.

If the business is successful enough, the premises can subsequently be purchased (this condition must be provided for in the lease agreement).

Standard advice: locate the retail outlet in a place where there is heavy traffic, not only vehicular traffic, but also pedestrian traffic. You should immediately include the possibility of parking for customers, if not nearby, then at least close to the store - some spare parts are quite large.

The cost of premises in places that are optimal for trade is high, so there is no need to strive to rent a huge premises, but you should pay attention to the condition of the electrical wiring and water drainage system, whether there is ventilation and how possible it is to install it if there is none.

First, the chosen location should be carefully examined for the presence of nearby competitors. If they exist, and other placement options do not stand up to comparison, then we must take into account that the proximity to a retail outlet with a similar focus will have an impact on the business and the assortment.

The location on the ground floor is better, although this condition is not the main thing. Sometimes people are not very willing to go up to the second floor.

And if you manage to open a point near a car service center, then you can consider it a success.

The store should have trading floor at least 20 sq. m., the warehouse is much larger. Some parts and components take up a lot of space, so the warehouse in any case should be larger than the sales area.

So, if you want to save money, then it’s not worth it, but you can completely do without a management office and an accountant’s office.

If the warehouse is located in another location, you will have to organize courier delivery, or provide the buyer with the opportunity to stop by and pick up their purchase themselves.

Naturally, the premises must comply with fire safety standards, for which you will have to obtain a conclusion from an inspector from the Ministry of Emergency Situations, and you will also have to obtain a conclusion from Rospotrebnadzor (previously called SES).

Along the way, you will immediately need to find out how garbage is removed from the rented premises and worry about where and how much to pay for this service.

Trade equipment for an auto parts store

Such issues as the correct placement of goods and the overall attractiveness of the store’s appearance, although it seems secondary, nevertheless have an impact on the success of the trade as a whole.

Racks, counters and display cases, which can be found in abundance in relevant stores or online, can help with this.

Products may be large:

• doors;
• bumpers;
• wheels;
• engines, etc.;

and small ones:

• gears;
• components for the brake system, ignition system;
• various gaskets;
• wheel arch liners, etc.

There are also a number of products that are required:

• various tools;
• oils;
• antifreeze;
• car care products.

For large assortments, the racks must be strong enough, and small items must be visible and attract attention. After walking through the store, the buyer should get an idea of ​​the range of spare parts and related products offered.

We should not forget about hanging systems, this will save space and display the product in the best possible way.

Glazed showcases on an aluminum frame are quite durable and provide good review offered goods. Small counters made of profiles or laminated chipboard will help to properly group goods and prevent the buyer from getting lost in the assortment.

For premises with a specific layout or if you wish to create an individual store design. Equipment to order.

If you want to save money, you can find a sufficient number of offers of used equipment; in any case, you need to consider such product categories as:

• counters for small spare parts;
• racks for small spare parts and related products;
• hanging elements;.
• display cabinets;
• durable racks.

Where to get goods for an auto parts store

You should start solving the problem of choosing an assortment by studying the supply market. What exactly does it use? constant demand among car owners, products that are recommended to each other, car maintenance products that are sold out immediately - this information should be accumulated and used in planning your own business.

In addition, there are goods that the car owner always needs, which means these are the goods that should be in the store and in different configurations, in different price categories, in the form of sets and individually.

Of course, the selection of products offered will only truly be adjusted once the store starts operating. It will be immediately clear what exactly goes away immediately and what sits on the shelves.

Constant updating and expansion of the assortment, constant changes in supply will allow step by step to bring the list of goods into line with demand in given conditions (and for specific own store). A flexible assortment, constantly adapting to fluctuations in customer interest, in which you can find both familiar and beloved products and new items, will definitely begin to successfully generate profits.

You should carefully study the list of suppliers and not only in terms of price. A high-quality product and the ability to deliver it on time are the components of successful cooperation with a product supplier.

And there should not be only one source of goods, it is better to have several suppliers in stock, this will ensure the flow of goods to the store under any conditions and fluctuations in the country’s economy. It is better to pay attention to suppliers with a fairly narrow specialization, and even better - to dealers who have official ties with the manufacturer of the product.

Trade in certified goods from the manufacturer is always better sales through third parties, even if the cost of the original unit is slightly higher. But the possibility of receiving a counterfeit is reduced.

The best option is to find the opportunity to establish relationships with manufacturers of spare parts and other goods for cars, including European ones. This incredibly raises the prestige of a trading enterprise.

You can also create a branch of narrow specialization in a store for a certain brand of car; if you have direct contact with the manufacturer, the store sign will also be decorated with the logo of that car.

Before entering into negotiations with suppliers, you should collect information about him, check, if possible, how reliable and binding he is. From the right choice partners depend on the profit and reputation of the store, and the success of the enterprise as a whole.

Recruitment

There is no way you can run a business alone, so you will have to start recruiting people who, in theory, will grow and get rich along with the enterprise.

So, absolutely necessary:

• manager (concluding agreements for the supply of goods, working with personnel, organizing the work process);
• if the manager or owner has sufficient knowledge and can keep the store’s books, this is great, otherwise, an accountant is simply necessary;
• sellers (or seller).
  These should not be just people to be in the room, but professionals.

  Well versed in the structure of cars, because buyers sometimes don’t even know what this or that part is called;

• if delivery of a purchase to a client is planned, a driver is needed;
• room cleaner.

Marketing and advertising of an auto parts store

The work of promoting goods should be done in such a way that the goods sell themselves, without additional efforts on the part of the staff. The term “marketing” itself means actions that result in the recognition and immediate satisfaction of demand and needs in the chosen direction.

Accordingly, it is necessary to be aware of all existing and potential needs for the product, the sale of which is the goal of the enterprise.

There must be a notification about the existence of a store within the maximum accessible radius. Information boards should also be placed wherever this need may arise.

It could be a parking lot transport company(here we generally need to try to attract attention, this is very promising), an exhibition, a gas station.

Constant advertising in the first positions in newspapers, especially those with a thematic focus, as well as on radio, television, exhibitions and wherever a car enthusiast’s gaze may fall. Placing flyers in mailboxes will also be beneficial.

A good result is obtained by selling goods at a discount for regular customers or gifts - necessary for a car - when purchasing 2 or more units of goods.

The attractive arrangement of goods on display windows is also important. This is a small thing, but it’s worth paying a little attention to it, because its effectiveness has already been proven.

How to open an online auto parts store

In fact, you can start selling auto parts without a sales floor and staff. This refers to the creation of a trading website with a virtual trading floor.

Savings can be assessed by asking about the cost of renting retail space in the most favorable locations, as well as the cost of parking spaces, staff salaries and many other points.

By registering as individual entrepreneur, or as an LLC, you should start developing an attractive website, by visiting which you can pick up any part, any product for your car.

If you have the skills to work on the Internet, you can try to make a website yourself, but it is better to immediately contact the experts in their field and order from a web studio. It’s better to post on paid sites, it’s much more respectable, although there are also free resources.

You immediately need to find out how taxes are calculated on Internet income and expand your knowledge in the field of Internet money and existing payment systems.

You need to think about how exactly the buyer will be able to receive the ordered goods. It can be sent by mail or courier delivery can be arranged.

While the sales volume is small, the owner of the online store can deliver the goods personally, this will save money.

But only the trading floor will be virtual. You will still have to search for premises, although only for a warehouse.

The issue of supply of goods and accounting also remains relevant.

In addition, an online store can be combined well with a real retail establishment, or the creation can be considered as a long-term task.

Although, observing the increasing popularity of online shopping, one can assume that perhaps soon this will no longer be so relevant.

You can learn how to open an online auto parts store from the video.

Building a sales department from scratch is a rather complex process that requires certain knowledge and skills. How to effectively build and organize a sales department so that it produces maximum results from scratch - read in this material.

How to organize sales? Is it possible to build a sales department on your own?

First, let's look at the ideal sales team as it should be:

Ways to create a sales department:

1. Hire good sales people and sales will come on their own, because people know how to sell, and they themselves will create conditions for the development of sales.

2. Turn to professionals to build a full-fledged turnkey sales department. For example, come to us :)
We have built more than a dozen sales departments, we know all the pitfalls, and we can launch the department into full-fledged combat operation in 2-3 months. But it would be a lie to say that creating a sales department on your own is impossible.

3. Start building a sales department yourself. There are people who can handle it themselves. It is for those who decided to build a sales department on their own that this text was written. If difficulties arise or you want to do everything the first time and efficiently, our proposal to create a turnkey department is valid.
The main thing is to know that there are two main approaches to such a process as organizing the work of a sales department. Here you can find out what their differences, disadvantages and advantages are. Now we will focus on the actions that need to be taken to create a full-fledged sales department.

Algorithm for building a sales department:

Step #1: Identify Resources

First we must determine the resources we have. First of all, this is finance. For example, the costs of creating a sales department in Moscow from scratch will be:

One-time costs:

• Organization of a manager’s workplace (RUB 15,000 - 40,000)
• CRM system per employee (3,000 - 30,000 rubles)
• Virtual PBX and telephone equipment, with the ability to record and record conversations per employee (2,000 - 5,000)

It is necessary to have a supply of resources for at least 3 months. This is the period during which the salesperson reaches payback. Therefore, you need to have a reserve to feed him without taking into account his income.

Monthly costs:

• Rent based on 5 m2 per employee (RUB 4,500 – 45,000)
• Salary (35,000 – 60,000 rub.)
• Phone (1500 – 6000 rub.)

So, creating a sales department with one specialist, according to rough estimates, in Moscow costs 143,000 - 380,000 rubles. These are only the direct costs associated with the manager’s work, and for a new business the costs are much higher. You can, of course, expect that managers will sell a lot of things in the first month, but based on experience, I would not do this. Let it be a pleasant surprise if they sell out of everything they can ;). Therefore, when planning your financial resources, you need to clearly understand the cost of organizing one sales specialist.

Temporary resources. Building a sales department from scratch takes at least 4 working hours a day in the first or second month. At least 2 hours a day in the third month. If the owner/commercial director plans to create a sales department, then he must clearly allocate this time to debugging the system. If this time is difficult to allocate, then you need to hire a person who will build and organize this mechanism - the head of the sales department.

Human Resources. It is necessary to understand how many managers the company can afford from a financial point of view. And how many of them can the company itself digest when fulfilling sales plans? So that it doesn’t turn out that managers are selling, and the company cannot produce goods or provide services.

Step No. 2. Regulate sales processes

Usually this step is omitted. No, sales processes, of course, are formed in any case, but chaotically. The first specialist sells in one way, the second in another, one communicates with the purchasing department directly, the other through the first, the third generally believes that he knows about the capabilities of the purchasing department better than the purchasing itself. Areas of responsibility are not clear, reduce them to unified statistics this zoo is impossible. It is because of this that the idea appears that it is impossible to regulate the sales department. After some time, the processes themselves settle down, less successful sellers spy on working schemes from more successful ones, and, in the end, a more or less unified algorithm is developed. But for this to happen, significant time must pass, and the processes will remain more or less unified; when building a turnkey department, we do not allow this to happen.

Therefore, in order to manage unified system, and not isolated individuals, and it is necessary to first think through the basic documents of the sales department.

OSnewregulations required for most sales departments:

• Rules for attracting new clients;
• rules for preparing commercial proposals;
• rules for interaction with the purchasing department, technical unit, accounting and logistics;
• customer support rule.

The sales department regulations are not just a document written and strictly fixed; they are a living description. real work. It must constantly change, because it is impossible to write it correctly once and for all. Until people start to act on it, it is generally difficult to imagine the effectiveness of its work, so it can only be a guideline. The regulations should not be more than 1 A4 page, ideally it should be a simple flowchart on half an A4 page. If it goes to the second page, then it won't work.

There is one simple way to check the functionality of the regulations. Give it to three or four participants in the process to read, and then remove it, and give these participants the opportunity to speak it out. If everyone has an understanding collaboration and the boundaries of responsibility, then he is a worker; if misunderstandings arise, he needs to be supplemented. The regulations should not contain large ramifications and hundreds of exceptions, it should work in 80% of cases, for the rest it should be possible for members of the sales department to negotiate.

Step No. 3. Determine personnel policy

First of all, you need to create a portrait of a sales manager. There are many ways to do this, but first of all, you need to decide the most main question: the bet will be on young guys with sparkling eyes, or on professionals who have worked in the industry and know the market, who just need to be given the tools and do not need to be trained.

Most owners and managers, when building a department, are inclined to the second option. Which is understandable, because this does not require training, spending effort on developing a strategy and constantly wiping snot at the first stage. In addition, not everyone can teach, and a third-party guest trainer is not always results-oriented. He comes and conducts a cool, fun, driving training, and then leaves. And the manager is left to independently carry out the main work - organizing and translating knowledge about sales theory into skill. The exception, of course, is us :) We select employees who must show results, train them and provide further support until the sellers show stable skills effective sales. The second option can also be dangerous in that any sales manager has a certain expiration date, and if you take an experienced professional, you may well run into someone who is burnt out and, moreover, highly paid.

Now let's move on to the size of the sales department. There is an approach that says that a sales department of less than 6 people is not a sales department. The approach is clear. We take 6 people, maybe 1-2 of them will show real result and will pay for the rest. I believe that you can start a sales department with 3 people. And this is just the beginning; then there may be only two left. One should be in reserve, so to speak, reinsurance against the human factor. It is better to have at least two, so that there is a guideline, competition and there is no dependence on one person. Although with a limited budget it can be 1 person, the risks are simply higher.

As for creating a sales department with 10 or more employees at once, I think this is completely ineffective. I'll explain why. If there is no department, then there is still no understanding of where to go, where the clients are, how to convince them. This understanding will slowly emerge. Of course, 10 people will be able to cover more roads, but all this time the budget will be spent on their maintenance and organization. Therefore, I am a supporter of creating a sales department of 3-5 people, and then, after getting all the initial bumps, replicating successful practices.

Step #4: Identify Management Tools

The key to a successful sales department is a control system. Control is necessary even for the most successful managers, but it should not be intrusive and self-justifying. I am categorically against any reports filled out in order to show my work to the manager. Any reports should be generated automatically and contain only the information that the sales specialist will still enter for his own convenience. This function works great CRM systems. The salesperson works with the client and does not generate reports for management. And management can create any report online in any aspect. You can learn more about automation of the sales department.

The motivation system is the heart of the management and organization of the sales department. It should motivate salespeople to achieve accomplishments, but in no case should you think that by hanging a big carrot, you have done enough for the manager to strive for it. It is then that the system by which the sales department is built is successful, when a specialist needs to create conditions under which he will be able to reach it, performing the actions for which he is trained.

Field support for managers is what determines the level of sales (key) skills of specialists. Not how many trainings they have completed, not how many books they have read, not how many objection handling methods they know, and not even the product knowledge test they successfully passed. This is exactly how sellers know how to use all this information in real sales. Therefore, if a decision is made to invite the coolest sales trainer, but the head of the department does not know how to organize field support, the training will in no way affect the level of sales.

Step No. 5. Go through everything yourself)

• Selecting a room
• Step-by-step plan for organizing a store
• How much can you earn selling bed linen?
• What equipment to choose for a bed linen boutique
• What documents are needed to organize a business?
• Do you need permits to open a bed linen boutique?
• Bed linen sales technology

How much money do you need to open a bed linen store?

Many aspiring entrepreneurs can open a department selling bed linen. Bed linen is in constant demand among consumers and is one of the most popular gifts. The advantage of trading BCP (bed linen) is that, compared to clothing, you do not need to purchase many different sizes for each client. This results in a low entry ticket to the business - to open a small department selling bed linen, it is enough to invest about 300 thousand rubles in the product.

According to experts, only in the crisis years of 20014-2015 in textile industry There was a decline in production by about 15% compared to pre-crisis indicators. And in 2017, the turnover of the bed linen market returned to its previous level and in subsequent years there was an increase of 10-12%.

More than 60% of the market for bed linen sets is occupied by domestic manufacturers, these are such giants of the textile industry as the Ivanovo Textile Association (ITO), the Volga Textile Company, the Nordtex Corporation, and the Russian Textile Alliance. The rest of the market (40%) is occupied by manufacturers from China, Turkey, France, Italy and Spain.

The bed linen market is divided into several segments:

• Low, bed linen sets up to 2000 rubles;
• Medium, sets from 2000 to 3500 rubles;
• Premium or elite, sets over 3,500 rubles.

The first, budget segment includes Russian-made kits, mainly from small garment factories. Large Russian and foreign manufacturers (Türkiye, Italy) operate in the medium and premium segments. At the same time, more than 90% of all underwear is purchased in the low and middle segment, since such underwear is practically not inferior in quality to more expensive sets and is quite comfortable. When purchasing luxury underwear, the consumer pays more for the brand than for quality. Therefore, in order to please every customer, the assortment of the outlet should include both cheap and expensive bedding sets.

Among the materials most in demand Consumers use bedding sets made of cotton, linen and silk. At the same time, cotton comes in first place, followed by linen, and the top three is occupied by cotton wool. The markup on goods at retail is at least 50%.

Selecting a room

When opening a department selling bed linen, you must rent at least 15m2 retail space. In principle, you can open on 10 m2, but the assortment of the outlet and the entrepreneur’s revenue will suffer. In addition, you will need to rent a warehouse and utility room. The rental price for 15 m2 in a walkable location, depending on the region, will cost from 30 thousand rubles/month. Therefore, when opening a retail outlet, in addition to the cost of goods, it is necessary to include a double rental deposit.

As for the geographical location of the boutique, the best options, as usual, are large shopping centers, manufactured goods markets and departments in residential areas of the city.

What OKVED code should I indicate when registering a bed linen store?

To open a store or boutique selling bed linen, just register individual entrepreneurship . OKVED code - 52.41.1 “Retail trade of textile products.”

Which taxation system to choose to open a store?

As tax systems a special regime is used - a single tax on imputed income (UTII). The tax amount will depend on the area sales department and the k2 coefficient established in your region. If you plan to hire salespeople, you must register with off-budget funds(PFR and Social Insurance Fund) as an employer.

After the opening of the boutique, you must notify local branch Rospotrebnadzor about the start of your activities. According to businessmen who have been working with textiles for many years, SES representatives like to visit such points. In textiles, Soviet GOST standards still apply, and almost every inspection ends in a fine. This happens because the assortment of the outlet includes products from small factories that do not bother with GOST standards. It's good that scheduled checks take place no more than once every 3 years.

Many aspiring entrepreneurs, when opening a boutique, begin to work with wholesale organizations. But in conditions of fierce competition, when price differences have a significant impact on demand, the ideal option is to work directly with manufacturers. For example, it wouldn’t hurt to visit the Ivanovo region, which has been called the “textile region” since Soviet times. There are many textile factories in the region that produce high-quality fabric, and as a result of high competition, manufacturers are forced to sell products at a lower price. And this, undoubtedly, only benefits trade enterprises.