The Sharp company is a story of Russian failure. Sharp refrigerators: manufacturer, models, reviews Sharp whose company is which country

Sharp is one of the leaders in production household appliances. Not the last place in the line of manufactured equipment is occupied by refrigerators. They are characterized by original design and the highest quality. The Sharp company was founded by a young Japanese mechanic, Tokuji Hayakawa, from Tokyo on September 15, 1912. In 1989, the company released the world's first two-door refrigerator.

Sharp has truly achieved amazing success in the global electronics and home appliances market. The company's founding principles are creativity, sincerity and the application of advanced technology to ensure continuous improvement in the quality of life of people around the world. Sharp is actually constantly and quite successfully creating a new standard of living for the 21st century.

Sharp is one of the most popular, well-known and sought-after manufacturers of household appliances and electronics in the world. The list of products produced by this company can be listed endlessly. What is there: televisions, audio equipment, communication devices, and there are also refrigerators.

As for refrigerators, the model range from the Sharp company consists of many models with different dimensions and volumes, functional features and color schemes. Sharp refrigerators allow us to bring to life all our most daring design solutions.

Sharp was one of the first to use the No Frost system in its refrigerators. Sharp refrigerators comply with all international and Russian standards. They have high quality and original design. The freezer compartment on all refrigerator models is located on top and has walls that do not require manual defrosting. There is a freshness zone, which occupies the largest volume in the refrigerator compartment. Thanks to the presence of this zone, products are kept fresh for a long time at zero degrees. Multi-compartment refrigerators can have up to four doors. Refrigerators and freezers come in a wide variety of colors. Sharp exists on Russian market since Soviet times, and during this period its products gained enormous popularity among Russian buyers. Thanks to its high operational characteristics Sharp refrigerators are highly reliable and very easy to use, which attracts Russian buyers.

All Sharp refrigerators use advanced technology. For example, there is a unique system for ionization and air purification, hybrid cooling systems, even chambers for heating food. The entire range of refrigerators is equipped with a No Frost system, air fresheners and freshness zones.

The Japanese company Sharp is a manufacturer of reliable and high-quality equipment for home. Currently, Sharp occupies one of the leading positions in the world among manufacturers of the entire range of household appliances, which, in particular, include refrigerators.

Company history

Consumers first learned about the Sharp brand in 1912. This happened after the very talented self-taught mechanic Tokuji Hayakawa proposed belt buckles that had no holes, as well as sliding bushings designed for umbrellas. The production of such products was initially established in a room resembling an ordinary barn. In 1915, Hayakawa invented and patented a mechanical pencil, which is still very popular today. His distinguishing feature was his ability to always remain sharp. This feature of the pencil prompted the inventor to name his company. Sharp (“sharp”) is a brand that is always ahead, at the very forefront of production and science.

Gradually Tokuji expanded his field of activity. And as a result, from a small business he came to create a large high-tech production. It is noteworthy that it was the Sharp company that launched one of the first assembly production lines in its country.

One of the dark pages of the company's history occurred in 1923. A strong earthquake completely destroyed the factory that produced mechanical pencils. The majority of the workers suffered and were left homeless. The tragedy did not escape Hayakawa either. His entire family died in the earthquake. However, the inventor did not give up. He restored his factory in a new location - in the city of Osaka. And by September 1924, the production of such popular ones was established. It is worth saying that the headquarters of the Sharp company is still located in Osaka.

In 1925, Hayakawa began producing radios. The company took a risk. The fact is that in those days Japan did not have its own radio broadcasting, and receivers were not in demand in its consumer market. However, everything soon changed. Radio broadcast networks covered the entire country, and receivers went wild. After such a victory for Hayakawa, even many skeptics recognized the entrepreneurial spirit of the former “pencilman.” This is, in fact, what happened. Over the past half century, the company has produced the first Japanese calculator and television, a stereo player with automatic disk rotation, a refrigerator and many other types of electronic products. All of them successfully withstand competition not only in the domestic, but also in the global market of household appliances.

Production of refrigerators

The first food storage unit was released by Sharp in 1952. At that time, it was not easy to break into consumer market. The company had such a huge number of competitors that in order to interest the buyer, it was necessary to stand out from them. The company's specialists carefully studied the consumer market in order to determine the interests of housewives. As a result, in 1973 the company mastered the production of a large three-door refrigerator equipped with a special compartment for storing vegetables. The company's specialists developed this model after conducting a survey of 10,000 Japanese consumers. In 1989, the company introduced a Sharp two-door refrigerator. This device consisted of two separately located boxes. Each of them opened with its own door. In addition, the Sharp brand was one of the first to use the No Frost system.

Where are Sharp refrigerators made? Today, the company produces household appliances and electronics at 21 production sites located in thirteen countries around the world. Moreover, its staff consists of more than fifty thousand people. And the volume of annual consolidated revenue is at the level of 24 billion US dollars.

In Thailand, which is one of the countries where Sharp refrigerators are made, in 2013 they produced their ten millionth unit, which went to the market in countries located in Southeast Asia.

Regarding Russian Federation, then there are no Sharp production sites on its territory. There is only a sales representative office of the company, which has offices in some major cities of our country.

The advantage of Japanese refrigerators

It’s hard to imagine a modern apartment without various household appliances. An indispensable assistant for any housewife is a device that allows you to maintain the freshness of purchased products. Sharp refrigerators, without any doubt, will decorate any kitchen interior. At the same time, each buyer will find among the wide range of similar equipment the model that suits his taste and will match the color scheme of the kitchen. Sharp is a global innovator in the refrigerator market. For example, it has released models in which the doors can be opened from both the left and right sides, without even overhanging them.

Sharp refrigerators allow you to preserve food for a long time either fresh or frozen. Models of one- and two-chamber devices have been developed. Moreover, they all differ in design and capacity, volume and power, and the presence of certain functions. Which refrigerator will you choose? This will depend on personal preference.

Sharp refrigerators have many signature features. This includes an air flow ionization system, keeping vegetables fresh, etc. As for the prices for these units, they differ depending on the model. Thus, each buyer can choose exactly the refrigerator of this brand that easily fits into his budget.

The Sharp refrigerator deserves consumer reviews as a fairly spacious unit. The range of models includes appliances for every taste with two and three doors. But there is also an exclusive in this series. This is a Sharp multi-door refrigerator, with four sections that can be opened separately. Some of the models offered by the company have a volume exceeding 450 liters. At the same time, they remain energy efficient, which is important for buyers.

Design and sizes

Kitchen interior modern man devotes great attention. And this is not surprising. After all, a lot of time is spent in the room where the whole family gathers. At the same time, despite all the variety of existing household appliances, the central place in the kitchen still belongs to the refrigerator. This device complements the entire design and emphasizes the individuality of the room.

Sharp refrigerators will be an excellent purchase for any consumer. With all the variety of models, no one will have problems choosing sizes. The company can offer both a compact appliance and a wide Sharp refrigerator with two swing-out different sides doors. The last type, called Side by Side, is perfect for those consumers who do not like frequent shopping trips and buy food for future use. The only disadvantage of such a unit is its impressive dimensions. The wide Sharp refrigerator, according to customer reviews, gives reason to think about the place where it will stand.

Economical

How energy efficient are Sharp's refrigerators? The instructions supplied with these devices indicate their high class A. According to consumer reviews, savings from the operation of such a refrigerator are felt already when you first receive an electricity bill. LED lighting is also inexpensive. Despite the brightness, it is quite economical.

Use of innovative systems

The Sharp company is one of the first manufacturers refrigeration equipment, which he used in his models fundamentally new way food storage. With No Frost, frost does not form on the walls of the internal chambers. Buyers highly appreciate the lack of need to defrost the product.

The proprietary development is dynamic system, cooling food in all corners of the refrigerator. This air flow allows you to constantly maintain the temperature selected on the display.

In addition, Sharp engineers have developed the following systems:

Plasmacluster, which saturates the air with ions and deactivates harmful microorganisms;

Hybrid cooling system that prevents the products from chaffing;

Dual Swing, which serves to open the doors depending on desire to the right or left;

- “dry” and “wet” zero zones, in which different types of products are placed;

Honeycomb Deodorize, which prevents the mixing of odors from food, allowing it to retain its original taste.

In addition, Sharp refrigerators use an antibacterial coating consisting of silver ions. Additional ease of use is provided by sensors that collect information about the operation of the unit onto a built-in microcomputer, which automatically adjusts the parameters if necessary.

Let's take a closer look at some of the innovative systems.

Zero chamber

Almost all Sharp refrigerator models have a Fresh Case. This is the so-called zero chamber, which the manufacturer specially designed for storing poultry, fish and fresh meat. The company's specialists conducted certain studies, noticing the fact that the freshness of products at a temperature of minus five degrees is lost faster than at zero. Moreover, the rate of spoilage at a lower temperature almost doubles. It is impossible to create such conditions in a freezer or refrigerator. Therefore, refrigerators began to be equipped with an additional zero chamber. It keeps food cool, but not frozen. This fact is very attractive to potential buyers.

A similar camera is available in all Sharp brand models. Place it in the upper part of the refrigerator compartment. This location is very convenient. The zero chamber has two compartments. One of them is “dry”, and the second is “wet”. The first is an area for maintaining freshness. In the “dry” compartment, poultry and meat can be stored for seven days, and fish and seafood for much longer. The storage conditions that are created in such a zone are close to the climate. Here the humidity does not exceed fifty percent at zero air temperature.

Vegetables, herbs and fruits are placed in the “wet” compartment. All these are kept fresh twice as long as in the refrigerator. The relative humidity in such a compartment is within ninety percent. This climate allows you to preserve all the taste of the product, as well as the vitamins and nutrients it contains.

New company offers

Today, Sharp “Standard Plus” and “Premium” are represented on the household appliances market. These are extremely spacious units that will allow you to store a large amount of food.

Such refrigerators have wide shelves without central partitions. This allows you to place any large dishes (baking trays, serving dishes, large salad bowls, etc.). Freezer capacity - 150 l. This is one of the most impressive volumes existing in modern refrigerators.

To improve visibility in the cameras, models are equipped with LED lights. This illumination is well diffused thanks to the glass base of the refrigerator compartment, which has a stylish chrome frame. This solution makes it possible to provide bright and uniform lighting even when the refrigerator is filled with food.

In addition to large space for storing food, the new models are easy to use and economical in energy consumption.

Modern design

New models of Sharp refrigerators have a front finish made of durable and high-quality glass. This allows the device to fit perfectly into the interior of any kitchen. At the same time, housewives do not need to worry about fingerprints. The refrigerator has extra-long handles (158.5 cm), which will allow both adults and small children to open the doors with ease.

Really big refrigerator

Which models deserve special attention from those consumers who want units with impressive volumes? This is a Sharp SJ SC59PVBE refrigerator. It can store a large number of products, and thanks to the use innovative technologies for a very long time.

The Sharp SJ SC59PVBE refrigerator has a total volume of 583 liters. Significant supplies of provisions can be stored in its freezer. Its volume of 150 liters fully allows this. Inside this section there is a shelf-separator made of tempered glass. There is also a double ice container. There are two more shelves on the inside of the freezer door. Put in the main operating mode, this section maintains a temperature of minus eighteen degrees. The freezing capacity is seven kilograms of food per day. The refrigerator is equipped with a No Frost system. Therefore, defrosting is not required.

The refrigerating chamber of the unit with a volume of 433 liters has four shelves made of high-strength glass. In addition, there are two plastic containers for fruits and vegetables. On the inside of the door of this model there are two long shelves, three shorter ones and one with a lid. Defrosting in the refrigerator compartment follows the same principle as in the freezer, that is, using the No Frost system. The antibacterial coating of the walls does not allow harmful microorganisms to multiply. This model also includes a zero chamber. You can store perishable food in it for a long time.

Sharp two-chamber refrigerators model SJ SC59PVBE are free-standing units. This allows you to place them anywhere in the kitchen that is suitable in size. The width of the unit is 80 cm. Its depth is 72 cm. Height is 185 cm. The color scheme of the model is beige or silver. Despite its impressive dimensions, the refrigerator is economical. Its energy consumption class is A+. The doors of the unit can be rehung at the discretion of the owners.

Electronics manufacturer Sharp has started restructuring its European division. The company has formed strategic alliances with local firms and announced job cuts, all of which will cost the Japanese vendor tens of millions of dollars.

Sharp will transfer part of its audiovisual business to Slovak TV manufacturer Universal Media Corporation (UMC). He will be able to produce and sell televisions under the Sharp brand in Europe. At the same time, the Japanese company undertakes to help its partner in the design and development of products.

As part of the deal, which is scheduled to close before the end of this year, Sharp will sell a TV factory located in Poland to UMC. The Slovak company is going to increase the number of workers at this plant and return the once high production volumes there.

Founded in 2003, UMC has representative offices in China, Great Britain, Germany and Switzerland. The company, which employs more than 700 people, produces electrical products under the brands Blaupunkt, UMC, Eternity and E-motion, with Sharp soon to join them. In addition to televisions, UMC will sell audio equipment under the brand of the Japanese manufacturer.

Previously reported, that the right to produce and distribute Sharp TV products in Europe can be obtained by the Taiwanese company TPV Technology, which in 2011 took control of the unprofitable Philips television business. As Reuters notes, Sharp is the fifth largest TV manufacturer, behind Samsung, LG, Sony and Panasonic.

Europe brings only 5% of revenue to Sharp's budget, so the company, struggling with losses, decided to focus on more profitable regions such as Southeast Asia, Nikkei writes. Previously, Sharp curtailed the production of solar panels in Europe, and now it is abandoning consumer electronics.

Sharp also entered into an agreement with the Turkish electronics manufacturer Vestel Elektronik Sanayi ve Ticaret AS, which, according to the terms of the contract, will take over the partner's household appliances business. This will allow Vestel to produce and sell various household electrical products ( microwave ovens, irons, etc.), using trademark Sharp.

While reorganizing its operations in Europe, Sharp will also cut about 300 jobs at its plants in the region. The transformation of the European business will cost Sharp 6.4 billion yen (about $58.7 million) - the company will deduct this amount from its quarterly profit. For the entire fiscal year, which will end at the end of March 2015, Sharp plans to write off approximately 10 billion yen ($91.7 million) at a loss due to the reform of its European operations.

Despite this, the company still forecasts annual net profit in the amount of 30 billion yen ($295 million). For the last fiscal quarter (April-June), the company recorded a net loss of 1.8 billion yen (about $17.4 million).