How to send mass emails. How to make your own email newsletter: free and in paid services

Increasing sales is the main goal of marketing. Can email distribution be a secret? successful sales on the Internet? Of course yes. The statistical research portal Statista speaks about this: at the beginning of 2015, 20% of US consumers made their purchases online under the impression of an email newsletter. Users also placed orders by phone or made a purchase in a store after reading the newsletter:

How to get into this percentage with your email campaign and establish a selling email marketing mechanism? Read our article.

Follow these rules when creating a sales email campaign:

• The advantages are obvious. State your strengths in an email. When making a purchase, the user compares your offer with offers from other companies. Having a trump card in your hands, know how to use it. Tell us about the materials from which the product is made, about the technologies, about the unique characteristics. The subscriber needs proof that you are better than others.
• The benefits are obvious. For a second, imagine yourself in the subscriber's shoes. He is interested in what exactly the product or service offered in the email can help with, how they can solve his problems. Tell us what is the usefulness and relevance of your proposal specifically for him. Discounts and promotions are the first assistants in this.
• The call to action is clear. The letter should highlight a clear call to action. Direct the attention of your subscriber, tell him what he needs to do after reading the letter: “Buy”, “Purchase”, “Get a discount” and so on.

Let's see how these three rules apply at the stages of creating a sales letter.

For example, a marketer. This will attract the attention of subscribers and thereby increase the number of opens.

At the same time, indicate all your contacts in the footer: number mobile phone employee, Skype login, email, you can add links to social networks, etc.

In order for the content you send to be relevant, you need to divide subscribers into groups according to their gender, geographic location, interests, etc.
To send promotional offers, for example, you can ask the user to choose the promotions and discounts from which brands he wants to receive.

About 205 billion are sent every day emails. This means that 2,400,000 emails are sent every second. There are 74 trillion emails in a year. What can you do to increase your email open rates? Pay attention to the subject of the letter. The Open Rate of the email newsletter depends on how bright and catchy it is. Make sure that the headline is not misleading, but accurately conveys the essence of your email offer and inspires purchase. If you promise a discount, keep your word.

Here are some ideas for sales email subject lines:

• Ask questions: “Do you like shopping?” “Color educational program: do you have vermilion or incarnate in your wardrobe?”
• Intrigue: “Shh...we have a gift for you!”
• Surprise with the news: “It’s finished: the new collection...is already waiting for you”;
• Tell us about the benefits using numbers: “7 reasons why you should buy...”;
• Indicate the month or year: “Bestsellers of 2016”
• Guarantee: “We will refund your money if...”.

What is better NOT to do so as not to turn your sales letter into a complete failure:

• A line of exclamation marks looks more like hysteria and will not work in favor of a high open rate of the letter. Use better symbols to attract attention. It could be a heart, an asterisk, a sun, and so on.

Again, you need to understand that your subject runs the risk of being displayed incorrectly in some email services. For example, in Outlook the heart symbol is not displayed at all. Therefore, the subject line of the Carter's sale email is as follows:

• Recipients are put off by the following words in the subject: “Confirm”, “Report”, “Join”.
• You should not use abbreviations.
• What you definitely shouldn’t do in a sales newsletter is upset with the words: “Last chance...”, “Everything is lost...”.

4. We write selling text

Jack Mitchell, author of the book “Hug Your Customers,” says that the most important thing in sales is the relationship with the buyer. “Hug” refers to a sincere desire to make your customer happy. This also applies to sales via email marketing. It is necessary to provide the subscriber with all the conditions to make him feel like he is the only one important so that his user experience is good. The content must convey this attitude. What will help with this?

1. Personalization

There is a prejudice that calling by name alarms subscribers. But still, statistics confirm the opposite: 80% of subscribers want to make purchases from brands that send personalized letters.

2. The tone of the letter should inspire confidence.

Everything you write should not cause rejection or laughter. “People don’t buy from clowns!” - Leo Burnett once said about sales methods. It is important that the text is small but intriguing.

3. Use the well-known AIDA and QUEST selling text formulas:

AIDA: Attention, Interest, Desire, Action

According to this formula, the task of the test is primarily to attract attention; bright and large headlines and first sentences will help with this. Next, we kindle the subscriber’s desire to purchase a product or order a service. Slogans, your advantages, as well as interesting descriptions what you are selling. This chain is concluded by an action that follows the previous three components. Add a call to action button to make it clear to your subscriber what they need to do next.

QUEST: Understand, Educate, Stimulate, Transition

These components of the formula describe the tasks of the text in the email:

• Qualify. That is, conditions are created in which the text falls into the zone of interest of those subscribers who are yours target audience. In fact, you can skip the first point of this formula, since this task is performed in email marketing by mailing list segmentation.
• Understand. The purpose of the text is to show it to the subscriber. How close are his problems to you? Using this approach, it is important to show your care and empathy.
• Educate. At this stage, you show the path to solving the problem.
• Stimulate. Stimulate your subscriber to take action, prove that your offer is the best.
• Transition (Action). In email, this is expressed in your calls to action.

In the letter in the example below, the principle of writing text according to the QUEST formula is followed.

Lastly, share your thoughts! If you have something to say, say it! Don't be afraid to share your opinion, advice or examples from personal experience with subscribers. This will pleasantly surprise them and create a sense of trust.

5. Pay attention to details (images)

What will help make your email offer unique? After all, it’s not enough just to make a bright call-to-action button or talk about your benefits. The answer is simple: images good quality. Create an immersive experience with vibrant, detailed photos of your product. It’s the details that will help you make a competitive and unique email offer. When you look at such photographs, there is a desire to touch, see in person, possibly try on and, of course, buy.

In the screenshot below, in their email, Burberry pays attention to all the details of the trench coat: buttons on two sides, stitching on the waistband, water-repellent fabric, shoulder straps.

6. Calls to action

Your letter has a specific purpose, which means it should include a clear call to action. For example, “Order”, “Leave a review”, “Use a discount”, “Go to the site”.

8. Adapt email for all devices

Users are increasingly making purchases online. According to Data Insight, for orders from mobile devices accounts for about 15% of all purchases by Russians. Therefore, it is very important to make all letters adaptive and use as little text as possible in email, since not everyone is comfortable reading huge canvases with a lot of characters from a smartphone.

9. Create an email series

Not all subscribers read every email. If a subscriber receives three, four or five letters, he will definitely read one of them and go to the site to make purchases.

Automation is a great help in this case, since you can set up a schedule for sending all the letters in a series in advance.

The example below shows an online clothing store sending a series of emails to its subscribers about spring discounts:

The first letter is a bright start with a mention of the SK-house and Miss Sixty brands in the subject line, while the second is a reminder of the promotion. To create interest, additional brand names are used in the email header.

Instead of a conclusion

Exists marketing concept The “4Ps” of successful sales. Sales efficiency will be high if the conditions for four components are harmoniously met: product (product), place (place), price (price), promotion (promotion).

Email marketing is an integral part of promotion. We hope that our tips will help you increase initial and repeat sales. But also do not forget to constantly develop and improve the conditions for the remaining components of the “4P” concept.

The first erroneous thought that arises in the head of an inexperienced entrepreneur who decides to develop a business on the Internet. It seems like a working website with information posted on it is enough. It may seem to you that you will be able to communicate, have the opportunity through the site to tell the audience everything you want, but this is not so. Let's figure it out.

Let's say 100 people came to your site. You “greeted” them with your face. They looked around, read something (if you have, for example, a blog), made a purchase (if you have an online store) and left. All. If they want, they will “contact” you - they will visit the site again. If not, then you have lost your audience because your visitors remain strangers to you. You can't contact them, they can. The same pager. Now imagine that these 100 people left you their email addresses.

Email is a direct analogue of a telephone number, a contact through which YOU can contact your visitors. True two-way communication, like a telephone. All that remains is to get an email.

How to get an email

A fundamental problem that marketing gurus have struggled to solve. To answer the question, you need to put yourself in the shoes of a site visitor. They don’t just give away email addresses. Compulsion? It won't work. Deception? Even worse.

The only effective way to get an email is to make the person want to give it to you.

• Stay informed. In many cases, the user, if your site is relevant to his interests, will not mind subscribing to notifications about new events on the site, be it the release of new material, the appearance of a new product, and so on. The same function can be served with the sauce “it’s more convenient.”
• All the best. Good offer will send you a selection of the best of what's happening on your site. Best articles, best products.
• Exclusive. A more aggressive, but very effective method that refers to the peculiarities of human psychology. Access to something is provided only to subscribers. It could be anything: unique “most useful” materials, competitions, special conditions and functionality. Think about the list of your offers that could be classified as exclusive, and give only to the “selected”.
• Discounts and promotions. This information is objectively useful to your audience. Who wants to miss advantageous offer? This point partly overlaps with the more abstract notification function, but here the motive for the visitor is financial, more specific and attractive.

The reasons listed above for sharing your email address need to be shown to your visitors in a simple and clear way. Place static and pop-up subscription blocks on your website. No tricky long texts. Clear, obvious, accessible, understandable. The effect will not be long in coming, and you will soon have an impressive base of contacts.

What to do with email addresses

Having email addresses allows you to speak to your audience through newsletters. You need to use this opportunity correctly, because inept work with subscribers will not only not help, but will also harm you.

Rules for good email marketing

So, you address the audience. Appeal is speech. Speech must be beautiful and elegant, which means your letters must be attractive with every element.

If the subject of the letter does not interest the recipient, then he will no longer get to the content. The topic should not repeat the previous one, but must arouse curiosity with the originality of the message.

An address I trust

Tell me which sender name is less doubtful: volodyaspamer1999@gmail.? Your company name is your name and should be in the sender's address. He must be recognized. This is why marketers focus on brand awareness.

Life is too short to read long letters

And in the mobile era, when people view your content from small smartphone screens, size requirements have become even stricter. No more than 50 characters per title - strict rule. Ideally key phrases, appeals and abstracts should fit into 28–39 characters.

WITHOUT CAPSLOCK

Too much uppercase won't help you capture the reader's interest. Quite the contrary. It is necessary to take into account the specifics of perception. Caps may be perceived as shouting. Nobody likes to be yelled at.

I'm talking to you, friend!

Personalization in communication is the strongest tool for increasing the loyalty and interest of the recipient of the letter. It seems as if the letter came not from a soulless robot, but from a friend who knows your name. What attention! It brings us together, incredibly brings us together. Personalization in the offer is an even more advanced tool that works based on the history of the visitor’s actions.

Teaser letter

Email cannot be considered in isolation from the overall business process. A letter is the first stage in a chain, and therefore must fulfill a strictly defined purpose. For example, going to your website, store, specific page. The content of the letter must lead the recipient to this through a clearly formulated call-to-action (call to action). As a rule, this is an element that stands out in the body of the letter, like a button, and the text acts as a catalyst for attracting people to click on it.

A/B testing

Have you decided to make several versions of the letter because you are not sure which one will be the most effective? There is no need to doubt. Using the right tool, you can send all versions of the letter, distributing them so that, for example, 33% of recipients see the first version, 33% see the second and 34% see the third, and then evaluate the effectiveness of each option.

The wizard always arrives on time

And in the context of email newsletters, “on time” means best time from the point of view of the response activity of recipients. There is no perfect moment at which everyone in the world will suddenly want to read emails and click on links. Everything is very individual, and you can find better days and the clock will help simple practice and monitoring follow-up activity.

Thanks to these not-so-tricky techniques, you will turn your email newsletter into an effective communication channel through which a loyal audience interested in your offer will come to your website.

However, there is a problem, and you already understand it well. How, for example, can you personalize hundreds and thousands of emails? How to format a letter beautifully? It's the same with A/B tests and analytics in general. In the end, not every entrepreneur ALREADY owns his own website, and therefore his first priority is to find a simple and inexpensive way to get a high-quality, beautiful “digital office” for his business.

With the advent of website builders, the life of small businesses and private entrepreneurs has become much easier. No need to contact programmers and designers. You don't need a system administrator to support the server. It is enough to choose one that does not require specific skills to configure, and independently modify it to suit your needs.

All that remains is to add an email newsletter application to the site. A minute to install, a couple of clicks to create nice letter, convenient selection of recipients, and your newsletter is ready to send.

Today I will give you instructions on how to create an email newsletter yourself in just 90 minutes. I tried to make it as simple as possible so that you can understand the main stages of email marketing.

Please note that each of the stages can and should be greatly improved, complicated and brought to perfection.

So, you and I will need:

• your own database of email addresses of subscribers (mail address or mail address and subscriber name),
• account in the UniSender service with a replenished balance (at the rate of 0.005 USD per 1 subscriber),
• desire to learn something new and 90 minutes of time.

Stage 1. Create a subscriber base in Unisender

The first time you enter a new email in this field, Unisender will ask you to confirm it. This is a standard procedure for confirming an address, you will quickly cope with it.

• Field " From whom" I recommend filling out the field in the format "name + company name". This will make the letter seem personal and remind you of your company. Try to fit in 20 characters.
• Field " Subject of the letter" As you can see in the screenshot, the topic begins with the construction ((Name|Attention)). It is needed to address the subscriber by name if the “Name” field is filled in (if not filled in, “Attention!” will be written).

The subject line also conveys the main essence of the letter to the reader and contains several numbers that will attract attention.

Try to put the main essence of the letter into 35-50 characters. Please be aware that long topics may be cut off on some devices.

Filling out this field is a separate topic for discussion and experimentation. In the future, we will write instructions with more complete recommendations for working with the subject line.

After filling out three fields and selecting a mailing list, click on “Continue”.

Step 2.2. Design and content

This seems to be the most difficult part of creating a newsletter. However, let's use the special "Block Editor" and quickly create a simple and meaningful letter.

After selecting a completed template in the block editor, all you have to do is:

• remove blocks you don't need,
• fill in the required blocks with your content,
• mark all links to the site with UTM tags according to the instructions.

So, here is an example of quick editing and filling of this template:

Please note that the height and padding of some blocks have been changed, and some blocks have been completely removed. Changed font size and line spacing, added P.S. and a “See all” button.

To understand what you need to write in a letter, at this stage I recommend you do two things:

1. Look at letters from other companies: what language they are written in, what they focus on, and how they format the content. Surely you can note something useful for yourself.
2. Read the book " How to write so that people trust you"(K. Rowman, D. Rafaelson). Excellent book, adapted for modern means communications.

I advise you not to linger on creating the letter. This stage can last for several days, and in some cases for several weeks. Keep your first letter simple. And you will gradually improve the second and subsequent mailings yourself or create a beautiful design and layout using contractors.

After you finish editing the letter, look at how approximately it will look like on computers and smartphones, and don’t forget to send a test letter to your email using a special button:

If some elements have moved out, then you need to edit them: change the indents, height, add empty blocks, etc.

I am sure that if you have done all of the above and read the article up to this point, then it will take you about 10 minutes to master the block editor. J You can do it - there’s just a little time left until your first newsletter!

Step 2.3. Sending a letter

If you have already looked at the trial letter and are satisfied with it, then let's proceed to the final stage - sending the letter. Make sure all fields are filled out correctly. Click on “View” to look at your letter again.

All. Now all that remains is to wait for Unisender to send out the newsletter. Usually this does not happen instantly, but once every 10 minutes. However, it doesn't take much time.

Stage 3. Analysis of mailing results

And to evaluate the quality of the headline, email content and the offer itself, use open rate (Open Rate) and click-through rate (CTOR) indicators. In Unisender, you can view these statistics on the “Mailmails > Sent Reports” page by going to the desired mailing list.

If any of the indicators is significantly lower, then the matter is most likely due to one of the following reasons:

1. Your proposal is too weak. People don't benefit from what you have to offer. Perhaps the benefits need to be made even greater.
2. Your audience is not interested in this offer. In this case, try to understand how else you can attract your subscribers, or divide your audience into segments so that you send only offers that interest them.
3. The title is not attractive. As a rule, this happens if it does not reflect the benefit or looks suspicious. Try to completely change the structure of the title.
4. Poor presentation of content inside the letter: the text is difficult to read, links are not highlighted or absent at all, the essence of the proposal is not clear, there is no call to go to the site.

Try to find weak points in your mailing and eliminate them. Remember that the main task of the headline is to encourage the reader to open the letter, and the task of the letter is to interest and “sell” the transition to the site.

So why 90 minutes? In fact, all the described stages of work take me from 30 to 180 minutes. The total time depends mainly on the complexity of the letter itself. If the content of the letter is not very complex, you can definitely do it in 60 minutes.

If you have any difficulties or have questions about how to organize an email newsletter on your database, then look for answers to them in the Tactics blog or write to me about it in the comments. I'll try to help you. Good luck!

We released new book"Content marketing in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

In this article we will talk about how to do effective mailing By email, which format and tools to choose for implementation. Before you create your first chain of letters, figure out why you need them.

Goals could be:

• Attracting new clients.
• Increasing the loyalty of existing customers.
• Increase in sales and traffic.
• Education.
• Information about promotions, new products, events.
• Order fulfillment status.

Analyze the work of your competitors, write down the techniques that you liked and apply them in your product. Then figure out how your subscribers will benefit. Email marketing will only benefit your company if it is interesting to the recipients. To do this, draw up a portrait of your target audience.

How to make an email newsletter: step-by-step instructions

It is very important to correctly collect your contact database. The success of the entire project depends on it. Don't buy ready list addresses, since it may not contain readers interested in your subscription. There are different ways to find target audience through the website:

• Subscription form. It should be noticeable, but not interfere with navigation through the resource. Place it in the header, footer or sidebar.

• Registration and ordering. Add a checkbox asking you to subscribe to emails before or after confirming the user agreement.
• Pop-up (pop-up window). Set limits on impressions per visit so that the offer is not intrusive.

• Separate page. Create it for only one action – subscribing. Write a convincing text, think over the design.

• Button “Notify about the arrival of goods”, sales or new products. This way you will receive the address of a client who is ready to purchase.

Every two to three months the database must be updated – cleared of duplicates and incorrectly entered data. And also from users who have not read you for more than three months (or ask them to confirm their interest in your letters).

We make email newsletters through website forms

The number of subscribers largely depends on the online form. We will tell you about the basic rules for creating it.

• After subscribing, the user should see a confirmation. Make a message thanking your subscriber for their action.

• Do not add a form to the footer if the site has a lot of articles and endless scrolling. The reader will not have time to open it, since new content will be constantly loaded.
• Please ask for subscription confirmation, as without it your messages may be considered spam.

• Make sure that pop-up windows are not intrusive. Set them up so that they appear no more than once per visit, within a few seconds of navigating the site.
• Be concise. Don't force users to fill out a large number of fields. All you need is email, name and, if necessary, clarification of interests.

The text should have an attention-grabbing headline and a short text in which you can write what you will write about, why it is useful and how many times a week a person will receive letters.

You can easily create a form using one of the constructors:

Selecting the format and frequency of mailings

You can send informational messages (tips, articles), reviews of new products, video tutorials, comics, advertising, one-time commercial offers, congratulations on the holidays.

Other options:

• Thanks for your purchase.
• Greetings.
• Personal recommendations.
• Information about services.
• Reminder about purchase, payment or checkout stage.
• Abandoned cart message.

It is not necessary to choose one scenario, combine several, track the reaction of your subscribers.

How often to send emails

You can do this once a week or several times a month. At the beginning of a project, experiment with frequency and look at the number of unsubscribes and views. Then make shipments with equal regularity.

Make an editorial plan

Create a document in which you enter all the information about the process of working on the content. The order of its release, the degree of readiness, the deadline.

Register a corporate domain

Free email services Gmail and Yandex do not inspire confidence among users.

Choose a service to automate your work

Mailchipm. An English-language service that does not have a Russian translation, except for the one built into the browser. It offers 4 types of campaigns: testing, simple text, RSS and regular. There are applications for mobile devices, 300 letter templates, analytics, API integration with Facebook, Twitter, Google, Shopify. Several plans are available, including free.

Unisender. The site is in Russian. You can start working after a simple registration process. Three ways to create letters: with a ready-made design, in the block editor and with your own design. There is a statistics section technical support, integration with CMS, CRM and API, ability to create forms, SMS mailings. The cost depends on the selected service package; there is a free option.

Esputnik. A functional service with a simple interface, block templates and three types of campaigns: email, SMS, web-push. There are detailed analytics, Russian-language support, and an editor for unique content. Several plans are available.

Think about your content

Pay attention to the subject line and the preheader (the part of the text on the right side of the title line). They should attract attention and encourage you to open the letter. Use intrigue, promise of benefit, provocation. Structure your text to make it easy to read. Use gamification and other fun formats to attract users’ attention. Give the reader the opportunity to unsubscribe—place the unsubscribe form so that it is easy to find. The page must be displayed correctly on all devices and in all browsers.

Segment your audience before launching your campaign based on different criteria to make it more personalized.

How to do email marketing for free

The process of creating such a project is practically no different from what is described above. All the same steps, but you need to spend more time choosing a service for automation. There are no completely free options, but many sites have trial periods and other options.

If the number of contacts in your database is:

• No more than 2000 people (12000 sends/month), MailChimp will do.
• Up to 2500 readers (15000 submissions/month) – Sendpulse.
• Up to 5000 clients (6000 shipments/month) – Rumailer.
• Up to 500 contacts (2500 sends/month) – Directiq

Paid plans usually have advanced functionality and are more convenient to work with.

Analytics

Number of unsubscribes and not open messages you can see in the statistics of the services you use. This will help you understand which materials you like and which need to be improved or completely eliminated. Add a survey to your email opt-out form, in which you try to find out what exactly the subscriber doesn’t like. Ask your readers questions to get their thoughts on your work.

The third method helps you choose headlines and a good time to send. Come up with several names and choose different watches. Then divide your audience into two or more groups and send them different options. This way you can choose the best option.

Let's summarize. To make an effective newsletter, follow the following plan:

• Set goals and analyze competitors.
• Build your subscriber base yourself.
• Select formats and sending frequency.
• Write a content plan.
• Register a corporate domain and select a service.
• Think over the design, layout and text and launch a test campaign.

Don't forget to analyze the results of your work. This is the only way you can benefit from email marketing.

Email marketing is considered a convenient and inexpensive way to attract customers. It is actively used by Internet entrepreneurs and others. How to make a newsletter via Email, how to increase its effectiveness, what myths are associated with it - read the article.

Basic misconceptions

It is generally accepted that mailing is easy and simple. It is enough to have a database of addresses and regularly send letters with offers to buy this or that. However, look in your drawer. How many emails do you send to spam? How many do you delete without even opening it? When was the last time you bought something after receiving an email like this?

Technical knowledge on how to make mass email newsletter, is clearly not enough for a good result.

Firstly, the address base must be legal; subscribers purchased or received from a partner will not meet your expectations. Ideally, a target audience should be gathered.

Secondly, the letters should contain interesting and useful information. The form of presentation of the material is no less important. You need to write in such a way that you want to read the letter. Headlines are extremely important, otherwise no one will open the newsletter.

The plan is important. You should know in advance when and what you will tell your readers about.

A simple conclusion follows from this. You need to learn how to do an email newsletter correctly. Read books, take part in trainings and, of course, try in practice, look for your own approaches and methods.

How to send email campaigns correctly

The purpose of letters from a company is to sell your product. But this can be achieved in different ways.

1. The first way is play. A certain fictional character is created - the hero of the letters. Stories are told on his behalf, and he can also share his opinion or impressions about something. The purpose of such letters is, first of all, to entertain the reader, but also to offer a product. Playing and selling should be kept separate. As an analogy, we can recall an interesting program with advertising blocks.
2. The next path is educational. This is exactly the strategy that is followed in the Megaplan newsletter. Letters is a kind of business magazine filled with useful information. Articles are written by the authors or reprinted from other sources. Thanks to this approach, audience loyalty and an expert image of the company are formed.
3. The third option is direct sales. It is considered the most ineffective of all possible. These are the emails that most often end up in spam. Even with this approach, only 20% of the information should be selling, and 80% should be useful. Otherwise the method will not work.

How to form a database and not become a spammer?

When choosing a newsletter, you find yourself on a slippery slope. Letters are a real invasion of personal space. People don’t like this, so they click the “Spam” button and complain. It is important to ensure that the information is interesting and relevant to readers.

How to make email newsletters useful? Don't write about your company or how good your product is. Take on broader topics that will hook your audience. About success, about life around you, share working secrets and techniques. Let your emails help people solve problems, even if they haven't purchased anything yet.

The effectiveness of mailing is directly related to the quality of the database. Accept the fact that a maximum of 20% of addresses will be working, and 80% are dump boxes that are not even checked. The database will be of higher quality if it includes people who signed up themselves because they were interested in something. To collect just such addresses, you need to treat mailing as a serious project that requires an investment of effort and time.

Regularity

Naturally, you need to contact your audience regularly. If you don't plan for it, then you shouldn't start. Most often, letters arrive once a month or once a week. It is better to send high-quality material, but less often, than low-quality material, but often.

It is believed that the most effective frequency is in the range of two letters a week to one letter every two weeks. Frequent calls are perceived as a sign of importunity, and if you remind yourself too rarely, they may completely forget.

Technical points

So, you have decided on the content of the letters and the frequency, and have collected a database of addresses. What's next? How to send a newsletter by email?

If the database is small, then a very real task is to send letters without using paid services. How to make an email newsletter yourself? Very simple.

When you finish your email, fill out the To, Cc, and Bcc fields. Addresses must be separated by commas. There is a limit on the number of recipients. For example, in Mail.ru there cannot be more than thirty of them.

In addition to the fact that this method is time-consuming, there is another danger in it. Spam filters perceive letters with a large number of recipients as unwanted. To bypass this protection, you need to send messages not in bulk, but send each one separately. With a large database, this is simply impossible to do manually. How to make an email campaign yourself in such a situation? You will have to resort to the help of special mailing services.

How to send email to everyone: links to services

There are three most popular today: SmartResponder, Subscribe, UniSender. All three are domestic. Thanks to this, they have a Russian-language interface and Russian-speaking technical support, which is very convenient.

They also all provide official documents for services, which is extremely important for legal entities.

UniSender and Smart Responder are democratic. If the database is small and there are few letters, then you are given the opportunity to use the services for free.

In addition to email, you can send SMS messages through these services. It is also very important that you have access to statistics: how many emails were opened, how many were sent to spam, how many people clicked on the site, etc.

Another advantage of the services is that they are actively involved in training their users on how to effectively send emails to unfamiliar subscribers. You will receive articles and books the very next day after you complete the registration procedure.

Now you not only know how to create a newsletter based on Email, but also have information on how to make it interesting, effective and help promote your business.