Business plan for a clothing repair shop. How to open an atelier: step-by-step instructions for your business! We develop a client base

Probably, there is no person who at least once did not turn to a sewing workshop to hem trousers or change a zipper. Recently, the demand for individual tailoring has also increased. About what you need to open a tailoring studio and how to write a business plan, further in the source.

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Description of a sewing small business

About the opening sewing studio most often people who have professional seamstress skills think. This, of course, will help in doing business, but not enough to get a stable profit.

When we open a tailoring shop in order to generate a steady income, we must think about the direction of its work, the working space, the need for employees and ways to attract customers. In addition, define possible risks, draw up a business plan, calculate the expected income and payback period of the enterprise.

Services

Before opening a sewing workshop, it is necessary to determine the range of services provided. It can only be repairing clothes or sewing individual outfits. You can create designer clothes and immediately sell them, or engage in some narrow direction: workwear, wedding dresses, outerwear, etc.

All this affects the calculations when drawing up a business plan. For example, a repair shop can be located in a small room, and 1-2 seamstresses can handle the work. Whereas a wide-profile sewing enterprise will require the lease of large areas, the purchase of expensive equipment and the search for professional workers.

Project relevance

It is also necessary to think about whether it is profitable to open an atelier in advance. In general terms, the idea of ​​a sewing studio is actual business. After all, there are always people with a non-standard figure who find it difficult to choose clothes. Many have a special taste and do not want to dress in store models. And for some it is easier to sew an outfit for themselves that will meet all their whims. Therefore, they have only one way out - to contact the studio. But despite this, some businessmen go bankrupt.

The client base and location are of great importance for business development. Study the needs of the population in the area and the possibility of new customers.

For more information on how to start a sewing business, see Pavel Sikin's video.

Types of atelier

There are several types of ateliers:

• mini-studio for clothes repair;
• atelier for tailoring a certain profile;
• atelier for tailoring individual orders of a wide profile;
• atelier for tailoring designer clothes for sale;
• franchise studio.

It is easier and cheaper to set up a clothing repair shop. It is more difficult to equip a salon-studio.

Shop-studio

Shop-studio is a combination of two activities. Options are possible here: sell clothes made in the atelier in the store, or buy ready-made clothes for sale. You can sell sewing accessories or fabrics in conjunction with the provision of tailoring services.

This is convenient for attracting customers to the studio and increasing the overall profit. But it requires additional financial costs for the purchase of goods and wages to sellers.

Clothing repair

Do not expect a large income when repairing clothes. But this type of employment requires less investment and is more in demand. Therefore, you can start your own business with a small workshop and gradually develop. By purchasing a good client base, the workshop can easily be converted into a custom tailoring studio.

Tailoring narrow profile

Place a narrow-profile atelier in places where it will be relevant. Tailoring of overalls will have enough customers in the locations of different enterprises. It is advisable to place the production of wedding dresses near the places of registration of marriage or wedding salons.

For work, choose only special equipment without additional functions. This will save the initial payment and increase profitability.

wide profile

The most expensive event is a broad profile. You will have to purchase a large assortment of special equipment.

Pay more attention to recruitment. These should be highly qualified specialists with extensive experience who can serve clients of different needs. You can take masters of different directions, each of which will be engaged in their own profile of work.

The advantage of such an enterprise is a quick payback.

Home business

Advantage home business that you can save on renting a room. If the conditions of the house allow you to allocate a certain area for installing equipment and conducting sewing work, then you can use it.

This option is suitable for a small workshop.

Opening a franchise studio

Another way to start a business is to open a franchise studio. It's pretty cost method, the initial payment can reach 2 million rubles. But there is no need to engage in advertising, attracting customers - this provides famous brand. The task of the studio owner is to fulfill the requirements of the franchisor in order to match the brand.

The payback period for this method is 2-4 months.

Tailoring at home Atelier franchise manufacturing women's clothing Narrow-profile atelier for tailoring car covers Wide-profile sewing workshop

Description and analysis of the sales market

To draw up a business plan for an enterprise, conduct a market analysis sewing services analyze competitors and potential clients, study the reviews of entrepreneurs with experience in doing a profitable business.

Think about possible adverse situations, crisis conditions and develop a plan for getting out of them.

The target audience

The number of customers and their needs directly depend on the location of the institution. The consumer demand of sleeping areas differs from the possibilities of the central ones.

Analyze the surrounding contingent and focus on their needs.

Few people will go to the salon-studio, located on the outskirts of the city. The audience of such a district most likely needs a simple sewing workshop. And an institution of a wide profile can find its customers in the center of the settlement, where many people pass every day.

It is worth considering the transport interchange near the studio, and the availability of parking lots. These amenities attract visitors. Clothing repair should be located next to shoe repair and key making. The clients of these institutions can gradually become yours.

Competitive advantages

The absence of competitors is undoubtedly an impetus for starting your own business. But the presence of such an enterprise nearby can be turned into an advantage.

Study your rivals and think over the work of your atelier. To attract customers, distinguish it from other establishments, offer services that competitors do not have, and focus on the quality of work. Visitors know the value of their money and will make the right choice.

Advertising campaign

It is difficult to overestimate the possibilities of advertising - it is the engine of any business. Use all marketing opportunities: flyers, ads, social networks, internet and more. Do not neglect bright signs, as many people learn about establishments from them.

What do you need to open?

Having decided on the direction and type of the atelier, we proceed to organize the opening of the institution. On average, it will take 300-500 thousand rubles to start an institution from scratch. This figure may vary depending on the cost of renting the premises, if any, the cost of equipment and the number of staff. But even when minimal cost to open your own business you need to have at least 200 thousand rubles.

At the same time, we take into account that income will not begin to appear from the first month, but current expenses will begin immediately. Therefore, it is worth adding them to the initial costs when developing a plan.

How to monitor a future niche and how to choose a room, in the video of Pavel Sikin.

Paperwork

There are two ways to formalize your project: as an individual entrepreneur (IP) or as a company with limited liability(OOO). The choice in this case is simple. If there is only one owner, it is better to issue an IP - it will be easier to cope with accounting and taxation. If there are several owners, then you will have to register an LLC. Depending on this, we select the OKVED code. The difficulty in registration is obtaining permits from Rospotrebnadzor and Gospozhnadzor.

Another instance is the Pension Fund, we just get registered. This completes the registration.

You can entrust the work of paperwork to intermediaries, but in this case, the expense will increase by at least 2 times. On average, the amount of registration costs will be from 5,000 to 15,000 rubles.

room

The choice of premises depends not only on its size, but also on its location. A good location is considered to be a place of high traffic of people. It will be convenient for potential clients to stop by the atelier on their way to work or school.

For repair shops, places in shopping centers and markets are well suited. This is where the question of fit often arises. new clothes or repairing an old one. But you have to work fast. Buyers want to go home with a new thing in which they can already walk. The disadvantage of such square meters is their high cost, more than 40 thousand rubles.

For more serious ateliers, it is convenient to rent a room in the entrance courtyard of multi-storey buildings or right on the first floors of residential buildings. Clients will be able to calmly try on an outfit and discuss their wishes with the master. In this case, the rent will be less, up to 40 thousand rubles.

Requirements for the premises

Whatever room you choose, it must meet certain requirements.

Atelier space requirements:

• the presence of a bathroom;
• availability of electricity;
• area from 10 sq. m. (excluding bathroom).

For the cold season, it is necessary to provide for the possibility of heating, and for the summer period - air conditioning.

See the video of Pavel Sikin in detail for the nuances of choosing a room.

Equipment and inventory

One of the most expensive items in a business plan is the purchase of equipment.

For a sewing studio you will need:

• sewing machine for basic work;
• hemming sewing machine;
• overlock;
• cutting table;
• steam iron;
• ironing board;
• tools and consumables (scissors, meters, patterns, needles, threads, buttons, etc.);
• dressing room with a mirror;
• devices for lighting, fire extinguishing, etc.

Instead of a cash register, you can purchase special forms with continuous numbering.

Staff

If you plan to do the repair of products yourself, then initially it will be enough to find yourself one assistant. But for the development of the workshop and for a full-fledged atelier, it will be necessary to recruit a staff of professionals: a cutter, a seamstress, an accountant. In a small business, you can not hire a cleaner, but keep order yourself or assign these duties to a seamstress.

Recruitment is essential to the success of an enterprise. Clients appreciate high-quality, accurate and timely work.

To select a suitable specialist, offer applicants to complete practical work. In this way, you can quickly find a real master. Since there are many self-taught seamstresses who work more efficiently and better than specialists with specialized education.

More about the selection of frames on the video of Grigory Pronin.

Step-by-step instruction

To understand where to start your business, you need a business project. A ready-made plan for creating your own business will show how much it costs to open and help you adjust costs: reduce or increase individual expense items. It is not difficult to draw up a business plan, you can write it by taking a free sample of calculations from the past 2016.

You need to register a tailoring studio after you have decided on the premises, since the address of the enterprise is indicated in the documents.

Financial plan

The financial plan consists of calculations initial costs and regular investments.

An example of 2020 will help to draw up a business plan:

1. Consider the costs of opening: registration, rental of premises, purchase of equipment and tools, advertising, and so on. It turns out an average of about 300 thousand rubles.
2. Calculate income based on the average order value and the number of customers per day. Based on practice, for repair work, the number of customers can reach 20 people with a total order value of 600 rubles. In the case of individual tailoring, about 5 people are served, but the price of one order will be an average of 1500 rubles. From the amount of total monthly earnings, subtract monthly expenses, including tax and pension fees. You receive average income 30 thousand rubles
3. By dividing the total costs by the amount of income per month, you get the payback period of the studio.

If the amount net profit is 30% of the total income, then the studio will pay off from 6 to 10 months. A bad indicator is a payback of more than a year.

Regular investments

Whether the open business is profitable or not, you will have to pay monthly payments. This must be taken into account in advance.

These include:

• rental of premises;
• communal payments;
• staff salaries;
• advertising;
• taxes and deductions to the Pension Fund;
• expendable materials.

The result will be an amount from 50 to 80 thousand rubles. per month, it depends on the cost of rent.

Opening dates

Paperwork and obtaining all permits takes a week or more. When planning the timing of the opening, take into account the condition of the premises, the time for the purchase and installation of equipment. If it is necessary to repair the premises, the purchase of equipment is postponed until the completion of repair work, etc.

Table: Approximate terms for organizing a tailoring studio

Risks and payback

There are always risks that the company will not make a profit or there will be few customers. To prevent this, you do not need to save on marketing operations and advertise your establishment a month before opening.

The most important thing is to provide quality services and take care of the appropriate service.

• Summary
• room
• Permits
• Equipment
• Staff
• Advertising
• We make a count

Women who are fond of sewing often think about starting their own business, but they are afraid of not being able to cope with a difficult task. Of course, there are always risks, and before you start taking action, you must draw up a business plan atelier for tailoring and repairing clothes. We present to your attention detailed calculations of expenses and profits, which can be used as a guide to opening your own sewing workshop.

Summary

In any typical business plan The first step is to prepare a company presentation. You must have a clear idea of ​​​​how the tailoring and repair studio will look like, what services it will have, etc. In our example, the project is designed for a large city with a good standard of living and strong competition. Please note that the main part of the clientele will be women of medium and high incomes.

The first-class tailoring studio provides services for the repair of any clothing, as well as the following services tailoring:

• evening and wedding dresses;
• clothes of individual tailoring;
• business suits for men and women;
• outerwear;
• children's clothing.

The studio is open from 10:00 to 20:00 seven days a week. It is possible to reduce the working day by one hour on Saturday and Sunday.

When drawing up a business plan for repairing clothes and sewing them, you should decide on the main points:

1. The size and location of the room.
2. Formation of the enterprise.
3. Procurement of equipment and consumables.
4. Hiring staff.

So, let's look at each of the above points in more detail. Please note that this ready business plan is a rough guide for 2020. Prices can vary significantly depending on where you live.

room

The recommended area for opening a clothing business is up to 40 sq.m. Over time, as the workshop develops, more extensive premises may be needed. It is necessary to open a sewing studio for small businesses in places with high traffic, on the ground or basement floors of residential buildings, shopping centers. Preferably close to good store fabrics. The room itself will include:

• sewing factory;
• showroom;
• dressing room;
• room for rest and meals for staff.

Depending on financial possibilities, you can buy or rent a room. We will consider in the business plan the second option for a sleeping area, which will cost approximately 50,000 rubles. per month including utility bills. At the same time, approximately the same amount will have to be spent on finishing and repairing the premises.

Permits

To open a tailoring and repair business, you will need set up your business as LLC or sole proprietorship. The latter option is easier and is preferred, especially if you don't have co-founders. Self-registration will cost you only 800 rubles, and if you want to get a seal and a current account, then you will have to pay 2,300 rubles.

Permits will need to be obtained from the SES and the state fire supervision. Also, according to the plan, you will need to register with the pension fund. In addition to the above documentation, the studio should have a book of complaints and suggestions, a fire evacuation plan, certificates of attestation of workplaces. Thus, you will need up to 5,000 rubles to complete all documents for business.

Equipment

The biggest costs when opening a repair and sewing studio will be spent on the purchase of equipment and consumables. So, according to the business plan, you will need to purchase:

1. 2 sewing machines;
2. 1 overlock;
3. 1 iron;
4. 1 ironing board;
5. 1 steam generator;
6. 1 cutting table;
7. 2 clothes hangers;
8. 3 desktops;
9. 3 mannequins;
10. 2 large mirrors;
11. 6 chairs;
12. Consumables: threads, needles, pins, buttons, centimeter, etc.

Equipment costs in a business plan for opening a repair and tailoring studio will be approximately as follows:

Thus, the estimated cost for the purchase of equipment for a tailoring studio will be 142,000 rubles. Based on average prices from popular online stores. At the same time, you must understand that your business plan can vary significantly in amount. For example, the price of a sewing machine can range from 1,500 to 370,000 rubles. a piece. It all depends on the quality, the availability of programs and the issuing company.

Staff

To begin with, you will need to hire two seamstresses who will work in shifts. Most often wages in a workshop for repair and tailoring they pay piecework. Seamstresses can receive 30-40% from each order. You can also make a mixed type of payment - the minimum salary and a small percentage of each order. In any case, a good employee should receive at least 20,000 rubles a month. From this, the calculation will be carried out.

After the studio develops enough, you can hire additional staff: a seamstress, a cutter, an administrator, visiting accountant, purchasing manager, customer service manager, etc.

Advertising

Advertising occupies a special place in the business plan of an atelier for tailoring and repairing clothes. You are required to have an attractive outdoor sign, preparation of business cards and flyers. In addition, every month it will be necessary to advertise in the media, including on popular sites on the Internet. Also, do not underestimate word of mouth, be sure to share information about the new atelier with all your acquaintances and friends.

How to attract customers and make them permanent? Come up with various promotions, discounts on clothing repairs, contests with prizes and Gift certificates. Such costs would be necessary for any prestigious workshop. Given all of the above, initially you will have to spend about 50,000 rubles on advertising, in the future it is advisable to allocate from 10,000 rubles per month for shares.

May be of interest: How to start a training business: 3 ideas that will help you capitalize on your fear of public speaking

We make a count

Summing up all of the above, we offer you a detailed calculation for a business plan for a sewing studio. Initial costs will be as follows.

Today there is no problem with buying ready-made clothes, but most people still prefer custom tailoring. And this is not surprising, because tailor-made clothes always fit better than purchased ones. In addition, by sewing a dress or suit in an atelier, you will definitely be sure that they are in one copy. Demand, as you know, gives rise to offers, and many people who know how and love to sew are thinking about their own business. How to open a studio? We understand the issue.

Atelier as a business

Let's start with the fact that you should not expect big profits from the studio at the initial stage. First, you will need to equip a tailoring workshop with everything you need, and this will not be so cheap. The costs depend on what you plan to do and what kind of equipment you decide to buy or rent. But, in any case, the investment will be quite an impressive amount. At the same time, the project will pay for itself in about a year, since this business is not one of the most profitable areas.

If we are only talking about repairing clothes, then you can get by with a small room and a couple of sewing machines. After all, in order to replace the zipper, shorten the trousers, fit the dress to the figure, neither a large staff of workers nor special equipment is needed. So it’s more correct to think about how to open a mini-atelier, because when organizing such a repair shop, the main thing is to choose the right place and provide services of proper quality. Then you can count on stable income within 75 - 90 thousand rubles monthly.

Well, if we talk about a full-fledged atelier, then you should first clarify: it will be a wide-profile atelier or a narrow-profile workshop that will specialize in only one direction (for example, in tailoring uniform). For a generalist atelier, more and more professional equipment will be required, as well as different specialists: seamstresses, cutters, fashion designers. To increase the profitability of the atelier, experts recommend combining several types of services (for example, tailoring of outerwear, clothing repair, tailoring of bags and tailoring of uniforms) and attracting universal specialists.

We draw up documents

So, once you have decided on the specialization of the atelier and thought about everything production issues need to complete the paperwork. You need to do this in the following order:

1. Decide on the organizational and legal form of the enterprise, rent or purchase premises and go through state registration. But before that, you should decide what you will register: or individual entrepreneurship. In this case, it is more expedient, since it is much easier for an individual entrepreneur to maintain accounting and tax reporting.
2. Choose . The choice depends on what exactly you plan to do: tailoring, repair or several areas. As mentioned above, it is better to choose a mixed direction, which means that the codes should be as follows: 93.5 Provision of other personal services to the population (main), 8.2 Production of clothing from textile materials and clothing accessories, 18.21 - production of workwear, 18.22 - production of outerwear, 18.24 - production of other clothing and accessories, 52.74 - repair of household and personal items not included in other groups.
3. Register in territorial body pension fund.
4. Obtain a work permit from Rospotrebnadzor.
5. Obtain a permit to work in a specific premises of the State Fire Supervision Authority.
6. Buy or rent equipment.
7. Find staff (unless, of course, you plan to use employees).
8. Organize advertising.

Where will the studio be: we evaluate the real places of deployment

Even at the stage of business planning, it is worth looking for a suitable room for the atelier. If you have to choose between buying and renting, then at first it is better to prefer renting, because you do not know how the business will go. You need to rent a room in a place where there is a constant flow of potential customers. For example, in mall. Or you can go the opposite way and open a clothing repair shop or a small workshop in a residential area. A good option is to open an atelier near fabric or clothing stores.

As for the area, at first you can get by with a small room (about 15-20 square meters), which can be located on the basement floor of a residential building, next to a shoe repair or key making workshop. The proximity of other workshops can play into the hands, because people who come to repair shoes can stop by the atelier along the way.

So when choosing a place, you need to be guided by two criteria: the price of rent (it should not be too high, best option- 40-50 thousand rubles for 15-20 square meters) and high traffic of potential customers.

Necessary equipment

As for the equipment for the atelier, today there are a lot of necessary and modern devices on sale. But there is no point in buying them all. It is necessary to clearly define the list of equipment, without which it will be impossible to do, and purchase (or rather rent) only the most necessary. In order to start working, you will need:

• a straight-line sewing machine that will be used for basic sewing and repair work (you should choose professional models that perform twenty or more operations). Such equipment will cost about 18-20 thousand rubles;
• overlock for processing edges and seams. Buying a quality overlock will cost about 12-14 thousand rubles;
• hemming machine, which is used for hemming the bottom of trousers and skirts;
• an ironing board and a good steam iron (in time, if the business goes well, you can also purchase an ironing press);
• fitting room (it is better to choose a screen or just fence off a corner in the room with a curtain and hang a mirror there);
• cutting table;
• accessories: cutting scissors, rippers, needles, patterns, rulers, threads, zippers, thimbles, measuring tapes, etc.

When buying equipment, you need to pay attention to its reliability and versatility. If you decide to buy a used sewing machine, be prepared for the fact that you will have to pay for its repair and adjustment.

Other equipment

Do not forget that if you decide to open a tailoring studio, then in addition to professional sewing equipment, you will also need some furniture and, of course, lighting fixtures. As for furniture, here you need to pay attention to comfortable chairs for seamstresses and furniture for a place of rest for staff and visitors, as well as hangers, hangers, mannequins (if you are going to sew clothes from scratch).

You will definitely need high-quality lamps that need to be installed in workplaces, bright ceiling lights and, of course, fire extinguishers (their number depends on the area of ​​\u200b\u200bthe room).

You also need to take care of forms with continuous numbering, which will replace cash machine. After all, receiving money for services from clients, you have to write out receipts.

Personnel decides everything

A crafts vendor embroiders a woman’s name on a bonnet being purchased during the Apple Blossom Festival at South Mountain Fairground, Route 234, Arendtsville PA. 2008-05-03.

Asking the question: is it profitable to open an atelier, most individual entrepreneurs they understand that a lot depends on the level of the masters who will work in it. Therefore, it is necessary to pay maximum attention to the selection of personnel. Most the best option– well-known experienced people who can not only sew perfectly, but also communicate with customers. If there are none, you can hire employees on the recommendation of your colleagues or good friends. If there are problems with this, then it is worth posting information about the vacancy where it can be seen by those who interest you, for example, in a college where seamstresses are trained. No need to be afraid to hire newcomers, they often demonstrate a good level of proficiency in the profession. But, when recruiting unfamiliar employees, it is better, nevertheless, to set a trial period for them.

As for the number of seamstresses, it all depends on the direction of the atelier. If we are talking about repair, fitting and individual tailoring, then for a start it is better to hire two people and set them a minimum salary and an additional payment - a percentage of the atelier's revenue. Gradually, if the business goes well, it will be possible to expand the staff.

We have opened!

Before the opening, you need to hang a bright sign that will attract attention, and put up advertising posters on the nearest streets. It would be nice to organize the distribution of flyers offering discounts to first customers. This will be enough to get you started, but what you should think about carefully is the time of work.

As a rule, ateliers are open from 9.00 to 20.00, so that people can enter the establishment on their way home from work. But it is better to focus on your potential consumer. Most clothing repair shops accept 10-15 orders per day (the cost of one repair order is from 100 to 300 rubles, depending on the complexity of the work, and individual tailoring of clothes will cost 1500-3000 per unit). But, of course, it matters where the studio is located. To increase the flow of customers, you can arrange with the nearest clothing stores so that, if necessary, consultants will recommend your atelier to those who need to fit ready-made clothes. Everyone will benefit from this: the store will sell goods and receive revenue, and your atelier will customize the purchased clothes and also receive revenue.

Issue price

Having decided on all the components of the business, you can make simple calculations to understand how much it costs to open an atelier and how profitable such a business is. So, you open a small atelier that occupies one room with an area of ​​​​about 20 square meters, which employs two seamstresses, a cutter and manager/hostess (with the function of chief accountant). Let's start with costs:

Now let's calculate the planned income:

Based on the calculations, it can be seen that all costs will pay off within the first year of operation. Of course, this calculation is approximate, because the success of a business depends on the demand and quality of services. As for the initial investment, they will be:

So, to summarize: the creation of a small studio will require 170,000 rubles, and the project will pay off in about a year.

In this material:

It would seem that who may need the services of an atelier if the market is overflowing with clothing stores. The buyer can immediately choose the thing that he likes, without additional recourse to tailors. In practice, the situation is the opposite. The services of thread and needle masters are becoming more and more popular, bringing a good profit to the owners of the outlet. The business plan of the atelier provides for a detailed analysis of each of the stages so that the entrepreneur begins to make a profit from the first month of work.

Atelier as a business: project goals, relevance

Almost everyone knows what an atelier is, and more than 50% of the residents have applied for some kind of service at least once. However, few people realize that in every workshop, in addition to casual visitors, there is a list of regular customers who regularly turn to the tailor. This is the relevance of the business as a whole - there is a demand for services, and it is growing every day.

The goal of the project is to open an atelier in a city with a population of 500,000 people.

The tasks are to provide a wide range of services, ranging from elementary clothing repair to tailoring of things to order.

Implementation methods - use your own or borrowed money to implement the idea.

The payback period for a business is 6–8 months.

The more locality, the higher the probability of project success, but in this case, you should always remember about competition. For example, in a small town (up to 50,000 inhabitants) there may not be a full-fledged atelier at all, but people turn to acquaintances or to craftsmen working at home. Based on this, the organization of an official atelier with a wide range of services will be quite relevant and profitable.

Any large city already has several studios (often their number exceeds 40-50 units per half a million inhabitants), but it cannot be said that the market is overcrowded. Tailoring and repair of clothes is the service sector that provides for close proximity to the house and availability in the price segment. That is why you can always find a place to open a new business without competitors nearby.

The list of services atelier for tailoring and repairing clothes

The average studio provides the following types of services:

• replacement of lightning;
• darning, stripes;
• repair of leather clothes (working with liquid leather);
• sleeve repair;
• adjusting the length of clothing - shortening trousers, dresses (it is also possible to lengthen due to inserts);
• fitting clothes according to the figure of a person;
• making and sewing pockets;
• steaming;
• additional minor repairs– sewing on buttons, buttonholes, shoulder pads, etc.

Reference: services for adjusting festive clothes (wedding suits, dresses) are especially popular, which costs much more than everyday work.

Tailoring of individual clothes to order is in demand and expensive service in wide demand. In this case, a separate specialist will be required.

Market Analysis: Competition and Risk Assessment

The competition in the clothing repair industry is not high, but it is present. To begin with, you should determine the number of ateliers in a particular area where you plan to organize a business. More accurate information can be obtained on the basis of online maps on the Internet. It is enough to specify the required request, and the system will issue all establishments with the location address, working hours and contact details.

Reference. Competitor rival strife. And this should be understood from the very beginning. Some studios are located in the yards of apartment buildings, have an area of ​​​​3-4 square meters. m and offer a minimum set of services. Others are in the open and serve the bulk of the population. It is these competitors that should be considered.

For more information, you can visit several points and find out:

• cost and list of services;
• area of ​​the room;
• type of equipment;
• the number of employees;
• demand;
• schedule.

The information will help in organizing your own business, as well as clarify the situation about the competitiveness of the institution.

Risks associated with opening a studio:

1. The lack of demand for services is characteristic of an unfortunate location. The atelier is relevant for sleeping areas of apartment buildings with a developed infrastructure. If you open a business in the private sector or in the city center with a predominant location of office buildings, then the number of customers will not increase even with high traffic.
2. Long-term payback of the enterprise - the situation is also typical for the wrong location. In addition, a long payback period and low profits are affected by competition if there are 1-2 more studios nearby.
3. Unprofitability - work at a loss can only be in the absence of a business plan or incorrect financial calculations. In other cases, the business can be organized in such a way that it will at least recoup the investment.

The business plan of the atelier is an important component. Opening strategy own business provides for each stage.

Organizing a Business: A Step-by-Step Guide

Activity registration

Clothing repair services do not require registration legal entity. It is enough for a businessman to open an IP, which is much easier and more convenient. The cost of a license is 800 rubles (state duty). The period of paperwork is 5 days.

The main OKVED code is 93.5 (provision of services to the population). You can also choose a few additional ones, for example 18.24 (tailoring of other clothes and accessories).

• certificate of registration of entrepreneurial activity;
• premises lease agreement;
• an agreement with the municipal service on the removal of garbage and solid waste;
• work books and contracts with employees;
• emergency evacuation plan.

Room search

Basic requirements for the premises under the studio:

• electrical network with a voltage of 380 V;
• lighting in accordance with current sanitary standards, which is several times higher than the standard indicator for residential buildings;
• the minimum area is 30 sq. m;
• availability of communications - water supply, sewerage (necessarily - a toilet and a place for employees to eat).

Location is one of the main factors affecting the number of customers and profits. Can be used as a studio basement an apartment building or the first floor, rented out as a non-residential fund. The location will be successful if:

• there are no competitors in the opening area;
• there is a supermarket or shopping center nearby;
• availability of parking;
• overview of the building from several angles;
• high permeability of people.

Purchase of equipment

To open a studio, an entrepreneur needs to buy:

1. Overlock.
2. sewing machine.
3. Closing table.
4. Ironing board.
5. Iron with steam generator.
6. Mannequins.
7. Tools for work (scissors, pins, etc.).
8. Finished product hangers.
9. Mirrors.
10. Sample cabin.
11. Work furniture.
12. Lamps for lighting.

In the future, a direct-flow machine, hemming equipment, a furrier machine for working with fur products will be required.

Staff

At the start of the opening of the atelier, two employees in sewing skills are enough. In the future, a cutter and a seamstress for individual orders will be required.

Staff requirements:

• specialized education or work experience - for clarity, you can conduct a small test;
• neat appearance;
• lack of bad habits;
• a responsibility;
• accuracy;
• honesty.

You can search for employees by ads on the Internet, newspapers or among graduates of sewing courses.

Studio advertising: how to attract more customers and keep them?

The studio's marketing plan provides for a variety of ways to attract customers:

1. Advertising on TV and radio - the option is relevant for a large scale business (room area from 100 sq. m., 8-10 employees, target audience - the whole city). In the case of opening a studio that is focused only on residents of a particular area, this method of advertising can be excluded, since it is too expensive.
2. Advertisements in newspapers and magazines are an excellent option for conveying information to the target audience, which does not require serious expenses.
3. Advertising in social networks - covers a wide audience and does not involve large investments.
4. Own site - effective method promotion and promotion of business. The site must not only general information about the address and work schedule, but also provide a full list of services with prices, as well as post a portfolio of successful work. In addition, it will not be superfluous to add the possibility of online registration and calculation of the cost of services, taking into account discounts and bonuses for regular customers.
5. Pavement signs are an effective method of advertising at the start of the opening. Pavement signs must be installed at intersections near the premises, as well as directly at the studio.
6. Signage - it should be bright and eye-catching, as well as clearly visible from different angles.

Company financial plan

Investments and current expenses

At the start of organizing a business, the following expenses are provided (in rubles):

• 10,000 - paperwork;
• 70,000 - conclusion of a lease agreement and advance payment;
• 100,000 - repair of the premises;
• 30,000 - production of a sign;
• 25,000 - advertising;
• 400,000 - purchase of equipment.

Result: 635,000 rubles.

Monthly expenses (in rubles):

• 35,000 - rent of premises;
• 60,000 - salary to employees;
• 20,000 - utilities;
• 20,000 - purchase of consumables.

Result: 135,000 rubles.

Income and profit calculation, payback and profitability of the project

Atelier's income depends on the number of clients per day and month. For example, the average number of people visiting the studio per day is 15. An approximate check varies from 500 to 1,000–1,500 rubles. Daily revenue will be 10-15 thousand rubles. Monthly - 300-450 thousand.

It is worth considering the seasonality of the business - before the holidays and the change of seasons, people are more likely to turn to the studio than at normal times. This is especially true on September 1, the transition from summer to autumn clothes, etc. At this time, the flow of customers increases significantly.

Calculation of net profit is made according to a simple formula - mandatory expenses are deducted from the total income.

300,000-135,000 \u003d 165,000 rubles.

Do not forget about tax deductions - minus 6%, so that net income is 155,100 rubles.

Profitability - the ratio of net income to dirty, multiplied by 100%.

R=155 100/300 000*100=51%

Based on the calculations made, the studio will pay off in 5-6 months. In practice, this period can increase up to a year, because it takes time to promote a business. The first 1-2 months of customers will not be as many as we would like. But in any case, the business will work in plus, which means it will pay for itself and bring a stable income.

When organizing an atelier, a business plan plays a major role, because without a preliminary assessment of actions it is impossible to say whether the business will be profitable or unprofitable. Financial calculations of investments and potential profits are always individual indicators, which are influenced by the locality, location, and ways of advertising a business.