What to sell in a city of up to a million people. The most profitable business in a small town


* The calculations use average data for Russia

What profitable business can a beginner open in a small town with minimal investment? We offer 25 business ideas that are relevant in 2019 in small towns, as well as detailed start-up guides.

Key production point

To open a key-making shop, you won’t need any significant investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be needed to purchase machines. The main service in the workshop will be the production of duplicate keys for entrance doors, garages, cars, entrances and intercoms. Additionally, you can earn money by sharpening knives, scissors and drills, selling locks, key fobs, performing emergency opening of locks, etc. You can pay for a key-making shop in six months of work. This is a great idea for beginners, relevant in 2019. 4 sq.m. is enough to accommodate a workshop. meters.


Kindergarten at home

If you are looking for a home-based business option and have experience raising children, then consider opening private daycare centers at home. This is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. Private kindergartens are most in demand in new high-rise areas, where local authorities often do not have time to satisfy the population’s need for public kindergartens. In such places, parents are looking for an opportunity to leave their child under the supervision of at least someone. The profit of a kindergarten at home will be 50-100 thousand rubles. per month.


Carpet cleaning

The carpet cleaning business is one of those activities that require minimal investment. Its essence is simple - you organize on-site cleaning of clients’ carpets or provide services for the removal/delivery of carpets to your own workshop, where you carry out the cleaning. The second option is more suitable for serious business, as the number of orders and productivity can be significantly increased. When working from home, you can get by with a minimum amount of equipment, household chemicals and small cleaning devices (you can even spend 100 thousand rubles). With 4-5 orders per day, net profit can reach 90-120 thousand rubles.


Production of decorative candles

Candle making is a fun and relaxing activity that you can do for fun or in retirement. To start, you need a minimum of funds and skills, and all training materials can be found on YouTube and handicraft sites. Simple calculations make it clear that there is much more hobby in this business than business. If we assume that the price of one candle is about 270 rubles (the average price for decorative candles), then by selling 200 candles per month you can earn 54 thousand rubles. Then, taking into account costs, the profit will be about 40 thousand rubles. Another thing is whether you will find such a number of buyers and sales channels for your candles.


Making handmade soap

A business idea for beginners that can be opened with a minimum of funds - the production of natural handmade decorative soap. The main investments will go to raw materials: soap base, fragrances and essential oils, dyes. Soap making is a creative process from start to finish, right up to the packaging and sale of products. Business is possible both as a part-time job and in large-scale formats.


Selling seedlings

Selling seedlings could be a good seasonal business for beginners in 2119. The greatest demand is for seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables. You can even grow seedlings at home: on window sills or on the balcony, in a greenhouse or greenhouse. If you grow seedlings on several levels, then even on 18 square meters, you can fit about 7.5 thousand cups of seedlings. If each glass is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit taking into account costs will be about 50 thousand rubles.


Smoking fish

Fish is one of the most favorite products in domestic and foreign cuisine, but few people offer it to customers in ready-made form. Opening a smokehouse does not require large investments. The purchase of smoking equipment, freezers and containers for raw materials will require about 250 thousand rubles. The main conditions for success are a competent recipe and the presence of nearby suppliers of fresh fish.


Sale of beer bouquets

A popular business idea for beginners in 2019 is the sale of all kinds of edible bouquets, including so-called beer bouquets and baskets for men. Usually this is a beautifully decorated set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili pepper, garlic, cherry tomatoes. There are a million possibilities here - you just have to look at the ready-made ideas.


Ready ideas for your business

Car rental for weddings and events

If you have a presentable white premium car or a car in retro style, this is a great opportunity to make money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles from rent. per hour, and make additional profit from renting decorations for a car. All that is required is to find a good advertising platform or ad site so that the client can find you.


Donut shop

Selling donuts is a great option for a mini-cafeteria or a department in the food court of a shopping center. The markup on these products can reach 1000% without much damage to demand. The technology for baking donuts is quite simple, and there are many manual units and automated systems on the market that can increase productivity. In addition, donuts are a product that will leave you room for creativity.


Gingerbread houses

The gingerbread house business has several undeniable advantages. Firstly, recipes for their preparation can be easily found online and mastered for free. Secondly, you can do them at home. And thirdly, gingerbread cookies are stored for quite a long time, which allows you to stock up for future use before the holidays. You can offer your products through social networks. As you can see, this is also an excellent business idea for beginners.


Sale of shawarma

Street food is considered one of the best areas in terms of “low investment/high return” ratio. For example, to open your own business selling shawarma, 270 thousand rubles and two employees are enough. If you choose a good location, a small retail outlet can bring in 100 thousand rubles. net profit.


Mobile planetarium

Today it has become possible for anyone who has at least 250 thousand rubles to open a planetarium. Mobile planetariums are spherical domes, inside of which, using a projector and a special coating, spherical films with a 3D effect are shown as a screen. As a rule, the work of planetariums is aimed at school-age children. Such a business can pay for itself in 2-3 months, and its profitability can reach 150%


Sale of worms and vermicompost

Breeding worms is a “money from nothing” idea, if we are talking, of course, only about single sales of worms for fishermen. Such income can be completely unburdensome: after all, you don’t need to monitor the worms, and they can feed on manure and food waste. It’s especially good if your personal plot is located on the way to a pond: hang a “worms” sign in a visible place - and you’re done. You can also sell vermicompost that worms produce. It can even be produced on an industrial scale. But keep in mind - according to reviews from people with experience, it’s not worth relying on vermicompost alone. It is better to sell vermicompost only in conjunction with other activities, for example, if you have a rabbit farm, whose droppings can become food for worms.


Carrying out a fire show

Let's start with the most interesting thing - in just 5 minutes of a fire show you can earn 10-15 thousand rubles. A fire show is an opportunity to receive orders for events, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for “twirling” fire) 5-10 thousand rubles will be enough. You will also need to purchase or have custom-made stage costumes. The main thing in this matter is to master the skill of fire, as well as work on promotion on social networks. Another obstacle is competition. In large cities, it is becoming increasingly difficult to surprise people, which forces organizers to look for new directions, to combine fire shows with light shows, Tesla shows, and so on. But in small towns you can still become the first.


Ready ideas for your business

Mobile 3D cinema

For some reason, when they talk about the entertainment business, they only mean large cities with a million population or cities with a population of 500 thousand people. However, a huge audience living in small towns and villages, where there is simply no entertainment, remains completely unreached, but the need for it is enormous. An interesting idea in this area could be the organization of a mobile 3D cinema, working in collaboration with local schools, rural cultural centers and other organizations that gladly and freely provide their space for such events to the organizers.


Meat trade

Meat is a consumer product. Even if a large retail chain appears in the neighborhood - “the death grim” for any grocery store, a butcher shop can not only stay afloat, but also thrive due to the ability to vary the assortment and offer customers fresh and unique products that cannot be found in the supermarket. A butcher shop can be opened with an investment of 600 thousand rubles, the profit of small retail outlets is 75-100 thousand rubles.


Beer store

Beer is the number one drink in Russia, which will never leave an entrepreneur without profit. To open your own beer store with bottling equipment for 10 types of beer you will need about 500-600 thousand rubles. of which the cost of equipment will be about 240 thousand rubles. You can save money by renting equipment from local beer producers. A store turnover of 300-350 thousand rubles will allow for a net profit of 50-70 thousand rubles.


Women's clothing store

Selling women's clothing is a business that will always be relevant. Even in conditions of fierce competition, a new store has the opportunity to find its audience thanks to its unique assortment. Women's clothing is the largest segment in the apparel industry, accounting for about 60% of the market. To open a small women's clothing store, 400 thousand rubles may be enough.


Mini bakery

Bakery is one of the most popular areas of small business. You are selling a product of daily demand, the investment in opening is small, and if consumer tastes change, you can instantly adapt to new trends and demands. You can open your own mini-bakery if you have 885 thousand rubles, which can actually be repaid within 7 months of operation.


Tool sharpening

To make money sharpening tools, you don’t need any special investments. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, and cafe staff. Investments in the arrangement of a small room and the purchase of equipment will amount to about 130 thousand rubles.


Geological exploration and well drilling

Geological exploration and drilling is a business with a wide range of formats and scales of activity. With minimal investments (about 450 thousand rubles), you can engage in private orders - shallow drilling for the construction of wells and the launch of installations for the extraction of groundwater. You can also work for legal entities during large-scale construction.


Ready ideas for your business

Installation of split systems

Air conditioners today are an almost obligatory component of any houses and apartments. Although this business is frankly seasonal, it is extremely in demand: after all, split systems can be needed by everyone. Depending on the characteristics of the premises, installation time can range from 2 to 6 hours. With the cost of services ranging from 1 to 3 thousand rubles, you can earn from 2 to 12 thousand rubles per day on installation.


Kebab house

A kebab shop is a one-dish establishment, which makes running such a business somewhat easier than, say, running a restaurant or cafe. By focusing on one dish, you can “learn” all the secrets of cooking barbecue so much that you can gather a base of eternal customers with whom you don’t have to worry about the fate of your business. To open a barbecue shop in the format of a cafe with 12 seats, preparing various types of barbecue and snacks, as well as takeaway, you will need about 1.1 million rubles, which can be repaid by the middle of the second year of operation.


Pancake kiosk

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves wide scope for culinary creativity. Having your own business selling pancakes is attractive because of the low investment in equipment and the ability to set a markup of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For a small town, the format of a pancake kiosk is ideal; opening it will require about 500 thousand rubles.



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Your easy start in the beauty industry!

No lump sum fee or royalties! "White&Smile" is among the TOP 7 most profitable franchises according to Forbes! We already have 390 partners! Will you be next?

About 80% of the Russian population lives outside the capital and regional centers. Rumors that it is impossible to create a profitable business in the periphery are greatly exaggerated. The article provides five examples of quite successful businesses, and notes the characteristic features of provincial cities.

 

The answer to the question of what business to open in a small town cannot be unambiguous. In addition to the general characteristics inherent in small administrative centers, each of them has its own unique features. When counting on the success of an enterprise, it is necessary to take into account both groups of influencing factors as fully as possible. As life shows, the advantages in this regard are on the side of the local residents. In contrast to the “alien Varangians” who develop a new territory by trial and error.

Pros and cons of a small town

Two professors from the Higher School of Economics: Simon Kordonsky and Yuri Plyusnin, in 2011-2014, made 30 field expeditions, studying provincial towns in the Russian hinterland. The results of the study were announced in June of this year as part of the round table “Russian Society Outside Big Cities.”

Hence the conclusion: there are prospects anywhere. The main thing: when choosing which business to open in a small town, all ideas need to be considered through the prism of specific local characteristics.

General specifics of small towns

  • one, less often two city-forming enterprises;
  • low-rise buildings, low population density;
  • low incomes and solvency of residents;
  • high level of administrative "press".

At first glance, all of the above limits the choice of business idea. But on the other hand, these same factors provide some advantages: low start-up capital investments, no large advertising costs and a relatively low level of competition.

As an example, we can cite federal retail chains: “Magnit”, “Seventh Continent” and others. Despite widespread development in large cities, in the periphery they, as a rule, do not receive the expected profit. In small towns, they lose their main advantage: the savings from population density, which reduces their costs, and displace small retail outlets within their small radius of influence. In addition, the average salary of residents of small towns is 5-7 times lower than even the regional level, which significantly reduces trade turnover from 1 sq. m. and the amount of the average bill. Lack of knowledge of the local market and consumer tastes also plays a role.

As a rule, socially oriented projects receive administrative support: educational, sports, cultural, and health projects. When developing a trading business, you need to take into account the interests of local producers. In general, the authorities are interested in developing those types of activities, the income from which goes to the local budget.

What business ideas to pay attention to

If you intend to open your own business in a small town or village, it would not be superfluous to ask what small and medium-sized enterprises in Russia do in general (Fig. 1).

Even at a quick glance, everything is obvious. About 40% of small and medium-sized enterprises are engaged in retail trade, catering, and household repairs. Under “others” are hidden: hotels, restaurants and cafes; housing and communal services, education; entertainment, tourism. How to assess the prospects of this or that idea, to understand which business is the most profitable in a small town?

The main feature of a business idea for a small city: it must take into account local specific factors, both positive and negative.

In most cases, the bet turns out to be successful:

  • to local flavor, unique nature: organization of non-standard tours, including agritourism, which is gaining popularity; horse breeding; opening of a mini-hotel;
  • on historically established habits: fishing and fish breeding, production of dairy products, potatoes - in agricultural areas; knitting production in areas where goats and sheep are raised.
  • to meet the modern needs of the population: private kindergartens, cafes, paintball clubs, entertainment for children, development and sports centers.

The services offered must solve pressing, vital problems of city residents. Practicality and benefit are the main criteria for choosing a business idea for a small town, and not its pretentiousness or exclusivity.

A separate topic is services for business. Surprisingly, they are in demand! For accountants, economists, lawyers, experts in various industries, this is a poorly filled and very promising niche. This is shown by the results of a survey recently conducted by the Small Business Resource Center (Fig. 2). The project was implemented using the example of three cities: Suvorov (20,126 people), Buturlinovka (26,241 people) and Ostrogozhsk (32,310 people).

The biggest gap is in legal advice. There is no company providing such services in any of these cities.

Is successful business in the periphery a reality? Yes!

The examples below are taken from real life. This is a clear illustration of everything that was said above.

Private kindergarten "Umka"

City of Sibay, Bashkiria, 62 35 inhabitants.;

Ilmira Gatiyatova directly faced a problem when she was unable to go to work: there was no place in kindergarten for her 2.5-year-old daughter. 6 months passed from the birth of the idea to its implementation. 200,000 rubles of their own funds were invested in the organization, and 300,000 were received from the city budget under the program to support small and medium-sized businesses. The private kindergarten is the first and so far the only one in the city. There are 30 children attending it, and 50 parents have already signed up for the waiting list. In the video below, the entrepreneur talks about his experience.



The Ministry of Labor has prepared a bill that is under consideration. It will allow the use of maternity capital funds to pay for private kindergartens and individual entrepreneurs providing supervision and care for children. If the law is adopted, this type of business will receive an additional impetus for development.

Interesting franchise: Baby Way - an innovative technique for raising children.

Consulting in a small town?

Engineering group "Compass"

G. Glazov Udmurtia, 94,610 inhabitants.

In Europe and the USA, about 90% of small and more than 50% of medium-sized enterprises use the services of accounting firms. In Russia there is still much less, but the number of people willing is constantly growing. The Compass educational and methodological center grew out of a small company providing services in the field of law, accounting, and consulting on business issues. The organization was created in 2002, and now it is already a group of companies. Its partners and clients include the largest enterprises in the region. In 2008, the Expert RA rating agency assigned the company a V quality rating. Its director Andrey Anatolyevich Makarov was recognized as the best entrepreneur of the city in the “Services” category in 2010.

Uryupinsk: “Russia is a province - a hole”?

The town is located in the south of the Volgograd region, population - 39,171 people. Two years ago, he officially registered the brand “Capital of the Russian Province”. The following three examples of successful businesses show that enterprising people find business everywhere.

Let's replace Polish apples with Russian ones

In 2007, a young entrepreneur Nikolai Sayutin purchased one of the apple orchards abandoned in the 90s. The mild climate makes it possible to grow excellent apples here, and over the past years, the renovated orchards have entered a time of active fruiting. Taking into account the policy of import substitution, the entrepreneur hit the bull’s eye. A video from local Uryupinsk TV shows the whole process in detail.

The entrepreneur organized waste recycling

The enterprise, created by Ali Ibragimov in 2010, is thriving - there is plenty of garbage in the city. It makes a profit and employs 10 workers. There is a loader, two presses. Aluminum cans, waste paper, and plastic bottles are recycled. So far it is the only one in the city, but there are plans to expand services in the housing and communal services sector. In what areas is kept secret from future competitors. B.zYu

Knitting enterprise LLC "Uzory"

A small enterprise was organized by Raisa Kazimirova in 2000. It employs 10 homeworkers, 7 knitters, 3 spinners. Uryupinsk is the only place in Russia where goats with a fluff length of up to 13 cm are bred (the vaunted Orenburg ones, according to locals, have it shorter). Nowadays, Vyacheslav Zaitsev, Andrey Malakhov, and members of the Ryzhkov and Chubais families are wearing products from Uryupinsk. For his 55th birthday, Putin was given down underpants, a T-shirt with the inscription “I’ll give up everything, I’ll go to Uryupinsk” and socks. They were included in the “Best Gifts for the President” rating compiled by the Trud newspaper.

There are only 5 examples, and small and medium-sized cities in Russia make up more than 80% of the total number. There is a field for activity, if there is a desire.

An important condition for organizing a business in a small town is low initial costs. In a special section of the Moneymaker Factory, we have collected 45 projects with investment amounts starting from 15,000 thousand rubles. Here you will find real stories of aspiring and successful businessmen, examples of business plans and interesting ideas.

In a small town, you can also successfully run your own business and prosper. But you can also go broke or simply not earn anything. Moreover, everything depends not only on chance, but also on yourself. How you run your business, what line of activity you choose, how you organize your business - all this is of great importance.

Let's take a closer look at what the pitfalls of your business are, where you can find benefits and how to organize everything.

Pros and cons of small business in a small town

Before you open your own business, you need to realistically assess the situation and think everything through. The advantages of running your own business in a small town are as follows:

  • Lack of competitors (or a small number of them). If you have carefully selected your field of activity, you may find that no one else is doing this in your city.
  • Ensuring the absence of competitors in the future. This option is possible if you decide to start selling products from a well-known company that does not yet have a representative office in your city. You should sign an exclusive supply agreement, and then you will be protected from competitors.
  • Rental prices. Whatever you decide to do, in any case, in a small city it will cost you much less than in a metropolis. This applies to the price of renting premises, salaries to employees and even advertising your business. All you need to do is complete one or two orders well, and people will know about you. If you are engaged in trade, then you should sell high-quality and not very expensive goods - then customers will advise their friends and acquaintances to visit your store.

Disadvantages of starting such a business:

  • Fewer clients. Since the population of your town is small, there will be fewer people in need of your services.
  • Low level of income of the population. In small cities, salaries are much lower, which means people are willing to spend less money.
  • Lack of qualified personnel. A situation may arise that there are no specialists in the city who are knowledgeable in your chosen niche. Or your competitors have already got them.
  • Word of mouth can work not only in your favor, but also against you. If you mess up once (you sold a low-quality product, poorly fulfilled an order, or didn’t meet deadlines), word of it can quickly spread throughout the city. Then you will get a bad reputation, which is absolutely not what you want.

Other nuances of starting your own business

Before starting your own business, you need to think carefully about its details and take into account the following nuances:

  • your business should not require the recruitment of first-class specialists, as this may cause problems;
  • make sure that your business will be at least somewhat in demand in your area. Otherwise there is no point in opening it;
  • When creating your own business, you must be 100% confident in your abilities. If you later change your mind and close the business due to difficulties, then in a small town this will become public knowledge. And then it will be much more difficult for you to open another business - people will not be able to trust you.

What to consider when choosing a field of activity

When choosing what exactly you will do, you need to consider the following factors:

  • Your experience in this field. It doesn’t matter whether you work yourself or hire staff - in any case, you must be well versed in your chosen business and be able to train hired workers.
  • Are you interested in business? If there is no such interest, then there is no point in doing it.
  • Demand for your services in the chosen area. Even if you organize everything at the highest level, purchase high-quality goods, order a chic sign and perfectly train your staff, but the local population will not feel the need for your goods - you should not expect much profit.
  • Your willingness to devote most of your time to the business. Once you open a store and hire a salesperson, you still have to pay attention to the business.

Examples of profitable small business options

It is important to remember that in a small town, the option of copying other people's ideas will most likely not work - you will have to come up with something original. To do this, you must be interested in your business, you must understand it well, and not just earn income from it.

Here are some ideas for things to do:

  1. Shop. Very often, entrepreneurs in small towns decide that the most profitable thing for them will be to engage in trade. If you are one of them, then you need to decide what goods will be in demand in your locality (groceries, baked goods, confectionery, stationery, household goods), provide a wide range of products and set reasonable prices. You also need to remember that your store must be located in a suitable location - in a residential area that does not have a similar store.
  2. Kindergarten, development center. In small towns, preschool institutions are often closed, which the authorities considered unnecessary. If you have some experience and knowledge, you can restore justice by teaching children. For this purpose, you can rent a room or set up a kindergarten in your apartment, if possible.
  3. Sushi or pizza delivery. If no one in your city is already doing this business, you can be the first. Having certain skills in preparing such products at home, you can deliver them to customers’ homes. At the same time, you don’t even have to spend money on renting premises and salaries for employees (of course, unless you develop your activities to such a scale that there is no end to orders).
  4. Repair of small household breakdowns and appliances. This area is more suitable for men who are knowledgeable in repair work. There are probably not enough similar enterprises in your area, but there are more than enough clients. This is what can work to your advantage. It’s enough just to do your job well, be loyal to clients and ask for a reasonable price - and people will be drawn to you. To start such a business, you will need to purchase the tools you need for your work, post advertisements, and you can start accepting orders. With the right approach, your business can easily expand over time, bringing in more and more income.
  5. Furniture reupholstery services. Since the incomes of people in a small town are low, they acquire new furniture much less often, and old furniture has the unpleasant tendency to wear out. And then people call a furniture restoration specialist for help.
  6. Beauty salon. Having the necessary knowledge, and preferably experience, and subject to low prices for services, you can easily acquire regular customers. After all, even in small towns, girls and women want to have a well-groomed appearance and a stylish hairstyle.
  7. Flower shop. In any city, in any country, young people, going on a first date, buy flowers. The same thing happens during various holidays. You can also provide florist services, decorating rooms for special events with flowers.
  8. Auto repair shop. Having your own garage and experience in car repairs, you can open your own workshop without spending money on renting premises. This type of service always remains in demand.


In general, this topic can be developed endlessly. There are no specific standards for exactly what you can easily make money from. Each location has its own characteristics and needs.

The main thing to consider when starting your own business is having minimal experience, a small capital to start with, and choosing a suitable place to work. Everything else will follow with time.

From the following video you can get some more good ideas for your business:

Business on the Internet

There is also an option to organize a business online. This type of activity has a lot of advantages:

  • no need to spend money on renting premises;
  • there is no need to hire staff, at least at first, when there are few orders;
  • You can work in your free time according to a schedule convenient for you.

Internet business options:

  1. Website creation and currently popular SEO optimization Internet resources, which allows them to rank higher in search engines - if you have certain knowledge that can be acquired using the same Internet, you can earn pretty good money.
  2. Online store. Having chosen a type of product that will be widely popular, you can start selling it online.
  3. Copywriting. If you are well versed in any field (real estate, construction, design, makeup, handmade, etc.) and have writing skills, you can make money on the Internet by selling your texts. If the quality of the material is high, you can regularly earn good income.

Business from home

If you are tired of going to a low-paying job every day, which also takes up all your free time, you can organize your own business at home. To do this, you need to figure out what you can do so well that people will pay for it, and get to work.

Here are some options for what you can do:

  1. Making salads, pastries, cakes. By devoting your evenings to cooking, you can sell for several hours a day in places where people going to lunch (for example, near office buildings) will want to buy something tasty from you. Since the demand for finished products is very high, you will not end up with customers.
  2. Growing vegetables and fruits. If you have your own vegetable garden or several fruit trees, then selling your grown produce would be an excellent option for you. The same applies to selling homemade milk, cheese and other fermented milk products - if you have a cow. Running a greenhouse is also a good business idea. In this case, you can sell vegetables even in winter, when their prices increase significantly.
  3. Private transportation. At a time convenient for you, if you have your own car, you can provide a taxi service. To do this, you just need to know your city well.
  4. Raising Muscovy Ducks. This type of poultry is quite unpretentious, grows quickly and without much hassle. Subsequently, the ducks can be sold: to restaurants, wholesalers, and at the market. The income ends up being pretty decent.
  5. Tutoring. If you are well versed in any school or university subject, you can teach it to schoolchildren and students for money.
  6. Tailoring bed linen to order. If you have a sewing machine and the ability to sew, you can make exclusive lingerie.

Small business for a woman

When going on maternity leave, many women are faced with the fact that they are sorely short of money. But, not daring to entrust a small child to the care of a kindergarten or not being able to do this, they cannot go to work. Then a home-based business can come to their rescue, which would allow them to devote time to their child and at the same time earn money.

For example, a woman on maternity leave can do the following:

  1. Nanny at home. Since you have a small child, babysitting another one will most likely not be too difficult. The main condition is love for children. Rest assured, working mothers who have no one to leave their child with will appreciate your idea. You set the price yourself depending on the average cost of such services in your area.
  2. Needlework. While on maternity leave, you have enough free time that you can devote to creativity. Which one depends on your preferences. Knitting or crocheting things, sewing original sofa cushions, weaving with beads, making soap, cross-stitching pictures, creating soft toys - even if you don’t know how to do something, you can learn everything on the Internet if you want.
  3. Photography class. If you have the ability to take beautiful and original photographs and process them using programs, you can post them on photo banking sites - there they will probably be noticed by the site’s creators and purchased for a certain amount. Of course, these amounts are small, but if you regularly post high-quality photos, you can make good money.
  4. Online consultant. If you don't mind communicating with people every day by phone or online, you can get a job at one of the companies that sell goods online.
  5. Providing manicure services at home. Having the necessary knowledge (you can take special courses for this), you can receive clients at home who want to improve the condition of their nails.


So, we looked at various options for starting your own business in a small town, as well as a business that can be done at home or on the Internet. As you already understood, it all depends on your skills and the needs of your clients. Having carefully studied these needs and chosen your field of activity, you can open your own business. The main thing here is to believe in yourself, devote enough time to the business and treat your clients well. Then the success of your endeavor will be guaranteed.

We all understand that a big city brings great opportunities. This is due not only to the fact that people living in a metropolis have a significantly higher income level than in the regions, but also to the fact that there are many enterprises and private companies that employ hundreds of thousands of workers. The second point is the number of the target audience; in a large city you are more likely to find a customer for your product than in provincial towns. Small business in a big city is very developed. Starting from the catering sector and retail trade of goods to small-scale production and services for the population. Due to this, a fairly high level of competition is formed in the market, primarily in areas where a lot of money is constantly circulating. For example, the construction sector, food products and other niches where it is actually very difficult to do something new, because experienced players and large companies have been working in this direction for decades, have experience, qualified personnel and a large number of regular customers. If you are a beginner and are looking for a business to open in a big city, then look towards less competitive areas, such as cleaning, sales of trendy goods, training services and others, which also have competitors, but not so large, and the number of potential buyers are very high, there is enough space for everyone. Before starting, it is best to analyze the market and determine which type of business is more profitable to engage in and which is less profitable.

It is worth noting that the metropolis allows you to look for ways to make money not only in standard topics, but also to bring new products or services to the market. This is especially true in the entertainment niche. For example, we can cite the success of quest rooms, various unique catering establishments, and others. In addition, new trendy products can be tracked in the markets of China and the USA, after which you can search for suppliers and sell them with us using the Internet. Online sales in large cities now occupy a very significant role, including their own online store, message boards and social networks. All these channels for attracting customers help to quickly sell goods, with minimal costs for the monthly maintenance of the business. A wide network of couriers throughout the city will allow you to quickly deliver the order to the client’s home or work. Catering establishments and home delivery of food are also actively working in this direction.

Let's highlight the top business ideas for a big city that you can start implementing from scratch. We will list the main categories where there is high demand.

  • construction and real estate. Repair, sale and rental.
  • retail. There are rather clothes, shoes, children's products, books and much more.
  • services: cleaning, repair of equipment, shoes, consulting, legal support and others.
  • entertainment. Activities for children and adults, ranging from laser tag to horseback riding.
  • field of study. Language schools, advanced training, seminars, trainings, etc.
  • tourist destination. City tours.
  • other.

In fact, there are no restrictions; you can find a buyer for almost any product or service. In this section of the site, we have prepared for you a list of ideas that will help you make money in a big city and start developing your own business. They vary in subject matter, the amount of start-up capital and the amount of labor that needs to be invested in starting your business. In addition to the description, you will be able to familiarize yourself with cost calculations and profit forecasting. We look forward to your feedback on your experience in any of the areas of activity presented below.

Hello friends! Today we will talk about such a popular topic for many as business ideas for a small town with minimal investment.

At a certain time, many people think about starting their own business. But along with this desire, a number of important questions arise: where to start your business , what business ideas are best suited for a small town And how to minimize risks ?

This article will be dedicated to providing detailed answers to these questions!😀

⭐️ Checked!
In Russia (and the CIS) starting your own business is much simpler and easier than for residents of developed countries in Europe, the USA...

Please note that according to statistics, about 70% of successful entrepreneurs practically started their own business from scratch! I am proof of this myself. Having an initial capital (especially a large one) is not always necessary!

The main thing is presence desires, and everything else will follow!

Imagine, with the help of your business you will be able to work for yourself, and not for “your uncle”, not need money and spend more time not on work, but on your family and hobbies! You will have freedom!

Not to mention that doing your own thing is very interesting and, in addition, it will allow you to realize yourself!

By the way, we also recommend reading the article in which we have collected the most current ideas in the field of production: ?. From it you will learn about many popular and profitable niches in manufacturing, including those in which competition is still low (now is the time to take them)!

So, from this article you will also learn:

  • Which business idea to choose for a small town?
  • How can you start your own business from scratch?
  • What mistakes do new entrepreneurs often make and how to avoid them?

Let's not delay - let's go!👇

1. Why is it important to start a business with minimal investment?

Before we move on to business ideas, I will explain a couple of very important aspects of starting any business. Believe me, this simple and key knowledge will save you a lot of money and time (tested on myself)!🙂

First What you need to understand is that any business starts with small! In the beginning, all you need is to find out whether the business idea will be in demand in your city, i.e. will it pay off and bring in money!

Therefore, at first no need to invest all your money (especially if you don’t have many of them) into a business idea - especially if you are still a “newbie” in business. In the first stages you should have only the most necessary what it takes to make your business work!

For example, many people start their own business right at home, in the garage, in the country, on the Internet... - there is nothing unusual about this!

⭐️ The point is that the most Great risks of failure arise precisely at the discovery stage business, so first try to minimize your investment as much as possible. Because until you try, you won’t know whether this business idea will be profitable.

If you have very little money or practically none, then choose business ideas that only require an investment of your time (there are some - usually this is the service industry)! Some of these business ideas from scratch will be described in this article!

Now about second important aspect : no matter how it is, any business primarily exists due to sales Without sales there is no cash flow and therefore no business!

Therefore, when creating your own business, you need to seriously think about how you will sell your products/services. Many novice entrepreneurs do not think this through, and then wonder why the business “doesn’t work”!

❗️ « Sales“This is the primary task when starting any business. You can produce the best products/services, but if no one knows about them, then such a business will be of little use. Think about it!

You can only forget a little about sales only when you already have regular customers who appreciate what you do and will not exchange you for competitors.

And from this it follows third principle - for a business to be successful, you need to do your job well, and for this you need love what you do ! This is why it is so important to choose a business you like!

Be sure to read more about these and other important details of the “correct” opening and running of your own business towards the end of the article! Will you find a lot of useful things!?

By the way, about how easy it is to register an individual entrepreneur -. And if you are planning to open an LLC -.

Now let's finally move on to business ideas that are usually great for a small town!🙂

2. Business ideas with minimal investment in a small town: TOP-30 proven ideas

There are really a lot of business ideas - you can’t count them in one article, but we tried to select the most relevant ones for you and with minimal investment!

Of course, one article is not enough for a very detailed description of each of the ideas (and you probably won’t be interested in reading everything 😀), so we will provide the basic and most valuable information.

Thus, the main thing in this business is:

  • find a suitable place (sales outlet from 8 to 40 sq. meters );
  • negotiate supplies with window manufacturers;
  • Find a measurer and window installers.

Moreover, measurers and installers often receive piecework wages - based on completed orders!

Your main expenses will be for rent and equipment of the premises.

Although the competition in this niche is usually above average, it is nevertheless more than possible to open a successful business!

💡An example of a successful business!
In our city (about 100 thousand population) they very successfully opened a small office (total about 10-15 sq. m) selling installation of windows, as well as roller shutters, suspended ceilings...

But the most important thing is that it was opened right next to a large building materials store - that is, where there is a direct target audience! Accordingly, some of the clients who came to buy building materials order windows from them (by the way, I am no exception, I was also their client😀).

Yes, and if you do not have your own suitable vehicle for delivering windows, then you can use the services of cargo carriers.

Business idea No. 7: Stock and second-hand clothing stores

Many people have a desire to buy quality clothes, but most people cannot afford it.

Therefore, more and more stores are appearing that sell fashionable and branded clothing mainly from Europe at discounted prices (stock and second-hand stores).

Stock stores offer discounted collections from previous seasons, and second-hand stores offer seemingly new clothes (without visible wear), but which have already been used.

This is a great idea for a small town, since competition in this area is usually very low.

☝️Note!
To open this business, a premises with an area of from 30 to 100 sq. meters. It is important that the store is located in a public place.

You also need to carefully select clothing suppliers in order to create a suitable assortment. Suppliers, by the way, sell clothes in bags (usually from 20 kg) at a price from 100 to 500 rubles/kg .

This is a very profitable business that does not require large investments and pays off fairly quickly!

Business idea No. 8: Mini bakery

Another great business idea is opening your own mini-bakery.

Nowadays, bakeries are very popular among the population and all because there you can always buy fresh baked goods for every taste.

Even in small towns, a mini-bakery can bring in a good income, since competition here is usually low.

☝️ If you choose a suitable premises (so as not to invest a lot of money in its reconstruction and especially construction from scratch), then you can invest within 200-300 t.r.

Average cost of one wash 250-600 rub.(depending on the city), cost is about 100-250 rubles. Total average income 150-300 rub. from one sink .

The income of a car wash directly depends on the location, so you need to take this seriously and analyze the main busy routes near hypermarkets, residential areas and choose a place with the highest traffic flow and optimal rent.

Also, additional services will increase the profitability of the car wash:

  • car polishing,
  • interior cleaning.

Payback 2-3 months - depends on the flow of customers, give discounts to regular customers.

Business idea No. 12: Hair salon

Hairdressing salons are very popular and in demand among the population. In addition, large investments are not required to organize such a business.

Despite the fact that competition in this area is usually great, there are still “blank spots” on the city map where you can profitably open a hairdressing salon.

Example!
In our city, 2-3 years ago, they opened a chain of hairdressing salons, which began to position themselves as budget ones (that is, aimed exclusively at an audience that tries to save on everything). It was this positioning that became their key to success!

This is about why in business it's important to be different !

It is better to place a hairdresser in a residential complex or shopping center, in general there is traffic there and at the same time the rent is not too high.

By the way, hairdressing salons are often opened by people who themselves have completed courses/training to become a hairdresser. In this case, you don’t even need to look for employees at first.

A mini-hairdressing salon for 2 places can be opened in just from 150 thousand rubles. Investments mainly involve:

  • Costs of renting premises;
  • Purchase of necessary equipment (hairdressing tools);
  • Purchase of furniture (chairs, mirrors, tables...);
  • Decoration of a hairdressing salon.

Optimal markup size 200-250 percent , the main expenses will go to rent and employee salaries.

Payback period is from 3 to 4 months in case of successful organization of the business.

Business idea No. 13: Children's playground

Many parents often have no one to leave their child with under supervision. A children's play area is an excellent and inexpensive solution to this problem.

In addition, opening a children's playground is much easier (and cheaper) than organizing a private kindergarten.

❗️ On average, it will take from 200 thousand rubles Costs will mainly be required for the purchase of rope ladders, bungees and rental.

Average ticket price from 100 to 300 rubles .

Rope parks can be located both outdoors and indoors. Outdoor rope parks, that is, in nature, are in great demand.

The costs of opening a ropes course indoors are usually higher.

— Direction 6 — Business on the Internet

💡 The good thing about the Internet is that it erases boundaries and therefore it doesn’t matter what city/town you live in! Plus, the Internet is a great place to start a business from scratch!

Business idea No. 26: Business on the Avito site

Avito is currently the largest free classifieds platform in Russia, which is visited by millions of people every day. Almost everything is sold and bought here!

It often even happens that for a business, Avito is the most important source of sales, and in most cases it is free. That is, the biggest advantage of Avito is that here you can build a business without any investment at all.

There are 3 main directions on how you can make money on Avito:

  • sell goods wholesale and retail (both new and used);
  • provide services (what you know how to do);
  • engage in mediation (find clients for business and take your remuneration for this).

⭐️ Personal example!
By the way, I started with option 2: I was looking for clients, working for myself on average 2-3 hours a day (about 10 days a month) and earning approximately 15-30 thousand rubles per month , and at the same time I still had a lot of free time!

In my opinion, this is an excellent alternative to hired work.

But not only for private owners, but also for businesses, Avito is a powerful source of attracting customers. Many simply hire people who submit dozens and even hundreds of free advertisements a day (the more advertisements, the more calls, the more sales).

Here is an example of how even students managed to get out of debt and earn 300 thousand only with the help of Avito:

As for mediation, this is also a fairly profitable line of business. All you need to do is submit advertisements (find clients) and agree on a partnership with those who already own a certain business.

Business idea No. 27: One-page websites (dropshipping)

Another very popular online business idea today is selling goods through dropshipping through a special website - a one-page landing page.

In this case, you will also not need a large investment, since you do not need to have goods in stock - all goods will be sent directly from the supplier to your customer. In this case, you will make a profit from the markup on the product.

To do this, you will need to find the best-selling products (best sellers, usually sold for 990-2990 rubles), select several of them, create one-page pages for them and set up advertising (in social networks, teaser networks, contextual advertising, YAN...).

Some people, instead of one-page websites, open groups on VKontakte and other social networks and sell goods through them.

However, in this case, it is very important to be able to work effectively with advertising (or find such a specialist), because it is the only source of sales.

Business idea No. 28: Information website

Another common type of business without investment on the Internet is the creation and promotion of information sites on a specific topic.

The topic can be almost any - besides, if you already like a certain area and are already well versed in it, then it is best to choose this topic (for example, cooking, tourism, construction, finance, gardening...).

❗️ The bottom line is that you create a website (you can create it yourself within 1-2 days), register the domain name of the site (usually costs from 99 rub.) and place it on hosting ( ≈150 RUR/month). However, these are all costs (if you do everything else yourself)!

Next, you write articles on popular topics for people, thus helping people understand certain issues. For those who do not want to write articles themselves, you can hire copywriters on freelance exchanges who will write custom articles for you for a fee.

As soon as the first users appear, it will be possible to connect advertising (for example, from Yandex Direct or Google Adsense) and receive income.

Over time, site traffic will grow, and along with this, your income will grow. Thus, by doing what you love and sharing useful information with readers, you can earn money.

In addition, you can buy a ready-made website that already generates income (for example, on the Tender platform - telderi.ru). You can also sell your websites here!

Business idea No. 29: Online store

Today, literally everything is sold via the Internet: from pens to large-sized equipment.

In addition, there is a clear trend that more and more people prefer to buy goods online.

An online store, unlike the same one-page websites, is aimed at selling not 1-2 products, but a whole group of products.

⚡️ Opening your own online store is much cheaper and easier than a regular store in the city. At first, it is not even necessary to have goods in stock and your own warehouse (you can work through dropshipping).

And, in my opinion, it’s even stupid to spend a lot of money on purchasing goods and a warehouse if you don’t yet have a built-in sales flow.

In general, 2 things are important here: SEO website promotion in search engines and competent advertising setup. If you are not familiar with them, then it is better to find a trusted specialist.

By the way, the well-known Yandex Market platform can also be an excellent source of sales.

Business idea No. 30: Infobusiness

Information business is the sale of valuable information via the Internet, that is, training for money.

By the way, the information business is one of the most profitable businesses in the whole world that you can start from scratch.

☝️ Information businessmen can earn hundreds and millions of rubles by simply sharing useful information with people.

4. The most common mistakes of novice entrepreneurs - TOP 7

Many novice entrepreneurs do not fully understand how a business works and, accordingly, often make mistakes when opening it.

Therefore, I decided to write a short section in which I highlighted the most common mistakes of novice businessmen. I really hope that this information will be valuable to you:?

Mistake #1:

Fear of competition. Don't be afraid of competition - having competitors is good! Firstly, this means that goods/services in this niche are in good demand. Secondly, there is an opportunity to evaluate competitors (their strengths and weaknesses) and gain valuable experience. Thirdly, competition forces you to grow your business!

Mistake #2:

Take out loans and borrowings. If you are starting a business for the first time in your life, then you certainly should not take out various loans and borrowings. Do you still have not enough experience! It’s a completely different matter if you’ve already been in business for more than one year and understand how it works from the inside.

Mistake #3:

It is not correct to prioritize in business. Let me remind you once again that business is not your personal office and not the status of “CEO”, but this is primarily sales! Everything else is add-on. This is especially important to understand when you are just building your business!

Mistake #4:

Sell ​​something no one has heard of. Many newcomers to business think that they can make good money by selling some new product that is not yet on the market. This is partly true, but many ignore the fact that 8 out of 10 new products fail !

If you have experience and money, then please! But if you are just starting your first business, and you don’t have much money to test different niches and suffer losses at first, then this is not for you!

Mistake #5:

Act like everyone else (do not be different). You need to understand that consumers primarily strive for those entrepreneurs who offer them “maximum benefit”.

But consumers are also different - each of them has their own interests: some want cheaper, others better quality, others generally care about speed (of production, delivery...), etc.

Therefore, your task is to understand what exactly your “target audience” wants most and give them this maximum value.

Try to imagine "portrait" your client and think about how you can improve your product/service to differentiate yourself from your competitors!

💡 For example, even if you sell the same thing as your competitors, you can offer better service (customer attitude), expand product range, do fast/free shipping

Mistake #6:

Sell ​​low-quality services/products. Trying to make a quick buck selling low-quality goods and services will not lead you anywhere good! Treat others as yourself and you will easily be able to build a successful business.

Mistake #7:

Don't know how to delegate. Being a jack of all trades and understanding all the nuances of your business is good, but only for the time being. Business should not become a place for you where you spend 24 hours a day!

At first, while the business is not yet strong and is at the development stage, it may be better to do everything yourself.

But when it already brings in a stable income, try to find the right people whom you can trust and delegate some of your responsibilities!

☝️ Important!
Business, like everything else, should be a joy and take up only part of your time, not your whole life!🙂

And finally: even if you make certain mistakes, perceive them as incredibly valuable experience, learn from them! As a rule, only those who do nothing do not make mistakes!😀

5. Conclusion

I hope now you are convinced that opening your own business with minimal investment or from scratch is very possible!

Once again, a guaranteed way to succeed in business is really love business what you are doing, then you won’t be afraid of any competitors! Plus, then you will never “work” again, but will only do what you like!

At the end of the article, I suggest you watch a short video:

I wish you good luck and success in opening your future business!👍

Friends, leave your opinion in the comments below! I will also be very grateful if you rate this article and share it with your friends on social networks!😀👇



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