Relations department with. Public Relations Department Structure

The main activities of the Department for Relations with Religious Organizations are strengthening interfaith peace and harmony, interaction with religious organizations, preventing conflicts on religious grounds, promoting the realization of citizens' rights to freedom of conscience and freedom of religion.

Currently, there are 1,154 religious organizations operating in the city of Moscow, representing 47 faiths (594 Orthodox religious organizations, 560 Christian, Muslim, Jewish, Buddhist and others).

In total, there are about 1,200 churches and chapels of the Russian Orthodox Church in Moscow (including free-standing churches, house churches inside buildings, monastery churches, chapels), including:

517 – free-standing churches and temporary temple-chapels in which regular services are held,

15 – monasteries.

There are 5 officially registered mosques and 5 Jewish synagogues in Moscow. Muslims and Jews also have prayer rooms in rented or owned premises.

Other faiths (Old Believers, Catholics, Protestants, other Christian denominations, Eastern religions and new religious movements) have more than 60 separate buildings and complexes. In addition, many religious organizations (primarily Protestant) rent premises for meetings and worship.

The Office provides assistance to key religious organizations Russia, operating in the city of Moscow: Russian Orthodox Church (Moscow Patriarchate), Russian Orthodox Old Believer Church, Russian and New Nakhichevan Diocese of the Armenian Apostolic Church, Muslim religious organizations, Congress of Jewish Organizations and Associations in Russia, Federation of Jewish Communities of Russia, Buddhist Traditional Sangha Russia and others in holding events and implementing socially significant projects.

Main activities

1. support for interreligious, interfaith and interethnic peace and harmony;

Moscow is a multi-religious capital Russian Federation. There are religious communities of the absolute majority of Russian religions and denominations. For Moscow, freedom of religion, tolerance, and respect for traditional values ​​have always been and remain among the most important priorities.

The Department of National Policy and Interregional Relations of the City of Moscow sees the main goal of its work as maintaining interreligious, interconfessional peace and harmony, preserving the unique rich religious and cultural environment that has developed in the city over the centuries. Today there are all the conditions – both regulatory and organizational – for full interaction between the city and religious associations. In Moscow, there has been a long-term practice of fruitful interaction between religious organizations and city executive authorities in a variety of areas - these include joint events to protect religious sites - historical and cultural monuments, educational and educational projects, cooperation in the social sphere.

The Moscow government is pursuing a policy aimed at maintaining an atmosphere of interethnic, interreligious and interconfessional peace and harmony in the city, and developing a respectful attitude among residents towards the customs and rituals of people of different cultures and religions.

It has become a good Moscow tradition for representatives of major religions and denominations to participate jointly in major city events. Representatives of religious organizations take part in festive events dedicated to the memorable dates of the Great Patriotic War, Moscow City Day and Defender of the Fatherland Day.

Organization of the Moscow International Forum “Religion and Peace” (held since 2013).

This expert platform was created as a center for discussing the practical interaction of religious associations and government bodies in the public space. The forum became the first such large-scale project in the field of state-religious relations in two decades.

On October 23–24, 2019, the V Moscow International Forum “Religion and Peace: Religion and Ecology” took place.

Representatives of the highest clergy of the main faiths, leading domestic and foreign scientists - religious scholars, anthropologists, sociologists, as well as leaders of public associations took part in the forum.

According to participants and experts, the “Religion and Peace” forum has become one of the largest discussion platforms in its field, where topical issues of interreligious relations, the consolidation of society, support and development of peacemaking and charitable initiatives of believers are discussed in an open dialogue.

The experience of holding the Forum was approved by the Commission on Religious Associations under the Government of the Russian Federation.

1. providing assistance to religious organizations in holding religious holidays, socially significant and spiritual educational events;

The department and other city executive authorities provide assistance to those registered in in the prescribed manner religious organizations during mass religious holidays and events, such as Christmas, Epiphany, Easter, memorial services at the Butovo site, religious processions on the Day of Slavic Literature and Culture and St. Peter's Day (Christian), Kurban Bayram, Eid al-Adha (Muslim) , Hanukkah (Jewish) and others.

The Department assists in holding the largest public forum of the Russian Orthodox Church, “International Christmas Educational Readings,” in which more than 10,000 representatives from all Russian regions and guests from abroad participate. The purpose of the Readings is to strengthen traditional Russian spiritual and moral values ​​in connection with the course of social development in our days.

IN Orthodox Book Day(March 14) The Publishing Council of the Russian Orthodox Church, together with the Moscow Government, is implementing a set of festive events of a cultural, educational and social nature. As part of the holiday, about 300 cultural, educational, educational and social events are held annually at the city, district and regional levels.

The holiday program also includes open lessons, dedicated to the history of printed Christian books, in secondary schools city ​​of Moscow.

In addition, the prefectures of administrative districts and city district governments organize cultural events: literary evenings, seminars, lectures and conversations, meetings with priests and writers, competitions, exhibitions, book fairs, reading competitions and charity events.

Every year the Moscow Government participates in organizing events Day of Slavic Literature and Culture:

Festive concert in honor of the Day of Slavic Literature and Culture on Red Square (May 24)

Laying flowers by ambassadors of the Slavic states at the monument to Cyril and Methodius on Slavyanskaya Square.

Other cultural and scientific-educational festive events: musical concerts, lectures, seminars, exhibitions, literary and musical evenings, competitions and other events in Moscow cultural institutions, schools, libraries, culture and recreation parks (more than 200 events in total).

Exhibition-forum “Orthodox Rus'” - for the Day national unity» (opening November 4). The department and other city executive authorities provide assistance in resolving organizational and technical issues of holding the exhibition-forum, and take a significant part in financing this largest church and public event.

When bringing revered icons to the exhibition-forum, the executive authorities of the city of Moscow provide assistance in creating the necessary logistical and organizational conditions for mass visits by pilgrims, ensuring security and law and order at the event.

The exhibition is visited annually by 150-300,000 Muscovites and guests of the capital.

The Moscow government is assisting the Russian Orthodox Church in holding major mass social and religious events: prayer services, festive religious processions, memorial services. In 2012, city services ensured the organized holding of a prayer service in front of the Cathedral of Christ the Savior on April 22 in defense of traditional values ​​with the number of participants up to 50 thousand people. In the same year, a memorial event was held at the cathedral in honor of the 200th anniversary of Russia's victory in Patriotic War 1812, in which more than 10 thousand people took part.

During the holy month of Ramadan for Muslims, which precedes one of the main holidays of Islam - Eid al-Fitr, on Poklonnaya Hill, with the support of the Moscow Government, the cultural and charitable event “Tent of Ramadan”, organized by the Spiritual Administration of Muslims of the Russian Federation, is held annually. During the month, daily charity iftar dinners are held for fasting Muslims and everyone interested, as well as informational and cultural events telling about Islam, the traditions and culture of Islamic countries and regions of Russia.

Traditionally, the Moscow Government provides the necessary assistance to Muslim religious organizations of the city of Moscow in preparing and holding the main, especially revered holidays of Islam: Eid al-Fitr and Eid al-Adha.

During the holidays of Eid al-Adha and Kurban Bayram, measures are taken to ensure security and public order, medical support, and the organization of sound amplification for worship services. Upcoming changes, including in routes and schedules of ground public transport, are covered in city media mass media.

IN recent years holiday services are held not only in all Moscow mosques, which cannot accommodate all believers on the days of holiday services, but also in specially designated alternative temporary places outside Moscow mosques.

Together with religious organizations, the city annually hosts dozens of other social, cultural, spiritual and educational events for Moscow residents and guests of the capital.

1. Providing assistance during mass pilgrimages of citizens to revered shrines and relics;

The Moscow government provides assistance to religious organizations registered in the established order in bringing revered religious shrines and relics to the city.

The largest events in the spiritual life of Moscow in 2011 - 2019 were the bringing of Orthodox shrines - the Belt of the Blessed Virgin Mary (2011), the Gifts of the Magi (2014), the Cross of the Apostle Andrew the First-Called (2015), particles of the relics of St. Nicholas of Myra, the Wonderworker (2017). The total number of citizens, Muscovites and guests of the capital who came to venerate these great shrines was more than 900, 400, 200 thousand and 1 million 850 thousand people, respectively.

The Moscow government, in connection with appeals from religious organizations, has created an effective model for the participation of industry and territorial bodies executive power, law enforcement agencies, all city services in ensuring normal conditions for pilgrims in line to the shrines.

An operational headquarters is being formed to organize access for believers to worship brought religious shrines and relics, which includes representatives of relevant departments of the Moscow Government, law enforcement agencies, religious and other organizations.

In accordance with the developed event plan, safety is ensured traffic and protection of public order (together with the Main Directorate of the Ministry of Internal Affairs of Russia for Moscow with the involvement of military personnel of the Ministry of Defense of the Russian Federation and the National Guard of the Russian Federation).

Pilgrims are provided with:

Trading at social prices,

Giveaway drinking water in hot weather,

Medical assistance,

Air-conditioned recreational buses,

Mobile compact toilets,

Admission of disabled people on a preferential basis,

Prompt information for pilgrims.

Thousands of Orthodox volunteers work at events.

Commission for Improving Legislation and Law Enforcement Practice of the Council for Interaction with religious associations under the President of the Russian Federation, the positive experience of the Moscow Government in providing assistance to religious organizations in ensuring conditions for believers to have access to worship the religious shrines and relics they brought was approved.

1. participation in implementation Federal Law dated November 30, 2010 N 327-FZ “On the transfer to religious organizations of property for religious purposes that is in state or municipal ownership”;

The procedure for transferring property for religious purposes that is in federal ownership, the property of a constituent entity of the Russian Federation or municipal property to religious organizations is determined by Federal Law No. 327-FZ of November 30, 2010 “On the transfer to religious organizations of property for religious purposes that is in state or municipal ownership.”

In accordance with Article 6 of the Federal Law, the basis for considering the issue of transferring state or municipal property for religious purposes to a religious organization is an application from the religious organization submitted to the authorized body, to which documents are attached substantiating its right to transfer the property. The list and procedure for issuing these documents is defined in Decree of the Government of the Russian Federation of April 26, 2011 No. 325 “On the list of documents justifying the right of religious organizations to receive property for religious purposes that is in state or municipal ownership, and the procedure for their issuance.”

The authorized authorities are defined in the Decree of the Government of the Russian Federation dated April 26, 2011 “On federal authorities authorized to exercise certain powers in order to implement the federal law of November 30, 2010 No. 327-FZ “On the transfer to religious organizations of property for religious purposes located in state or municipal property" and in the order of the Moscow Government "On measures to implement in the city of Moscow the Federal Law of November 30, 2010 No. 327-FZ "On the transfer to religious organizations of property for religious purposes that is in state or municipal ownership."

The Department provides duly registered religious organizations of the city of Moscow with consulting assistance in the implementation of the Federal Law of November 30, 2010 No. 327-FZ “On the transfer to religious organizations of property for religious purposes that is in state or municipal ownership.”

1. participation in a program to assist religious organizations in carrying out repair and restoration work at cultural heritage sites of religious significance ;

Every year in Moscow, churches, monastery ensembles and other places of worship - historical and cultural monuments - are restored. In recent years, with the financial participation of the Moscow Government, repair and restoration work has been carried out on more than 135 objects of various faiths.

Functions of the state customer and chief administrator budget funds expenses for repair and restoration work on state-owned cultural heritage sites for religious purposes are assigned to the Department of Cultural Heritage of the city of Moscow.

Religious organization wishing to receive financial assistance from the budget of the city of Moscow to carry out repair and restoration work on cultural heritage sites for religious purposes, sends an application for the next year in advance to the Department of Cultural Heritage of the city of Moscow, attaching design estimates and other necessary documents.

The Department of National Policy and Interregional Relations of the city of Moscow provides religious organizations registered in the established order with consulting assistance on the issue of participation in this program.

1. interaction with religious organizations of the city of Moscow on issues of their activities;

The Department provides consulting assistance to religious organizations of the city of Moscow registered in accordance with the established procedure on a wide range of issues falling within the competence of the executive authorities of the city of Moscow.

A religious organization registered in the city of Moscow in accordance with the established procedure can sign up for a consultation with a Department specialist by calling: 8-495-633-60-91 (through the Department’s reception desk).

1. Major educational projects

"Orthodox Encyclopedia"

The Church and Scientific Center "Orthodox Encyclopedia" is implementing a major international cultural project - the publication of a specialized reference book"Orthodox Encyclopedia", which provides comprehensive information on the entire history of Orthodoxy, its current state, and also introduces readers to other Christian denominations, non-Christian religions, phenomena of science, culture, philosophy, art, politics, which are in one way or another connected with religion. The encyclopedia places special emphasis on church life in the 20th and early 20th centuries. XXI centuries, since this information is practically absent in the reference literature.

The Board of Trustees of the Orthodox Encyclopedia (chaired by the Mayor of Moscow) is one of the governing bodies for the publication of the multi-volume Orthodox Encyclopedia. The executive secretary of the council is the head of the Department of National Policy and Interregional Relations of the city of Moscow.

The Moscow Government provides significant support for the publication of the Orthodox Encyclopedia and implementation within the framework of of this project a whole range of programs - television, cinema, Internet and others.

Makariev Prizes

The Moscow government is doing a lot of work to support academic science as the most important component innovative development states. In 1995, with the blessing of Patriarch Alexy II of Moscow and All Rus', the Moscow Government, together with the Russian Academy of Sciences, revived the Metropolitan Macarius Prize - one of the most prestigious awards in Russia from 1882 to 1917. It was awarded not only to theologians, but also to scientists of other specialties for outstanding achievements in various fields of knowledge and fundamental sciences.

Prizes and awards are presented to the winners of the competition in five categories:

History of the Orthodox Church;

History of Russia;

History of Moscow and historical local history;

History of Orthodox countries and peoples;

Textbook or training manual, representing a contribution to science in one of the existing nominations.

The expert council of the Makarievsky Foundation consists of secular and church historians, specialists in the history of Moscow and the history of Russia, representing the Russian Academy of Sciences, Moscow state university, Moscow Theological Academy, Central Scientific Center "Orthodox Encyclopedia".

The awarding of the revived Makariev Prizes shows that stimulating research in the most important areas of humanities and attracting young scientists to them (youth prizes) contributes to the further development of domestic historical science.

1. Program for the construction of Orthodox churches in Moscow;

Since 2010, a program for the construction of Orthodox churches has been implemented in Moscow. The initiator of the program is the Russian Orthodox Church, which is the customer for the construction. In 2011, the Fund “Support for the construction of churches in Moscow” was created, which accumulates the financial resources necessary for the implementation of the program.

The Foundation's Board of Trustees was headed by Patriarch Kirill of Moscow and All Rus' and Moscow Mayor S.S. Sobyanin. The Board of Trustees includes representatives of the Russian Orthodox Church, the Moscow Government and large commercial and construction organizations. The department carries out ongoing monitoring and analysis of the progress of the construction of new temple complexes and the creation of new Orthodox parishes in the city.

City executive authorities, city design institutes, construction organizations, philanthropists. There are weekly program implementation meetings, as well as Saturday walk-throughs and meetings at construction sites under the chairmanship of Advisor to the Mayor of Moscow, Advisor to the Patriarch, Deputy of the State Duma of the Federal Assembly of the Russian Federation V.I. Resin.

With the support of the Moscow Government, new churches were built and temporary churches were installed, and parish activities began. Underway social work, cultural and charitable events are held for residents. Parishes organize clubs that are attended by children and adult residents.

The department together with the Russian Orthodox Church organizes an annual exhibition under open air"Life and social activities new parishes" with the aim of presenting to Muscovites new opportunities for cultural and moral development that have opened up in Moscow districts thanks to active work Orthodox communities at new churches.

The Moscow government also makes its contribution in the form of comprehensive landscaping of the area around each temple. These include lawns, landscaping, pedestrian paths, benches, and, of course, a children’s playground. The temple enriches the infrastructure of the area, creating conditions not only for prayer, but also for peaceful rest of residents.

1.1. The public relations department, being an independent structural unit of the enterprise, is created and liquidated by order of [name of the position of the head of the enterprise].

1.2. The department reports directly to [name of the position of the head of the enterprise].

1.3. The department is headed by a chief who is appointed to the position and dismissed by order of [name of the position of the head of the enterprise].

1.4. In its activities the department is guided by:

Legislation of the Russian Federation;

Charter of the enterprise;

This provision;

1.5. [Enter as appropriate].

2. Structure

2.1. The composition and staffing of the public relations department is approved by [name of the position of the head of the enterprise], based on the specific conditions and characteristics of the enterprise’s activities, upon the proposal of the head of the department and in agreement with the [HR department, organization and remuneration department].

2.2. The department includes groups of specialists in interaction with state and municipal bodies, working with the media and public organizations, citizens; press center (public relations specialists, editors, consultants, other specialists).

2.3. The distribution of responsibilities between department employees is carried out by the head of the public relations department.

2.4. [Enter as appropriate].

3. Objectives

The Public Relations Department is assigned the following tasks:

3.1. Information representation of the enterprise in state and municipal authorities.

3.2. Providing information about the activities of the enterprise to interested parties.

3.3. Interaction with the media and public organizations to timely inform the public about the most important events in the activities of the enterprise.

3.4. [Enter as appropriate].

4. Functions

The Public Relations Department performs the following functions:

4.1. Planning and organization information programs about the work of the enterprise.

4.2. Creation of a system of business information sources.

4.3. Analysis and synthesis of primary business information, development of forms for its presentation.

4.4. Formation of an objective image of the enterprise among the public with the help of the media.

4.5. Representation through the media of the enterprise’s attitude to economic, environmental, social and other issues.

4.6. Preparation of messages, comments and analytical reviews for the media on the content of decisions of the enterprise management, on holding seminars, conferences, forums.

4.7. Distribution in the press, on radio and television of materials about the main directions of development of the enterprise, the socio-economic situation of the enterprise and the industry as a whole, the achievements of the enterprise in scientific research.

4.8. Generalization, analysis and bringing to the attention of the enterprise management of materials published in the press and dedicated to the enterprise and the industry as a whole.

4.9. Organization of press conferences, round tables, holding meetings and interviews with representatives of the media on topical issues current activities of the enterprise.

4.10. Responding to critical remarks made towards the enterprise (preparation of speeches, press conferences and messages in the media).

4.11. Preparation of videos, creation and replenishment of videos and music libraries about the activities of the enterprise and its divisions.

4.12. Ensuring interaction with public opinion research centers and drawing up own programs to study and determine public opinion about the activities of the enterprise.

4.13. Carrying out activities to connect users to external and local networks exchange of information.

4.14. Reviewing letters from citizens, organizing their verification, preparing appropriate proposals, as well as organizing the reception of citizens.

4.15. [Enter as appropriate].

5. Rights

5.1. The Public Relations Department has the right:

Request and receive from departments of the enterprise documents and information necessary for the department to perform its functions;

In agreement with the head of the enterprise, attract specialists to prepare materials for the media;

Make proposals on the need to send department specialists;

Convene and hold meetings on issues within the competence of the department, attract employees of the enterprise to participate in them;

Participate in the formation of orders and the development of contracts necessary to perform the functions assigned to the department.

5.2. The head of the public relations department signs and endorses documents related to the establishment of contractual relations with the media, public opinion research centers, etc.

5.3. The head of the public relations department has the right to make proposals on the relocation of department employees, their incentives for successful work, as well as suggestions for imposing disciplinary sanctions against workers who violate labor discipline.

5.4. [Enter as appropriate].

6. Relationships (official connections) **

To perform the functions and exercise the rights provided for in these regulations, the public relations department interacts:

6.1.With all departments of the enterprise on the following issues:

Preparation of materials in the media (obtaining explanations from enterprise specialists, technical consultations, reports on the implementation of plans, employee opinions on media reports about the enterprise, etc.);

- [fill in what you need].

6.2. WITH [ economic department, logistics department] on the following issues:

Providing office equipment, equipment, stationery;

Providing repairs to office equipment, video equipment, etc.;

- [fill in what you need].

6.3. With ACS services on development and implementation issues information technology and the use of computer technology.

6.4. WITH legal department on legal issues related to the preparation of materials for publication in the media, as well as bringing to justice the media that published false information about the enterprise.

6.5. From [name of structural unit] on issues:

- [enter as required];

- [fill in what you need].

7. Responsibility

7.1. The head of the public relations department is responsible for the proper and timely performance by the department of the functions provided for by these regulations.

7.2. The head of the public relations department is personally responsible for:

Organizing the activities of the department to perform the tasks and functions assigned to the department;

Organization of prompt and high-quality preparation of materials for publication in the media;

Reliability of information provided by the media and other interested parties;

Compliance with the regime of access to information that is a state, commercial and official secret, as well as the use of this information by department employees for official purposes;

Selection, placement and activities of department employees;

- [fill in what you need].

7.3. The responsibility of department employees is established by job descriptions.

7.4. [Enter as appropriate].

Head of structural unit

[initials, surname]

[signature]

[day, month, year]

Agreed:

[official with whom the position is agreed upon]

[initials, surname]

[signature]

[day, month, year]

Head of Legal Department

[initials, surname]

[signature]

[day, month, year]

Identifying and justifying the place of the PR department in the functional structure of the organization is a problem for the management of the company or structure, and, as a rule, the need for it is recognized. If, in the most general terms, the role of PR in the activities of an organization is to harmonize the relations of a given organization with its public, then raising the question of the place of PR in the functional structure of an organization involves considering some mechanisms for ensuring such an organization.

The structure of an organization in management is understood as the logical relationship between management levels and functional areas, built in a form that allows you to most effectively achieve the goals of the organization.

An organization, depending on its scale and functional focus, can include in its structure a wide variety of PR units, which can be classified on two bases. Firstly, according to the structure, PR departments, divisions, bureaus, groups, sectors, etc. can be distinguished. Secondly, according to the nature of the tasks being solved, the following PR units can be distinguished: collection and analysis of information; monitoring of publications; preparation special events PR; preparation advertising campaigns and individual promotions; interaction with the media, etc.

Emelyanov S.M. schematized the approximate typical structure of PR departments of a large organization (Table 1).:

Table 1. Approximate typical structure of PR departments of a large organization

According to Scott M. Cutlip and his co-authors in the famous book “Public Relations. Theory and Practice”, the creation of PR units within organizations has been and is being carried out ambiguously and often spontaneously. It all depends on specific situation in which this or that organization finds itself (crisis situations, disruption of communications, loss of control over personnel, etc.)

The typical nomenclature of positions in the department is as follows:

· Senior level - director of PR (aka, in the Western style, vice president of PR), head of the PR department;

· Middle level - PR manager (or senior manager), heads of areas (research, creative, media relations, etc.);

· Junior level - assistant PR manager, specialists such as sociologist, analyst (sometimes in one person), copywriter (tester), speechwriter (writes speeches, speeches and reports to management), designer, Internet specialist, etc. Note that the category of specialists is often “borrowed” - invited from outside to one project or group of projects.

Summarizing expert advice, Gundarin M.V. claims that it is possible to reduce the department to four people: the head of the department and part-time speechwriter, the media manager (copywriter, disseminator of information and news), the special projects manager (dealing with everything else) and the secretary-clerk. And the most economical and prudent manager can afford to maintain such a staff small company.

To the Western corporate codes the following stand out job responsibilities employees at various levels of the corporate PR hierarchy:

PR Director:

– Together with senior management develops PR tasks and strategies to create a favorable corporate image of the company;

– Forms the concept of planning, development and application activities corporate policy;

– Develops methods and programs for implementing PR;

– Analyzes information on the position of investors, trends in the field of joint-stock ownership;

– Tracks key trends in the field information resources;

– Monitors the dissemination of internal and external information;

– Improves and monitors budget execution.

PR manager:

– Participates with senior management of the company in developing corporate objectives and communicating them to individuals both inside and outside the organization to create a favorable corporate image;

– Involved in defining, developing and implementing PR strategy; participates in resolving issues related to PR;

– Provides responses to complaints, requests and requests for information that strengthens or supports the company’s image;

– Controls the provision of information about the company to both internal and external media;

– Takes part in meetings to approve the budget for advertising campaigns;

Specialist:

– Participates in planning, preparation and dissemination advertising information concerning the company, through newspapers, others periodicals and audiovisual media;

– Cooks in in writing messages, speeches and personal messages;

– Develops a concept for the company’s interaction with representatives of the press, radio, television, local organizations, and shareholders;

Naturally, in each specific case the list of responsibilities must be adjusted. Decree of the Ministry of Labor and social development RF No. 59 in 2003, a “new” profession was established in Russia: public relations specialist. It is included in " Qualification Handbook positions of managers, specialists and other employees."

Below are typical job description PR manager and typical job responsibilities that most fully contain the requirements for a specialist in the field of PR. The decision to include these instructions in this manual It is also accepted because many company managers do not clearly understand the responsibilities of public relations specialists and tend to overload them with additional tasks or limit the performance of their work, and in case of failures, make claims. Therefore, it would be a good idea for a novice PR manager to immediately draw certain boundaries of what he can and should do, and what is best left to other employees.

Job responsibilities of a PR manager

PR manager:

– organizes work on public relations and media;

– manages the staff (department) of PR specialists or other company employees subordinate to him, distributes tasks among them, monitors the implementation of the tasks assigned to them;

– develops a strategy for communication with representatives of the public and the media, the general contours of the company’s corporate identity, an action plan for forming or adjusting the image corporate culture companies, draft thematic and financial work plan for PR specialists;

– develops a plan for conducting PR campaigns, makes forecasts of the impact of certain planned actions on the company’s image;

– determines the budget of PR campaigns;

– develops ways to present the company’s attitude to economic, political, environmental and social issues, to information about the main directions of development of the enterprise, the socio-economic situation of the enterprise and the industry as a whole, the company’s achievements in scientific research, etc.;

– organizes press conferences, briefings, media kits, backgrounds, interviews with company executives in the media;

– organizes the preparation of press releases about the company’s activities, corporate newsletters, and other information materials about the company’s activities for the media, prepares public reporting documentation for the company;

– analyzes external environment to study attitudes towards the company’s activities, organizes surveys, questionnaires and interviews with the public in order to identify real attitudes towards the company’s image and policy;

– organizes interaction with public opinion research centers and draws up its own programs to study and determine public opinion about the company’s activities;

– informs the company’s management about the results of a public opinion survey (consumers, media, government officials, partners and clients, etc.);

– analyzes social, economic and political aspects of society, develops forecasts for the future and identifies unfavorable trends in advance;

– analyzes requests from the media and other public representatives about the company’s activities, gives recommendations to PR specialists on the coverage and interpretation of certain events in the company;

– uses news events to benefit the company’s image from attracting public attention through the press without direct advertising;

– analyzes proposals for the company’s participation in organizing various events (exhibitions, press conferences, presentations, round tables, festivals, charity events, etc.), gives an opinion on the possibility joint participation in PR campaigns conducted by third parties;

– uses in his work any necessary means of communicating information about all the company’s successful actions to the potential audience (consumers, shareholders, investors, etc.) on which the company’s prosperity depends;

– analyzes the effectiveness of conducted PR campaigns;

– summarizes, analyzes and brings to the attention of the company’s management media materials about the company (products, services) not initiated by the company and the company’s PR staff;

– responds to statements of criticism addressed to the company (prepares response speeches, press conferences, organizes clarifications and comments on criticism in the most effective forms);

– organizes trainings for company management on interaction with the media and public representatives;

– analyzes the PR strategies of competitors, identifies their strengths and weaknesses, organizes surveys among company employees to obtain materials on the need to conduct internal corporate PR campaigns (to improve personnel policy company, preventing internal conflicts, etc.);

– develops proposals for improving the structure and interaction of PR personnel with others structural divisions companies;

– organizes the work of the company’s PR archive;

– presents reports on the work done to the company management.

– If there is a need to expand the department, then experts advise starting this gradually, with a combination of positions. Thus, a media relations manager can simultaneously perform the duties of a journalist and a specialist in the creation and dissemination of operational information, and in some cases, a specialist in working on the Internet. Marketing information can be ordered either from the relevant department in your organization or to third parties. Hire a designer on an hourly basis.