Olivier shopping center. "Olivier" store

Imagine that you can save up to several thousand rubles on regular purchases. Bread, milk, meat - you will get all this at a big discount. How to get it? Follow the catalogs of the Olivier store.

From big to small. History of the Olivier store

Have you been to ABC of Taste? You've probably heard a lot about the prices of this store. In creation joint stock company Smart Value Retail, which owns the rights to Olivier, was attended by shareholders of Azbuka Vkusa. Their task was to prove that quality products are not always expensive. The first discount supermarket “Olivier” was opened under this motto.

The main goal of the Olivier management is to create affordable offers for the average consumer. Therefore, the entire network adheres to a policy of moderate pricing and decent quality. The company positions itself as a chain of supermarkets with an optimal price-quality ratio and excellent service.

The advantage of the store is the optimal distribution of products. The scope for choice here is wide, but the shelves are not oversaturated, so the average buyer will not get confused by brands and will be able to quickly choose what they need based on their budget.

"Olivier" today - whole network discount supermarkets. The stores offer a wide range of products: household chemicals, fresh dairy products, groceries own production and much more. Goods are distributed evenly, there are signs everywhere to the relevant sections of the store, and consumers are served by polite cashiers and salespeople.

"Olivier" store. Promotions and discounts

The Olivier store constantly holds promotions in Moscow. The essence of the promotions is varied: from collecting chips to discounts on a wide range of products.

Olivier discounts are updated almost weekly. They apply both to similar types of products (for example, rolls, bread, liver, etc.) and cover several groups of goods needed in daily life. By coming to the store at the right time, you can buy everything your family needs for a week or a month, while spending less than you planned.

The size of Olivier discounts is also varied. Basically it varies between 5-25%.

Catalog will help you find out what the Olivier store offers you and what promotions it has today, the nearest address of the supermarket

"Olivier" store. Catalog first hand

Do you know how discounts are in the Olivier store today? Do you want to find out right now? Use the service of the Catalog website.

On the Catalog website you will find the latest information about what the Olivier store can give you: discounts, promotions, catalogs and more. By looking through store catalogs, you:

• Save money because you choose a store with prices that suit you.
• Plan your family budget wisely.
• You receive up-to-date information about promotions and discounts.

The main thing is that by using the latest catalogs, you save time on going to the store. You can spend an hour or even several spent wandering around the store alone with yourself or your family.

Live in comfort. Browse catalogs on the Catalog website.

Two co-owners of the Azbuka Vkusa premium supermarket chain, Sergei Vereshchagin and Oleg Trykin, found use for the $80 million proceeds from the sale of 30% of the chain to Expobank shareholders. In July they are launching a chain of economical supermarkets called Olivier. A project of 40 stores by 2011 will cost businessmen $70-100 million of their own and borrowed funds. Businessmen will also establish a development company to build shopping centers.

Messrs. Trykin and Vereshchagin in March sold between them 30% of the parent company of the ABC of Taste group, retaining 10% and 10% minus one share, respectively (see Kommersant on March 27). Part of the proceeds (total, according to expert assessments, the partners received about $80 million) they will invest in the creation of a chain of economical supermarkets "Olivier", reports Reuters. The company they founded, Smart Value Retail, plans to open about 40 stores by 2010 in residential areas of Moscow and the Moscow region. According to Smart Value Retail CFO Anton Cherney, the total investment will be $70-100 million. At the initial stage, it will be financed from the personal funds of Messrs. Trykin and Vereshchagin.

Another co-owner of ABC of Taste, Maxim Koshcheenko, knows about the businessmen’s new project. “The project has nothing to do with the business of Azbuka. Other shareholders of the network do not participate in it,” says Mr. Koshcheenko. The ABC of Taste shareholder agreement, he said, does not prohibit businessmen from engaging in personal projects in retail, even grocery, “especially since Olivier is not a direct competitor.”

The Azbuka Vkusa group of companies was created in 1994. The main business is a chain of premium supermarkets of the same name, which currently has 23 stores in Moscow. Revenue in 2007 was $270 million. Maxim Koshcheenko and Oleg Lytkin each own 27.5% of the parent company, 25% plus one share belongs to the former owners of Expobank Andrey Vdovin, Kirill Yakubovsky, Pavel Maslovsky and Peter Hambro.

It is expected that the first Olivier will open in July. The new retailer will lease the property. According to Smart Value estimates, the average monthly turnover per store in 2008 will be about $1 million, turnover per square meter area - $10-11 thousand, average bill - 350-400 rubles. For comparison: the average check at Azbuka Vkusa, according to the general director of the chain Vladimir Sadovin, is 1.3 thousand rubles, and the average monthly turnover of one premium store can reach $3.5 million.

“The Olivier format is one of the most convenient for a start-up in retail, flexible, and covers almost all segments of the population,” says Vasily Taradin, owner of the capital’s Magnolia chain. True, according to Mr. Taradin, renting 40 quality premises in the capital is already difficult due to the large number of competitors.

A source in ABC of Taste adds that retail is not the only new project Oleg Trykin and Sergei Vereshchagin. Businessmen, according to him, are interested in the development of shopping centers, but he does not know the details. Mr. Trykin declined to comment yesterday, and Mr. Vereshchagin could not be contacted.

Kristina Kommersant-Busko

Olivier is a supermarket chain in Moscow. The first Olivier store was opened in 2008, and today retail chain The company already has 8 stores in Moscow and the region. You can find out the address of the nearest store on our website or on Olivier’s official website. The Olivier supermarket in Moscow is a convenient solution for those who value their time and prefer to purchase goods high quality. The stores offer a wide selection of products from leading foreign and domestic manufacturers. All offered products undergo mandatory certification.

Olivier supermarket range

The range of products offered includes various food products, household chemicals and products for beauty and health. On the shelves you can find both everyday products (cereals, bakery products, vegetables and fruits), as well as various delicacies, there is a wide selection of alcoholic and non-alcoholic drinks, sweets, and preserves. In addition, there is a wide variety of products for children: baby food, juices and dairy products, baby hygiene products. In the department household chemicals You can buy detergents and cleaning products to keep your home clean and comfortable, as well as shower and personal hygiene products.

Olivier promotions and discounts

Olivier's catalog offers a full list of products offered, as well as current special offers. The developed system of discounts and bonuses allows you to save money when purchasing the most necessary and frequently consumed goods. For example, during a recent promotion, prices for products from the dairy department were reduced by up to 32%: you could buy yogurt, milk, cottage cheese and other products with significant savings. Additional benefits are provided for regular customers. Maximum discounts on food and non-food products are installed on the eve of major holidays. Follow the news feed of our website and stay up to date with all the latest profitable promotions Olivier supermarkets.

A few days ago Olivier supermarket closed, located in the Dubrava shopping center at Mozhaiskoye sh. 71B. Today the editors of BUSINESS (ODINTSOVO) received official answers from the press service (more precisely authorized person, because The Olivier network no longer has a press service) on this issue.

The total closure of the supermarket has been officially confirmed. No renovations, rebrandings, etc. No. Olivier has finally closed his doors and is leaving Odintsovo.

The reason for the closure is a management decision, Olivier explained.

They also confirmed to us that Olivier is leaving the Moscow region. However, the only remaining store in Krasnogorsk is not yet closed.

The remaining stores of the Olivier chain. Data from the official website of the retail chain.

The Olivier chain is managed by Smart Value Retail CJSC, registered in Odintsovo at almost the same address as the closed store (71 Mozhaiskoye Highway).

According to open data, Smart Value Retail CJSC has been operating since February 29, 2008. The main activity is “Retail trade in non-specialized stores.”

Revenue and profit of CJSC “SMART VALUE RETAIL” from 2012 to 2015.

As of August 10, 2018, there is information about the organization’s participation in 3 arbitration proceedings as a defendant. The total amount of claims against the organization is RUB 855,445.78.

CJSC SMART-VALUE-RETAIL has 3 pending lawsuits in 2018 (highlighted in pink on the graph).

Information is available on 53 completed arbitration processes of Smart Value Retail CJSC: 18 as a plaintiff and 35 as a defendant.

In 2018, the company recorded 9 arbitration processes, of which 6 were completed and 3 were under consideration. In all processes, Smart Value Retail CJSC acts as a defendant.

What will happen in place of the closed Olivier in Odintsovo

According to unverified data from social networks, a Billa chain supermarket will open in Olivier’s place. We contacted the Billa press service and this information was not confirmed to us. They know nothing about the opening at Olivier’s site in Odintsovo. However, the spokeswoman asked for time to look into this issue more thoroughly.

Olivier store in the Dubrava shopping center

On websites for the sale of commercial real estate and ready-made business no advertisements for the sale or rental of similar-sized areas in the Dubrava shopping center were found. So, those who are released retail space are not for sale or for rent at the moment.

Also in Odintsovo, a series of closures of the enterprises of another famous entrepreneur Sergei Vyalkov continues (Svoya bookstore, Stagecoach, Svoya confectionery). Although these events are not related, they have equal significance for the life of the city. Read more at